HomeWisconsinOutagamie CountyAppleton
Appleton, Wisconsin: commercial real estate data.
Appleton is a Census city of 75,023 people across 25.42 square miles of land, lying across Outagamie County and Calumet County. Median household income is $80,483, 67.1 percent of occupied homes are owned, and the SBA record carries 206 7(a) approvals to borrowers here worth $94.7 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Appleton
What Appleton is
- Census place typecity
- Land area25.42 sq mi
- Water area0.5 sq mi
- Population per square mile of land2,951
- County holding the largest share of its areaOutagamie County, 85.7 percent
- Counties this place lies inOutagamie County 85.7 percent, Calumet County 12.7 percent
Appleton crosses a county line. The split above is measured from the Census boundary of the place against the county boundaries, by area, so it says where the ground is and not where the town hall is.
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Appleton
How many people live in Appleton
- Population75,023
- Median age37.5
- Population under 1817,064
- Share under 1822.7 percent
- Population 65 and over12,420
- Share 65 and over16.6 percent
- Households31,030
- Family households18,596
- Share of households that are families59.9 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Appleton
Income and work in Appleton
- Median household income$80,483
- Per capita income$50,397
- Civilian labor force41,280
- Employed39,843
- Unemployed1,437
- Unemployment rate3.5 percent
- Adults 25 and over50,994
- Adults 25 and over with a high school diploma or higher94.8 percent
- Adults 25 and over with a bachelor degree or higher38.2 percent
- Adults 25 and over with a graduate degree11.7 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Appleton
Housing in Appleton
- Housing units32,221
- Occupied units31,030
- Vacant units1,191 plus or minus 277
- Vacancy rate3.7 percent plus or minus 0.9
- Owner occupied20,806
- Renter occupied10,224
- Ownership rate67.1 percent
- Median owner-occupied home value$231,400
- Median gross rent, monthly$1,030
- Annual rent as a share of median income15.4 percent
- Single family units23,862
- Share single family74.1 percent
- Units in buildings of two or more8,284
- Share in buildings of two or more25.7 percent
- Mobile homes75 plus or minus 40
- Median year structure built1971
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Appleton
How Appleton gets to work
- Workers 16 and over who commute34,322
- Commuting under 15 minutes14,130
- Share commuting under 15 minutes41.2 percent
- Commuting 30 minutes or more6,213
- Share commuting 30 minutes or more18.1 percent
- Drove alone74.4 percent
- Carpooled8.5 percent
- Public transport0.7 percent plus or minus 0.3
- Walked2.4 percent
- Worked from home12.6 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Appleton
SBA loans in Appleton (7(a))
- Approvals206
- Gross approval$94,666,000
- Average approval$459,544
- Median approval$205,000
- Ninetieth percentile approval$1,115,500
- Largest approval$5,000,000
- Jobs supported2,741
- Jobs per approval13.3
- Loans with a final outcome44
- Paid in full43
- Charged off1
- Charge-off rate over resolved loans2.3 percent
- Median term120 months
- Share on real estate terms of 20 years or more13.6 percent
- Share to franchises19.4 percent
- Distinct lenders54
- Distinct industries by NAICS90
Counted by borrower city: approvals to borrowers whose address is in Appleton, in any county, FY2020 to FY2026.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Appleton
SBA loans in Appleton (504)
- Approvals56
- Gross approval$53,144,000
- Average approval$949,000
- Median approval$746,500
- Largest approval$3,896,000
- Jobs supported610
- Loans with a final outcome17
- Charged off1
- Median term300 months
- Distinct CDCs3
Counted by borrower city: approvals to borrowers whose address is in Appleton, in any county, FY2010 to FY2026. Only 17 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Appleton
Flood risk in Appleton
- NFIP communityCity of Appleton
- NFIP community number555542
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date01/20/16
The City of Appleton participates in the National Flood Insurance Program as community 555542 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Outagamie County, not Appleton
Outagamie County context, not Appleton figures
- Establishments in Outagamie County5,304
- Covered employment, Outagamie County108,592
- Average annual pay, Outagamie County$61,834
- Housing units permitted, Outagamie County453
Every figure in this section is published for Outagamie County as a whole and is not a measurement of Appleton.
All Outagamie County figures →
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
Appleton questions, answered from the record.
How many people live in Appleton, Wisconsin?
75,023, in 31,030 households. Appleton city covers 25.42 square miles of land, which is 2,951 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Appleton in?
Appleton lies in more than one. By area it is 85.7 percent in Outagamie County, 12.7 percent in Calumet County. This page sits under Outagamie County because that county holds the largest share. The split is measured from the Census boundary of the place against the county boundaries.
What is the median household income in Appleton?
$80,483. The median owner-occupied home is valued at $231,400. Median gross rent is $1,030 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Appleton businesses?
206 7(a) approvals totaling $94.7 m since FY2020, across 54 lenders, median approval $205,000, plus 56 504 approvals worth $53.1 m since FY2010. These count approvals to borrowers whose address is in Appleton, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Appleton borrowers get paid back?
Of the 44 loans that have reached a final outcome, 43 were paid in full and 1 charged off, a charge off rate of 2.3 percent. Loans still running are excluded because they have not yet succeeded or failed.
Is Appleton in the National Flood Insurance Program?
Yes. Appleton appears in the FEMA Community Status Book as Appleton, city of, community 555542, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page Appleton figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Outagamie County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Appleton.
Is zoning published for Appleton?
No. Nothing on this page presents parcel level zoning.