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Northwest Hills Planning Region, Connecticut: commercial real estate data.

Northwest Hills Planning Region, Connecticut had an estimated 114,101 residents on July 1, 2024, up 1.5 percent since the 2020 census base of 112,456, across 787 square miles. County output reached $6.47 bn in 2024, 2,909 establishments operate here, and the SBA record carries 113 7(a) approvals worth $43.3 m since FY2020.

Underlined figures are computed by MMCG Analytics, not published by the agency.

Northwest Hills Planning Region

How many people live in Northwest Hills Planning Region

  • Population, American Community Survey 2020-2024113,216
  • Households47,845
  • Average household size2.37
  • Median household income$93,551
  • Median age47.1
  • Median gross rent$1,193 per month
  • Median owner-occupied home value$335,600
  • Home value to household income3.6 times
  • Annual rent as a share of median income15.3 percent
  • Adults 25 and over with a bachelor degree or higher39.4 percent
  • Adults 25 and over with a graduate degree17.0 percent
  • Adults 25 and over85,120
  • Population under 1820,175
  • Share under 1817.8 percent
  • Population 65 and over26,115
  • Share 65 and over23.1 percent
  • Working age population, 18 to 6466,926
  • Civilian labor force61,790
  • Unemployment rate5.4 percent
  • Labor force participation, adults 18 and over66.4 percent
  • Rank by population among Connecticut planning regions8th of 9
  • Rank by population among US county-equivalents, Puerto Rico included555th of 3,222

Northwest Hills Planning Region is the 8th largest of 9 Connecticut planning regions by population. A median home costs 3.6 times median household income, which is moderately unaffordable by national standards. Residents 65 and over outnumber those under 18, at 23.1 percent against 17.8 percent, which points demand at health care, services and single story product rather than schools.

US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Northwest Hills Planning Region

Is Northwest Hills Planning Region's population growing?

  • Population, July 1, 2024114,101
  • Census 2020 base population112,456
  • Population change since the 2020 census base1.46 percent
  • Population change, 2023 to 2024563
  • Births, 2024901
  • Deaths, 20241,125
  • Natural change, 2024-224
  • Net domestic migration, 2024472
  • Net international migration, 2024329
  • Total net migration, 2024801
  • Cumulative net domestic migration, 2021 to 20242,188
  • Rank by growth among US county-equivalents1346th of 3,144

The county has grown 1.46 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.

US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

Northwest Hills Planning Region

Where are people moving to Northwest Hills Planning Region from?

  • Tax returns filed by households arriving3,052
  • People arriving, from those returns4,926
  • Tax returns filed by households leaving2,988
  • Net household movement64
  • Adjusted gross income arriving$351.5 m
  • Net adjusted gross income movement$-211.6 m
  • Average income of an arriving household$115,175
  • Average income of a leaving household$188,462
  • Largest single originNaugatuck Valley Planning Region (618 households)
  • Largest single destinationCapitol Planning Region (535 households)
Largest origins of households moving into Northwest Hills Planning Region
OriginHouseholdsPeopleAdjusted gross income
Naugatuck Valley Planning Region618969$40.1 m
Capitol Planning Region486758$44.1 m
Western Connecticut Planning Regi233385$49.0 m
New York County126222$57.1 m
South Central Connecticut Plannin120199$7.9 m
Kings County74114$9.0 m
Dutchess County69117$6.3 m
Westchester County6095$16.9 m

Households arriving report $73,287 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Naugatuck Valley Planning Region, which is the catchment a retail or multifamily study should look at first.

US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Northwest Hills Planning Region

What is the Northwest Hills Planning Region economy?

  • County GDP, 2024$6.47 bn
  • County GDP, 2023$0
  • Rank by GDP among the Connecticut areas BEA publishes8th of 17
  • Rank by GDP among the US county areas BEA publishes615th of 3,127
  • GDP per resident$57,105

US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.

Northwest Hills Planning Region

Employment by industry in Northwest Hills Planning Region

  • Covered employment, annual average37,684
  • Establishments reporting4,670
  • Average annual pay$64,312
  • Average weekly wage$1,237
  • Health care and social assistance, employment6,946
  • Health care and social assistance, average annual pay$60,997
  • Retail trade, employment4,530
  • Retail trade, average annual pay$41,729
  • Manufacturing, employment4,302
  • Manufacturing, average annual pay$73,937
  • Accommodation and food services, employment3,238
  • Accommodation and food services, average annual pay$31,745
  • Educational services, employment2,421
  • Construction, employment2,101
Private sector employment and pay by industry, Northwest Hills Planning Region
SectorEmploymentEstablishmentsAverage annual pay
Health care and social assistance6,946588$60,997
Retail trade4,530413$41,729
Manufacturing4,302174$73,937
Accommodation and food services3,238294$31,745
Educational services2,42177$63,264
Construction2,101473$87,286
Administrative and support and waste management services1,553365$52,424
Other services, except public administration1,553474$50,201

Health care and social assistance is the largest private sector at 6,946 jobs, 18.4 percent of covered employment.

US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

Northwest Hills Planning Region

How many businesses are in Northwest Hills Planning Region?

  • Establishments, all industries2,909
  • Employment at those establishments31,833
  • Annual payroll$1.80 bn
  • Establishments per 1,000 residents25.7

These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.

US Census Bureau, County Business Patterns, 2023.

Northwest Hills Planning Region

Building permits in Northwest Hills Planning Region

  • Housing units authorized by permit, 2024141
  • Declared construction value permitted$77.8 m
  • Single family units authorized124
  • Multifamily units authorized17
  • Multifamily share of units12.1 percent
  • Average declared value per unit$551,861
  • Units authorized per 1,000 households2.9

Single-family homes are 87.9 percent of units authorized, so the pipeline is predominantly single-family.

US Census Bureau, Building Permits Survey, 2024 annual.

Northwest Hills Planning Region

SBA loans in Northwest Hills Planning Region (7(a) and 504)

  • 7(a) approvals recorded113
  • 7(a) gross approval dollars$43.3 m
  • Average 7(a) approval$383,327
  • Median 7(a) approval$150,000
  • 10th percentile approval$30,000
  • 90th percentile approval$1,111,000
  • Largest single approval$3,250,000
  • Jobs reported supported, 7(a)701
  • Jobs per approval6.2
  • Distinct 7(a) lenders active34
  • Distinct industries receiving approvals68
  • Median 7(a) term120 months
  • Share of loans on real estate terms, 240 months or longer15.0 percent
  • Loans on real estate terms17
  • Loans on working capital terms, 120 months or shorter94
  • Franchise loans1
  • Franchise share of approvals0.9 percent
  • Leading industry by approval countPlumbing, Heating, and Air-Conditioning Contractors (7)
  • Most active lenderManufacturers and Traders Trust Company (20)
  • 504 approvals recorded24
  • 504 gross approval dollars$13.1 m
  • Average 504 approval$547,458
  • Median 504 approval$381,000
  • Distinct CDCs active4
  • 504 jobs per approval6.5
  • 504 jobs per million dollars approved11.9
  • Most active CDCNew England Certified Development Corporation (14)
  • Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$56.5 m

The average approval of $383,327 sits well above the median of $150,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 15.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition. A further 1,590 Connecticut approvals are recorded against the state's former counties, which were replaced by planning regions in 2022. The two sets of boundaries do not nest, so those approvals cannot be assigned to a planning region and are excluded from every figure on this page.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

Northwest Hills Planning Region

SBA loan default and charge-off rates in Northwest Hills Planning Region

Do SBA loans in Northwest Hills Planning Region get paid back?

  • Loans with a final outcome recorded11
  • Paid in full9
  • Charged off2
  • Status: Exempt from disclosure85
  • Status: Paid in full9
  • Status: Charged off2
  • Status: Committed, not yet disbursed8
  • Status: Cancelled9

Only 11 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.

Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Northwest Hills Planning Region

SBA lending by place in Northwest Hills Planning Region

  • Borrower cities with recorded lending26
  • Torrington, approvals32
  • Burlington, approvals13
  • Litchfield, approvals8
  • New Hartford, approvals8
  • Winsted, approvals8
  • Harwinton, approvals6
SBA 7(a) approvals by borrower city, loans with a project in Northwest Hills Planning Region, FY2020 to FY2026
Borrower cityApprovalsGross approval dollars
Torrington32$6,193,600
Burlington13$2,702,500
Litchfield8$6,435,000
New Hartford8$5,647,000
Winsted8$4,230,300
Harwinton6$704,000
Lakeville4$2,505,000
Sharon4$757,500
18 other borrower cities30$14,141,100

Torrington accounts for 32 approvals against 13 in Burlington. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Northwest Hills Planning Region

How large is Northwest Hills Planning Region?

  • Land area787 sq mi
  • Rank by land area among Connecticut planning regions2nd of 9
  • Width, east to west33.8 mi
  • Height, north to south37.7 mi
  • Geographies sharing a boundary3
  • Residents per square mile of land144
  • Establishments per square mile3.70

US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.

Coverage

What this page does not hold.

Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →

Feasibility studies

When a Northwest Hills Planning Region site needs a document a lender will accept.

The same data layer behind this page is the one the studies are written from. A study for a Northwest Hills Planning Region site starts with the figures you are reading, carrying the same source and period into the credit file.

  • Population, American Community Survey 2020-2024113,216
  • Households47,845
  • Average household size2.37
  • Median household income$93,551
  • Median age47.1

How a feasibility study works →

Common questions

Northwest Hills Planning Region questions, answered from the record.

How many people live in Northwest Hills Planning Region, Connecticut?

The Census Bureau estimates 114,101 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 113,216, in 47,845 households, ranking 8th of 9 Connecticut counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Is Northwest Hills Planning Region's population growing?

The population has grown 1.46 percent since the 2020 census base of 112,456, to 114,101 on July 1, 2024. In 2024 there were 901 births against 1,125 deaths, with net migration of 801. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

What is the median household income in Northwest Hills Planning Region?

$93,551. The median owner-occupied home is valued at $335,600, which is 3.6 times income, and median gross rent is $1,193 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

How many businesses are in Northwest Hills Planning Region?

2,909 establishments, employing 31,833 people with an annual payroll of $1.80 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.

What is employment by industry in Northwest Hills Planning Region?

Health care and social assistance is the largest private sector at 6,946 jobs, 18.4 percent of covered employment. Covered employment averages 37,684 jobs at an average annual pay of $64,312, or $1,237 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

How much SBA lending happens in Northwest Hills Planning Region?

113 7(a) approvals totaling $43.3 m since FY2020, across 34 lenders, with a median approval of $150,000, plus 24 504 approvals worth $13.1 m since FY2010. These are approvals recorded in the release, not loans disbursed.

How many building permits were issued in Northwest Hills Planning Region?

141 housing units were authorized by permit in 2024, with a declared construction value of $77.8 m. Multifamily was 12.1 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.

Where do people moving to Northwest Hills Planning Region come from?

The largest single origin is Naugatuck Valley Planning Region, with 618 households. Arriving households report an average income of $115,175 against $188,462 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Are traffic counts available for Northwest Hills Planning Region on this page?

No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.

Is zoning published for Northwest Hills Planning Region?

No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.

Northwest Hills Planning Region

Cities and places in Northwest Hills.

17 Census places lie wholly or partly in Northwest Hills Planning Region. All 17 carry enough published place level data for a page of their own and are linked.

Census places in Northwest Hills Planning Region, by population, with SBA 7(a) approvals to borrowers in each place for projects in Northwest Hills Planning Region
PlaceTypePopulationSBA 7(a) approvals, projects in this countyLies in
Torringtoncity35,54732Wholly in this county
WinstedCDP6,9778Wholly in this county
Northwest HarwintonCDP3,088None recordedWholly in this county
New Hartford CenterCDP1,373None recordedWholly in this county
Litchfieldborough1,2518Wholly in this county
New PrestonCDP1,146None recordedWholly in this county
CanaanCDP9612Wholly in this county
Bantamborough8101Wholly in this county
SharonCDP6314Wholly in this county
NorfolkCDP5231Wholly in this county
LakevilleCDP5104Wholly in this county
Falls VillageCDP410None recordedWholly in this county
RivertonCDP3181Wholly in this county
Cornwall BridgeCDP2481Wholly in this county
Pleasant ValleyCDP219None recordedWholly in this county
CornwallCDP84None recordedWholly in this county
West CornwallCDP70None recordedWholly in this county

A further 51 of the county's 113 SBA 7(a) approvals are to borrowers in cities that match no Census place in Northwest Hills Planning Region, the largest being Burlington (13), New Hartford (8), Harwinton (6). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.