HomeWisconsinWalworth CountyWhitewater city
Whitewater city, Wisconsin: commercial real estate data.
Whitewater city is a Census city of 15,807 people across 8.84 square miles of land, lying across Walworth County and Jefferson County. Median household income is $54,969, 31.8 percent of occupied homes are owned, and the SBA record carries 10 7(a) approvals to borrowers here worth $3.5 m.
77 sourced place values · tier FULL · 8 sections
Whitewater
What Whitewater is
- Census place typecity
- Land area8.84 sq mi
- Water area0.3 sq mi
- Population per square mile of land1,788
- County holding the largest share of its areaWalworth County, 68.8 percent
- Counties this place lies inWalworth County 68.8 percent, Jefferson County 31.2 percent
Whitewater city crosses a county line. The split above is measured from the Census boundary of the place against the county boundaries, by area, so it says where the ground is and not where the town hall is.
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Whitewater
How many people live in Whitewater
- Population15,807
- Median age22.1
- Population under 181,765
- Share under 1811.2 percent
- Population 65 and over1,592
- Share 65 and over10.1 percent
- Households5,229
- Family households2,090
- Share of households that are families40.0 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Whitewater
Income and work in Whitewater
- Median household income$54,969
- Per capita income$25,863
- Civilian labor force10,006
- Employed9,471
- Unemployed535 plus or minus 189
- Unemployment rate5.3 percent plus or minus 1.9
- Adults 25 and over6,324
- Adults 25 and over with a high school diploma or higher91.4 percent
- Adults 25 and over with a bachelor degree or higher35.2 percent
- Adults 25 and over with a graduate degree15.0 percent plus or minus 4.0
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Whitewater
Housing in Whitewater
- Housing units5,925
- Occupied units5,229
- Vacant units696 plus or minus 205
- Vacancy rate11.7 percent plus or minus 3.4
- Owner occupied1,662
- Renter occupied3,567
- Ownership rate31.8 percent
- Median owner-occupied home value$229,400
- Median gross rent, monthly$1,041
- Annual rent as a share of median income22.7 percent
- Single family units2,460
- Share single family41.5 percent
- Units in buildings of two or more3,374
- Share in buildings of two or more56.9 percent
- Mobile homes91 plus or minus 86
- Median year structure built1981
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Whitewater
How Whitewater gets to work
- Workers 16 and over who commute8,248
- Commuting under 15 minutes4,097
- Share commuting under 15 minutes49.7 percent
- Commuting 30 minutes or more1,710 plus or minus 350
- Share commuting 30 minutes or more20.7 percent
- Drove alone64.8 percent
- Carpooled10.4 percent plus or minus 5.5
- Public transport0.6 percent plus or minus 0.8
- Walked13.3 percent plus or minus 3.6
- Worked from home9.1 percent plus or minus 2.7
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Whitewater
SBA 7(a) lending to Whitewater borrowers
- Approvals10
- Gross approval$3,542,300
- Average approval$354,230
- Median approval$350,000
- Ninetieth percentile approval$930,000
- Largest approval$930,000
- Jobs supported159
- Jobs per approval15.9
- Loans with a final outcome6
- Paid in full6
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more30.0 percent
- Share to franchises10.0 percent
- Distinct lenders3
- Distinct industries by NAICS7
A charge-off rate is not published here. only 6 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Whitewater
SBA 504 lending to Whitewater borrowers
- Approvals4
- Gross approval$2,215,000
- Average approval$553,750
- Median approval$506,000
- Largest approval$798,000
- Jobs supported40
- Loans with a final outcome2
- Charged off0
- Median term300 months
- Distinct CDCs2
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Walworth County, not Whitewater
Walworth County context, not Whitewater figures
These are Walworth County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Whitewater measurements.
- Establishments in Walworth County2,829
- Employment at those establishments, Walworth County39,077
- Covered employment, Walworth County45,268
- Average annual pay, Walworth County$50,949
- Average weekly wage, Walworth County$980
- Housing units permitted, Walworth County477
- Of those, single family, Walworth County378
- County product, 2024, Walworth County$6,422,650,000
- County product change over the prior year, Walworth County4.6 percent
- Average income of an arriving household, Walworth County$105,831
Every figure in this section is published for Walworth County as a whole and is not a measurement of Whitewater. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Whitewater questions, answered from the record.
How many people live in Whitewater, Wisconsin?
15,807, in 5,229 households. Whitewater city covers 8.84 square miles of land, which is 1,788 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Whitewater in?
Whitewater lies in more than one. By area it is 68.8 percent in Walworth County, 31.2 percent in Jefferson County. This page sits under Walworth County because that county holds the largest share. The split is measured from the Census boundary of the place against the county boundaries.
What is the median household income in Whitewater?
$54,969. The median owner-occupied home is valued at $229,400. Median gross rent is $1,041 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Whitewater businesses?
10 7(a) approvals totalling $3.5 m, across 3 lenders, median approval $350,000, plus 4 504 approvals worth $2.2 m. These count approvals to borrowers whose address is in Whitewater, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Whitewater borrowers get paid back?
No rate is published for Whitewater. only 6 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.
Are the county figures on this page Whitewater figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Walworth County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Whitewater.
Is zoning published for Whitewater?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.