Iowa County, Wisconsin: commercial real estate data.
Iowa County, Wisconsin had an estimated 23,963 residents on July 1, 2024, up 1.0 percent since the 2020 census base of 23,716, across 763 square miles. County output reached $1.66 bn in 2024, 582 establishments operate here, and the SBA record carries 11 7(a) approvals worth $7.3 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Iowa County
How many people live in Iowa County
- Population, American Community Survey 2020-202423,867
- Households10,118
- Average household size2.36
- Median household income$82,182
- Median age44.0
- Median gross rent$954 per month
- Median owner-occupied home value$265,000
- Home value to household income3.2 times
- Annual rent as a share of median income13.9 percent
- Adults 25 and over with a bachelor degree or higher28.4 percent
- Adults 25 and over with a graduate degree9.2 percent
- Adults 25 and over17,120
- Population under 185,152
- Share under 1821.6 percent
- Population 65 and over4,889
- Share 65 and over20.5 percent
- Working age population, 18 to 6413,826
- Civilian labor force13,109
- Unemployment rate3.1 percent
- Labor force participation, adults 18 and over70.0 percent
- Rank by population among Wisconsin counties48th of 72
- Rank by population among US county-equivalents, Puerto Rico included1700th of 3,222
Iowa County is the 48th largest of 72 Wisconsin counties by population. A median home costs 3.2 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 21.6 percent against 20.5 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Iowa County
Is Iowa County's population growing?
- Population, July 1, 202423,963
- Census 2020 base population23,716
- Population change since the 2020 census base1.04 percent
- Population change, 2023 to 202482
- Births, 2024250
- Deaths, 2024244
- Natural change, 20246
- Net domestic migration, 202442
- Net international migration, 202433
- Total net migration, 202475
- Cumulative net domestic migration, 2021 to 2024106
- Rank by growth among US county-equivalents1476th of 3,144
The county has grown 1.04 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Iowa County
Where are people moving to Iowa County from?
- Tax returns filed by households arriving645
- People arriving, from those returns1,087
- Tax returns filed by households leaving643
- Net household movement2
- Adjusted gross income arriving$50.4 m
- Net adjusted gross income movement$15.1 m
- Average income of an arriving household$78,095
- Average income of a leaving household$54,904
- Largest single originDane County (225 households)
- Largest single destinationDane County (155 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Dane County | 225 | 388 | $18.5 m |
| Grant County | 72 | 128 | $3.4 m |
| Sauk County | 37 | 61 | $1.8 m |
| Lafayette County | 34 | 71 | $1.8 m |
| Richland County | 20 | 36 | $919,000 |
Households arriving report $23,191 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Dane County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Iowa County
What is the Iowa County economy?
- County GDP, 2024$1.66 bn
- County GDP, 2023$1.61 bn
- GDP change, 2023 to 20243.1 percent
- GDP change over five years41.2 percent
- Rank by GDP among the Wisconsin areas BEA publishes43rd of 72
- Rank by GDP among the US county areas BEA publishes1430th of 3,127
- GDP per resident$69,563
Output grew 3.1 percent in the latest year and 41.2 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Iowa County
Employment by industry in Iowa County
- Covered employment, annual average10,688
- Establishments reporting722
- Average annual pay$55,369
- Average weekly wage$1,065
- Retail trade, employment2,881
- Retail trade, average annual pay$48,619
- Manufacturing, employment2,177
- Manufacturing, average annual pay$71,054
- Accommodation and food services, employment604
- Accommodation and food services, average annual pay$16,766
- Wholesale trade, employment484
- Wholesale trade, average annual pay$80,467
- Construction, employment426
- Arts, entertainment and recreation, employment361
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Retail trade | 2,881 | 67 | $48,619 |
| Manufacturing | 2,177 | 45 | $71,054 |
| Accommodation and food services | 604 | 58 | $16,766 |
| Wholesale trade | 484 | 40 | $80,467 |
| Construction | 426 | 79 | $60,775 |
| Arts, entertainment and recreation | 361 | 14 | $29,235 |
| Professional, scientific and technical services | 177 | 42 | $63,412 |
| Other services, except public administration | 168 | 38 | $40,025 |
Retail trade is the largest private sector at 2,881 jobs, 27.0 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Iowa County
How many businesses are in Iowa County?
- Establishments, all industries582
- Employment at those establishments9,789
- Annual payroll$538.4 m
- Establishments per 1,000 residents24.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Iowa County
Building permits in Iowa County
- Housing units authorized by permit, 202499
- Declared construction value permitted$35.8 m
- Single family units authorized73
- Multifamily units authorized26
- Multifamily share of units26.3 percent
- Average declared value per unit$361,153
- Units authorized per 1,000 households9.8
Single-family homes are 73.7 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Iowa County
SBA loans in Iowa County (7(a) and 504)
- 7(a) approvals recorded11
- 7(a) gross approval dollars$7.3 m
- Average 7(a) approval$664,227
- Median 7(a) approval$265,500
- Largest single approval$3,895,500
- Jobs reported supported, 7(a)156
- Jobs per approval14.2
- Distinct 7(a) lenders active4
- Distinct industries receiving approvals8
- Median 7(a) term192 months
- Share of loans on real estate terms, 240 months or longer45.5 percent
- Loans on real estate terms5
- Loans on working capital terms, 120 months or shorter5
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countGeneral Automotive Repair (3)
- Most active lenderLake Ridge Bank (6)
- 504 approvals recorded9
- 504 gross approval dollars$6.5 m
- Average 504 approval$717,889
- Median 504 approval$430,000
- Distinct CDCs active1
- 504 jobs per approval3.7
- 504 jobs per million dollars approved5.1
- Most active CDCWBD, Inc. (9)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$13.8 m
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Iowa County
SBA loan default and charge-off rates in Iowa County
Do SBA loans in Iowa County get paid back?
- Loans with a final outcome recorded2
- Paid in full2
- Charged off0
- Status: Cancelled1
- Status: Paid in full2
- Status: Exempt from disclosure8
Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Iowa County
SBA lending by place in Iowa County
- Borrower cities with recorded lending5
- Dodgeville, approvals6
- Hollandale, approvals2
- Livingston, approvals1
- Highland, approvals1
- Arena, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Dodgeville | 6 | $2,383,000 |
| Hollandale | 2 | $135,000 |
| Livingston | 1 | $3,895,500 |
| Highland | 1 | $635,000 |
| Arena | 1 | $258,000 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Iowa County
How large is Iowa County?
- Land area763 sq mi
- Rank by land area among Wisconsin counties35th of 72
- Width, east to west29.9 mi
- Height, north to south27.2 mi
- Geographies sharing a boundary6
- Residents per square mile of land31
- Establishments per square mile0.76
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Iowa County
Flood risk in Iowa County
- Participation of the county's own NFIP community Iowa County, unincorporated areasParticipating, community 550522
- Communities in the county in the NFIP Community Status Book13
- Of those, participating in the NFIP12
- NFIP participation rate92.3 percent
- Communities carrying a CRS class0
- Radon levels in Iowa County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, unincorporated Iowa County (community 550522), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Iowa County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 92.3 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Iowa County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Iowa County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202423,867
- Households10,118
- Average household size2.36
- Median household income$82,182
- Median age44.0
Common questions
Iowa County questions, answered from the record.
How many people live in Iowa County, Wisconsin?
The Census Bureau estimates 23,963 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 23,867, in 10,118 households, ranking 48th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Iowa County's population growing?
The population has grown 1.04 percent since the 2020 census base of 23,716, to 23,963 on July 1, 2024. In 2024 there were 250 births against 244 deaths, with net migration of 75. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Iowa County?
$82,182. The median owner-occupied home is valued at $265,000, which is 3.2 times income, and median gross rent is $954 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Iowa County?
582 establishments, employing 9,789 people with an annual payroll of $538.4 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Iowa County?
Retail trade is the largest private sector at 2,881 jobs, 27.0 percent of covered employment. Covered employment averages 10,688 jobs at an average annual pay of $55,369, or $1,065 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Iowa County?
11 7(a) approvals totaling $7.3 m since FY2020, across 4 lenders, with a median approval of $265,500, plus 9 504 approvals worth $6.5 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Iowa County?
99 housing units were authorized by permit in 2024, with a declared construction value of $35.8 m. Multifamily was 26.3 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Iowa County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Iowa County come from?
The largest single origin is Dane County, with 225 households. Arriving households report an average income of $78,095 against $54,904 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Iowa County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Iowa County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Iowa County
Cities and places in Iowa.
16 Census places lie wholly or partly in Iowa County. All 16 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Dodgeville | city | 5,042 | 6 | Wholly in this county |
| Mineral Point | city | 2,559 | None recorded | Wholly in this county |
| Barneveld | village | 1,416 | None recorded | Wholly in this county |
| Muscoda | village | 1,151 | None recorded | 33.1 percent here, 66.9 percent Grant County |
| Arena | village | 883 | 1 | Wholly in this county |
| Highland | village | 867 | 1 | Wholly in this county |
| Blanchardville | village | 734 | None recorded | 28.8 percent here, 71.2 percent Lafayette County |
| Montfort | village | 629 | None recorded | 6.6 percent here, 93.4 percent Grant County |
| Ridgeway | village | 594 | None recorded | Wholly in this county |
| Livingston | village | 555 | 1 | 20.2 percent here, 79.8 percent Grant County |
| Linden | village | 553 | None recorded | Wholly in this county |
| Avoca | village | 473 | None recorded | Wholly in this county |
| Cobb | village | 403 | None recorded | Wholly in this county |
| Hollandale | village | 327 | 2 | Wholly in this county |
| Rewey | village | 238 | None recorded | Wholly in this county |
| Edmund | CDP | 187 | None recorded | Wholly in this county |
Nearby