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Grant County, Wisconsin: commercial real estate data.

Grant County, Wisconsin had an estimated 52,330 residents on July 1, 2024, up 0.8 percent since the 2020 census base of 51,938, across 1,147 square miles. County output reached $3.00 bn in 2024, 1,177 establishments operate here, and the SBA record carries 21 7(a) approvals worth $11.9 m since FY2020.

Underlined figures are computed by MMCG Analytics, not published by the agency.

Grant County

How many people live in Grant County

  • Population, American Community Survey 2020-202451,770
  • Households19,960
  • Average household size2.59
  • Median household income$66,858
  • Median age36.8
  • Median gross rent$813 per month
  • Median owner-occupied home value$200,700
  • Home value to household income3.0 times
  • Annual rent as a share of median income14.6 percent
  • Adults 25 and over with a bachelor degree or higher25.6 percent
  • Adults 25 and over with a graduate degree10.1 percent
  • Adults 25 and over32,699
  • Population under 1810,942
  • Share under 1821.1 percent
  • Population 65 and over9,591
  • Share 65 and over18.5 percent
  • Working age population, 18 to 6431,237
  • Civilian labor force26,653
  • Unemployment rate3.1 percent
  • Labor force participation, adults 18 and over65.3 percent
  • Rank by population among Wisconsin counties28th of 72
  • Rank by population among US county-equivalents, Puerto Rico included991st of 3,222

Grant County is the 28th largest of 72 Wisconsin counties by population. A median home costs 3.0 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 21.1 percent against 18.5 percent, a household formation profile rather than a retirement one.

US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Grant County

Is Grant County's population growing?

  • Population, July 1, 202452,330
  • Census 2020 base population51,938
  • Population change since the 2020 census base0.75 percent
  • Population change, 2023 to 2024436
  • Births, 2024573
  • Deaths, 2024520
  • Natural change, 202453
  • Net domestic migration, 2024338
  • Net international migration, 202445
  • Total net migration, 2024383
  • Cumulative net domestic migration, 2021 to 2024169
  • Rank by growth among US county-equivalents1573rd of 3,144

The county has grown 0.75 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.

US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

Grant County

Where are people moving to Grant County from?

  • Tax returns filed by households arriving1,053
  • People arriving, from those returns1,697
  • Tax returns filed by households leaving1,120
  • Net household movement-67
  • Adjusted gross income arriving$52.9 m
  • Net adjusted gross income movement$-6.3 m
  • Average income of an arriving household$50,230
  • Average income of a leaving household$52,815
  • Largest single originIowa County (113 households)
  • Largest single destinationDane County (128 households)
Largest origins of households moving into Grant County
OriginHouseholdsPeopleAdjusted gross income
Iowa County113181$4.5 m
Lafayette County105179$4.7 m
Dane County93122$5.1 m
Dubuque County88148$4.0 m
Crawford County5479$2.3 m
Jo Daviess County4478$2.7 m
Richland County4065$1.7 m
La Crosse County2133$771,000

Households arriving report $2,585 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Iowa County, which is the catchment a retail or multifamily study should look at first.

US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Grant County

What is the Grant County economy?

  • County GDP, 2024$3.00 bn
  • County GDP, 2023$2.91 bn
  • GDP change, 2023 to 20243.0 percent
  • GDP change over five years31.4 percent
  • Rank by GDP among the Wisconsin areas BEA publishes28th of 72
  • Rank by GDP among the US county areas BEA publishes979th of 3,127
  • GDP per resident$57,929

Output grew 3.0 percent in the latest year and 31.4 percent over five, which is the trend line a lender will read behind any single year figure.

US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.

Grant County

Employment by industry in Grant County

  • Covered employment, annual average17,200
  • Establishments reporting1,509
  • Average annual pay$47,501
  • Average weekly wage$913
  • Health care and social assistance, employment2,604
  • Health care and social assistance, average annual pay$53,357
  • Retail trade, employment2,360
  • Retail trade, average annual pay$29,450
  • Manufacturing, employment2,285
  • Manufacturing, average annual pay$59,752
  • Accommodation and food services, employment1,331
  • Accommodation and food services, average annual pay$15,503
  • Construction, employment846
  • Finance and insurance, employment570
Private sector employment and pay by industry, Grant County
SectorEmploymentEstablishmentsAverage annual pay
Health care and social assistance2,604283$53,357
Retail trade2,360166$29,450
Manufacturing2,28566$59,752
Accommodation and food services1,331118$15,503
Construction846145$56,332
Finance and insurance57098$66,873
Administrative and support and waste management services48845$41,228
Professional, scientific and technical services47272$66,031

Health care and social assistance is the largest private sector at 2,604 jobs, 15.1 percent of covered employment.

US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

Grant County

How many businesses are in Grant County?

  • Establishments, all industries1,177
  • Employment at those establishments13,342
  • Annual payroll$632.0 m
  • Establishments per 1,000 residents22.7

These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.

US Census Bureau, County Business Patterns, 2023.

Grant County

Building permits in Grant County

  • Housing units authorized by permit, 2024115
  • Declared construction value permitted$32.4 m
  • Single family units authorized107
  • Multifamily units authorized8
  • Multifamily share of units7.0 percent
  • Average declared value per unit$281,954
  • Units authorized per 1,000 households5.8

Single-family homes are 93.0 percent of units authorized, so the pipeline is predominantly single-family.

US Census Bureau, Building Permits Survey, 2024 annual.

Grant County

SBA loans in Grant County (7(a) and 504)

  • 7(a) approvals recorded21
  • 7(a) gross approval dollars$11.9 m
  • Average 7(a) approval$566,538
  • Median 7(a) approval$300,000
  • 10th percentile approval$135,000
  • 90th percentile approval$1,501,000
  • Largest single approval$1,627,800
  • Jobs reported supported, 7(a)427
  • Jobs per approval20.3
  • Distinct 7(a) lenders active12
  • Distinct industries receiving approvals16
  • Median 7(a) term120 months
  • Share of loans on real estate terms, 240 months or longer9.5 percent
  • Loans on real estate terms2
  • Loans on working capital terms, 120 months or shorter13
  • Franchise loans2
  • Franchise share of approvals9.5 percent
  • Leading industry by approval countAudio and Video Equipment Manufacturing (3)
  • Most active lenderNicolet National Bank (6)
  • 504 approvals recorded13
  • 504 gross approval dollars$7.5 m
  • Average 504 approval$580,538
  • Median 504 approval$490,000
  • Distinct CDCs active1
  • 504 jobs per approval5.0
  • 504 jobs per million dollars approved8.6
  • Most active CDCWBD, Inc. (13)
  • Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$19.4 m

The average approval of $566,538 sits well above the median of $300,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 9.5 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

Grant County

SBA loan default and charge-off rates in Grant County

Do SBA loans in Grant County get paid back?

  • Loans with a final outcome recorded3
  • Paid in full3
  • Charged off0
  • Status: Exempt from disclosure14
  • Status: Paid in full3
  • Status: Cancelled4

Only 3 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.

Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Grant County

SBA lending by place in Grant County

  • Borrower cities with recorded lending8
  • Platteville, approvals6
  • Lancaster, approvals4
  • Boscobel, approvals4
  • Cuba City, approvals2
  • Hazel Green, approvals2
  • Cassville, approvals1
SBA 7(a) approvals by borrower city, loans with a project in Grant County, FY2020 to FY2026
Borrower cityApprovalsGross approval dollars
Platteville6$2,087,600
Lancaster4$4,968,300
Boscobel4$3,568,000
Cuba City2$373,500
Hazel Green2$294,900
Cassville1$250,000
Livingston1$209,000
Muscoda1$146,000

Platteville accounts for 6 approvals against 4 in Lancaster. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Grant County

How large is Grant County?

  • Land area1,147 sq mi
  • Rank by land area among Wisconsin counties9th of 72
  • Width, east to west37.4 mi
  • Height, north to south48.6 mi
  • Geographies sharing a boundary7
  • Residents per square mile of land45
  • Establishments per square mile1.03

US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.

Grant County

Flood risk in Grant County

  • Participation of the county's own NFIP community Grant County, unincorporated areasParticipating, community 555557
  • Communities in the county in the NFIP Community Status Book16
  • Of those, participating in the NFIP13
  • NFIP participation rate81.3 percent
  • Communities carrying a CRS class0
  • Radon levels in Grant County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1

The county's own community in the status book, unincorporated Grant County (community 555557), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Grant County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 81.3 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.

Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.

Coverage

What this page does not hold.

Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →

Feasibility studies

When a Grant County site needs a document a lender will accept.

The same data layer behind this page is the one the studies are written from. A study for a Grant County site starts with the figures you are reading, carrying the same source and period into the credit file.

  • Population, American Community Survey 2020-202451,770
  • Households19,960
  • Average household size2.59
  • Median household income$66,858
  • Median age36.8

How a feasibility study works →

Common questions

Grant County questions, answered from the record.

How many people live in Grant County, Wisconsin?

The Census Bureau estimates 52,330 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 51,770, in 19,960 households, ranking 28th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Is Grant County's population growing?

The population has grown 0.75 percent since the 2020 census base of 51,938, to 52,330 on July 1, 2024. In 2024 there were 573 births against 520 deaths, with net migration of 383. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

What is the median household income in Grant County?

$66,858. The median owner-occupied home is valued at $200,700, which is 3.0 times income, and median gross rent is $813 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

How many businesses are in Grant County?

1,177 establishments, employing 13,342 people with an annual payroll of $632.0 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.

What is employment by industry in Grant County?

Health care and social assistance is the largest private sector at 2,604 jobs, 15.1 percent of covered employment. Covered employment averages 17,200 jobs at an average annual pay of $47,501, or $913 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

How much SBA lending happens in Grant County?

21 7(a) approvals totaling $11.9 m since FY2020, across 12 lenders, with a median approval of $300,000, plus 13 504 approvals worth $7.5 m since FY2010. These are approvals recorded in the release, not loans disbursed.

How many building permits were issued in Grant County?

115 housing units were authorized by permit in 2024, with a declared construction value of $32.4 m. Multifamily was 7.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.

What is the radon zone for Grant County?

Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.

Where do people moving to Grant County come from?

The largest single origin is Iowa County, with 113 households. Arriving households report an average income of $50,230 against $52,815 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Are traffic counts available for Grant County on this page?

No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.

Is zoning published for Grant County?

No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.

Grant County

Cities and places in Grant.

22 Census places lie wholly or partly in Grant County. All 22 carry enough published place level data for a page of their own and are linked.

Census places in Grant County, by population, with SBA 7(a) approvals to borrowers in each place for projects in Grant County
PlaceTypePopulationSBA 7(a) approvals, projects in this countyLies in
Plattevillecity11,4996Wholly in this county
Lancastercity3,9764Wholly in this county
Boscobelcity3,2424Wholly in this county
Fennimorecity2,752None recordedWholly in this county
Cuba Citycity2,007282.7 percent here, 17.3 percent Lafayette County
Hazel Greenvillage1,204296.1 percent here, 3.9 percent Lafayette County
Muscodavillage1,151166.9 percent here, 33.1 percent Iowa County
Dickeyvillevillage878None recordedWholly in this county
Bloomingtonvillage710None recordedWholly in this county
Cassvillevillage6341Wholly in this county
Montfortvillage629None recorded93.4 percent here, 6.6 percent Iowa County
Potosivillage595None recordedWholly in this county
Livingstonvillage555179.8 percent here, 20.2 percent Iowa County
Blue Rivervillage472None recordedWholly in this county
KielerCDP358None recordedWholly in this county
Bagleyvillage337None recordedWholly in this county
Tennysonvillage308None recordedWholly in this county
Sandy HookCDP268None recordedWholly in this county
Mount Hopevillage230None recordedWholly in this county
Patch Grovevillage227None recordedWholly in this county
Woodmanvillage224None recordedWholly in this county
Glen HavenCDP68None recordedWholly in this county