HomeWisconsinWashington County
Washington County, Wisconsin: commercial real estate data.
Washington County, Wisconsin had an estimated 138,727 residents on July 1, 2024, up 1.4 percent since the 2020 census base of 136,763, across 431 square miles. County output reached $9.20 bn in 2024, 3,427 establishments operate here, and the SBA record carries 165 7(a) approvals worth $103.7 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Washington County
How many people live in Washington County
- Population, American Community Survey 2020-2024137,879
- Households57,070
- Average household size2.42
- Median household income$96,359
- Median age43.8
- Median gross rent$1,153 per month
- Median owner-occupied home value$344,800
- Home value to household income3.6 times
- Annual rent as a share of median income14.4 percent
- Adults 25 and over with a bachelor degree or higher35.2 percent
- Adults 25 and over with a graduate degree10.9 percent
- Adults 25 and over99,019
- Population under 1828,925
- Share under 1821.0 percent
- Population 65 and over27,367
- Share 65 and over19.8 percent
- Working age population, 18 to 6481,587
- Civilian labor force76,535
- Unemployment rate2.5 percent
- Labor force participation, adults 18 and over70.2 percent
- Rank by population among Wisconsin counties11th of 72
- Rank by population among US county-equivalents, Puerto Rico included482nd of 3,222
Washington County is the 11th largest of 72 Wisconsin counties by population. A median home costs 3.6 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 21.0 percent against 19.8 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Washington County
Is Washington County's population growing?
- Population, July 1, 2024138,727
- Census 2020 base population136,763
- Population change since the 2020 census base1.44 percent
- Population change, 2023 to 2024231
- Births, 20241,253
- Deaths, 20241,328
- Natural change, 2024-75
- Net domestic migration, 2024146
- Net international migration, 2024156
- Total net migration, 2024302
- Cumulative net domestic migration, 2021 to 20242,024
- Rank by growth among US county-equivalents1358th of 3,144
The county has grown 1.44 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Washington County
Where are people moving to Washington County from?
- Tax returns filed by households arriving3,796
- People arriving, from those returns6,526
- Tax returns filed by households leaving3,500
- Net household movement296
- Adjusted gross income arriving$294.3 m
- Net adjusted gross income movement$-28.6 m
- Average income of an arriving household$77,516
- Average income of a leaving household$92,246
- Largest single originMilwaukee County (1,024 households)
- Largest single destinationWaukesha County (582 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Milwaukee County | 1,024 | 1,823 | $72.1 m |
| Waukesha County | 755 | 1,349 | $74.5 m |
| Ozaukee County | 365 | 602 | $31.0 m |
| Dodge County | 211 | 323 | $11.5 m |
| Fond du Lac County | 139 | 225 | $8.0 m |
| Sheboygan County | 86 | 127 | $5.8 m |
| Dane County | 74 | 126 | $7.2 m |
| Cook County | 42 | 69 | $3.4 m |
Households arriving report $14,730 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Milwaukee County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Washington County
What is the Washington County economy?
- County GDP, 2024$9.20 bn
- County GDP, 2023$8.74 bn
- GDP change, 2023 to 20245.3 percent
- GDP change over five years35.2 percent
- Rank by GDP among the Wisconsin areas BEA publishes13th of 72
- Rank by GDP among the US county areas BEA publishes473rd of 3,127
- GDP per resident$66,741
Output grew 5.3 percent in the latest year and 35.2 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Washington County
Employment by industry in Washington County
- Covered employment, annual average58,417
- Establishments reporting3,910
- Average annual pay$58,316
- Average weekly wage$1,121
- Manufacturing, employment14,166
- Manufacturing, average annual pay$69,575
- Health care and social assistance, employment7,606
- Health care and social assistance, average annual pay$64,436
- Retail trade, employment7,318
- Retail trade, average annual pay$33,077
- Accommodation and food services, employment4,876
- Accommodation and food services, average annual pay$19,405
- Wholesale trade, employment3,192
- Construction, employment2,917
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 14,166 | 327 | $69,575 |
| Health care and social assistance | 7,606 | 570 | $64,436 |
| Retail trade | 7,318 | 358 | $33,077 |
| Accommodation and food services | 4,876 | 288 | $19,405 |
| Wholesale trade | 3,192 | 248 | $84,079 |
| Construction | 2,917 | 478 | $70,249 |
| Other services, except public administration | 2,254 | 261 | $45,870 |
| Finance and insurance | 2,165 | 198 | $95,299 |
Manufacturing is the largest private sector at 14,166 jobs, 24.2 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Washington County
How many businesses are in Washington County?
- Establishments, all industries3,427
- Employment at those establishments54,404
- Annual payroll$3.04 bn
- Establishments per 1,000 residents24.9
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Washington County
Building permits in Washington County
- Housing units authorized by permit, 2024447
- Declared construction value permitted$162.9 m
- Single family units authorized278
- Multifamily units authorized169
- Multifamily share of units37.8 percent
- Average declared value per unit$364,508
- Units authorized per 1,000 households7.8
Single-family homes are 62.2 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Washington County
SBA loans in Washington County (7(a) and 504)
- 7(a) approvals recorded165
- 7(a) gross approval dollars$103.7 m
- Average 7(a) approval$628,202
- Median 7(a) approval$349,000
- 10th percentile approval$50,200
- 90th percentile approval$1,549,200
- Largest single approval$4,698,000
- Jobs reported supported, 7(a)1,885
- Jobs per approval11.4
- Distinct 7(a) lenders active57
- Distinct industries receiving approvals92
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer24.2 percent
- Loans on real estate terms40
- Loans on working capital terms, 120 months or shorter115
- Franchise loans21
- Franchise share of approvals12.7 percent
- Leading industry by approval countGeneral Automotive Repair (9)
- Most active lenderBank Five Nine (19)
- 504 approvals recorded111
- 504 gross approval dollars$66.7 m
- Average 504 approval$600,910
- Median 504 approval$516,000
- Distinct CDCs active3
- 504 jobs per approval6.3
- 504 jobs per million dollars approved10.4
- Most active CDCWBD, Inc. (102)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$170.4 m
The average approval of $628,202 sits well above the median of $349,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 24.2 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Washington County
SBA loan default and charge-off rates in Washington County
Do SBA loans in Washington County get paid back?
- Loans with a final outcome recorded33
- Paid in full33
- Charged off0
- Charge-off rate on resolved loans0.0 percent
- Status: Exempt from disclosure103
- Status: Paid in full33
- Status: Cancelled22
- Status: Committed, not yet disbursed7
Of the 33 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Washington County
SBA lending by place in Washington County
- Borrower cities with recorded lending15
- West Bend, approvals41
- Germantown, approvals38
- Hartford, approvals35
- Jackson, approvals11
- Slinger, approvals10
- Richfield, approvals9
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| West Bend | 41 | $20,168,300 |
| Germantown | 38 | $27,690,600 |
| Hartford | 35 | $26,840,800 |
| Jackson | 11 | $6,192,900 |
| Slinger | 10 | $7,168,100 |
| Richfield | 9 | $6,425,000 |
| Kewaskum | 5 | $1,322,000 |
| Hubertus | 4 | $2,702,000 |
| 7 other borrower cities | 12 | $5,143,700 |
West Bend accounts for 41 approvals against 38 in Germantown. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Washington County
How large is Washington County?
- Land area431 sq mi
- Rank by land area among Wisconsin counties63rd of 72
- Width, east to west19 mi
- Height, north to south24.3 mi
- Geographies sharing a boundary5
- Residents per square mile of land320
- Establishments per square mile7.95
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Washington County
Flood risk in Washington County
- Participation of the county's own NFIP community Washington County, unincorporated areasParticipating, community 550471
- Communities in the county in the NFIP Community Status Book10
- Of those, participating in the NFIP10
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Washington County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, unincorporated Washington County (community 550471), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Washington County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Washington County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Washington County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-2024137,879
- Households57,070
- Average household size2.42
- Median household income$96,359
- Median age43.8
Common questions
Washington County questions, answered from the record.
How many people live in Washington County, Wisconsin?
The Census Bureau estimates 138,727 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 137,879, in 57,070 households, ranking 11th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Washington County's population growing?
The population has grown 1.44 percent since the 2020 census base of 136,763, to 138,727 on July 1, 2024. In 2024 there were 1,253 births against 1,328 deaths, with net migration of 302. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Washington County?
$96,359. The median owner-occupied home is valued at $344,800, which is 3.6 times income, and median gross rent is $1,153 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Washington County?
3,427 establishments, employing 54,404 people with an annual payroll of $3.04 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Washington County?
Manufacturing is the largest private sector at 14,166 jobs, 24.2 percent of covered employment. Covered employment averages 58,417 jobs at an average annual pay of $58,316, or $1,121 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Washington County?
165 7(a) approvals totaling $103.7 m since FY2020, across 57 lenders, with a median approval of $349,000, plus 111 504 approvals worth $66.7 m since FY2010. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Washington County get paid back?
Of the 33 loans that have reached a final outcome, 33 were paid in full and 0 charged off, a charge-off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
How many building permits were issued in Washington County?
447 housing units were authorized by permit in 2024, with a declared construction value of $162.9 m. Multifamily was 37.8 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Washington County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Washington County come from?
The largest single origin is Milwaukee County, with 1,024 households. Arriving households report an average income of $77,516 against $92,246 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Washington County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Washington County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Washington County
Cities and places in Washington.
9 Census places lie wholly or partly in Washington County. All 9 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| West Bend | city | 32,030 | 41 | Wholly in this county |
| Germantown | village | 20,962 | 38 | Wholly in this county |
| Hartford | city | 15,821 | 35 | 93.8 percent here, 6.2 percent Dodge County |
| Richfield | village | 11,755 | 9 | Wholly in this county |
| Jackson | village | 8,003 | 11 | Wholly in this county |
| Slinger | village | 6,307 | 10 | Wholly in this county |
| Kewaskum | village | 4,461 | 5 | 97.5 percent here, 2.5 percent Fond du Lac County |
| Newburg | village | 1,287 | None recorded | 90.6 percent here, 9.4 percent Ozaukee County |
| Allenton | CDP | 842 | 4 | Wholly in this county |
A further 12 of the county's 165 SBA 7(a) approvals are to borrowers in cities that match no Census place in Washington County, the largest being Hubertus (4), Colgate (3), Village Of Slinger (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby