Richland County, Wisconsin: commercial real estate data.
Richland County, Wisconsin had an estimated 17,123 residents on July 1, 2024, down 1.1 percent since the 2020 census base of 17,309, across 586 square miles. County output reached $1.00 bn in 2024, 377 establishments operate here, and the SBA record carries 6 7(a) approvals worth $6.2 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Richland County
How many people live in Richland County
- Population, American Community Survey 2020-202417,205
- Households7,250
- Average household size2.37
- Median household income$66,420
- Median age46.6
- Median gross rent$771 per month
- Median owner-occupied home value$197,500
- Home value to household income3.0 times
- Annual rent as a share of median income13.9 percent
- Adults 25 and over with a bachelor degree or higher21.2 percent
- Adults 25 and over with a graduate degree6.3 percent
- Adults 25 and over12,384
- Population under 183,652
- Share under 1821.2 percent
- Population 65 and over4,294
- Share 65 and over25.0 percent
- Working age population, 18 to 649,259
- Civilian labor force8,449
- Unemployment rate3.6 percent
- Labor force participation, adults 18 and over62.3 percent
- Rank by population among Wisconsin counties57th of 72
- Rank by population among US county-equivalents, Puerto Rico included2026th of 3,222
Richland County is the 57th largest of 72 Wisconsin counties by population. A median home costs 3.0 times median household income, which is affordable by national standards. Residents 65 and over outnumber those under 18, at 25.0 percent against 21.2 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Richland County
Is Richland County's population growing?
- Population, July 1, 202417,123
- Census 2020 base population17,309
- Population change since the 2020 census base-1.07 percent
- Population change, 2023 to 2024-128
- Births, 2024165
- Deaths, 2024226
- Natural change, 2024-61
- Net domestic migration, 2024-109
- Net international migration, 202443
- Total net migration, 2024-66
- Cumulative net domestic migration, 2021 to 2024-71
- Rank by growth among US county-equivalents2213th of 3,144
The county has lost 1.07 percent of its population since the 2020 census base. The population fell in 2024 from both sources: deaths exceeded births and more people left than moved in.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Richland County
Where are people moving to Richland County from?
- Tax returns filed by households arriving453
- People arriving, from those returns818
- Tax returns filed by households leaving360
- Net household movement93
- Adjusted gross income arriving$28.2 m
- Net adjusted gross income movement$11.3 m
- Average income of an arriving household$62,325
- Average income of a leaving household$47,072
- Largest single originSauk County (73 households)
- Largest single destinationSauk County (66 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Sauk County | 73 | 144 | $3.8 m |
| Dane County | 66 | 98 | $4.1 m |
| Grant County | 57 | 97 | $2.3 m |
| Vernon County | 33 | 76 | $1.9 m |
| Iowa County | 31 | 52 | $1.4 m |
Households arriving report $15,253 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Sauk County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Richland County
What is the Richland County economy?
- County GDP, 2024$1.00 bn
- County GDP, 2023$976.0 m
- GDP change, 2023 to 20242.8 percent
- GDP change over five years35.8 percent
- Rank by GDP among the Wisconsin areas BEA publishes53rd of 72
- Rank by GDP among the US county areas BEA publishes1837th of 3,127
- GDP per resident$58,338
Output grew 2.8 percent in the latest year and 35.8 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Richland County
Employment by industry in Richland County
- Covered employment, annual average5,963
- Establishments reporting542
- Average annual pay$46,821
- Average weekly wage$900
- Manufacturing, employment1,584
- Manufacturing, average annual pay$61,038
- Retail trade, employment817
- Retail trade, average annual pay$30,910
- Construction, employment217
- Construction, average annual pay$55,161
- Wholesale trade, employment195
- Wholesale trade, average annual pay$51,919
- Finance and insurance, employment148
- Other services, except public administration, employment87
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 1,584 | 26 | $61,038 |
| Retail trade | 817 | 52 | $30,910 |
| Construction | 217 | 48 | $55,161 |
| Wholesale trade | 195 | 26 | $51,919 |
| Finance and insurance | 148 | 23 | $47,570 |
| Other services, except public administration | 87 | 26 | $33,818 |
| Information | 41 | 7 | $29,949 |
| Real estate and rental and leasing | 30 | 11 | $34,101 |
Manufacturing is the largest private sector at 1,584 jobs, 26.6 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Richland County
How many businesses are in Richland County?
- Establishments, all industries377
- Employment at those establishments4,436
- Annual payroll$197.6 m
- Establishments per 1,000 residents21.9
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Richland County
Building permits in Richland County
- Housing units authorized by permit, 202427
- Declared construction value permitted$7.8 m
- Single family units authorized27
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$288,835
- Units authorized per 1,000 households3.7
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Richland County
SBA loans in Richland County (7(a) and 504)
- 7(a) approvals recorded6
- 7(a) gross approval dollars$6.2 m
- Average 7(a) approval$1,036,533
- Median 7(a) approval$76,350
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)17
- Jobs per approval2.8
- Distinct 7(a) lenders active4
- Distinct industries receiving approvals5
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer33.3 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter4
- Franchise loans0
- Franchise share of approvals0.0 percent
- 504 approvals recorded5
- 504 gross approval dollars$2.8 m
- Average 504 approval$568,800
- Median 504 approval$330,000
- Distinct CDCs active1
- 504 jobs per approval5.8
- 504 jobs per million dollars approved10.2
- Most active CDCWBD, Inc. (5)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$9.1 m
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Richland County
SBA loan default and charge-off rates in Richland County
Do SBA loans in Richland County get paid back?
- Loans with a final outcome recorded0
- Paid in full0
- Charged off0
- Status: Exempt from disclosure6
Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Richland County
SBA lending by place in Richland County
- Borrower cities with recorded lending2
- Richland Center, approvals4
- Lone Rock, approvals2
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Richland Center | 4 | $5,167,700 |
| Lone Rock | 2 | $1,051,500 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Richland County
How large is Richland County?
- Land area586 sq mi
- Rank by land area among Wisconsin counties49th of 72
- Width, east to west24.1 mi
- Height, north to south27 mi
- Geographies sharing a boundary5
- Residents per square mile of land29
- Establishments per square mile0.64
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Richland County
Flood risk in Richland County
- Participation of the county's own NFIP community Richland County, unincorporated areasParticipating, community 550356
- Communities in the county in the NFIP Community Status Book7
- Of those, participating in the NFIP7
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Richland County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, unincorporated Richland County (community 550356), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Richland County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Richland County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Richland County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202417,205
- Households7,250
- Average household size2.37
- Median household income$66,420
- Median age46.6
Common questions
Richland County questions, answered from the record.
How many people live in Richland County, Wisconsin?
The Census Bureau estimates 17,123 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 17,205, in 7,250 households, ranking 57th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Richland County's population growing?
The population has fallen 1.07 percent since the 2020 census base of 17,309, to 17,123 on July 1, 2024. In 2024 there were 165 births against 226 deaths, with net migration of -66. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Richland County?
$66,420. The median owner-occupied home is valued at $197,500, which is 3.0 times income, and median gross rent is $771 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Richland County?
377 establishments, employing 4,436 people with an annual payroll of $197.6 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Richland County?
Manufacturing is the largest private sector at 1,584 jobs, 26.6 percent of covered employment. Covered employment averages 5,963 jobs at an average annual pay of $46,821, or $900 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Richland County?
6 7(a) approvals totaling $6.2 m since FY2020, across 4 lenders, with a median approval of $76,350, plus 5 504 approvals worth $2.8 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Richland County?
27 housing units were authorized by permit in 2024, with a declared construction value of $7.8 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Richland County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Richland County come from?
The largest single origin is Sauk County, with 73 households. Arriving households report an average income of $62,325 against $47,072 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Richland County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Richland County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Richland County
Cities and places in Richland.
8 Census places lie wholly or partly in Richland County. All 8 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Richland Center | city | 5,109 | 4 | Wholly in this county |
| Lone Rock | village | 734 | 2 | Wholly in this county |
| Viola | village | 551 | None recorded | 37.5 percent here, 62.5 percent Vernon County |
| Sextonville | CDP | 459 | None recorded | Wholly in this county |
| Cazenovia | village | 267 | None recorded | Wholly in this county |
| Gotham | CDP | 177 | None recorded | Wholly in this county |
| Boaz | village | 116 | None recorded | Wholly in this county |
| Yuba | village | 54 | None recorded | Wholly in this county |
Nearby