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Langlade County, Wisconsin: commercial real estate data.

Langlade County, Wisconsin had an estimated 19,535 residents on July 1, 2024, up 0.2 percent since the 2020 census base of 19,493, across 871 square miles. County output reached $1.01 bn in 2024, 562 establishments operate here, and the SBA record carries 16 7(a) approvals worth $11.7 m since FY2020.

Underlined figures are computed by MMCG Analytics, not published by the agency.

Langlade County

How many people live in Langlade County

  • Population, American Community Survey 2020-202419,490
  • Households8,881
  • Average household size2.19
  • Median household income$55,878
  • Median age48.7
  • Median gross rent$702 per month
  • Median owner-occupied home value$158,200
  • Home value to household income2.8 times
  • Annual rent as a share of median income15.1 percent
  • Adults 25 and over with a bachelor degree or higher17.0 percent
  • Adults 25 and over with a graduate degree5.0 percent
  • Adults 25 and over14,455
  • Population under 183,732
  • Share under 1819.1 percent
  • Population 65 and over4,990
  • Share 65 and over25.6 percent
  • Working age population, 18 to 6410,768
  • Civilian labor force9,199
  • Unemployment rate3.5 percent
  • Labor force participation, adults 18 and over58.4 percent
  • Rank by population among Wisconsin counties54th of 72
  • Rank by population among US county-equivalents, Puerto Rico included1912th of 3,222

Langlade County is the 54th largest of 72 Wisconsin counties by population. A median home costs 2.8 times median household income, which is affordable by national standards. Residents 65 and over outnumber those under 18, at 25.6 percent against 19.1 percent, which points demand at health care, services and single story product rather than schools.

US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Langlade County

Is Langlade County's population growing?

  • Population, July 1, 202419,535
  • Census 2020 base population19,493
  • Population change since the 2020 census base0.22 percent
  • Population change, 2023 to 2024100
  • Births, 2024161
  • Deaths, 2024284
  • Natural change, 2024-123
  • Net domestic migration, 2024212
  • Net international migration, 202412
  • Total net migration, 2024224
  • Cumulative net domestic migration, 2021 to 2024545
  • Rank by growth among US county-equivalents1747th of 3,144

The county has grown 0.22 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.

US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

Langlade County

Where are people moving to Langlade County from?

  • Tax returns filed by households arriving473
  • People arriving, from those returns831
  • Tax returns filed by households leaving425
  • Net household movement48
  • Adjusted gross income arriving$29.0 m
  • Net adjusted gross income movement$8.6 m
  • Average income of an arriving household$61,307
  • Average income of a leaving household$48,068
  • Largest single originMarathon County (40 households)
  • Largest single destinationMarathon County (66 households)
Largest origins of households moving into Langlade County
OriginHouseholdsPeopleAdjusted gross income
Marathon County4067$2.2 m
Shawano County3860$1.7 m
Lincoln County3055$1.4 m

Households arriving report $13,239 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Marathon County, which is the catchment a retail or multifamily study should look at first.

US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Langlade County

What is the Langlade County economy?

  • County GDP, 2024$1.01 bn
  • County GDP, 2023$976.3 m
  • GDP change, 2023 to 20243.7 percent
  • GDP change over five years28.5 percent
  • Rank by GDP among the Wisconsin areas BEA publishes52nd of 72
  • Rank by GDP among the US county areas BEA publishes1831st of 3,127
  • GDP per resident$51,934

Output grew 3.7 percent in the latest year and 28.5 percent over five, which is the trend line a lender will read behind any single year figure.

US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.

Langlade County

Employment by industry in Langlade County

  • Covered employment, annual average7,352
  • Establishments reporting647
  • Average annual pay$44,327
  • Average weekly wage$852
  • Retail trade, employment1,520
  • Retail trade, average annual pay$30,980
  • Manufacturing, employment1,293
  • Manufacturing, average annual pay$55,359
  • Accommodation and food services, employment568
  • Accommodation and food services, average annual pay$17,018
  • Transportation and warehousing, employment377
  • Transportation and warehousing, average annual pay$47,145
  • Wholesale trade, employment283
  • Administrative and support and waste management services, employment269
Private sector employment and pay by industry, Langlade County
SectorEmploymentEstablishmentsAverage annual pay
Retail trade1,52092$30,980
Manufacturing1,29344$55,359
Accommodation and food services56854$17,018
Transportation and warehousing37744$47,145
Wholesale trade28326$70,621
Administrative and support and waste management services26926$57,555
Finance and insurance26228$71,268
Construction22246$56,856

Retail trade is the largest private sector at 1,520 jobs, 20.7 percent of covered employment.

US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

Langlade County

How many businesses are in Langlade County?

  • Establishments, all industries562
  • Employment at those establishments6,305
  • Annual payroll$327.3 m
  • Establishments per 1,000 residents28.8

These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.

US Census Bureau, County Business Patterns, 2023.

Langlade County

Building permits in Langlade County

  • Housing units authorized by permit, 2024186
  • Declared construction value permitted$48.6 m
  • Single family units authorized180
  • Multifamily units authorized6
  • Multifamily share of units3.2 percent
  • Average declared value per unit$261,390
  • Units authorized per 1,000 households20.9

Single-family homes are 96.8 percent of units authorized, so the pipeline is predominantly single-family.

US Census Bureau, Building Permits Survey, 2024 annual.

Langlade County

SBA loans in Langlade County (7(a) and 504)

  • 7(a) approvals recorded16
  • 7(a) gross approval dollars$11.7 m
  • Average 7(a) approval$729,138
  • Median 7(a) approval$248,800
  • Largest single approval$3,562,700
  • Jobs reported supported, 7(a)133
  • Jobs per approval8.3
  • Distinct 7(a) lenders active12
  • Distinct industries receiving approvals11
  • Median 7(a) term144 months
  • Share of loans on real estate terms, 240 months or longer31.3 percent
  • Loans on real estate terms5
  • Loans on working capital terms, 120 months or shorter8
  • Franchise loans3
  • Franchise share of approvals18.8 percent
  • Leading industry by approval countHotels (except Casino Hotels) and Motels (3)
  • 504 approvals recorded2
  • 504 gross approval dollars$944,000
  • Average 504 approval$472,000
  • Median 504 approval$472,000
  • Distinct CDCs active1
  • 504 jobs per approval9.0
  • 504 jobs per million dollars approved19.1
  • Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$12.6 m

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

Langlade County

SBA loan default and charge-off rates in Langlade County

Do SBA loans in Langlade County get paid back?

  • Loans with a final outcome recorded4
  • Paid in full4
  • Charged off0
  • Status: Exempt from disclosure11
  • Status: Cancelled1
  • Status: Paid in full4

Only 4 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.

Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Langlade County

SBA lending by place in Langlade County

  • Borrower cities with recorded lending4
  • Antigo, approvals9
  • Pickerel, approvals3
  • Elcho, approvals3
  • Summit Lake, approvals1
SBA 7(a) approvals by borrower city, loans with a project in Langlade County, FY2020 to FY2026
Borrower cityApprovalsGross approval dollars
Antigo9$6,910,900
Pickerel3$3,910,300
Elcho3$595,000
Summit Lake1$250,000

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Langlade County

How large is Langlade County?

  • Land area871 sq mi
  • Rank by land area among Wisconsin counties23rd of 72
  • Width, east to west38.2 mi
  • Height, north to south30.5 mi
  • Geographies sharing a boundary7
  • Residents per square mile of land22
  • Establishments per square mile0.65

US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.

Langlade County

Flood risk in Langlade County

  • Participation of the county's own NFIP community Langlade County, unincorporated areasParticipating, community 550576
  • Communities in the county in the NFIP Community Status Book4
  • Of those, participating in the NFIP3
  • NFIP participation rate75.0 percent
  • Communities carrying a CRS class0
  • Radon levels in Langlade County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1

The county's own community in the status book, unincorporated Langlade County (community 550576), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Langlade County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 75.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.

Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.

Coverage

What this page does not hold.

Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →

Feasibility studies

When a Langlade County site needs a document a lender will accept.

The same data layer behind this page is the one the studies are written from. A study for a Langlade County site starts with the figures you are reading, carrying the same source and period into the credit file.

  • Population, American Community Survey 2020-202419,490
  • Households8,881
  • Average household size2.19
  • Median household income$55,878
  • Median age48.7

How a feasibility study works →

Common questions

Langlade County questions, answered from the record.

How many people live in Langlade County, Wisconsin?

The Census Bureau estimates 19,535 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 19,490, in 8,881 households, ranking 54th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Is Langlade County's population growing?

The population has grown 0.22 percent since the 2020 census base of 19,493, to 19,535 on July 1, 2024. In 2024 there were 161 births against 284 deaths, with net migration of 224. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

What is the median household income in Langlade County?

$55,878. The median owner-occupied home is valued at $158,200, which is 2.8 times income, and median gross rent is $702 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

How many businesses are in Langlade County?

562 establishments, employing 6,305 people with an annual payroll of $327.3 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.

What is employment by industry in Langlade County?

Retail trade is the largest private sector at 1,520 jobs, 20.7 percent of covered employment. Covered employment averages 7,352 jobs at an average annual pay of $44,327, or $852 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

How much SBA lending happens in Langlade County?

16 7(a) approvals totaling $11.7 m since FY2020, across 12 lenders, with a median approval of $248,800, plus 2 504 approvals worth $944,000 since FY2010. These are approvals recorded in the release, not loans disbursed.

How many building permits were issued in Langlade County?

186 housing units were authorized by permit in 2024, with a declared construction value of $48.6 m. Multifamily was 3.2 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.

What is the radon zone for Langlade County?

Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.

Where do people moving to Langlade County come from?

The largest single origin is Marathon County, with 40 households. Arriving households report an average income of $61,307 against $48,068 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Are traffic counts available for Langlade County on this page?

No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.

Is zoning published for Langlade County?

No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.

Langlade County

Cities and places in Langlade.

5 Census places lie wholly or partly in Langlade County. All 5 carry enough published place level data for a page of their own and are linked.

Census places in Langlade County, by population, with SBA 7(a) approvals to borrowers in each place for projects in Langlade County
PlaceTypePopulationSBA 7(a) approvals, projects in this countyLies in
Antigocity8,0699Wholly in this county
Post LakeCDP331None recordedWholly in this county
White Lakevillage220None recordedWholly in this county
ElchoCDP2073Wholly in this county
Summit LakeCDP931Wholly in this county

A further 3 of the county's 16 SBA 7(a) approvals are to borrowers in cities that match no Census place in Langlade County, the largest being Pickerel (3). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.