Marquette County, Wisconsin: commercial real estate data.
Marquette County, Wisconsin had an estimated 15,743 residents on July 1, 2024, up 1.0 percent since the 2020 census base of 15,580, across 456 square miles. County output reached $587.6 m in 2024, 278 establishments operate here, and the SBA record carries 20 7(a) approvals worth $14.3 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Marquette County
How many people live in Marquette County
- Population, American Community Survey 2020-202415,746
- Households6,987
- Average household size2.25
- Median household income$65,681
- Median age50.7
- Median gross rent$800 per month
- Median owner-occupied home value$210,400
- Home value to household income3.2 times
- Annual rent as a share of median income14.6 percent
- Adults 25 and over with a bachelor degree or higher16.2 percent
- Adults 25 and over with a graduate degree4.0 percent
- Adults 25 and over11,882
- Population under 182,960
- Share under 1818.8 percent
- Population 65 and over4,183
- Share 65 and over26.6 percent
- Working age population, 18 to 648,603
- Civilian labor force7,312
- Unemployment rate2.7 percent
- Labor force participation, adults 18 and over57.2 percent
- Rank by population among Wisconsin counties64th of 72
- Rank by population among US county-equivalents, Puerto Rico included2112th of 3,222
Marquette County is the 64th largest of 72 Wisconsin counties by population. A median home costs 3.2 times median household income, which is moderately unaffordable by national standards. Residents 65 and over outnumber those under 18, at 26.6 percent against 18.8 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Marquette County
Is Marquette County's population growing?
- Population, July 1, 202415,743
- Census 2020 base population15,580
- Population change since the 2020 census base1.05 percent
- Population change, 2023 to 2024-108
- Births, 2024121
- Deaths, 2024250
- Natural change, 2024-129
- Net domestic migration, 20242
- Net international migration, 202420
- Total net migration, 202422
- Cumulative net domestic migration, 2021 to 2024591
- Rank by growth among US county-equivalents1468th of 3,144
The county has grown 1.05 percent since the 2020 census base. Deaths exceeded births in 2024 by more than net migration added, so the population fell even though more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Marquette County
Where are people moving to Marquette County from?
- Tax returns filed by households arriving522
- People arriving, from those returns908
- Tax returns filed by households leaving497
- Net household movement25
- Adjusted gross income arriving$35.0 m
- Net adjusted gross income movement$9.7 m
- Average income of an arriving household$67,010
- Average income of a leaving household$50,791
- Largest single originColumbia County (96 households)
- Largest single destinationColumbia County (109 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Columbia County | 96 | 168 | $5.0 m |
| Dane County | 83 | 142 | $6.8 m |
| Adams County | 31 | 57 | $1.5 m |
| Sauk County | 25 | 49 | $1.3 m |
| Waushara County | 20 | 38 | $915,000 |
Households arriving report $16,219 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Columbia County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Marquette County
What is the Marquette County economy?
- County GDP, 2024$587.6 m
- County GDP, 2023$552.7 m
- GDP change, 2023 to 20246.3 percent
- GDP change over five years31.4 percent
- Rank by GDP among the Wisconsin areas BEA publishes66th of 72
- Rank by GDP among the US county areas BEA publishes2293rd of 3,127
- GDP per resident$37,319
Output grew 6.3 percent in the latest year and 31.4 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Marquette County
Employment by industry in Marquette County
- Covered employment, annual average3,942
- Establishments reporting396
- Average annual pay$46,451
- Average weekly wage$893
- Manufacturing, employment1,165
- Manufacturing, average annual pay$69,928
- Retail trade, employment386
- Retail trade, average annual pay$28,143
- Accommodation and food services, employment355
- Accommodation and food services, average annual pay$15,620
- Health care and social assistance, employment302
- Health care and social assistance, average annual pay$28,339
- Transportation and warehousing, employment105
- Construction, employment104
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 1,165 | 16 | $69,928 |
| Retail trade | 386 | 40 | $28,143 |
| Accommodation and food services | 355 | 39 | $15,620 |
| Health care and social assistance | 302 | 69 | $28,339 |
| Transportation and warehousing | 105 | 20 | $28,688 |
| Construction | 104 | 31 | $45,627 |
| Arts, entertainment and recreation | 100 | 6 | $30,561 |
| Other services, except public administration | 71 | 23 | $38,470 |
Manufacturing is the largest private sector at 1,165 jobs, 29.6 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Marquette County
How many businesses are in Marquette County?
- Establishments, all industries278
- Employment at those establishments3,013
- Annual payroll$141.4 m
- Establishments per 1,000 residents17.7
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Marquette County
Building permits in Marquette County
- Housing units authorized by permit, 202493
- Declared construction value permitted$30.9 m
- Single family units authorized91
- Multifamily units authorized2
- Multifamily share of units2.2 percent
- Average declared value per unit$332,795
- Units authorized per 1,000 households13.3
Single-family homes are 97.8 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Marquette County
SBA loans in Marquette County (7(a) and 504)
- 7(a) approvals recorded20
- 7(a) gross approval dollars$14.3 m
- Average 7(a) approval$715,165
- Median 7(a) approval$155,700
- 10th percentile approval$52,790
- 90th percentile approval$2,044,980
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)195
- Jobs per approval9.8
- Distinct 7(a) lenders active11
- Distinct industries receiving approvals16
- Median 7(a) term168 months
- Share of loans on real estate terms, 240 months or longer45.0 percent
- Loans on real estate terms9
- Loans on working capital terms, 120 months or shorter9
- Franchise loans1
- Franchise share of approvals5.0 percent
- Most active lenderSummit CU (7)
- 504 approvals recorded3
- 504 gross approval dollars$1.2 m
- Average 504 approval$406,667
- Median 504 approval$349,000
- Distinct CDCs active1
- 504 jobs per approval2.0
- 504 jobs per million dollars approved4.9
- Most active CDCWBD, Inc. (3)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$15.5 m
The average approval of $715,165 sits well above the median of $155,700, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. 45.0 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Marquette County
SBA loan default and charge-off rates in Marquette County
Do SBA loans in Marquette County get paid back?
- Loans with a final outcome recorded7
- Paid in full5
- Charged off2
- Status: Exempt from disclosure11
- Status: Charged off2
- Status: Paid in full5
- Status: Cancelled2
Only 7 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Marquette County
SBA lending by place in Marquette County
- Borrower cities with recorded lending6
- Montello, approvals6
- Portage, approvals4
- Oxford, approvals4
- Westfield, approvals3
- Endeavor, approvals2
- Pardeeville, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Montello | 6 | $8,490,200 |
| Portage | 4 | $2,538,300 |
| Oxford | 4 | $852,300 |
| Westfield | 3 | $2,274,500 |
| Endeavor | 2 | $60,000 |
| Pardeeville | 1 | $88,000 |
Montello accounts for 6 approvals against 4 in Portage. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Marquette County
How large is Marquette County?
- Land area456 sq mi
- Rank by land area among Wisconsin counties60th of 72
- Width, east to west21.5 mi
- Height, north to south23.5 mi
- Geographies sharing a boundary4
- Residents per square mile of land35
- Establishments per square mile0.61
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Marquette County
Flood risk in Marquette County
- Participation of the county's own NFIP community Marquette County, unincorporated areasParticipating, community 550601
- Communities in the county in the NFIP Community Status Book6
- Of those, participating in the NFIP6
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Marquette County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Marquette County (community 550601), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Marquette County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Marquette County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Marquette County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202415,746
- Households6,987
- Average household size2.25
- Median household income$65,681
- Median age50.7
Common questions
Marquette County questions, answered from the record.
How many people live in Marquette County, Wisconsin?
The Census Bureau estimates 15,743 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 15,746, in 6,987 households, ranking 64th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Marquette County's population growing?
The population has grown 1.05 percent since the 2020 census base of 15,580, to 15,743 on July 1, 2024. In 2024 there were 121 births against 250 deaths, with net migration of 22. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Marquette County?
$65,681. The median owner-occupied home is valued at $210,400, which is 3.2 times income, and median gross rent is $800 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Marquette County?
278 establishments, employing 3,013 people with an annual payroll of $141.4 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Marquette County?
Manufacturing is the largest private sector at 1,165 jobs, 29.6 percent of covered employment. Covered employment averages 3,942 jobs at an average annual pay of $46,451, or $893 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Marquette County?
20 7(a) approvals totaling $14.3 m since FY2020, across 11 lenders, with a median approval of $155,700, plus 3 504 approvals worth $1.2 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Marquette County?
93 housing units were authorized by permit in 2024, with a declared construction value of $30.9 m. Multifamily was 2.2 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Marquette County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Marquette County come from?
The largest single origin is Columbia County, with 96 households. Arriving households report an average income of $67,010 against $50,791 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Marquette County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Marquette County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Marquette County
Cities and places in Marquette.
8 Census places lie wholly or partly in Marquette County. All 8 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Montello | city | 1,404 | 6 | Wholly in this county |
| Westfield | village | 1,231 | 3 | Wholly in this county |
| Oxford | village | 527 | 4 | Wholly in this county |
| Neshkoro | village | 470 | None recorded | Wholly in this county |
| Endeavor | village | 458 | 2 | Wholly in this county |
| Briggsville | CDP | 320 | None recorded | Wholly in this county |
| Packwaukee | CDP | 244 | None recorded | Wholly in this county |
| Harrisville | CDP | 156 | None recorded | Wholly in this county |
A further 5 of the county's 20 SBA 7(a) approvals are to borrowers in cities that match no Census place in Marquette County, the largest being Portage (4), Pardeeville (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby