HomeWisconsinWaupaca CountyNew London city
New London city, Wisconsin: commercial real estate data.
New London city is a Census city of 7,726 people across 5.57 square miles of land, lying across Waupaca County and Outagamie County. Median household income is $60,612, 52.0 percent of occupied homes are owned, and the SBA record carries 10 7(a) approvals to borrowers here worth $2.7 m.
77 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency
New London
What New London is
- Census place typecity
- Land area5.57 sq mi
- Water area0.23 sq mi
- Population per square mile of land1,386
- County holding the largest share of its areaWaupaca County, 57.1 percent
- Counties this place lies inWaupaca County 57.1 percent, Outagamie County 42.9 percent
New London city crosses a county line. The split above is measured from the Census boundary of the place against the county boundaries, by area, so it says where the ground is and not where the town hall is.
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New London
How many people live in New London
- Population7,726
- Median age36.5
- Population under 181,820 plus or minus 396
- Share under 1823.6 percent plus or minus 4.7
- Population 65 and over1,281 plus or minus 258
- Share 65 and over16.6 percent
- Households3,363
- Family households2,018
- Share of households that are families60.0 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New London
Income and work in New London
- Median household income$60,612 plus or minus $13,299
- Per capita income$32,558
- Civilian labor force3,891
- Employed3,781
- Unemployed110 plus or minus 101
- Unemployment rate2.8 percent plus or minus 2.6
- Adults 25 and over5,380
- Adults 25 and over with a high school diploma or higher88.7 percent
- Adults 25 and over with a bachelor degree or higher17.3 percent plus or minus 5.6
- Adults 25 and over with a graduate degree4.8 percent plus or minus 3.1
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New London
Housing in New London
- Housing units3,473
- Occupied units3,363
- Vacant units110 plus or minus 113
- Vacancy rate3.2 percent plus or minus 3.2
- Owner occupied1,748
- Renter occupied1,615
- Ownership rate52.0 percent
- Median owner-occupied home value$174,800
- Median gross rent, monthly$837
- Annual rent as a share of median income16.6 percent plus or minus 4.1
- Single family units2,042
- Share single family58.8 percent
- Units in buildings of two or more1,329 plus or minus 285
- Share in buildings of two or more38.3 percent
- Mobile homes102 plus or minus 86
- Median year structure built1972
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New London
How New London gets to work
- Workers 16 and over who commute3,341
- Commuting under 15 minutes1,149 plus or minus 277
- Share commuting under 15 minutes34.4 percent plus or minus 7.5
- Commuting 30 minutes or more1,548 plus or minus 340
- Share commuting 30 minutes or more46.3 percent
- Drove alone75.8 percent
- Carpooled8.0 percent plus or minus 4.0
- Public transport0.0 percent
- Walked7.4 percent plus or minus 4.0
- Worked from home8.6 percent plus or minus 4.5
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New London
SBA loans in New London (7(a))
- Approvals10
- Gross approval$2,698,400
- Average approval$269,840
- Median approval$150,000
- Ninetieth percentile approval$999,000
- Largest approval$999,000
- Jobs supported136
- Jobs per approval13.6
- Loans with a final outcome2
- Paid in full2
- Charged off0
- Median term85 months
- Share on real estate terms of 20 years or more10.0 percent
- Share to franchises10.0 percent
- Distinct lenders7
- Distinct industries by NAICS8
A charge-off rate is not published here. only 2 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
New London
SBA loans in New London (504)
- Approvals5
- Gross approval$4,684,000
- Average approval$936,800
- Median approval$529,000
- Largest approval$2,295,000
- Jobs supported56
- Loans with a final outcome0
- Charged off0
- Median term240 months
- Distinct CDCs1
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Waupaca County, not New London
Waupaca County context, not New London figures
These are Waupaca County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as New London measurements.
- Establishments in Waupaca County1,199
- Employment at those establishments, Waupaca County15,170
- Covered employment, Waupaca County18,649
- Average annual pay, Waupaca County$48,246
- Average weekly wage, Waupaca County$928
- Housing units permitted, Waupaca County300
- Of those, single family, Waupaca County125
- County product, 2024, Waupaca County$2,506,755,000
- County product change over the prior year, Waupaca County4.4 percent
- Average income of an arriving household, Waupaca County$68,984
Every figure in this section is published for Waupaca County as a whole and is not a measurement of New London. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
New London questions, answered from the record.
How many people live in New London, Wisconsin?
7,726, in 3,363 households. New London city covers 5.57 square miles of land, which is 1,386 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is New London in?
New London lies in more than one. By area it is 57.1 percent in Waupaca County, 42.9 percent in Outagamie County. This page sits under Waupaca County because that county holds the largest share. The split is measured from the Census boundary of the place against the county boundaries.
What is the median household income in New London?
$60,612. The median owner-occupied home is valued at $174,800. Median gross rent is $837 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to New London businesses?
10 7(a) approvals totalling $2.7 m, across 7 lenders, median approval $150,000, plus 5 504 approvals worth $4.7 m. These count approvals to borrowers whose address is in New London, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to New London borrowers get paid back?
No rate is published for New London. only 2 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.
Are the county figures on this page New London figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Waupaca County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of New London.
Is zoning published for New London?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.
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