Taylor County, Wisconsin: commercial real estate data.
Taylor County, Wisconsin had an estimated 20,167 residents on July 1, 2024, up 1.3 percent since the 2020 census base of 19,913, across 975 square miles. County output reached $1.11 bn in 2024, 482 establishments operate here, and the SBA record carries 16 7(a) approvals worth $3.2 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Taylor County
How many people live in Taylor County
- Population, American Community Survey 2020-202420,024
- Households8,046
- Average household size2.49
- Median household income$69,350
- Median age44.2
- Median gross rent$823 per month
- Median owner-occupied home value$197,100
- Home value to household income2.8 times
- Annual rent as a share of median income14.2 percent
- Adults 25 and over with a bachelor degree or higher17.0 percent
- Adults 25 and over with a graduate degree5.2 percent
- Adults 25 and over14,018
- Population under 184,618
- Share under 1823.1 percent
- Population 65 and over4,276
- Share 65 and over21.4 percent
- Working age population, 18 to 6411,130
- Civilian labor force9,997
- Unemployment rate2.6 percent
- Labor force participation, adults 18 and over64.9 percent
- Rank by population among Wisconsin counties53rd of 72
- Rank by population among US county-equivalents, Puerto Rico included1877th of 3,222
Taylor County is the 53rd largest of 72 Wisconsin counties by population. A median home costs 2.8 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 23.1 percent against 21.4 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Taylor County
Is Taylor County's population growing?
- Population, July 1, 202420,167
- Census 2020 base population19,913
- Population change since the 2020 census base1.28 percent
- Population change, 2023 to 202444
- Births, 2024226
- Deaths, 2024212
- Natural change, 202414
- Net domestic migration, 2024-16
- Net international migration, 202448
- Total net migration, 202432
- Cumulative net domestic migration, 2021 to 202495
- Rank by growth among US county-equivalents1393rd of 3,144
The county has grown 1.28 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Taylor County
Where are people moving to Taylor County from?
- Tax returns filed by households arriving435
- People arriving, from those returns771
- Tax returns filed by households leaving408
- Net household movement27
- Adjusted gross income arriving$26.0 m
- Net adjusted gross income movement$6.6 m
- Average income of an arriving household$59,867
- Average income of a leaving household$47,542
- Largest single originClark County (70 households)
- Largest single destinationClark County (64 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Clark County | 70 | 137 | $4.3 m |
| Marathon County | 61 | 99 | $2.7 m |
| Chippewa County | 30 | 63 | $2.2 m |
| Price County | 27 | 49 | $1.1 m |
Households arriving report $12,325 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Clark County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Taylor County
What is the Taylor County economy?
- County GDP, 2024$1.11 bn
- County GDP, 2023$1.05 bn
- GDP change, 2023 to 20245.2 percent
- GDP change over five years21.7 percent
- Rank by GDP among the Wisconsin areas BEA publishes50th of 72
- Rank by GDP among the US county areas BEA publishes1755th of 3,127
- GDP per resident$55,387
Output grew 5.2 percent in the latest year and 21.7 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Taylor County
Employment by industry in Taylor County
- Covered employment, annual average7,832
- Establishments reporting538
- Average annual pay$47,788
- Average weekly wage$919
- Manufacturing, employment2,600
- Manufacturing, average annual pay$55,796
- Retail trade, employment848
- Retail trade, average annual pay$30,670
- Accommodation and food services, employment614
- Accommodation and food services, average annual pay$14,678
- Transportation and warehousing, employment415
- Transportation and warehousing, average annual pay$57,714
- Agriculture, forestry, fishing and hunting, employment291
- Finance and insurance, employment235
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 2,600 | 34 | $55,796 |
| Retail trade | 848 | 57 | $30,670 |
| Accommodation and food services | 614 | 44 | $14,678 |
| Transportation and warehousing | 415 | 48 | $57,714 |
| Agriculture, forestry, fishing and hunting | 291 | 41 | $40,974 |
| Finance and insurance | 235 | 33 | $68,205 |
| Construction | 233 | 42 | $76,150 |
| Administrative and support and waste management services | 216 | 22 | $42,656 |
Manufacturing is the largest private sector at 2,600 jobs, 33.2 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Taylor County
How many businesses are in Taylor County?
- Establishments, all industries482
- Employment at those establishments6,986
- Annual payroll$355.2 m
- Establishments per 1,000 residents24.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Taylor County
Building permits in Taylor County
- Housing units authorized by permit, 202442
- Declared construction value permitted$9.7 m
- Single family units authorized34
- Multifamily units authorized8
- Multifamily share of units19.0 percent
- Average declared value per unit$231,933
- Units authorized per 1,000 households5.2
Single-family homes are 81.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Taylor County
SBA loans in Taylor County (7(a) and 504)
- 7(a) approvals recorded16
- 7(a) gross approval dollars$3.2 m
- Average 7(a) approval$201,881
- Median 7(a) approval$131,350
- Largest single approval$625,200
- Jobs reported supported, 7(a)79
- Jobs per approval4.9
- Distinct 7(a) lenders active7
- Distinct industries receiving approvals13
- Median 7(a) term118 months
- Share of loans on real estate terms, 240 months or longer18.8 percent
- Loans on real estate terms3
- Loans on working capital terms, 120 months or shorter11
- Franchise loans0
- Franchise share of approvals0.0 percent
- Most active lenderNicolet National Bank (9)
- 504 approvals recorded9
- 504 gross approval dollars$7.9 m
- Average 504 approval$881,000
- Median 504 approval$701,000
- Distinct CDCs active1
- 504 jobs per approval18.6
- 504 jobs per million dollars approved21.1
- Most active CDCWBD, Inc. (9)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$11.2 m
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Taylor County
SBA loan default and charge-off rates in Taylor County
Do SBA loans in Taylor County get paid back?
- Loans with a final outcome recorded7
- Paid in full5
- Charged off2
- Status: Paid in full5
- Status: Charged off2
- Status: Exempt from disclosure9
Only 7 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Taylor County
SBA lending by place in Taylor County
- Borrower cities with recorded lending4
- Medford, approvals12
- Rib Lake, approvals2
- Thorp, approvals1
- Gilman, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Medford | 12 | $2,640,800 |
| Rib Lake | 2 | $326,600 |
| Thorp | 1 | $150,000 |
| Gilman | 1 | $112,700 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Taylor County
How large is Taylor County?
- Land area975 sq mi
- Rank by land area among Wisconsin counties16th of 72
- Width, east to west43 mi
- Height, north to south24.2 mi
- Geographies sharing a boundary6
- Residents per square mile of land21
- Establishments per square mile0.49
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Taylor County
Flood risk in Taylor County
- Participation of the county's own NFIP community Taylor County, unincorporated areasParticipating, community 550599
- Communities in the county in the NFIP Community Status Book6
- Of those, participating in the NFIP5
- NFIP participation rate83.3 percent
- Communities carrying a CRS class0
- Radon levels in Taylor County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Taylor County (community 550599), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Taylor County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 83.3 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Taylor County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Taylor County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202420,024
- Households8,046
- Average household size2.49
- Median household income$69,350
- Median age44.2
Common questions
Taylor County questions, answered from the record.
How many people live in Taylor County, Wisconsin?
The Census Bureau estimates 20,167 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 20,024, in 8,046 households, ranking 53rd of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Taylor County's population growing?
The population has grown 1.28 percent since the 2020 census base of 19,913, to 20,167 on July 1, 2024. In 2024 there were 226 births against 212 deaths, with net migration of 32. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Taylor County?
$69,350. The median owner-occupied home is valued at $197,100, which is 2.8 times income, and median gross rent is $823 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Taylor County?
482 establishments, employing 6,986 people with an annual payroll of $355.2 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Taylor County?
Manufacturing is the largest private sector at 2,600 jobs, 33.2 percent of covered employment. Covered employment averages 7,832 jobs at an average annual pay of $47,788, or $919 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Taylor County?
16 7(a) approvals totaling $3.2 m since FY2020, across 7 lenders, with a median approval of $131,350, plus 9 504 approvals worth $7.9 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Taylor County?
42 housing units were authorized by permit in 2024, with a declared construction value of $9.7 m. Multifamily was 19.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Taylor County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Taylor County come from?
The largest single origin is Clark County, with 70 households. Arriving households report an average income of $59,867 against $47,542 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Taylor County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Taylor County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Taylor County
Cities and places in Taylor.
9 Census places lie wholly or partly in Taylor County. All 9 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Medford | city | 4,431 | 12 | Wholly in this county |
| Rib Lake | village | 888 | 2 | Wholly in this county |
| Stetsonville | village | 575 | None recorded | Wholly in this county |
| Gilman | village | 388 | 1 | Wholly in this county |
| Westboro | CDP | 227 | None recorded | Wholly in this county |
| Lublin | village | 110 | None recorded | Wholly in this county |
| Whittlesey | CDP | 77 | None recorded | Wholly in this county |
| Chelsea | CDP | 75 | None recorded | Wholly in this county |
| Jump River | CDP | 43 | None recorded | Wholly in this county |
A further 1 of the county's 16 SBA 7(a) approvals are to borrowers in cities that match no Census place in Taylor County, the largest being Thorp (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby