HomeWisconsinColumbia CountyWisconsin Dells city
Wisconsin Dells city, Wisconsin: commercial real estate data.
Wisconsin Dells city is a Census city of 2,547 people across 7.84 square miles of land, lying across Columbia County and Sauk County and Adams County and Juneau County. Median household income is $54,688, 54.0 percent of occupied homes are owned, and the SBA record carries 27 7(a) approvals to borrowers here worth $12.5 m.
77 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Wisconsin Dells
What Wisconsin Dells is
- Census place typecity
- Land area7.84 sq mi
- Water area0.34 sq mi
- Population per square mile of land325
- County holding the largest share of its areaColumbia County, 44.7 percent
- Counties this place lies inColumbia County 44.7 percent, Sauk County 28.8 percent, Adams County 21.2 percent, Juneau County 5.3 percent
Wisconsin Dells city crosses a county line. The split above is measured from the Census boundary of the place against the county boundaries, by area, so it says where the ground is and not where the town hall is.
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Dells
How many people live in Wisconsin Dells
- Population2,547
- Median age42.8 plus or minus 8.9
- Population under 18473 plus or minus 149
- Share under 1818.6 percent plus or minus 5.0
- Population 65 and over555 plus or minus 147
- Share 65 and over21.8 percent plus or minus 4.6
- Households1,212
- Family households559 plus or minus 165
- Share of households that are families46.1 percent plus or minus 12.1
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Dells
Income and work in Wisconsin Dells
- Median household income$54,688 plus or minus $26,746
- Per capita income$34,771
- Civilian labor force1,269 plus or minus 262
- Employed1,072
- Unemployed197 plus or minus 146
- Unemployment rate15.5 percent plus or minus 11.0
- Adults 25 and over1,869
- Adults 25 and over with a high school diploma or higher96.5 percent
- Adults 25 and over with a bachelor degree or higher24.3 percent plus or minus 6.9
- Adults 25 and over with a graduate degree7.8 percent plus or minus 5.0
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Dells
Housing in Wisconsin Dells
- Housing units1,478
- Occupied units1,212
- Vacant units266 plus or minus 141
- Vacancy rate18.0 percent plus or minus 9.3
- Owner occupied655 plus or minus 160
- Renter occupied557 plus or minus 123
- Ownership rate54.0 percent plus or minus 11.0
- Median owner-occupied home value$207,100
- Median gross rent, monthly$971
- Annual rent as a share of median income21.3 percent plus or minus 10.9
- Single family units833 plus or minus 179
- Share single family56.4 percent
- Units in buildings of two or more587 plus or minus 189
- Share in buildings of two or more39.7 percent plus or minus 11.9
- Mobile homes26 plus or minus 29
- Median year structure built1972
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Dells
How Wisconsin Dells gets to work
- Workers 16 and over who commute1,038
- Commuting under 15 minutes371 plus or minus 124
- Share commuting under 15 minutes35.7 percent plus or minus 9.9
- Commuting 30 minutes or more306 plus or minus 103
- Share commuting 30 minutes or more29.5 percent plus or minus 8.2
- Drove alone77.7 percent
- Carpooled14.3 percent plus or minus 10.6
- Public transport3.0 percent plus or minus 4.2
- Walked0.0 percent
- Worked from home3.3 percent plus or minus 3.2
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Dells
SBA loans in Wisconsin Dells (7(a))
- Approvals27
- Gross approval$12,477,100
- Average approval$462,115
- Median approval$250,000
- Ninetieth percentile approval$1,085,000
- Largest approval$2,600,000
- Jobs supported462
- Jobs per approval17.1
- Loans with a final outcome6
- Paid in full6
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more37.0 percent
- Share to franchises18.5 percent
- Distinct lenders16
- Distinct industries by NAICS20
A charge-off rate is not published here. only 6 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Wisconsin Dells
SBA loans in Wisconsin Dells (504)
- Approvals21
- Gross approval$23,810,000
- Average approval$1,133,810
- Median approval$1,025,000
- Largest approval$2,566,000
- Jobs supported244
- Loans with a final outcome5
- Charged off0
- Median term240 months
- Distinct CDCs2
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Columbia County, not Wisconsin Dells
Columbia County context, not Wisconsin Dells figures
These are Columbia County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Wisconsin Dells measurements.
- Establishments in Columbia County1,432
- Employment at those establishments, Columbia County20,998
- Covered employment, Columbia County21,963
- Average annual pay, Columbia County$52,667
- Average weekly wage, Columbia County$1,013
- Housing units permitted, Columbia County181
- Of those, single family, Columbia County137
- County product, 2024, Columbia County$4,274,101,000
- County product change over the prior year, Columbia County2.3 percent
- Average income of an arriving household, Columbia County$66,479
Every figure in this section is published for Columbia County as a whole and is not a measurement of Wisconsin Dells. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Wisconsin Dells questions, answered from the record.
How many people live in Wisconsin Dells, Wisconsin?
2,547, in 1,212 households. Wisconsin Dells city covers 7.84 square miles of land, which is 325 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Wisconsin Dells in?
Wisconsin Dells lies in more than one. By area it is 44.7 percent in Columbia County, 28.8 percent in Sauk County, 21.2 percent in Adams County, 5.3 percent in Juneau County. This page sits under Columbia County because that county holds the largest share. The split is measured from the Census boundary of the place against the county boundaries.
What is the median household income in Wisconsin Dells?
$54,688. The median owner-occupied home is valued at $207,100. Median gross rent is $971 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Wisconsin Dells businesses?
27 7(a) approvals totalling $12.5 m, across 16 lenders, median approval $250,000, plus 21 504 approvals worth $23.8 m. These count approvals to borrowers whose address is in Wisconsin Dells, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Wisconsin Dells borrowers get paid back?
No rate is published for Wisconsin Dells. only 6 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.
Are the county figures on this page Wisconsin Dells figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Columbia County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Wisconsin Dells.
Is zoning published for Wisconsin Dells?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.