Juneau County, Wisconsin: commercial real estate data.
Juneau County, Wisconsin had an estimated 26,590 residents on July 1, 2024, down 0.5 percent since the 2020 census base of 26,720, across 767 square miles. County output reached $1.23 bn in 2024, 541 establishments operate here, and the SBA record carries 28 7(a) approvals worth $11.9 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Juneau County
How many people live in Juneau County
- Population, American Community Survey 2020-202426,689
- Households10,955
- Average household size2.44
- Median household income$67,270
- Median age45.8
- Median gross rent$879 per month
- Median owner-occupied home value$177,700
- Home value to household income2.6 times
- Annual rent as a share of median income15.7 percent
- Adults 25 and over with a bachelor degree or higher16.9 percent
- Adults 25 and over with a graduate degree5.3 percent
- Adults 25 and over19,792
- Population under 185,151
- Share under 1819.3 percent
- Population 65 and over5,822
- Share 65 and over21.8 percent
- Working age population, 18 to 6415,716
- Civilian labor force12,422
- Unemployment rate3.8 percent
- Labor force participation, adults 18 and over57.7 percent
- Rank by population among Wisconsin counties46th of 72
- Rank by population among US county-equivalents, Puerto Rico included1590th of 3,222
Juneau County is the 46th largest of 72 Wisconsin counties by population. A median home costs 2.6 times median household income, which is affordable by national standards. Residents 65 and over outnumber those under 18, at 21.8 percent against 19.3 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Juneau County
Is Juneau County's population growing?
- Population, July 1, 202426,590
- Census 2020 base population26,720
- Population change since the 2020 census base-0.49 percent
- Population change, 2023 to 202433
- Births, 2024218
- Deaths, 2024372
- Natural change, 2024-154
- Net domestic migration, 2024166
- Net international migration, 202422
- Total net migration, 2024188
- Cumulative net domestic migration, 2021 to 2024361
- Rank by growth among US county-equivalents2017th of 3,144
The county has lost 0.49 percent of its population since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Juneau County
Where are people moving to Juneau County from?
- Tax returns filed by households arriving821
- People arriving, from those returns1,394
- Tax returns filed by households leaving767
- Net household movement54
- Adjusted gross income arriving$45.5 m
- Net adjusted gross income movement$6.3 m
- Average income of an arriving household$55,415
- Average income of a leaving household$51,072
- Largest single originSauk County (130 households)
- Largest single destinationMonroe County (151 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Sauk County | 130 | 216 | $5.2 m |
| Monroe County | 99 | 180 | $5.5 m |
| Dane County | 64 | 86 | $3.6 m |
| Adams County | 38 | 60 | $1.5 m |
| Columbia County | 29 | 44 | $922,000 |
| La Crosse County | 26 | 33 | $824,000 |
| Cook County | 25 | 41 | $1.9 m |
| Vernon County | 24 | 42 | $1.2 m |
Households arriving report $4,343 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Sauk County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Juneau County
What is the Juneau County economy?
- County GDP, 2024$1.23 bn
- County GDP, 2023$1.21 bn
- GDP change, 2023 to 20242.3 percent
- GDP change over five years27.1 percent
- Rank by GDP among the Wisconsin areas BEA publishes49th of 72
- Rank by GDP among the US county areas BEA publishes1683rd of 3,127
- GDP per resident$46,197
Output grew 2.3 percent in the latest year and 27.1 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Juneau County
Employment by industry in Juneau County
- Covered employment, annual average9,256
- Establishments reporting736
- Average annual pay$51,884
- Average weekly wage$998
- Manufacturing, employment1,840
- Manufacturing, average annual pay$59,048
- Retail trade, employment945
- Retail trade, average annual pay$31,092
- Accommodation and food services, employment882
- Accommodation and food services, average annual pay$18,115
- Transportation and warehousing, employment441
- Transportation and warehousing, average annual pay$57,717
- Construction, employment298
- Management of companies and enterprises, employment181
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 1,840 | 48 | $59,048 |
| Retail trade | 945 | 79 | $31,092 |
| Accommodation and food services | 882 | 82 | $18,115 |
| Transportation and warehousing | 441 | 45 | $57,717 |
| Construction | 298 | 47 | $55,028 |
| Management of companies and enterprises | 181 | 6 | $94,834 |
| Finance and insurance | 168 | 31 | $53,440 |
| Wholesale trade | 162 | 18 | $59,822 |
Manufacturing is the largest private sector at 1,840 jobs, 19.9 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Juneau County
How many businesses are in Juneau County?
- Establishments, all industries541
- Employment at those establishments6,776
- Annual payroll$329.5 m
- Establishments per 1,000 residents20.3
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Juneau County
Building permits in Juneau County
- Housing units authorized by permit, 2024160
- Declared construction value permitted$54.7 m
- Single family units authorized160
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$341,886
- Units authorized per 1,000 households14.6
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Juneau County
SBA loans in Juneau County (7(a) and 504)
- 7(a) approvals recorded28
- 7(a) gross approval dollars$11.9 m
- Average 7(a) approval$426,654
- Median 7(a) approval$230,000
- 10th percentile approval$42,870
- 90th percentile approval$581,440
- Largest single approval$2,980,000
- Jobs reported supported, 7(a)325
- Jobs per approval11.6
- Distinct 7(a) lenders active13
- Distinct industries receiving approvals21
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer21.4 percent
- Loans on real estate terms6
- Loans on working capital terms, 120 months or shorter21
- Franchise loans4
- Franchise share of approvals14.3 percent
- Most active lenderBank of Mauston (7)
- 504 approvals recorded21
- 504 gross approval dollars$13.9 m
- Average 504 approval$663,524
- Median 504 approval$468,000
- Distinct CDCs active1
- 504 jobs per approval10.4
- 504 jobs per million dollars approved15.7
- Most active CDCWBD, Inc. (21)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$25.9 m
The average approval of $426,654 sits well above the median of $230,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 21.4 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Juneau County
SBA loan default and charge-off rates in Juneau County
Do SBA loans in Juneau County get paid back?
- Loans with a final outcome recorded13
- Paid in full13
- Charged off0
- Status: Paid in full13
- Status: Exempt from disclosure13
- Status: Cancelled2
Only 13 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Juneau County
SBA lending by place in Juneau County
- Borrower cities with recorded lending8
- Mauston, approvals9
- New Lisbon, approvals7
- Lyndon Station, approvals6
- Necedah, approvals2
- Union Center, approvals1
- Camp Douglas, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Mauston | 9 | $7,328,300 |
| New Lisbon | 7 | $1,914,000 |
| Lyndon Station | 6 | $1,556,200 |
| Necedah | 2 | $328,800 |
| Union Center | 1 | $329,000 |
| Camp Douglas | 1 | $225,000 |
| Spencer | 1 | $225,000 |
| Wisconsin Dells | 1 | $40,000 |
Mauston accounts for 9 approvals against 7 in New Lisbon. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Juneau County
How large is Juneau County?
- Land area767 sq mi
- Rank by land area among Wisconsin counties33rd of 72
- Width, east to west26.3 mi
- Height, north to south42 mi
- Geographies sharing a boundary6
- Residents per square mile of land35
- Establishments per square mile0.71
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Juneau County
Flood risk in Juneau County
- Participation of the county's own NFIP community Juneau County, unincorporated areasParticipating, community 550580
- Communities in the county in the NFIP Community Status Book10
- Of those, participating in the NFIP9
- NFIP participation rate90.0 percent
- Communities carrying a CRS class0
- Radon levels in Juneau County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Juneau County (community 550580), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Juneau County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 90.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Juneau County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Juneau County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202426,689
- Households10,955
- Average household size2.44
- Median household income$67,270
- Median age45.8
Common questions
Juneau County questions, answered from the record.
How many people live in Juneau County, Wisconsin?
The Census Bureau estimates 26,590 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 26,689, in 10,955 households, ranking 46th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Juneau County's population growing?
The population has fallen 0.49 percent since the 2020 census base of 26,720, to 26,590 on July 1, 2024. In 2024 there were 218 births against 372 deaths, with net migration of 188. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Juneau County?
$67,270. The median owner-occupied home is valued at $177,700, which is 2.6 times income, and median gross rent is $879 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Juneau County?
541 establishments, employing 6,776 people with an annual payroll of $329.5 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Juneau County?
Manufacturing is the largest private sector at 1,840 jobs, 19.9 percent of covered employment. Covered employment averages 9,256 jobs at an average annual pay of $51,884, or $998 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Juneau County?
28 7(a) approvals totaling $11.9 m since FY2020, across 13 lenders, with a median approval of $230,000, plus 21 504 approvals worth $13.9 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Juneau County?
160 housing units were authorized by permit in 2024, with a declared construction value of $54.7 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Juneau County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Juneau County come from?
The largest single origin is Sauk County, with 130 households. Arriving households report an average income of $55,415 against $51,072 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Juneau County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Juneau County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Juneau County
Cities and places in Juneau.
10 Census places lie wholly or partly in Juneau County. All 10 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Mauston | city | 4,248 | 9 | Wholly in this county |
| New Lisbon | city | 2,562 | 7 | Wholly in this county |
| Wisconsin Dells | city | 2,547 | 1 | 5.3 percent here, 44.7 percent Columbia County, 28.8 percent Sauk County, 21.2 percent Adams County |
| Elroy | city | 1,522 | None recorded | Wholly in this county |
| Necedah | village | 1,142 | 2 | Wholly in this county |
| Camp Douglas | village | 762 | 1 | Wholly in this county |
| Lyndon Station | village | 720 | 6 | Wholly in this county |
| Wonewoc | village | 670 | None recorded | Wholly in this county |
| Union Center | village | 215 | 1 | Wholly in this county |
| Hustler | village | 141 | None recorded | Wholly in this county |
A further 1 of the county's 28 SBA 7(a) approvals are to borrowers in cities that match no Census place in Juneau County, the largest being Spencer (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby