Dunn County, Wisconsin: commercial real estate data.
Dunn County, Wisconsin had an estimated 46,135 residents on July 1, 2024, up 1.5 percent since the 2020 census base of 45,438, across 850 square miles. County output reached $2.58 bn in 2024, 915 establishments operate here, and the SBA record carries 44 7(a) approvals worth $30.4 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Dunn County
How many people live in Dunn County
- Population, American Community Survey 2020-202445,527
- Households17,440
- Average household size2.61
- Median household income$74,824
- Median age36.1
- Median gross rent$985 per month
- Median owner-occupied home value$243,200
- Home value to household income3.3 times
- Annual rent as a share of median income15.8 percent
- Adults 25 and over with a bachelor degree or higher29.6 percent
- Adults 25 and over with a graduate degree10.7 percent
- Adults 25 and over28,594
- Population under 188,776
- Share under 1819.3 percent
- Population 65 and over7,723
- Share 65 and over17.0 percent
- Working age population, 18 to 6429,028
- Civilian labor force25,429
- Unemployment rate4.4 percent
- Labor force participation, adults 18 and over69.2 percent
- Rank by population among Wisconsin counties33rd of 72
- Rank by population among US county-equivalents, Puerto Rico included1089th of 3,222
Dunn County is the 33rd largest of 72 Wisconsin counties by population. A median home costs 3.3 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 19.3 percent against 17.0 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Dunn County
Is Dunn County's population growing?
- Population, July 1, 202446,135
- Census 2020 base population45,438
- Population change since the 2020 census base1.53 percent
- Population change, 2023 to 2024308
- Births, 2024421
- Deaths, 2024340
- Natural change, 202481
- Net domestic migration, 2024162
- Net international migration, 202465
- Total net migration, 2024227
- Cumulative net domestic migration, 2021 to 2024281
- Rank by growth among US county-equivalents1325th of 3,144
The county has grown 1.53 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Dunn County
Where are people moving to Dunn County from?
- Tax returns filed by households arriving1,356
- People arriving, from those returns2,149
- Tax returns filed by households leaving1,330
- Net household movement26
- Adjusted gross income arriving$71.8 m
- Net adjusted gross income movement$4.4 m
- Average income of an arriving household$52,936
- Average income of a leaving household$50,662
- Largest single originEau Claire County (244 households)
- Largest single destinationEau Claire County (227 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Eau Claire County | 244 | 421 | $12.7 m |
| Chippewa County | 132 | 231 | $6.8 m |
| St. Croix County | 127 | 192 | $7.5 m |
| Pierce County | 74 | 117 | $5.0 m |
| Barron County | 57 | 87 | $3.2 m |
| Hennepin County | 34 | 46 | $-27.7 m |
| Pepin County | 33 | 70 | $1.6 m |
| Dakota County | 28 | 45 | $1.9 m |
Households arriving report $2,274 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Eau Claire County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Dunn County
What is the Dunn County economy?
- County GDP, 2024$2.58 bn
- County GDP, 2023$2.47 bn
- GDP change, 2023 to 20244.4 percent
- GDP change over five years31.3 percent
- Rank by GDP among the Wisconsin areas BEA publishes30th of 72
- Rank by GDP among the US county areas BEA publishes1085th of 3,127
- GDP per resident$56,691
Output grew 4.4 percent in the latest year and 31.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Dunn County
Employment by industry in Dunn County
- Covered employment, annual average18,047
- Establishments reporting1,151
- Average annual pay$52,935
- Average weekly wage$1,018
- Manufacturing, employment3,387
- Manufacturing, average annual pay$67,543
- Retail trade, employment2,217
- Retail trade, average annual pay$33,543
- Health care and social assistance, employment2,205
- Health care and social assistance, average annual pay$47,628
- Transportation and warehousing, employment1,976
- Transportation and warehousing, average annual pay$59,618
- Accommodation and food services, employment1,355
- Construction, employment821
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 3,387 | 65 | $67,543 |
| Retail trade | 2,217 | 116 | $33,543 |
| Health care and social assistance | 2,205 | 218 | $47,628 |
| Transportation and warehousing | 1,976 | 52 | $59,618 |
| Accommodation and food services | 1,355 | 94 | $17,607 |
| Construction | 821 | 108 | $78,164 |
| Finance and insurance | 442 | 52 | $73,248 |
| Arts, entertainment and recreation | 180 | 26 | $15,093 |
Manufacturing is the largest private sector at 3,387 jobs, 18.8 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Dunn County
How many businesses are in Dunn County?
- Establishments, all industries915
- Employment at those establishments15,649
- Annual payroll$929.3 m
- Establishments per 1,000 residents20.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Dunn County
Building permits in Dunn County
- Housing units authorized by permit, 2024145
- Declared construction value permitted$46.3 m
- Single family units authorized137
- Multifamily units authorized8
- Multifamily share of units5.5 percent
- Average declared value per unit$319,625
- Units authorized per 1,000 households8.3
Single-family homes are 94.5 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Dunn County
SBA loans in Dunn County (7(a) and 504)
- 7(a) approvals recorded44
- 7(a) gross approval dollars$30.4 m
- Average 7(a) approval$689,950
- Median 7(a) approval$336,450
- 10th percentile approval$50,000
- 90th percentile approval$2,073,840
- Largest single approval$3,725,000
- Jobs reported supported, 7(a)480
- Jobs per approval10.9
- Distinct 7(a) lenders active17
- Distinct industries receiving approvals33
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer27.3 percent
- Loans on real estate terms12
- Loans on working capital terms, 120 months or shorter26
- Franchise loans2
- Franchise share of approvals4.5 percent
- Leading industry by approval countDairy Cattle and Milk Production (4)
- Most active lenderHiawatha National Bank (11)
- 504 approvals recorded37
- 504 gross approval dollars$21.5 m
- Average 504 approval$579,973
- Median 504 approval$322,000
- Distinct CDCs active2
- 504 jobs per approval6.9
- 504 jobs per million dollars approved11.9
- Most active CDCWBD, Inc. (36)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$51.8 m
The average approval of $689,950 sits well above the median of $336,450, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 27.3 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Dunn County
SBA loan default and charge-off rates in Dunn County
Do SBA loans in Dunn County get paid back?
- Loans with a final outcome recorded11
- Paid in full11
- Charged off0
- Status: Exempt from disclosure30
- Status: Paid in full11
- Status: Cancelled2
- Status: Committed, not yet disbursed1
Only 11 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Dunn County
SBA lending by place in Dunn County
- Borrower cities with recorded lending10
- Menomonie, approvals20
- Ridgeland, approvals5
- Boyceville, approvals4
- Elk Mound, approvals4
- Wheeler, approvals2
- Knapp, approvals2
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Menomonie | 20 | $20,873,400 |
| Ridgeland | 5 | $1,407,900 |
| Boyceville | 4 | $2,174,000 |
| Elk Mound | 4 | $1,541,900 |
| Wheeler | 2 | $1,500,000 |
| Knapp | 2 | $924,500 |
| Eau Galle | 2 | $800,200 |
| Chetek | 2 | $745,900 |
| 2 other borrower cities | 3 | $390,000 |
Menomonie accounts for 20 approvals against 5 in Ridgeland. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Dunn County
How large is Dunn County?
- Land area850 sq mi
- Rank by land area among Wisconsin counties26th of 72
- Width, east to west24.8 mi
- Height, north to south36.3 mi
- Geographies sharing a boundary6
- Residents per square mile of land54
- Establishments per square mile1.08
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Dunn County
Flood risk in Dunn County
- Participation of the county's own NFIP community Dunn County, unincorporated areasParticipating, community 550118
- Communities in the county in the NFIP Community Status Book8
- Of those, participating in the NFIP5
- NFIP participation rate62.5 percent
- Communities carrying a CRS class0
- Radon levels in Dunn County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Dunn County (community 550118), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Dunn County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 62.5 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Dunn County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Dunn County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202445,527
- Households17,440
- Average household size2.61
- Median household income$74,824
- Median age36.1
Common questions
Dunn County questions, answered from the record.
How many people live in Dunn County, Wisconsin?
The Census Bureau estimates 46,135 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 45,527, in 17,440 households, ranking 33rd of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Dunn County's population growing?
The population has grown 1.53 percent since the 2020 census base of 45,438, to 46,135 on July 1, 2024. In 2024 there were 421 births against 340 deaths, with net migration of 227. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Dunn County?
$74,824. The median owner-occupied home is valued at $243,200, which is 3.3 times income, and median gross rent is $985 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Dunn County?
915 establishments, employing 15,649 people with an annual payroll of $929.3 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Dunn County?
Manufacturing is the largest private sector at 3,387 jobs, 18.8 percent of covered employment. Covered employment averages 18,047 jobs at an average annual pay of $52,935, or $1,018 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Dunn County?
44 7(a) approvals totaling $30.4 m since FY2020, across 17 lenders, with a median approval of $336,450, plus 37 504 approvals worth $21.5 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Dunn County?
145 housing units were authorized by permit in 2024, with a declared construction value of $46.3 m. Multifamily was 5.5 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Dunn County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Dunn County come from?
The largest single origin is Eau Claire County, with 244 households. Arriving households report an average income of $52,936 against $50,662 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Dunn County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Dunn County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Dunn County
Cities and places in Dunn.
11 Census places lie wholly or partly in Dunn County. All 11 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Menomonie | city | 16,539 | 20 | Wholly in this county |
| Tainter Lake | CDP | 2,609 | None recorded | Wholly in this county |
| Colfax | village | 1,370 | 2 | Wholly in this county |
| Elk Mound | village | 1,096 | 4 | Wholly in this county |
| Boyceville | village | 1,083 | 4 | Wholly in this county |
| Knapp | village | 532 | 2 | Wholly in this county |
| Wheeler | village | 316 | 2 | Wholly in this county |
| Ridgeland | village | 313 | 5 | Wholly in this county |
| Downsville | CDP | 305 | None recorded | Wholly in this county |
| Downing | village | 271 | None recorded | Wholly in this county |
| Rock Falls | CDP | 169 | None recorded | Wholly in this county |
A further 5 of the county's 44 SBA 7(a) approvals are to borrowers in cities that match no Census place in Dunn County, the largest being Eau Galle (2), Chetek (2), New Auburn (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby