HomeWisconsinWaupaca CountyNew London
New London, Wisconsin: commercial real estate data.
New London is a Census city of 7,726 people across 5.57 square miles of land, lying across Waupaca County and Outagamie County. Median household income is $60,612, 52.0 percent of occupied homes are owned, and the SBA record carries 10 7(a) approvals to borrowers here worth $2.7 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
New London
What New London is
- Census place typecity
- Land area5.57 sq mi
- Water area0.23 sq mi
- Population per square mile of land1,386
- County holding the largest share of its areaWaupaca County, 57.1 percent
- Counties this place lies inWaupaca County 57.1 percent, Outagamie County 42.9 percent
New London crosses a county line. The split above is measured from the Census boundary of the place against the county boundaries, by area, so it says where the ground is and not where the town hall is.
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New London
How many people live in New London
- Population7,726
- Median age36.5
- Population under 181,820 plus or minus 396
- Share under 1823.6 percent plus or minus 4.7
- Population 65 and over1,281 plus or minus 258
- Share 65 and over16.6 percent
- Households3,363
- Family households2,018
- Share of households that are families60.0 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New London
Income and work in New London
- Median household income$60,612 plus or minus $13,299
- Per capita income$32,558
- Civilian labor force3,891
- Employed3,781
- Unemployed110 plus or minus 101
- Unemployment rate2.8 percent plus or minus 2.6
- Adults 25 and over5,380
- Adults 25 and over with a high school diploma or higher88.7 percent
- Adults 25 and over with a bachelor degree or higher17.3 percent plus or minus 5.6
- Adults 25 and over with a graduate degree4.8 percent plus or minus 3.1
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New London
Housing in New London
- Housing units3,473
- Occupied units3,363
- Vacant units110 plus or minus 113
- Vacancy rate3.2 percent plus or minus 3.2
- Owner occupied1,748
- Renter occupied1,615
- Ownership rate52.0 percent
- Median owner-occupied home value$174,800
- Median gross rent, monthly$837
- Annual rent as a share of median income16.6 percent plus or minus 4.1
- Single family units2,042
- Share single family58.8 percent
- Units in buildings of two or more1,329 plus or minus 285
- Share in buildings of two or more38.3 percent
- Mobile homes102 plus or minus 86
- Median year structure built1972
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New London
How New London gets to work
- Workers 16 and over who commute3,341
- Commuting under 15 minutes1,149 plus or minus 277
- Share commuting under 15 minutes34.4 percent plus or minus 7.5
- Commuting 30 minutes or more1,548 plus or minus 340
- Share commuting 30 minutes or more46.3 percent
- Drove alone75.8 percent
- Carpooled8.0 percent plus or minus 4.0
- Public transport0.0 percent
- Walked7.4 percent plus or minus 4.0
- Worked from home8.6 percent plus or minus 4.5
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New London
SBA loans in New London (7(a))
- Approvals10
- Gross approval$2,698,400
- Average approval$269,840
- Median approval$150,000
- Largest approval$999,000
- Jobs supported136
- Jobs per approval13.6
- Loans with a final outcome2
- Paid in full2
- Charged off0
- Median term85 months
- Share on real estate terms of 20 years or more10.0 percent
- Share to franchises10.0 percent
- Distinct lenders7
- Distinct industries by NAICS8
Counted by borrower city: approvals to borrowers whose address is in New London, in any county, FY2020 to FY2026. Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
New London
SBA loans in New London (504)
- Approvals5
- Gross approval$4,684,000
- Average approval$936,800
- Median approval$529,000
- Largest approval$2,295,000
- Jobs supported56
- Loans with a final outcome0
- Charged off0
- Median term240 months
- Distinct CDCs1
Counted by borrower city: approvals to borrowers whose address is in New London, in any county, FY2010 to FY2026. Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
New London
Flood risk in New London
- NFIP communityCity of New London
- NFIP community number550308
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date07/22/10
The City of New London participates in the National Flood Insurance Program as community 550308 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Waupaca County, not New London
Waupaca County context, not New London figures
- Establishments in Waupaca County1,199
- Covered employment, Waupaca County18,649
- Average annual pay, Waupaca County$48,246
- Housing units permitted, Waupaca County300
Every figure in this section is published for Waupaca County as a whole and is not a measurement of New London.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
New London questions, answered from the record.
How many people live in New London, Wisconsin?
7,726, in 3,363 households. New London city covers 5.57 square miles of land, which is 1,386 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is New London in?
New London lies in more than one. By area it is 57.1 percent in Waupaca County, 42.9 percent in Outagamie County. This page sits under Waupaca County because that county holds the largest share. The split is measured from the Census boundary of the place against the county boundaries.
What is the median household income in New London?
$60,612. The median owner-occupied home is valued at $174,800. Median gross rent is $837 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to New London businesses?
10 7(a) approvals totaling $2.7 m since FY2020, across 7 lenders, median approval $150,000, plus 5 504 approvals worth $4.7 m since FY2010. These count approvals to borrowers whose address is in New London, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to New London borrowers get paid back?
No rate is published for New London. Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is New London in the National Flood Insurance Program?
Yes. New London appears in the FEMA Community Status Book as New London, city of, community 550308, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page New London figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Waupaca County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of New London.
Is zoning published for New London?
No. Nothing on this page presents parcel level zoning.
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