Shawano County, Wisconsin: commercial real estate data.
Shawano County, Wisconsin had an estimated 41,299 residents on July 1, 2024, up 1.0 percent since the 2020 census base of 40,878, across 893 square miles. County output reached $1.74 bn in 2024, 892 establishments operate here, and the SBA record carries 20 7(a) approvals worth $17.1 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Shawano County
How many people live in Shawano County
- Population, American Community Survey 2020-202441,039
- Households17,246
- Average household size2.38
- Median household income$66,479
- Median age45.6
- Median gross rent$821 per month
- Median owner-occupied home value$194,000
- Home value to household income2.9 times
- Annual rent as a share of median income14.8 percent
- Adults 25 and over with a bachelor degree or higher19.1 percent
- Adults 25 and over with a graduate degree6.1 percent
- Adults 25 and over29,556
- Population under 188,687
- Share under 1821.2 percent
- Population 65 and over9,152
- Share 65 and over22.3 percent
- Working age population, 18 to 6423,200
- Civilian labor force20,113
- Unemployment rate2.6 percent
- Labor force participation, adults 18 and over62.2 percent
- Rank by population among Wisconsin counties37th of 72
- Rank by population among US county-equivalents, Puerto Rico included1185th of 3,222
Shawano County is the 37th largest of 72 Wisconsin counties by population. A median home costs 2.9 times median household income, which is affordable by national standards. Residents 65 and over outnumber those under 18, at 22.3 percent against 21.2 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Shawano County
Is Shawano County's population growing?
- Population, July 1, 202441,299
- Census 2020 base population40,878
- Population change since the 2020 census base1.03 percent
- Population change, 2023 to 2024151
- Births, 2024419
- Deaths, 2024488
- Natural change, 2024-69
- Net domestic migration, 2024198
- Net international migration, 202424
- Total net migration, 2024222
- Cumulative net domestic migration, 2021 to 2024707
- Rank by growth among US county-equivalents1479th of 3,144
The county has grown 1.03 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Shawano County
Where are people moving to Shawano County from?
- Tax returns filed by households arriving1,091
- People arriving, from those returns1,905
- Tax returns filed by households leaving925
- Net household movement166
- Adjusted gross income arriving$61.4 m
- Net adjusted gross income movement$16.4 m
- Average income of an arriving household$56,258
- Average income of a leaving household$48,667
- Largest single originBrown County (187 households)
- Largest single destinationBrown County (166 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Brown County | 187 | 308 | $9.8 m |
| Outagamie County | 118 | 209 | $7.5 m |
| Waupaca County | 106 | 198 | $6.9 m |
| Marathon County | 79 | 127 | $4.0 m |
| Oconto County | 74 | 136 | $3.2 m |
| Menominee County | 58 | 110 | $1.5 m |
| Winnebago County | 39 | 64 | $2.2 m |
| Milwaukee County | 31 | 50 | $2.1 m |
Households arriving report $7,591 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Brown County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Shawano County
What is the Shawano County economy?
- County GDP, 2024$1.74 bn
- County GDP, 2023$1.63 bn
- GDP change, 2023 to 20246.7 percent
- GDP change over five years25.4 percent
- Rank by GDP among the Wisconsin areas BEA publishes42nd of 72
- Rank by GDP among the US county areas BEA publishes1398th of 3,127
- GDP per resident$42,484
Output grew 6.7 percent in the latest year and 25.4 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Shawano County
Employment by industry in Shawano County
- Covered employment, annual average12,343
- Establishments reporting1,069
- Average annual pay$45,528
- Average weekly wage$876
- Manufacturing, employment2,038
- Manufacturing, average annual pay$61,442
- Retail trade, employment1,547
- Retail trade, average annual pay$32,839
- Health care and social assistance, employment1,547
- Health care and social assistance, average annual pay$46,608
- Accommodation and food services, employment1,241
- Accommodation and food services, average annual pay$16,948
- Agriculture, forestry, fishing and hunting, employment679
- Construction, employment432
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 2,038 | 61 | $61,442 |
| Retail trade | 1,547 | 112 | $32,839 |
| Health care and social assistance | 1,547 | 190 | $46,608 |
| Accommodation and food services | 1,241 | 106 | $16,948 |
| Agriculture, forestry, fishing and hunting | 679 | 55 | $47,313 |
| Construction | 432 | 98 | $65,938 |
| Wholesale trade | 347 | 35 | $57,770 |
| Other services, except public administration | 316 | 72 | $38,785 |
Manufacturing is the largest private sector at 2,038 jobs, 16.5 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Shawano County
How many businesses are in Shawano County?
- Establishments, all industries892
- Employment at those establishments10,135
- Annual payroll$463.6 m
- Establishments per 1,000 residents21.7
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Shawano County
Building permits in Shawano County
- Housing units authorized by permit, 202480
- Declared construction value permitted$27.8 m
- Single family units authorized74
- Multifamily units authorized6
- Multifamily share of units7.5 percent
- Average declared value per unit$347,523
- Units authorized per 1,000 households4.6
Single-family homes are 92.5 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Shawano County
SBA loans in Shawano County (7(a) and 504)
- 7(a) approvals recorded20
- 7(a) gross approval dollars$17.1 m
- Average 7(a) approval$853,575
- Median 7(a) approval$281,600
- 10th percentile approval$95,000
- 90th percentile approval$3,791,730
- Largest single approval$4,671,100
- Jobs reported supported, 7(a)220
- Jobs per approval11.0
- Distinct 7(a) lenders active8
- Distinct industries receiving approvals11
- Median 7(a) term167 months
- Share of loans on real estate terms, 240 months or longer30.0 percent
- Loans on real estate terms6
- Loans on working capital terms, 120 months or shorter9
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countCommercial Printing (except Screen and Books) (5)
- 504 approvals recorded13
- 504 gross approval dollars$11.4 m
- Average 504 approval$876,000
- Median 504 approval$723,000
- Distinct CDCs active2
- 504 jobs per approval12.7
- 504 jobs per million dollars approved14.5
- Most active CDCWBD, Inc. (12)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$28.5 m
The average approval of $853,575 sits well above the median of $281,600, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. 30.0 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Shawano County
SBA loan default and charge-off rates in Shawano County
Do SBA loans in Shawano County get paid back?
- Loans with a final outcome recorded3
- Paid in full3
- Charged off0
- Status: Paid in full3
- Status: Exempt from disclosure14
- Status: Cancelled2
- Status: Committed, not yet disbursed1
Only 3 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Shawano County
SBA lending by place in Shawano County
- Borrower cities with recorded lending2
- Shawano, approvals19
- Bonduel, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Shawano | 19 | $17,021,500 |
| Bonduel | 1 | $50,000 |
Shawano accounts for 19 approvals against 1 in Bonduel. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Shawano County
How large is Shawano County?
- Land area893 sq mi
- Rank by land area among Wisconsin counties20th of 72
- Width, east to west48.1 mi
- Height, north to south30.7 mi
- Geographies sharing a boundary7
- Residents per square mile of land46
- Establishments per square mile1.00
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Shawano County
Flood risk in Shawano County
- Participation of the county's own NFIP community Shawano County, unincorporated areasParticipating, community 550412
- Communities in the county in the NFIP Community Status Book14
- Of those, participating in the NFIP13
- NFIP participation rate92.9 percent
- Communities carrying a CRS class0
- Radon levels in Shawano County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, unincorporated Shawano County (community 550412), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Shawano County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 92.9 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Shawano County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Shawano County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202441,039
- Households17,246
- Average household size2.38
- Median household income$66,479
- Median age45.6
Common questions
Shawano County questions, answered from the record.
How many people live in Shawano County, Wisconsin?
The Census Bureau estimates 41,299 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 41,039, in 17,246 households, ranking 37th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Shawano County's population growing?
The population has grown 1.03 percent since the 2020 census base of 40,878, to 41,299 on July 1, 2024. In 2024 there were 419 births against 488 deaths, with net migration of 222. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Shawano County?
$66,479. The median owner-occupied home is valued at $194,000, which is 2.9 times income, and median gross rent is $821 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Shawano County?
892 establishments, employing 10,135 people with an annual payroll of $463.6 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Shawano County?
Manufacturing is the largest private sector at 2,038 jobs, 16.5 percent of covered employment. Covered employment averages 12,343 jobs at an average annual pay of $45,528, or $876 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Shawano County?
20 7(a) approvals totaling $17.1 m since FY2020, across 8 lenders, with a median approval of $281,600, plus 13 504 approvals worth $11.4 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Shawano County?
80 housing units were authorized by permit in 2024, with a declared construction value of $27.8 m. Multifamily was 7.5 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Shawano County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Shawano County come from?
The largest single origin is Brown County, with 187 households. Arriving households report an average income of $56,258 against $48,667 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Shawano County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Shawano County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Shawano County
Cities and places in Shawano.
25 Census places lie wholly or partly in Shawano County. All 25 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Shawano | city | 9,522 | 19 | Wholly in this county |
| Pulaski | village | 4,006 | None recorded | 5.6 percent here, 81.4 percent Brown County, 13.0 percent Oconto County |
| Bonduel | village | 1,535 | 1 | Wholly in this county |
| Marion | city | 1,238 | None recorded | 18.6 percent here, 81.4 percent Waupaca County |
| Wittenberg | village | 1,027 | None recorded | Wholly in this county |
| Tigerton | village | 762 | None recorded | Wholly in this county |
| Birnamwood | village | 643 | None recorded | 97.2 percent here, 2.8 percent Marathon County |
| Gresham | village | 570 | None recorded | Wholly in this county |
| Cecil | village | 466 | None recorded | Wholly in this county |
| Mattoon | village | 457 | None recorded | Wholly in this county |
| Caroline | CDP | 426 | None recorded | Wholly in this county |
| Bowler | village | 316 | None recorded | Wholly in this county |
| Krakow | CDP | 301 | None recorded | Wholly in this county |
| Aniwa | village | 245 | None recorded | Wholly in this county |
| Middle Village | CDP | 236 | None recorded | 24.7 percent here, 75.3 percent Menominee County |
| Eland | village | 169 | None recorded | Wholly in this county |
| Navarino | CDP | 159 | None recorded | Wholly in this county |
| Pulcifer | CDP | 145 | None recorded | Wholly in this county |
| Angelica | CDP | 115 | None recorded | Wholly in this county |
| Pella | CDP | 112 | None recorded | Wholly in this county |
| Leopolis | CDP | 100 | None recorded | Wholly in this county |
| Tilleda | CDP | 72 | None recorded | Wholly in this county |
| Paac Ciinak | CDP | 58 | None recorded | Wholly in this county |
| Green Valley | CDP | 37 | None recorded | Wholly in this county |
| Thornton | CDP | 32 | None recorded | Wholly in this county |