Walworth County, Wisconsin: commercial real estate data.
Walworth County, Wisconsin had an estimated 106,029 residents on July 1, 2024, up 0.8 percent since the 2020 census base of 105,217, across 555 square miles. County output reached $6.42 bn in 2024, 2,829 establishments operate here, and the SBA record carries 132 7(a) approvals worth $63.3 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Walworth County
How many people live in Walworth County
- Population, American Community Survey 2020-2024105,657
- Households43,087
- Average household size2.45
- Median household income$80,520
- Median age41.4
- Median gross rent$1,150 per month
- Median owner-occupied home value$302,700
- Home value to household income3.8 times
- Annual rent as a share of median income17.1 percent
- Adults 25 and over with a bachelor degree or higher32.4 percent
- Adults 25 and over with a graduate degree11.1 percent
- Adults 25 and over71,642
- Population under 1820,610
- Share under 1819.5 percent
- Population 65 and over21,095
- Share 65 and over20.0 percent
- Working age population, 18 to 6463,952
- Civilian labor force57,790
- Unemployment rate2.9 percent
- Labor force participation, adults 18 and over68.0 percent
- Rank by population among Wisconsin counties15th of 72
- Rank by population among US county-equivalents, Puerto Rico included594th of 3,222
Walworth County is the 15th largest of 72 Wisconsin counties by population. A median home costs 3.8 times median household income, which is moderately unaffordable by national standards. Residents 65 and over outnumber those under 18, at 20.0 percent against 19.5 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Walworth County
Is Walworth County's population growing?
- Population, July 1, 2024106,029
- Census 2020 base population105,217
- Population change since the 2020 census base0.77 percent
- Population change, 2023 to 202421
- Births, 2024919
- Deaths, 2024985
- Natural change, 2024-66
- Net domestic migration, 2024-186
- Net international migration, 2024268
- Total net migration, 202482
- Cumulative net domestic migration, 2021 to 2024806
- Rank by growth among US county-equivalents1565th of 3,144
The county has grown 0.77 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Walworth County
Where are people moving to Walworth County from?
- Tax returns filed by households arriving3,169
- People arriving, from those returns5,359
- Tax returns filed by households leaving3,208
- Net household movement-39
- Adjusted gross income arriving$335.4 m
- Net adjusted gross income movement$109.2 m
- Average income of an arriving household$105,831
- Average income of a leaving household$70,518
- Largest single originCook County (282 households)
- Largest single destinationRock County (296 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Cook County | 282 | 506 | $93.2 m |
| Waukesha County | 272 | 450 | $27.8 m |
| Racine County | 267 | 475 | $16.9 m |
| McHenry County | 204 | 358 | $18.0 m |
| Kenosha County | 204 | 379 | $14.6 m |
| Milwaukee County | 196 | 324 | $14.7 m |
| Rock County | 193 | 336 | $9.3 m |
| Jefferson County | 178 | 280 | $8.2 m |
Households arriving report $35,313 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Cook County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Walworth County
What is the Walworth County economy?
- County GDP, 2024$6.42 bn
- County GDP, 2023$6.14 bn
- GDP change, 2023 to 20244.6 percent
- GDP change over five years37.3 percent
- Rank by GDP among the Wisconsin areas BEA publishes17th of 72
- Rank by GDP among the US county areas BEA publishes618th of 3,127
- GDP per resident$60,788
Output grew 4.6 percent in the latest year and 37.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Walworth County
Employment by industry in Walworth County
- Covered employment, annual average45,268
- Establishments reporting3,401
- Average annual pay$50,949
- Average weekly wage$980
- Manufacturing, employment8,946
- Manufacturing, average annual pay$65,834
- Accommodation and food services, employment6,708
- Accommodation and food services, average annual pay$26,062
- Retail trade, employment5,137
- Retail trade, average annual pay$33,827
- Health care and social assistance, employment4,701
- Health care and social assistance, average annual pay$52,069
- Administrative and support and waste management services, employment2,131
- Construction, employment1,928
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 8,946 | 222 | $65,834 |
| Accommodation and food services | 6,708 | 326 | $26,062 |
| Retail trade | 5,137 | 332 | $33,827 |
| Health care and social assistance | 4,701 | 527 | $52,069 |
| Administrative and support and waste management services | 2,131 | 218 | $41,599 |
| Construction | 1,928 | 342 | $66,346 |
| Wholesale trade | 1,772 | 190 | $73,641 |
| Arts, entertainment and recreation | 1,656 | 55 | $32,432 |
Manufacturing is the largest private sector at 8,946 jobs, 19.8 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Walworth County
How many businesses are in Walworth County?
- Establishments, all industries2,829
- Employment at those establishments39,077
- Annual payroll$1.87 bn
- Establishments per 1,000 residents26.8
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Walworth County
Building permits in Walworth County
- Housing units authorized by permit, 2024477
- Declared construction value permitted$181.1 m
- Single family units authorized378
- Multifamily units authorized99
- Multifamily share of units20.8 percent
- Average declared value per unit$379,603
- Units authorized per 1,000 households11.1
Single-family homes are 79.2 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Walworth County
SBA loans in Walworth County (7(a) and 504)
- 7(a) approvals recorded132
- 7(a) gross approval dollars$63.3 m
- Average 7(a) approval$479,625
- Median 7(a) approval$227,250
- 10th percentile approval$30,200
- 90th percentile approval$1,334,100
- Largest single approval$4,749,600
- Jobs reported supported, 7(a)1,149
- Jobs per approval8.7
- Distinct 7(a) lenders active45
- Distinct industries receiving approvals84
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer22.7 percent
- Loans on real estate terms30
- Loans on working capital terms, 120 months or shorter97
- Franchise loans12
- Franchise share of approvals9.1 percent
- Leading industry by approval countFull-Service Restaurants (7)
- Most active lenderU.S. Bank, National Association (23)
- 504 approvals recorded63
- 504 gross approval dollars$55.3 m
- Average 504 approval$877,444
- Median 504 approval$506,000
- Distinct CDCs active5
- 504 jobs per approval11.0
- 504 jobs per million dollars approved12.5
- Most active CDCWBD, Inc. (46)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$118.6 m
The average approval of $479,625 sits well above the median of $227,250, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 22.7 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Walworth County
SBA loan default and charge-off rates in Walworth County
Do SBA loans in Walworth County get paid back?
- Loans with a final outcome recorded46
- Paid in full44
- Charged off2
- Charge-off rate on resolved loans4.3 percent
- Status: Paid in full44
- Status: Exempt from disclosure73
- Status: Charged off2
- Status: Cancelled7
- Status: Committed, not yet disbursed6
Of the 46 loans that have reached a final outcome, 4.3 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Walworth County
SBA lending by place in Walworth County
- Borrower cities with recorded lending13
- Elkhorn, approvals40
- Lake Geneva, approvals34
- Delavan, approvals17
- Whitewater, approvals10
- East Troy, approvals9
- Genoa City, approvals7
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Elkhorn | 40 | $17,357,200 |
| Lake Geneva | 34 | $16,799,000 |
| Delavan | 17 | $8,108,000 |
| Whitewater | 10 | $3,542,300 |
| East Troy | 9 | $7,752,600 |
| Genoa City | 7 | $1,761,900 |
| Walworth | 4 | $1,310,000 |
| Burlington | 3 | $1,812,900 |
| 5 other borrower cities | 8 | $4,866,600 |
Elkhorn accounts for 40 approvals against 34 in Lake Geneva. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Walworth County
How large is Walworth County?
- Land area555 sq mi
- Rank by land area among Wisconsin counties54th of 72
- Width, east to west24 mi
- Height, north to south24.1 mi
- Geographies sharing a boundary7
- Residents per square mile of land190
- Establishments per square mile5.10
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Walworth County
Flood risk in Walworth County
- Participation of the county's own NFIP community Walworth County, unincorporated areasParticipating, community 550462
- Communities in the county in the NFIP Community Status Book14
- Of those, participating in the NFIP13
- NFIP participation rate92.9 percent
- Communities carrying a CRS class0
- Radon levels in Walworth County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, unincorporated Walworth County (community 550462), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Walworth County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 92.9 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Walworth County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Walworth County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-2024105,657
- Households43,087
- Average household size2.45
- Median household income$80,520
- Median age41.4
Common questions
Walworth County questions, answered from the record.
How many people live in Walworth County, Wisconsin?
The Census Bureau estimates 106,029 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 105,657, in 43,087 households, ranking 15th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Walworth County's population growing?
The population has grown 0.77 percent since the 2020 census base of 105,217, to 106,029 on July 1, 2024. In 2024 there were 919 births against 985 deaths, with net migration of 82. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Walworth County?
$80,520. The median owner-occupied home is valued at $302,700, which is 3.8 times income, and median gross rent is $1,150 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Walworth County?
2,829 establishments, employing 39,077 people with an annual payroll of $1.87 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Walworth County?
Manufacturing is the largest private sector at 8,946 jobs, 19.8 percent of covered employment. Covered employment averages 45,268 jobs at an average annual pay of $50,949, or $980 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Walworth County?
132 7(a) approvals totaling $63.3 m since FY2020, across 45 lenders, with a median approval of $227,250, plus 63 504 approvals worth $55.3 m since FY2010. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Walworth County get paid back?
Of the 46 loans that have reached a final outcome, 44 were paid in full and 2 charged off, a charge-off rate of 4.3 percent. Loans still running are excluded, because they have not yet succeeded or failed.
How many building permits were issued in Walworth County?
477 housing units were authorized by permit in 2024, with a declared construction value of $181.1 m. Multifamily was 20.8 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Walworth County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Walworth County come from?
The largest single origin is Cook County, with 282 households. Arriving households report an average income of $105,831 against $70,518 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Walworth County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Walworth County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Walworth County
Cities and places in Walworth.
25 Census places lie wholly or partly in Walworth County. All 25 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Whitewater | city | 15,807 | 10 | 68.8 percent here, 31.2 percent Jefferson County |
| Burlington | city | 10,987 | 3 | 3.1 percent here, 96.9 percent Racine County |
| Elkhorn | city | 10,221 | 40 | Wholly in this county |
| Delavan | city | 8,689 | 17 | Wholly in this county |
| Lake Geneva | city | 8,521 | 34 | Wholly in this county |
| Mukwonago | village | 8,415 | 2 | 21.8 percent here, 78.2 percent Waukesha County |
| East Troy | village | 4,978 | 9 | Wholly in this county |
| Bloomfield | village | 4,780 | None recorded | Wholly in this county |
| Williams Bay | village | 2,981 | 2 | Wholly in this county |
| Genoa City | village | 2,942 | 7 | 91.6 percent here, 8.4 percent Kenosha County |
| Walworth | village | 2,759 | 4 | Wholly in this county |
| Delavan Lake | CDP | 2,757 | None recorded | Wholly in this county |
| Como | CDP | 2,197 | None recorded | Wholly in this county |
| Fontana-on-Geneva Lake | village | 1,737 | None recorded | Wholly in this county |
| Sharon | village | 1,592 | None recorded | Wholly in this county |
| Lauderdale Lakes | CDP | 1,469 | None recorded | Wholly in this county |
| Lyons | CDP | 1,196 | None recorded | Wholly in this county |
| Darien | village | 1,126 | 2 | Wholly in this county |
| Potter Lake | CDP | 807 | None recorded | Wholly in this county |
| Lake Ivanhoe | CDP | 558 | None recorded | Wholly in this county |
| Turtle Lake | CDP | 327 | None recorded | Wholly in this county |
| Lake Lorraine | CDP | 284 | None recorded | Wholly in this county |
| Allens Grove | CDP | 147 | None recorded | Wholly in this county |
| Big Foot Prairie | CDP | 136 | None recorded | Wholly in this county |
| Springfield | CDP | 100 | None recorded | Wholly in this county |
A further 2 of the county's 132 SBA 7(a) approvals are to borrowers in cities that match no Census place in Walworth County, the largest being Delevan (1), Pell Lake (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.