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Wisconsin: county data, all 72 of them.

5,914,872 residents across 72 county-equivalents, 143,981 business establishments, and 10,521 SBA approvals worth $6.50 bn. Every figure on this page is those counties summed, and every county has its own page.

32 state-level values · 72 county pages · underlined figures are computed by MMCG Analytics, not published by the agency

How many people live in Wisconsin?

  • Population5,914,872
  • Households2,479,480
  • Average household size2.39
  • County-equivalents72
  • People per square mile109

Wisconsin has 5,914,872 residents in 2,479,480 households across 72 county-equivalents, every one of which has its own data page below.

US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

What is the Wisconsin economy?

  • Combined county product, 2024$453.30 bn
  • County product per resident$76,637
  • Covered employment2,834,617
  • Average annual pay$62,128

The average annual pay of $62,128 is weighted by each county's covered employment, not averaged across counties, so a large labour market counts for more than a small one.

US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

How many businesses are in Wisconsin?

  • Business establishments143,981
  • Establishments per 1,000 residents24.3
  • Employment at those establishments2,563,953
  • Annual payroll$156.14 bn

US Census Bureau, County Business Patterns, 2023.

Building permits in Wisconsin

  • Housing units permitted23,826
  • Permitted construction value$6.85 bn
  • Units permitted per 1,000 households9.6

US Census Bureau, Building Permits Survey, 2024 annual.

SBA loans in Wisconsin (7(a) and 504)

  • 7(a) approvals recorded7,071
  • 7(a) approval dollars$3.66 bn
  • Average 7(a) approval$516,924
  • 504 approvals recorded3,450
  • 504 approval dollars$2.84 bn
  • Average 504 approval$824,499
  • Counties with a 7(a) record71 of 72

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

SBA loan default and charge-off rates in Wisconsin

  • 7(a) charge-off rate over resolved loans5.60 percent
  • Resolved 7(a) loans behind that rate1,675
  • 7(a) loans charged off93
  • 504 charge-off rate over resolved loans2.60 percent
  • Resolved 504 loans behind that rate1,057
  • 504 loans charged off27

Of the 1,675 Wisconsin 7(a) loans that have reached a final outcome, 5.60 percent were charged off. The rate is taken over resolved loans only, because a loan still running has not yet succeeded or failed.

Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

How large is Wisconsin?

  • Land area54,163 sq mi
  • County-equivalents72
  • People per square mile109

US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

The largest counties in Wisconsin.

Wisconsin county-equivalents by population, with the figures a site search compares them on
GeographyPopulationMedian incomeEstablishmentsCounty GDPSBA approvals
Milwaukee County926,331$64,43520,466$78.80 bn1,327
Dane County572,674$89,97514,765$62.81 bn1,082
Waukesha County411,762$106,07612,761$42.03 bn1,134
Brown County270,892$79,6496,722$25.71 bn533
Racine County197,532$78,0964,114$11.72 bn390
Outagamie County192,826$85,0695,304$17.22 bn413
Winnebago County171,769$74,9253,784$13.88 bn279
Kenosha County168,438$81,2393,403$10.43 bn269
Rock County164,350$75,6733,362$10.85 bn146
Marathon County138,403$77,8843,436$11.88 bn240

Counties

All 72 Wisconsin county-equivalents.

Wisconsin counties: population, income, establishments and SBA activity
GeographyPopulationMedian incomeEstablishmentsCounty GDPSBA approvalsLand area, sq mi
Adams County21,123$59,442346$760.9 m23646
Ashland County16,080$62,462491$929.1 m331,045
Barron County46,797$65,9331,340$2.99 bn98863
Bayfield County16,575$71,151469$586.8 m191,478
Brown County270,892$79,6496,722$25.71 bn533530
Buffalo County13,393$70,479312$730.9 m21672
Burnett County16,916$62,819411$750.9 m33822
Calumet County52,942$88,810968$2.31 bn48318
Chippewa County66,799$74,6801,660$3.85 bn1331,008
Clark County34,739$67,400779$1.92 bn461,210
Columbia County58,272$85,3511,432$4.27 bn132766
Crawford County16,042$64,094379$902.4 m24571
Dane County572,674$89,97514,765$62.81 bn1,0821,197
Dodge County88,742$75,9291,693$5.05 bn76876
Door County30,445$74,7951,292$2.00 bn86482
Douglas County44,229$75,099998$2.40 bn621,304
Dunn County45,527$74,824915$2.58 bn81850
Eau Claire County107,116$74,5462,753$8.43 bn259638
Florence County4,646$61,086108$172.0 m9488
Fond du Lac County104,137$74,2752,227$6.75 bn149720
Forest County9,369$61,071227$430.3 m121,014
Grant County51,770$66,8581,177$3.00 bn341,147
Green County37,017$82,8521,012$2.50 bn34584
Green Lake County19,263$68,196463$904.2 m25349
Iowa County23,867$82,182582$1.66 bn20763
Iron County6,210$60,625193$235.3 m11758
Jackson County20,981$68,110400$1.37 bn16988
Jefferson County86,003$83,7502,058$4.92 bn116556
Juneau County26,689$67,270541$1.23 bn49767
Kenosha County168,438$81,2393,403$10.43 bn269272
Kewaunee County20,664$82,725465$1.08 bn34343
La Crosse County120,488$73,0133,151$9.93 bn267452
Lafayette County16,942$76,462348$931.9 m3634
Langlade County19,490$55,878562$1.01 bn18871
Lincoln County28,426$68,164686$1.74 bn30879
Manitowoc County81,406$69,1481,726$5.40 bn171589
Marathon County138,403$77,8843,436$11.88 bn2401,545
Marinette County42,046$63,8091,054$2.38 bn701,399
Marquette County15,746$65,681278$587.6 m23456
Menominee County4,252$62,10826$219.2 mNone recorded358
Milwaukee County926,331$64,43520,466$78.80 bn1,327241
Monroe County46,208$69,467967$3.01 bn62901
Oconto County39,589$75,049781$1.35 bn39998
Oneida County38,167$69,3711,387$2.43 bn611,113
Outagamie County192,826$85,0695,304$17.22 bn413638
Ozaukee County92,966$96,9962,832$7.07 bn225233
Pepin County7,431$75,256209$384.6 m20232
Pierce County42,584$92,109788$1.54 bn87574
Polk County45,555$77,2191,163$2.19 bn129914
Portage County70,832$76,0701,715$5.84 bn76801
Price County14,092$60,546369$742.9 m371,254
Racine County197,532$78,0964,114$11.72 bn390333
Richland County17,205$66,420377$1.00 bn11586
Rock County164,350$75,6733,362$10.85 bn146718
Rusk County14,179$59,944321$726.8 m28914
Sauk County66,009$79,5411,876$5.58 bn90831
Sawyer County18,476$60,801627$966.5 m581,257
Shawano County41,039$66,479892$1.74 bn33893
Sheboygan County117,991$73,0942,671$9.43 bn308511
St. Croix County96,033$103,0462,422$6.01 bn382722
Taylor County20,024$69,350482$1.11 bn25975
Trempealeau County30,839$76,313651$1.89 bn56733
Vernon County31,049$71,893686$1.54 bn33792
Vilas County23,647$68,431961$1.34 bn55857
Walworth County105,657$80,5202,829$6.42 bn195555
Washburn County16,854$63,441499$799.5 m24797
Washington County137,879$96,3593,427$9.20 bn276431
Waukesha County411,762$106,07612,761$42.03 bn1,134550
Waupaca County51,569$72,8301,199$2.51 bn51748
Waushara County24,868$67,107494$919.4 m23626
Winnebago County171,769$74,9253,784$13.88 bn279434
Wood County74,004$67,9891,717$5.26 bn59793

The register

Every source behind these 72 pages.

SourcePeriod coveredLicence
US Census Bureau, American Community Survey 5-Year Estimates2020-2024 5-yearUS Census Bureau, public domain
US Census Bureau, Population Estimates Program, Vintage 2024Vintage 2024, estimates 2020 to 2024US Census Bureau, public domain
US Bureau of Economic Analysis, Regional, table CAGDP2CAGDP2, through 2024US Bureau of Economic Analysis, public domain
US EPA, Map of Radon Zones, county spreadsheet2024-05 publication, EPA 402/A-16/001US EPA, public domain
FEMA OpenFEMA, NFIP Community Status BookCommunity Status Book, as retrievedFEMA OpenFEMA, public domain
US Small Business Administration, 7(a) FOIA releaseFY2020 to FY2026 year to date, as of 2026-06-30FOIA release, public domain
US Small Business Administration, 504 FOIA releaseFY2010 to FY2026 year to date, as of 2026-06-30FOIA release, public domain
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary verticesTIGER county boundariesUS Census Bureau, public domain
US Census Bureau, County Business Patterns2023US Census Bureau, public domain
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages2024 annual averagesUS BLS, public domain
US Census Bureau, Building Permits Survey2024 annualUS Census Bureau, public domain
US Internal Revenue Service, Statistics of Income county migration flows2021 to 2022 filing yearsIRS SOI, public domain

A Wisconsin statutory guide is in preparation.

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