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HomeWisconsinColumbia CountyWisconsin Dells

Wisconsin Dells, Wisconsin: commercial real estate data.

Wisconsin Dells is a Census city of 2,547 people across 7.84 square miles of land, lying across Columbia County and Sauk County and Adams County and Juneau County. Median household income is $54,688, 54.0 percent of occupied homes are owned, and the SBA record carries 27 7(a) approvals to borrowers here worth $12.5 m since FY2020.

Underlined figures are computed by MMCG Analytics, not published by the agency.

Wisconsin Dells

What Wisconsin Dells is

  • Census place typecity
  • Land area7.84 sq mi
  • Water area0.34 sq mi
  • Population per square mile of land325
  • County holding the largest share of its areaColumbia County, 44.7 percent
  • Counties this place lies inColumbia County 44.7 percent, Sauk County 28.8 percent, Adams County 21.2 percent, Juneau County 5.3 percent

Wisconsin Dells crosses a county line. The split above is measured from the Census boundary of the place against the county boundaries, by area, so it says where the ground is and not where the town hall is.

US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Wisconsin Dells

How many people live in Wisconsin Dells

  • Population2,547
  • Median age42.8 plus or minus 8.9
  • Population under 18473 plus or minus 149
  • Share under 1818.6 percent plus or minus 5.0
  • Population 65 and over555 plus or minus 147
  • Share 65 and over21.8 percent plus or minus 4.6
  • Households1,212
  • Family households559 plus or minus 165
  • Share of households that are families46.1 percent plus or minus 12.1

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Wisconsin Dells

Income and work in Wisconsin Dells

  • Median household income$54,688 plus or minus $26,746
  • Per capita income$34,771
  • Civilian labor force1,269 plus or minus 262
  • Employed1,072
  • Unemployed197 plus or minus 146
  • Unemployment rate15.5 percent plus or minus 11.0
  • Adults 25 and over1,869
  • Adults 25 and over with a high school diploma or higher96.5 percent
  • Adults 25 and over with a bachelor degree or higher24.3 percent plus or minus 6.9
  • Adults 25 and over with a graduate degree7.8 percent plus or minus 5.0

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Wisconsin Dells

Housing in Wisconsin Dells

  • Housing units1,478
  • Occupied units1,212
  • Vacant units266 plus or minus 141
  • Vacancy rate18.0 percent plus or minus 9.3
  • Owner occupied655 plus or minus 160
  • Renter occupied557 plus or minus 123
  • Ownership rate54.0 percent plus or minus 11.0
  • Median owner-occupied home value$207,100
  • Median gross rent, monthly$971
  • Annual rent as a share of median income21.3 percent plus or minus 10.9
  • Single family units833 plus or minus 179
  • Share single family56.4 percent
  • Units in buildings of two or more587 plus or minus 189
  • Share in buildings of two or more39.7 percent plus or minus 11.9
  • Mobile homes26 plus or minus 29
  • Median year structure built1972

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Wisconsin Dells

How Wisconsin Dells gets to work

  • Workers 16 and over who commute1,038
  • Commuting under 15 minutes371 plus or minus 124
  • Share commuting under 15 minutes35.7 percent plus or minus 9.9
  • Commuting 30 minutes or more306 plus or minus 103
  • Share commuting 30 minutes or more29.5 percent plus or minus 8.2
  • Drove alone77.7 percent
  • Carpooled14.3 percent plus or minus 10.6
  • Public transport3.0 percent plus or minus 4.2
  • Walked0.0 percent
  • Worked from home3.3 percent plus or minus 3.2

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Wisconsin Dells

SBA loans in Wisconsin Dells (7(a))

  • Approvals27
  • Gross approval$12,477,100
  • Average approval$462,115
  • Median approval$250,000
  • Ninetieth percentile approval$968,000
  • Largest approval$2,600,000
  • Jobs supported462
  • Jobs per approval17.1
  • Loans with a final outcome6
  • Paid in full6
  • Charged off0
  • Median term120 months
  • Share on real estate terms of 20 years or more37.0 percent
  • Share to franchises18.5 percent
  • Distinct lenders16
  • Distinct industries by NAICS20

Counted by borrower city: approvals to borrowers whose address is in Wisconsin Dells, in any county, FY2020 to FY2026. Only 6 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Wisconsin Dells

SBA loans in Wisconsin Dells (504)

  • Approvals21
  • Gross approval$23,810,000
  • Average approval$1,133,810
  • Median approval$1,025,000
  • Largest approval$2,566,000
  • Jobs supported244
  • Loans with a final outcome5
  • Charged off0
  • Median term240 months
  • Distinct CDCs2

Counted by borrower city: approvals to borrowers whose address is in Wisconsin Dells, in any county, FY2010 to FY2026. Only 5 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.

US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

Wisconsin Dells

Flood risk in Wisconsin Dells

  • NFIP communityCity of Wisconsin Dells
  • NFIP community number550065
  • Participating in the NFIPYes
  • Community Rating System classNone
  • Currently effective map date05/16/16

The City of Wisconsin Dells participates in the National Flood Insurance Program as community 550065 and carries no Community Rating System class, so no CRS premium discount applies to it.

Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.

Columbia County, not Wisconsin Dells

Columbia County context, not Wisconsin Dells figures

  • Establishments in Columbia County1,432
  • Covered employment, Columbia County21,963
  • Average annual pay, Columbia County$52,667
  • Housing units permitted, Columbia County181

Every figure in this section is published for Columbia County as a whole and is not a measurement of Wisconsin Dells.

All Columbia County figures →

US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.

Coverage

What this page does not hold.

Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →

Common questions

Wisconsin Dells questions, answered from the record.

How many people live in Wisconsin Dells, Wisconsin?

2,547, in 1,212 households. Wisconsin Dells city covers 7.84 square miles of land, which is 325 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

What county is Wisconsin Dells in?

Wisconsin Dells lies in more than one. By area it is 44.7 percent in Columbia County, 28.8 percent in Sauk County, 21.2 percent in Adams County, 5.3 percent in Juneau County. This page sits under Columbia County because that county holds the largest share. The split is measured from the Census boundary of the place against the county boundaries.

What is the median household income in Wisconsin Dells?

$54,688. The median owner-occupied home is valued at $207,100. Median gross rent is $971 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

How much SBA lending goes to Wisconsin Dells businesses?

27 7(a) approvals totaling $12.5 m since FY2020, across 16 lenders, median approval $250,000, plus 21 504 approvals worth $23.8 m since FY2010. These count approvals to borrowers whose address is in Wisconsin Dells, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.

Do SBA loans to Wisconsin Dells borrowers get paid back?

No rate is published for Wisconsin Dells. Only 6 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.

Is Wisconsin Dells in the National Flood Insurance Program?

Yes. Wisconsin Dells appears in the FEMA Community Status Book as Wisconsin Dells, city of, community 550065, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.

Are the county figures on this page Wisconsin Dells figures?

No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Columbia County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Wisconsin Dells.

Is zoning published for Wisconsin Dells?

No. Nothing on this page presents parcel level zoning.

Nearby

Other places in Columbia County.

All of Columbia County →

How this page was built →