Outagamie County, Wisconsin: commercial real estate data.
Outagamie County, Wisconsin had an estimated 195,390 residents on July 1, 2024, up 2.5 percent since the 2020 census base of 190,702, across 638 square miles. County output reached $17.22 bn in 2024, 5,304 establishments operate here, and the SBA record carries 296 7(a) approvals worth $149.9 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Outagamie County
How many people live in Outagamie County
- Population, American Community Survey 2020-2024192,826
- Households78,382
- Average household size2.46
- Median household income$85,069
- Median age38.9
- Median gross rent$1,057 per month
- Median owner-occupied home value$267,300
- Home value to household income3.1 times
- Annual rent as a share of median income14.9 percent
- Adults 25 and over with a bachelor degree or higher32.7 percent
- Adults 25 and over with a graduate degree9.3 percent
- Adults 25 and over132,505
- Population under 1844,257
- Share under 1823.0 percent
- Population 65 and over31,983
- Share 65 and over16.6 percent
- Working age population, 18 to 64116,586
- Civilian labor force106,256
- Unemployment rate2.7 percent
- Labor force participation, adults 18 and over71.5 percent
- Rank by population among Wisconsin counties6th of 72
- Rank by population among US county-equivalents, Puerto Rico included362nd of 3,222
Outagamie County is the 6th largest of 72 Wisconsin counties by population. A median home costs 3.1 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 23.0 percent against 16.6 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Outagamie County
Is Outagamie County's population growing?
- Population, July 1, 2024195,390
- Census 2020 base population190,702
- Population change since the 2020 census base2.46 percent
- Population change, 2023 to 20241,562
- Births, 20242,068
- Deaths, 20241,550
- Natural change, 2024518
- Net domestic migration, 2024496
- Net international migration, 2024546
- Total net migration, 20241,042
- Cumulative net domestic migration, 2021 to 20241,289
- Rank by growth among US county-equivalents1017th of 3,144
The county has grown 2.46 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Outagamie County
Where are people moving to Outagamie County from?
- Tax returns filed by households arriving5,822
- People arriving, from those returns9,639
- Tax returns filed by households leaving5,458
- Net household movement364
- Adjusted gross income arriving$354.7 m
- Net adjusted gross income movement$-26.1 m
- Average income of an arriving household$60,932
- Average income of a leaving household$69,780
- Largest single originWinnebago County (1,494 households)
- Largest single destinationWinnebago County (1,372 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Winnebago County | 1,494 | 2,450 | $78.6 m |
| Brown County | 669 | 1,070 | $39.5 m |
| Calumet County | 563 | 1,016 | $41.4 m |
| Waupaca County | 330 | 519 | $15.0 m |
| Dane County | 159 | 221 | $10.4 m |
| Milwaukee County | 151 | 226 | $8.6 m |
| Waukesha County | 87 | 146 | $5.8 m |
| Fond du Lac County | 81 | 139 | $4.1 m |
Households arriving report $8,848 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Winnebago County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Outagamie County
What is the Outagamie County economy?
- County GDP, 2024$17.22 bn
- County GDP, 2023$16.44 bn
- GDP change, 2023 to 20244.8 percent
- GDP change over five years30.3 percent
- Rank by GDP among the Wisconsin areas BEA publishes5th of 72
- Rank by GDP among the US county areas BEA publishes294th of 3,127
- GDP per resident$89,323
Output grew 4.8 percent in the latest year and 30.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Outagamie County
Employment by industry in Outagamie County
- Covered employment, annual average108,592
- Establishments reporting6,053
- Average annual pay$61,834
- Average weekly wage$1,189
- Manufacturing, employment20,122
- Manufacturing, average annual pay$73,256
- Health care and social assistance, employment14,145
- Health care and social assistance, average annual pay$63,280
- Retail trade, employment11,985
- Retail trade, average annual pay$35,443
- Accommodation and food services, employment8,922
- Accommodation and food services, average annual pay$21,266
- Construction, employment8,896
- Administrative and support and waste management services, employment6,996
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 20,122 | 348 | $73,256 |
| Health care and social assistance | 14,145 | 1,023 | $63,280 |
| Retail trade | 11,985 | 645 | $35,443 |
| Accommodation and food services | 8,922 | 487 | $21,266 |
| Construction | 8,896 | 663 | $89,620 |
| Administrative and support and waste management services | 6,996 | 322 | $51,495 |
| Wholesale trade | 5,206 | 352 | $88,460 |
| Finance and insurance | 4,328 | 378 | $93,311 |
Manufacturing is the largest private sector at 20,122 jobs, 18.5 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Outagamie County
How many businesses are in Outagamie County?
- Establishments, all industries5,304
- Employment at those establishments101,784
- Annual payroll$6.26 bn
- Establishments per 1,000 residents27.5
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Outagamie County
Building permits in Outagamie County
- Housing units authorized by permit, 2024453
- Declared construction value permitted$168.9 m
- Single family units authorized391
- Multifamily units authorized62
- Multifamily share of units13.7 percent
- Average declared value per unit$372,943
- Units authorized per 1,000 households5.8
Single-family homes are 86.3 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Outagamie County
SBA loans in Outagamie County (7(a) and 504)
- 7(a) approvals recorded296
- 7(a) gross approval dollars$149.9 m
- Average 7(a) approval$506,393
- Median 7(a) approval$217,000
- 10th percentile approval$35,000
- 90th percentile approval$1,115,500
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)4,069
- Jobs per approval13.7
- Distinct 7(a) lenders active65
- Distinct industries receiving approvals125
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer14.5 percent
- Loans on real estate terms43
- Loans on working capital terms, 120 months or shorter232
- Franchise loans52
- Franchise share of approvals17.6 percent
- Leading industry by approval countFull-Service Restaurants (15)
- Most active lenderNicolet National Bank (40)
- 504 approvals recorded117
- 504 gross approval dollars$91.9 m
- Average 504 approval$785,735
- Median 504 approval$558,000
- Distinct CDCs active4
- 504 jobs per approval8.4
- 504 jobs per million dollars approved10.6
- Most active CDCWBD, Inc. (108)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$241.8 m
The average approval of $506,393 sits well above the median of $217,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 14.5 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Outagamie County
SBA loan default and charge-off rates in Outagamie County
Do SBA loans in Outagamie County get paid back?
- Loans with a final outcome recorded69
- Paid in full64
- Charged off5
- Charge-off rate on resolved loans7.2 percent
- Status: Paid in full64
- Status: Exempt from disclosure194
- Status: Cancelled24
- Status: Charged off5
- Status: Committed, not yet disbursed9
Of the 69 loans that have reached a final outcome, 7.2 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Outagamie County
SBA lending by place in Outagamie County
- Borrower cities with recorded lending20
- Appleton, approvals197
- Little Chute, approvals20
- Kaukauna, approvals15
- Seymour, approvals14
- Greenville, approvals9
- Hortonville, approvals7
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Appleton | 197 | $92,105,300 |
| Little Chute | 20 | $9,016,300 |
| Kaukauna | 15 | $10,332,700 |
| Seymour | 14 | $3,489,400 |
| Greenville | 9 | $10,313,900 |
| Hortonville | 7 | $5,699,000 |
| Black Creek | 7 | $632,500 |
| Freedom | 6 | $1,248,400 |
| 12 other borrower cities | 21 | $17,054,700 |
Appleton accounts for 197 approvals against 20 in Little Chute. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Outagamie County
How large is Outagamie County?
- Land area638 sq mi
- Rank by land area among Wisconsin counties44th of 72
- Width, east to west27.2 mi
- Height, north to south24.1 mi
- Geographies sharing a boundary5
- Residents per square mile of land302
- Establishments per square mile8.31
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Outagamie County
Flood risk in Outagamie County
- Participation of the county's own NFIP community Outagamie County, unincorporated areasParticipating, community 550302
- Communities in the county in the NFIP Community Status Book17
- Of those, participating in the NFIP17
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Outagamie County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Outagamie County (community 550302), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Outagamie County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Outagamie County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Outagamie County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-2024192,826
- Households78,382
- Average household size2.46
- Median household income$85,069
- Median age38.9
Common questions
Outagamie County questions, answered from the record.
How many people live in Outagamie County, Wisconsin?
The Census Bureau estimates 195,390 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 192,826, in 78,382 households, ranking 6th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Outagamie County's population growing?
The population has grown 2.46 percent since the 2020 census base of 190,702, to 195,390 on July 1, 2024. In 2024 there were 2,068 births against 1,550 deaths, with net migration of 1,042. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Outagamie County?
$85,069. The median owner-occupied home is valued at $267,300, which is 3.1 times income, and median gross rent is $1,057 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Outagamie County?
5,304 establishments, employing 101,784 people with an annual payroll of $6.26 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Outagamie County?
Manufacturing is the largest private sector at 20,122 jobs, 18.5 percent of covered employment. Covered employment averages 108,592 jobs at an average annual pay of $61,834, or $1,189 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Outagamie County?
296 7(a) approvals totaling $149.9 m since FY2020, across 65 lenders, with a median approval of $217,000, plus 117 504 approvals worth $91.9 m since FY2010. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Outagamie County get paid back?
Of the 69 loans that have reached a final outcome, 64 were paid in full and 5 charged off, a charge-off rate of 7.2 percent. Loans still running are excluded, because they have not yet succeeded or failed.
How many building permits were issued in Outagamie County?
453 housing units were authorized by permit in 2024, with a declared construction value of $168.9 m. Multifamily was 13.7 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Outagamie County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Outagamie County come from?
The largest single origin is Winnebago County, with 1,494 households. Arriving households report an average income of $60,932 against $69,780 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Outagamie County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Outagamie County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Outagamie County
Cities and places in Outagamie.
15 Census places lie wholly or partly in Outagamie County. All 15 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Appleton | city | 75,023 | 197 | 85.7 percent here, 12.7 percent Calumet County |
| Kaukauna | city | 17,706 | 15 | Wholly in this county |
| Greenville | village | 12,987 | 9 | Wholly in this county |
| Little Chute | village | 11,754 | 20 | Wholly in this county |
| New London | city | 7,726 | 5 | 42.9 percent here, 57.1 percent Waupaca County |
| Kimberly | village | 7,447 | 4 | Wholly in this county |
| Combined Locks | village | 3,622 | None recorded | Wholly in this county |
| Seymour | city | 3,570 | 14 | Wholly in this county |
| Wrightstown | village | 3,322 | 1 | 23.7 percent here, 76.3 percent Brown County |
| Hortonville | village | 3,256 | 7 | Wholly in this county |
| Black Creek | village | 1,262 | 7 | Wholly in this county |
| Shiocton | village | 825 | 2 | Wholly in this county |
| Dale | CDP | 707 | 1 | Wholly in this county |
| Nichols | village | 332 | None recorded | Wholly in this county |
| Bear Creek | village | 307 | None recorded | Wholly in this county |
A further 14 of the county's 296 SBA 7(a) approvals are to borrowers in cities that match no Census place in Outagamie County, the largest being Freedom (6), Grand Chute (2), Hobart (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby