Outagamie County, Wisconsin: commercial real estate data.
Outagamie County, Wisconsin has a population of 192,826 across 638 square miles, up 2.5 percent since the 2020 census base. County output reached $17.22 bn in 2024, 5,304 establishments operate here, and the SBA record carries 296 7(a) approvals worth $149.9 m.
123 sourced county values · tier FULL · 11 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Outagamie County
How many people live in Outagamie County
- Population192,826
- Households78,382
- Average household size2.46
- Median household income$85,069
- Median age38.9
- Median gross rent$1,057 per month
- Median owner-occupied home value$267,300
- Home value to household income3.1 times
- Annual rent as a share of median income14.9 percent
- Adults 25 and over with a bachelor degree or higher32.7 percent
- Adults 25 and over with a graduate degree9.3 percent
- Adults 25 and over132,505
- Population under 1844,257
- Share under 1823.0 percent
- Population 65 and over31,983
- Share 65 and over16.6 percent
- Working age population, 18 to 64116,586
- Civilian labor force106,256
- Unemployment rate2.7 percent
- Labor force participation, adults 18 and over71.5 percent
- Rank by population among Wisconsin counties6th of 72
- Rank by population among US county-equivalents362nd
Outagamie County is the 6th largest of 72 Wisconsin counties by population. A median home costs 3.1 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 23.0 percent against 16.6 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Outagamie County
Is Outagamie County's population growing?
- Population change since the 2020 census base2.46 percent
- Census 2020 base population190,702
- Births, 20242,068
- Deaths, 20241,550
- Natural change, 2024518
- Net domestic migration, 2024496
- Net international migration, 2024546
- Total net migration, 20241,042
- Cumulative net domestic migration, 2021 to 20241,289
- Rank by growth among US county-equivalents1017th
The county has grown 2.46 percent since the 2020 census base. Migration contributed more to 2024 change than births over deaths, so demand here follows people arriving rather than families forming.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Outagamie County
Where are people moving to Outagamie County from?
- Tax returns filed by households arriving5,822
- People arriving, from those returns9,639
- Adjusted gross income arriving$354.7 m
- Net adjusted gross income movement$0
- Average income of an arriving household$60,932
- Largest single originOutagamie County Non-migrants (77,770 households)
- Largest single destination (77,770 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Outagamie County Non-migrants | 77,770 | 159,470 | $7.18 bn |
| Winnebago County | 1,494 | 2,450 | $78.6 m |
| Other flows - Different State | 1,193 | 2,096 | $86.3 m |
| Brown County | 669 | 1,070 | $39.5 m |
| Calumet County | 563 | 1,016 | $41.4 m |
| Other flows - Midwest | 430 | 697 | $26.9 m |
| Other flows - South | 375 | 669 | $27.9 m |
| Waupaca County | 330 | 519 | $15.0 m |
The largest single source of arrivals is Outagamie County Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Outagamie County
What is the Outagamie County economy?
- County GDP, 2024$17.22 bn
- County GDP, 2023$16.44 bn
- GDP change, 2023 to 20244.8 percent
- GDP change over five years30.3 percent
- Rank by GDP among Wisconsin counties5th
- Rank by GDP among US county-equivalents294th
- GDP per resident$89,323
Output grew 4.8 percent in the latest year and 30.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Outagamie County
Largest employers in Outagamie County
- Covered employment, annual average108,592
- Establishments reporting6,053
- Average annual pay$61,834
- Average weekly wage$1,189
- Sector 31-33, employment20,122
- Sector 31-33, average annual pay$73,256
- Sector 62, employment14,145
- Sector 62, average annual pay$63,280
- Sector 44-45, employment11,985
- Sector 44-45, average annual pay$35,443
- Sector 72, employment8,922
- Sector 72, average annual pay$21,266
- Sector 23, employment8,896
- Sector 56, employment6,996
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 31-33 | 20,122 | 348 | $73,256 |
| Sector 62 | 14,145 | 1,023 | $63,280 |
| Sector 44-45 | 11,985 | 645 | $35,443 |
| Sector 72 | 8,922 | 487 | $21,266 |
| Sector 23 | 8,896 | 663 | $89,620 |
| Sector 56 | 6,996 | 322 | $51,495 |
| Sector 42 | 5,206 | 352 | $88,460 |
| Sector 52 | 4,328 | 378 | $93,311 |
The largest sector is the biggest private employer group at 20,122 jobs, 18.5 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Outagamie County
How many businesses are in Outagamie County?
- Establishments, all industries5,304
- Employment at those establishments101,784
- Annual payroll$6.26 bn
- Establishments per 1,000 residents27.5
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Outagamie County
Building permits in Outagamie County
- Housing units authorised by permit, 2024453
- Declared construction value permitted$168.9 m
- Single family units authorised391
- Multifamily units authorised62
- Multifamily share of units13.7 percent
- Average declared value per unit$372,943
- Units authorised per 1,000 households5.8
Multifamily is 13.7 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Outagamie County
SBA loans in Outagamie County (7(a) and 504)
- 7(a) approvals recorded296
- 7(a) gross approval dollars$149.9 m
- Average 7(a) approval$506,393
- Median 7(a) approval$219,000
- 10th percentile approval$35,000
- 90th percentile approval$1,125,000
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)4,069
- Jobs per approval13.7
- Distinct 7(a) lenders active65
- Distinct industries receiving approvals125
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer14.5 percent
- Loans on real estate terms43
- Loans on working capital terms, 120 months or shorter232
- Franchise loans52
- Franchise share of approvals17.6 percent
- Leading industry by approval countFull-Service Restaurants (15)
- Most active lenderNicolet National Bank (40)
- 504 approvals recorded117
- 504 gross approval dollars$91.9 m
- Average 504 approval$785,735
- Median 504 approval$558,000
- Distinct CDCs active4
- 504 jobs per approval8.4
- 504 jobs per million dollars approved10.6
- Most active CDCWBD, Inc. (108)
- 7(a) share of SBA approvals71.7 percent
- Combined SBA approval dollars$241.8 m
The average approval of $506,393 sits well above the median of $219,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 14.5 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Outagamie County
SBA loan default and charge-off rates in Outagamie County
Do SBA loans in Outagamie County get paid back?
- Loans with a final outcome recorded69
- Paid in full64
- Charged off5
- Charge off rate on resolved loans7.2 percent
- Status: Paid in full64
- Status: Exempt from disclosure194
- Status: Cancelled24
- Status: Charged off5
- Status: Committed, not yet disbursed9
Of the 69 loans that have reached a final outcome, 7.2 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Outagamie County
SBA lending by place in Outagamie County
- Places in the county with recorded lending20
- Appleton, approvals197
- LITTLE CHUTE, approvals20
- Kaukauna, approvals15
- Seymour, approvals14
- Greenville, approvals9
- Hortonville, approvals7
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Appleton | 197 | $92,105,300 |
| LITTLE CHUTE | 20 | $9,016,300 |
| Kaukauna | 15 | $10,332,700 |
| Seymour | 14 | $3,489,400 |
| Greenville | 9 | $10,313,900 |
| Hortonville | 7 | $5,699,000 |
| BLACK CREEK | 7 | $632,500 |
| FREEDOM | 6 | $1,248,400 |
Appleton accounts for 197 approvals against 20 in LITTLE CHUTE. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Outagamie County
How large is Outagamie County?
- Land area638 sq mi
- Rank by land area among Wisconsin counties44th of 72
- Width, east to west27.2 mi
- Height, north to south24.1 mi
- Geographies sharing a boundary5
- Residents per square mile of land302
- Establishments per square mile8.31
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Outagamie County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Outagamie County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population192,826
- Households78,382
- Average household size2.46
- Median household income$85,069
- Median age38.9
Common questions
Outagamie County questions, answered from the record.
How many people live in Outagamie County, Wisconsin?
192,826, in 78,382 households, ranking 6th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Outagamie County's population growing?
The population has grown 2.46 percent since the 2020 census base. In 2024 there were 2,068 births against 1,550 deaths, with net migration of 1,042. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Outagamie County?
$85,069. The median owner-occupied home is valued at $267,300, which is 3.1 times income, and median gross rent is $1,057 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Outagamie County?
5,304 establishments, employing 101,784 people with an annual payroll of $6.26 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Outagamie County?
Average annual pay is $61,834, or $1,189 a week, across 108,592 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Outagamie County?
296 7(a) approvals totalling $149.9 m since FY2020, across 65 lenders, with a median approval of $219,000, plus 117 504 approvals worth $91.9 m. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Outagamie County get paid back?
Of the 69 loans that have reached a final outcome, 64 were paid in full and 5 charged off, a charge off rate of 7.2 percent. Loans still running are excluded, because they have not yet succeeded or failed.
How many building permits were issued in Outagamie County?
453 housing units were authorised by permit in 2024, with a declared construction value of $168.9 m. Multifamily was 13.7 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Outagamie County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Outagamie County come from?
The largest single origin is Outagamie County Non-migrants, with 77,770 households. Arriving households report an average income of $60,932 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Outagamie County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Outagamie County?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.
Outagamie County
Cities and places in Outagamie.
15 Census places lie wholly or partly in Outagamie County. 15 carry enough published place level data for a page of their own and are linked. The rest are named here and not linked, because the American Community Survey and the SBA record between them do not carry enough about them to write an honest page. A place existing is itself worth knowing, so nothing in the county is left out.
| Place | Type | Population | SBA approvals | Lies in |
|---|---|---|---|---|
| Appleton | city | 75,023 | 206 | 85.7 percent here, 12.7 percent Calumet County |
| Kaukauna | city | 17,706 | 16 | Wholly in this county |
| Greenville | village | 12,987 | 9 | Wholly in this county |
| Little Chute | village | 11,754 | 20 | Wholly in this county |
| New London | city | 7,726 | 10 | 42.9 percent here, 57.1 percent Waupaca County |
| Kimberly | village | 7,447 | 4 | Wholly in this county |
| Combined Locks | village | 3,622 | None recorded | Wholly in this county |
| Seymour | city | 3,570 | 14 | Wholly in this county |
| Wrightstown | village | 3,322 | 8 | 23.7 percent here, 76.3 percent Brown County |
| Hortonville | village | 3,256 | 7 | Wholly in this county |
| Black Creek | village | 1,262 | 7 | Wholly in this county |
| Shiocton | village | 825 | 2 | Wholly in this county |
| Dale | CDP | 707 | 1 | Wholly in this county |
| Nichols | village | 332 | None recorded | Wholly in this county |
| Bear Creek | village | 307 | None recorded | Wholly in this county |
A further 34 SBA approvals in Outagamie County are recorded against borrower cities that match no Census place, the largest being Grand Chute, Freedom, Town Of Grand Chute. Those are postal cities and unincorporated areas rather than incorporated places, so no page claims them, and their lending is counted in this county's totals above rather than under any city.