Kenosha County, Wisconsin: commercial real estate data.
Kenosha County, Wisconsin had an estimated 168,754 residents on July 1, 2024, down 0.2 percent since the 2020 census base of 169,152, across 272 square miles. County output reached $10.43 bn in 2024, 3,403 establishments operate here, and the SBA record carries 190 7(a) approvals worth $103.6 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Kenosha County
How many people live in Kenosha County
- Population, American Community Survey 2020-2024168,438
- Households68,904
- Average household size2.44
- Median household income$81,239
- Median age39.4
- Median gross rent$1,219 per month
- Median owner-occupied home value$265,500
- Home value to household income3.3 times
- Annual rent as a share of median income18.0 percent
- Adults 25 and over with a bachelor degree or higher31.1 percent
- Adults 25 and over with a graduate degree10.8 percent
- Adults 25 and over115,540
- Population under 1836,594
- Share under 1821.7 percent
- Population 65 and over26,664
- Share 65 and over15.8 percent
- Working age population, 18 to 64105,180
- Civilian labor force91,075
- Unemployment rate4.4 percent
- Labor force participation, adults 18 and over69.1 percent
- Rank by population among Wisconsin counties8th of 72
- Rank by population among US county-equivalents, Puerto Rico included409th of 3,222
Kenosha County is the 8th largest of 72 Wisconsin counties by population. A median home costs 3.3 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 21.7 percent against 15.8 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Kenosha County
Is Kenosha County's population growing?
- Population, July 1, 2024168,754
- Census 2020 base population169,152
- Population change since the 2020 census base-0.24 percent
- Population change, 2023 to 2024887
- Births, 20241,695
- Deaths, 20241,541
- Natural change, 2024154
- Net domestic migration, 2024165
- Net international migration, 2024558
- Total net migration, 2024723
- Cumulative net domestic migration, 2021 to 2024-2,101
- Rank by growth among US county-equivalents1936th of 3,144
The county has lost 0.24 percent of its population since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Kenosha County
Where are people moving to Kenosha County from?
- Tax returns filed by households arriving4,428
- People arriving, from those returns7,370
- Tax returns filed by households leaving4,597
- Net household movement-169
- Adjusted gross income arriving$282.6 m
- Net adjusted gross income movement$-21.1 m
- Average income of an arriving household$63,815
- Average income of a leaving household$66,060
- Largest single originLake County (1,021 households)
- Largest single destinationRacine County (1,023 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Lake County | 1,021 | 1,702 | $77.2 m |
| Racine County | 814 | 1,398 | $40.7 m |
| Cook County | 342 | 553 | $27.0 m |
| Milwaukee County | 274 | 427 | $17.8 m |
| Walworth County | 190 | 363 | $12.1 m |
| McHenry County | 137 | 217 | $10.3 m |
| Waukesha County | 89 | 137 | $6.6 m |
| DuPage County | 64 | 105 | $5.7 m |
Households arriving report $2,245 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Lake County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Kenosha County
What is the Kenosha County economy?
- County GDP, 2024$10.43 bn
- County GDP, 2023$9.93 bn
- GDP change, 2023 to 20245.0 percent
- GDP change over five years33.9 percent
- Rank by GDP among the Wisconsin areas BEA publishes10th of 72
- Rank by GDP among the US county areas BEA publishes425th of 3,127
- GDP per resident$61,907
Output grew 5.0 percent in the latest year and 33.9 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Kenosha County
Employment by industry in Kenosha County
- Covered employment, annual average74,313
- Establishments reporting4,341
- Average annual pay$58,409
- Average weekly wage$1,123
- Health care and social assistance, employment9,736
- Health care and social assistance, average annual pay$58,489
- Transportation and warehousing, employment9,678
- Transportation and warehousing, average annual pay$49,674
- Manufacturing, employment9,553
- Manufacturing, average annual pay$72,502
- Retail trade, employment8,718
- Retail trade, average annual pay$36,587
- Accommodation and food services, employment6,455
- Administrative and support and waste management services, employment4,810
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Health care and social assistance | 9,736 | 1,064 | $58,489 |
| Transportation and warehousing | 9,678 | 182 | $49,674 |
| Manufacturing | 9,553 | 208 | $72,502 |
| Retail trade | 8,718 | 488 | $36,587 |
| Accommodation and food services | 6,455 | 376 | $21,148 |
| Administrative and support and waste management services | 4,810 | 202 | $40,215 |
| Management of companies and enterprises | 2,738 | 45 | $190,476 |
| Construction | 2,212 | 350 | $69,329 |
Health care and social assistance is the largest private sector at 9,736 jobs, 13.1 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Kenosha County
How many businesses are in Kenosha County?
- Establishments, all industries3,403
- Employment at those establishments67,834
- Annual payroll$3.54 bn
- Establishments per 1,000 residents20.2
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Kenosha County
Building permits in Kenosha County
- Housing units authorized by permit, 2024260
- Declared construction value permitted$107.6 m
- Single family units authorized216
- Multifamily units authorized44
- Multifamily share of units16.9 percent
- Average declared value per unit$413,817
- Units authorized per 1,000 households3.8
Single-family homes are 83.1 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Kenosha County
SBA loans in Kenosha County (7(a) and 504)
- 7(a) approvals recorded190
- 7(a) gross approval dollars$103.6 m
- Average 7(a) approval$545,466
- Median 7(a) approval$203,800
- 10th percentile approval$27,720
- 90th percentile approval$1,443,090
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)2,114
- Jobs per approval11.1
- Distinct 7(a) lenders active39
- Distinct industries receiving approvals96
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer21.1 percent
- Loans on real estate terms40
- Loans on working capital terms, 120 months or shorter138
- Franchise loans32
- Franchise share of approvals16.8 percent
- Leading industry by approval countFull-Service Restaurants (11)
- 504 approvals recorded79
- 504 gross approval dollars$78.8 m
- Average 504 approval$996,886
- Median 504 approval$603,000
- Distinct CDCs active4
- 504 jobs per approval12.8
- 504 jobs per million dollars approved12.9
- Most active CDCWBD, Inc. (35)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$182.4 m
The average approval of $545,466 sits well above the median of $203,800, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 21.1 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Kenosha County
SBA loan default and charge-off rates in Kenosha County
Do SBA loans in Kenosha County get paid back?
- Loans with a final outcome recorded43
- Paid in full43
- Charged off0
- Charge-off rate on resolved loans0.0 percent
- Status: Paid in full43
- Status: Exempt from disclosure120
- Status: Cancelled23
- Status: Committed, not yet disbursed4
Of the 43 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Kenosha County
SBA lending by place in Kenosha County
- Borrower cities with recorded lending11
- Kenosha, approvals129
- Pleasant Prairie, approvals23
- Salem, approvals16
- Bristol, approvals8
- Burlington, approvals4
- Twin Lakes, approvals3
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Kenosha | 129 | $61,339,700 |
| Pleasant Prairie | 23 | $27,040,800 |
| Salem | 16 | $9,484,900 |
| Bristol | 8 | $1,117,000 |
| Burlington | 4 | $1,208,700 |
| Twin Lakes | 3 | $978,800 |
| Kenosah | 2 | $1,000,000 |
| Silver Lake | 2 | $388,700 |
| 3 other borrower cities | 3 | $1,080,000 |
Kenosha accounts for 129 approvals against 23 in Pleasant Prairie. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Kenosha County
How large is Kenosha County?
- Land area272 sq mi
- Rank by land area among Wisconsin counties69th of 72
- Width, east to west25.7 mi
- Height, north to south12.3 mi
- Geographies sharing a boundary4
- Residents per square mile of land619
- Establishments per square mile12.51
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Kenosha County
Flood risk in Kenosha County
- Participation of the county's own NFIP community Kenosha County, unincorporated areasParticipating, community 550523
- Community Rating System class of the county's own communityClass 5
- Communities in the county in the NFIP Community Status Book9
- Of those, participating in the NFIP9
- NFIP participation rate100.0 percent
- Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 5
- Communities carrying a CRS class1
- Radon levels in Kenosha County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Kenosha County (community 550523), participates in the National Flood Insurance Program and carries Community Rating System class 5, a flood insurance premium discount for policies written there. The EPA places Kenosha County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. The best Community Rating System class among the county's communities is 5, which carries a flood insurance premium discount for policies written in that community. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Kenosha County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Kenosha County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-2024168,438
- Households68,904
- Average household size2.44
- Median household income$81,239
- Median age39.4
Common questions
Kenosha County questions, answered from the record.
How many people live in Kenosha County, Wisconsin?
The Census Bureau estimates 168,754 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 168,438, in 68,904 households, ranking 8th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Kenosha County's population growing?
The population has fallen 0.24 percent since the 2020 census base of 169,152, to 168,754 on July 1, 2024. In 2024 there were 1,695 births against 1,541 deaths, with net migration of 723. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Kenosha County?
$81,239. The median owner-occupied home is valued at $265,500, which is 3.3 times income, and median gross rent is $1,219 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Kenosha County?
3,403 establishments, employing 67,834 people with an annual payroll of $3.54 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Kenosha County?
Health care and social assistance is the largest private sector at 9,736 jobs, 13.1 percent of covered employment. Covered employment averages 74,313 jobs at an average annual pay of $58,409, or $1,123 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Kenosha County?
190 7(a) approvals totaling $103.6 m since FY2020, across 39 lenders, with a median approval of $203,800, plus 79 504 approvals worth $78.8 m since FY2010. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Kenosha County get paid back?
Of the 43 loans that have reached a final outcome, 43 were paid in full and 0 charged off, a charge-off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
How many building permits were issued in Kenosha County?
260 housing units were authorized by permit in 2024, with a declared construction value of $107.6 m. Multifamily was 16.9 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Kenosha County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Kenosha County come from?
The largest single origin is Lake County, with 1,021 households. Arriving households report an average income of $63,815 against $66,060 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Kenosha County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Kenosha County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Kenosha County
Cities and places in Kenosha.
11 Census places lie wholly or partly in Kenosha County. All 11 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Kenosha | city | 99,372 | 129 | Wholly in this county |
| Pleasant Prairie | village | 21,669 | 23 | Wholly in this county |
| Salem Lakes | village | 14,366 | None recorded | Wholly in this county |
| Somers | village | 8,216 | None recorded | Wholly in this county |
| Twin Lakes | village | 6,309 | 3 | Wholly in this county |
| Bristol | village | 5,207 | 8 | Wholly in this county |
| Paddock Lake | village | 2,947 | 1 | Wholly in this county |
| Genoa City | village | 2,942 | None recorded | 8.4 percent here, 91.6 percent Walworth County |
| Powers Lake | CDP | 1,278 | None recorded | Wholly in this county |
| Lily Lake | CDP | 456 | None recorded | Wholly in this county |
| New Munster | CDP | 234 | None recorded | Wholly in this county |
A further 26 of the county's 190 SBA 7(a) approvals are to borrowers in cities that match no Census place in Kenosha County, the largest being Salem (16), Burlington (4), Kenosah (2). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby