Clark County, Wisconsin: commercial real estate data.
Clark County, Wisconsin had an estimated 34,801 residents on July 1, 2024, up 0.5 percent since the 2020 census base of 34,615, across 1,210 square miles. County output reached $1.92 bn in 2024, 779 establishments operate here, and the SBA record carries 30 7(a) approvals worth $11.0 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Clark County
How many people live in Clark County
- Population, American Community Survey 2020-202434,739
- Households12,839
- Average household size2.71
- Median household income$67,400
- Median age36.7
- Median gross rent$823 per month
- Median owner-occupied home value$172,800
- Home value to household income2.6 times
- Annual rent as a share of median income14.7 percent
- Adults 25 and over with a bachelor degree or higher13.0 percent
- Adults 25 and over with a graduate degree3.7 percent
- Adults 25 and over21,569
- Population under 1810,305
- Share under 1829.7 percent
- Population 65 and over5,984
- Share 65 and over17.2 percent
- Working age population, 18 to 6418,450
- Civilian labor force16,448
- Unemployment rate3.7 percent
- Labor force participation, adults 18 and over67.3 percent
- Rank by population among Wisconsin counties41st of 72
- Rank by population among US county-equivalents, Puerto Rico included1346th of 3,222
Clark County is the 41st largest of 72 Wisconsin counties by population. A median home costs 2.6 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 29.7 percent against 17.2 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Clark County
Is Clark County's population growing?
- Population, July 1, 202434,801
- Census 2020 base population34,615
- Population change since the 2020 census base0.54 percent
- Population change, 2023 to 20249
- Births, 2024537
- Deaths, 2024361
- Natural change, 2024176
- Net domestic migration, 2024-247
- Net international migration, 202480
- Total net migration, 2024-167
- Cumulative net domestic migration, 2021 to 2024-766
- Rank by growth among US county-equivalents1638th of 3,144
The county has grown 0.54 percent since the 2020 census base. Births exceeded deaths in 2024 by more than net migration took away, so the population grew even though more people left than moved in.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Clark County
Where are people moving to Clark County from?
- Tax returns filed by households arriving685
- People arriving, from those returns1,220
- Tax returns filed by households leaving744
- Net household movement-59
- Adjusted gross income arriving$33.6 m
- Net adjusted gross income movement$-901,000
- Average income of an arriving household$49,023
- Average income of a leaving household$46,347
- Largest single originMarathon County (103 households)
- Largest single destinationMarathon County (120 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Marathon County | 103 | 223 | $5.4 m |
| Wood County | 89 | 143 | $3.6 m |
| Chippewa County | 74 | 149 | $4.7 m |
| Taylor County | 64 | 102 | $2.5 m |
| Eau Claire County | 42 | 65 | $1.8 m |
| Jackson County | 25 | 45 | $457,000 |
Households arriving report $2,676 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Marathon County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Clark County
What is the Clark County economy?
- County GDP, 2024$1.92 bn
- County GDP, 2023$1.73 bn
- GDP change, 2023 to 202411.2 percent
- GDP change over five years36.0 percent
- Rank by GDP among the Wisconsin areas BEA publishes39th of 72
- Rank by GDP among the US county areas BEA publishes1316th of 3,127
- GDP per resident$55,249
Output grew 11.2 percent in the latest year and 36.0 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Clark County
Employment by industry in Clark County
- Covered employment, annual average11,379
- Establishments reporting956
- Average annual pay$50,135
- Average weekly wage$964
- Manufacturing, employment3,636
- Manufacturing, average annual pay$62,545
- Retail trade, employment930
- Retail trade, average annual pay$30,008
- Transportation and warehousing, employment696
- Transportation and warehousing, average annual pay$50,395
- Construction, employment688
- Construction, average annual pay$74,906
- Agriculture, forestry, fishing and hunting, employment656
- Accommodation and food services, employment461
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 3,636 | 69 | $62,545 |
| Retail trade | 930 | 88 | $30,008 |
| Transportation and warehousing | 696 | 57 | $50,395 |
| Construction | 688 | 116 | $74,906 |
| Agriculture, forestry, fishing and hunting | 656 | 63 | $40,928 |
| Accommodation and food services | 461 | 65 | $12,867 |
| Other services, except public administration | 214 | 54 | $34,323 |
| Administrative and support and waste management services | 192 | 19 | $42,797 |
Manufacturing is the largest private sector at 3,636 jobs, 32.0 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Clark County
How many businesses are in Clark County?
- Establishments, all industries779
- Employment at those establishments9,517
- Annual payroll$475.0 m
- Establishments per 1,000 residents22.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Clark County
Building permits in Clark County
- Housing units authorized by permit, 202473
- Declared construction value permitted$18.6 m
- Single family units authorized65
- Multifamily units authorized8
- Multifamily share of units11.0 percent
- Average declared value per unit$255,053
- Units authorized per 1,000 households5.7
Single-family homes are 89.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Clark County
SBA loans in Clark County (7(a) and 504)
- 7(a) approvals recorded30
- 7(a) gross approval dollars$11.0 m
- Average 7(a) approval$365,383
- Median 7(a) approval$162,500
- 10th percentile approval$29,500
- 90th percentile approval$632,540
- Largest single approval$2,960,900
- Jobs reported supported, 7(a)233
- Jobs per approval7.8
- Distinct 7(a) lenders active11
- Distinct industries receiving approvals20
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer13.3 percent
- Loans on real estate terms4
- Loans on working capital terms, 120 months or shorter26
- Franchise loans1
- Franchise share of approvals3.3 percent
- Most active lenderForward Bank (7)
- 504 approvals recorded16
- 504 gross approval dollars$6.7 m
- Average 504 approval$421,625
- Median 504 approval$247,000
- Distinct CDCs active1
- 504 jobs per approval5.6
- 504 jobs per million dollars approved13.3
- Most active CDCWBD, Inc. (16)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$17.7 m
The average approval of $365,383 sits well above the median of $162,500, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 13.3 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Clark County
SBA loan default and charge-off rates in Clark County
Do SBA loans in Clark County get paid back?
- Loans with a final outcome recorded8
- Paid in full7
- Charged off1
- Status: Paid in full7
- Status: Cancelled2
- Status: Exempt from disclosure20
- Status: Charged off1
Only 8 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Clark County
SBA lending by place in Clark County
- Borrower cities with recorded lending11
- Withee, approvals7
- Neillsville, approvals7
- Spencer, approvals5
- Thorp, approvals3
- Abbotsford, approvals2
- Chili, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Withee | 7 | $6,218,900 |
| Neillsville | 7 | $2,570,000 |
| Spencer | 5 | $960,000 |
| Thorp | 3 | $440,000 |
| Abbotsford | 2 | $160,000 |
| Chili | 1 | $312,600 |
| Loyal | 1 | $125,000 |
| Curtiss | 1 | $80,000 |
| 3 other borrower cities | 3 | $95,000 |
Withee accounts for 7 approvals against 7 in Neillsville. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Clark County
How large is Clark County?
- Land area1,210 sq mi
- Rank by land area among Wisconsin counties7th of 72
- Width, east to west29.9 mi
- Height, north to south42.2 mi
- Geographies sharing a boundary6
- Residents per square mile of land29
- Establishments per square mile0.64
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Clark County
Flood risk in Clark County
- Participation of the county's own NFIP community Clark County, unincorporated areasParticipating, community 550048
- Communities in the county in the NFIP Community Status Book10
- Of those, participating in the NFIP9
- NFIP participation rate90.0 percent
- Communities carrying a CRS class0
- Radon levels in Clark County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Clark County (community 550048), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Clark County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 90.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Clark County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Clark County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202434,739
- Households12,839
- Average household size2.71
- Median household income$67,400
- Median age36.7
Common questions
Clark County questions, answered from the record.
How many people live in Clark County, Wisconsin?
The Census Bureau estimates 34,801 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 34,739, in 12,839 households, ranking 41st of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Clark County's population growing?
The population has grown 0.54 percent since the 2020 census base of 34,615, to 34,801 on July 1, 2024. In 2024 there were 537 births against 361 deaths, with net migration of -167. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Clark County?
$67,400. The median owner-occupied home is valued at $172,800, which is 2.6 times income, and median gross rent is $823 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Clark County?
779 establishments, employing 9,517 people with an annual payroll of $475.0 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Clark County?
Manufacturing is the largest private sector at 3,636 jobs, 32.0 percent of covered employment. Covered employment averages 11,379 jobs at an average annual pay of $50,135, or $964 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Clark County?
30 7(a) approvals totaling $11.0 m since FY2020, across 11 lenders, with a median approval of $162,500, plus 16 504 approvals worth $6.7 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Clark County?
73 housing units were authorized by permit in 2024, with a declared construction value of $18.6 m. Multifamily was 11.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Clark County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Clark County come from?
The largest single origin is Marathon County, with 103 households. Arriving households report an average income of $49,023 against $46,347 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Clark County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Clark County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Clark County
Cities and places in Clark.
15 Census places lie wholly or partly in Clark County. All 15 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Stanley | city | 3,760 | 1 | 11.4 percent here, 88.6 percent Chippewa County |
| Neillsville | city | 2,230 | 7 | Wholly in this county |
| Abbotsford | city | 2,024 | 2 | 48.9 percent here, 51.1 percent Marathon County |
| Colby | city | 1,907 | 1 | 46.9 percent here, 53.1 percent Marathon County |
| Thorp | city | 1,590 | 3 | Wholly in this county |
| Loyal | city | 1,363 | 1 | Wholly in this county |
| Greenwood | city | 1,100 | None recorded | Wholly in this county |
| Owen | city | 920 | None recorded | Wholly in this county |
| Dorchester | village | 879 | None recorded | 92.8 percent here, 7.2 percent Marathon County |
| Withee | village | 520 | 7 | Wholly in this county |
| Curtiss | village | 442 | 1 | Wholly in this county |
| Unity | village | 378 | None recorded | 33.7 percent here, 66.3 percent Marathon County |
| Granton | village | 345 | None recorded | Wholly in this county |
| Chili | CDP | 306 | 1 | Wholly in this county |
| Humbird | CDP | 300 | None recorded | Wholly in this county |
A further 6 of the county's 30 SBA 7(a) approvals are to borrowers in cities that match no Census place in Clark County, the largest being Spencer (5), Merrillan (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
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