Jackson County, Wisconsin: commercial real estate data.
Jackson County, Wisconsin had an estimated 21,027 residents on July 1, 2024, down 0.5 percent since the 2020 census base of 21,138, across 988 square miles. County output reached $1.37 bn in 2024, 400 establishments operate here, and the SBA record carries 11 7(a) approvals worth $10.3 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Jackson County
How many people live in Jackson County
- Population, American Community Survey 2020-202420,981
- Households8,274
- Average household size2.54
- Median household income$68,110
- Median age43.4
- Median gross rent$787 per month
- Median owner-occupied home value$196,100
- Home value to household income2.9 times
- Annual rent as a share of median income13.9 percent
- Adults 25 and over with a bachelor degree or higher15.9 percent
- Adults 25 and over with a graduate degree5.6 percent
- Adults 25 and over15,108
- Population under 184,418
- Share under 1821.1 percent
- Population 65 and over4,292
- Share 65 and over20.5 percent
- Working age population, 18 to 6412,271
- Civilian labor force9,802
- Unemployment rate4.7 percent
- Labor force participation, adults 18 and over59.2 percent
- Rank by population among Wisconsin counties51st of 72
- Rank by population among US county-equivalents, Puerto Rico included1824th of 3,222
Jackson County is the 51st largest of 72 Wisconsin counties by population. A median home costs 2.9 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 21.1 percent against 20.5 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Jackson County
Is Jackson County's population growing?
- Population, July 1, 202421,027
- Census 2020 base population21,138
- Population change since the 2020 census base-0.53 percent
- Population change, 2023 to 202489
- Births, 2024192
- Deaths, 2024243
- Natural change, 2024-51
- Net domestic migration, 2024113
- Net international migration, 202428
- Total net migration, 2024141
- Cumulative net domestic migration, 2021 to 2024-21
- Rank by growth among US county-equivalents2032nd of 3,144
The county has lost 0.53 percent of its population since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Jackson County
Where are people moving to Jackson County from?
- Tax returns filed by households arriving434
- People arriving, from those returns790
- Tax returns filed by households leaving509
- Net household movement-75
- Adjusted gross income arriving$21.4 m
- Net adjusted gross income movement$-1.8 m
- Average income of an arriving household$49,343
- Average income of a leaving household$45,564
- Largest single originLa Crosse County (57 households)
- Largest single destinationTrempealeau County (56 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| La Crosse County | 57 | 92 | $2.5 m |
| Trempealeau County | 56 | 117 | $2.4 m |
| Monroe County | 48 | 91 | $2.1 m |
| Eau Claire County | 34 | 70 | $1.4 m |
Households arriving report $3,779 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is La Crosse County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Jackson County
What is the Jackson County economy?
- County GDP, 2024$1.37 bn
- County GDP, 2023$1.06 bn
- GDP change, 2023 to 202429.5 percent
- GDP change over five years55.8 percent
- Rank by GDP among the Wisconsin areas BEA publishes46th of 72
- Rank by GDP among the US county areas BEA publishes1581st of 3,127
- GDP per resident$65,399
Output grew 29.5 percent in the latest year and 55.8 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Jackson County
Employment by industry in Jackson County
- Covered employment, annual average7,758
- Establishments reporting488
- Average annual pay$50,504
- Average weekly wage$971
- Retail trade, employment846
- Retail trade, average annual pay$27,854
- Transportation and warehousing, employment774
- Transportation and warehousing, average annual pay$53,607
- Manufacturing, employment734
- Manufacturing, average annual pay$58,019
- Construction, employment460
- Construction, average annual pay$92,478
- Agriculture, forestry, fishing and hunting, employment411
- Finance and insurance, employment172
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Retail trade | 846 | 47 | $27,854 |
| Transportation and warehousing | 774 | 29 | $53,607 |
| Manufacturing | 734 | 22 | $58,019 |
| Construction | 460 | 30 | $92,478 |
| Agriculture, forestry, fishing and hunting | 411 | 42 | $46,143 |
| Finance and insurance | 172 | 22 | $54,407 |
| Mining, quarrying, and oil and gas extraction | 153 | 3 | $71,802 |
| Wholesale trade | 104 | 14 | $47,379 |
Retail trade is the largest private sector at 846 jobs, 10.9 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Jackson County
How many businesses are in Jackson County?
- Establishments, all industries400
- Employment at those establishments4,983
- Annual payroll$272.7 m
- Establishments per 1,000 residents19.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Jackson County
Building permits in Jackson County
- Housing units authorized by permit, 202451
- Declared construction value permitted$13.9 m
- Single family units authorized51
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$272,647
- Units authorized per 1,000 households6.2
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Jackson County
SBA loans in Jackson County (7(a) and 504)
- 7(a) approvals recorded11
- 7(a) gross approval dollars$10.3 m
- Average 7(a) approval$934,527
- Median 7(a) approval$750,000
- Largest single approval$4,478,400
- Jobs reported supported, 7(a)79
- Jobs per approval7.2
- Distinct 7(a) lenders active6
- Distinct industries receiving approvals9
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer18.2 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter8
- Franchise loans1
- Franchise share of approvals9.1 percent
- 504 approvals recorded5
- 504 gross approval dollars$4.7 m
- Average 504 approval$939,800
- Median 504 approval$926,000
- Distinct CDCs active3
- 504 jobs per approval7.0
- 504 jobs per million dollars approved7.4
- Most active CDCWBD, Inc. (3)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$15.0 m
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Jackson County
SBA loan default and charge-off rates in Jackson County
Do SBA loans in Jackson County get paid back?
- Loans with a final outcome recorded5
- Paid in full5
- Charged off0
- Status: Cancelled1
- Status: Paid in full5
- Status: Exempt from disclosure5
Only 5 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Jackson County
SBA lending by place in Jackson County
- Borrower cities with recorded lending4
- Black River Falls, approvals7
- Taylor, approvals2
- Hixton, approvals1
- Merrillan, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Black River Falls | 7 | $8,380,800 |
| Taylor | 2 | $600,000 |
| Hixton | 1 | $1,200,000 |
| Merrillan | 1 | $99,000 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Jackson County
How large is Jackson County?
- Land area988 sq mi
- Rank by land area among Wisconsin counties15th of 72
- Width, east to west42.3 mi
- Height, north to south36.3 mi
- Geographies sharing a boundary7
- Residents per square mile of land21
- Establishments per square mile0.40
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Jackson County
Flood risk in Jackson County
- Participation of the county's own NFIP community Jackson County, unincorporated areasParticipating, community 550583
- Communities in the county in the NFIP Community Status Book7
- Of those, participating in the NFIP6
- NFIP participation rate85.7 percent
- Communities carrying a CRS class0
- Radon levels in Jackson County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Jackson County (community 550583), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Jackson County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 85.7 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Jackson County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Jackson County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202420,981
- Households8,274
- Average household size2.54
- Median household income$68,110
- Median age43.4
Common questions
Jackson County questions, answered from the record.
How many people live in Jackson County, Wisconsin?
The Census Bureau estimates 21,027 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 20,981, in 8,274 households, ranking 51st of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Jackson County's population growing?
The population has fallen 0.53 percent since the 2020 census base of 21,138, to 21,027 on July 1, 2024. In 2024 there were 192 births against 243 deaths, with net migration of 141. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Jackson County?
$68,110. The median owner-occupied home is valued at $196,100, which is 2.9 times income, and median gross rent is $787 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Jackson County?
400 establishments, employing 4,983 people with an annual payroll of $272.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Jackson County?
Retail trade is the largest private sector at 846 jobs, 10.9 percent of covered employment. Covered employment averages 7,758 jobs at an average annual pay of $50,504, or $971 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Jackson County?
11 7(a) approvals totaling $10.3 m since FY2020, across 6 lenders, with a median approval of $750,000, plus 5 504 approvals worth $4.7 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Jackson County?
51 housing units were authorized by permit in 2024, with a declared construction value of $13.9 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Jackson County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Jackson County come from?
The largest single origin is La Crosse County, with 57 households. Arriving households report an average income of $49,343 against $45,564 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Jackson County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Jackson County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Jackson County
Cities and places in Jackson.
10 Census places lie wholly or partly in Jackson County. All 10 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Black River Falls | city | 3,546 | 7 | Wholly in this county |
| Alma Center | village | 713 | None recorded | Wholly in this county |
| Melrose | village | 562 | None recorded | Wholly in this county |
| Merrillan | village | 527 | 1 | Wholly in this county |
| Hixton | village | 422 | 1 | Wholly in this county |
| Mission | CDP | 349 | None recorded | Wholly in this county |
| Taylor | village | 328 | 2 | Wholly in this county |
| Hatfield | CDP | 190 | None recorded | Wholly in this county |
| Sand Pillow | CDP | 176 | None recorded | Wholly in this county |
| Millston | CDP | 114 | None recorded | Wholly in this county |