Waushara County, Wisconsin: commercial real estate data.
Waushara County, Wisconsin had an estimated 25,079 residents on July 1, 2024, up 2.3 percent since the 2020 census base of 24,523, across 626 square miles. County output reached $919.4 m in 2024, 494 establishments operate here, and the SBA record carries 16 7(a) approvals worth $9.8 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Waushara County
How many people live in Waushara County
- Population, American Community Survey 2020-202424,868
- Households10,586
- Average household size2.35
- Median household income$67,107
- Median age50.2
- Median gross rent$796 per month
- Median owner-occupied home value$203,100
- Home value to household income3.0 times
- Annual rent as a share of median income14.2 percent
- Adults 25 and over with a bachelor degree or higher17.7 percent
- Adults 25 and over with a graduate degree5.7 percent
- Adults 25 and over18,930
- Population under 184,409
- Share under 1817.7 percent
- Population 65 and over6,512
- Share 65 and over26.2 percent
- Working age population, 18 to 6413,947
- Civilian labor force11,489
- Unemployment rate3.9 percent
- Labor force participation, adults 18 and over56.2 percent
- Rank by population among Wisconsin counties47th of 72
- Rank by population among US county-equivalents, Puerto Rico included1668th of 3,222
Waushara County is the 47th largest of 72 Wisconsin counties by population. A median home costs 3.0 times median household income, which is affordable by national standards. Residents 65 and over outnumber those under 18, at 26.2 percent against 17.7 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Waushara County
Is Waushara County's population growing?
- Population, July 1, 202425,079
- Census 2020 base population24,523
- Population change since the 2020 census base2.27 percent
- Population change, 2023 to 202465
- Births, 2024187
- Deaths, 2024280
- Natural change, 2024-93
- Net domestic migration, 2024155
- Net international migration, 20245
- Total net migration, 2024160
- Cumulative net domestic migration, 2021 to 20241,051
- Rank by growth among US county-equivalents1087th of 3,144
The county has grown 2.27 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Waushara County
Where are people moving to Waushara County from?
- Tax returns filed by households arriving737
- People arriving, from those returns1,328
- Tax returns filed by households leaving605
- Net household movement132
- Adjusted gross income arriving$46.2 m
- Net adjusted gross income movement$11.9 m
- Average income of an arriving household$62,680
- Average income of a leaving household$56,704
- Largest single originWinnebago County (104 households)
- Largest single destinationWinnebago County (71 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Winnebago County | 104 | 172 | $5.6 m |
| Green Lake County | 51 | 85 | $2.2 m |
| Portage County | 47 | 105 | $2.6 m |
| Milwaukee County | 46 | 76 | $2.9 m |
| Marquette County | 45 | 72 | $2.6 m |
| Waupaca County | 42 | 77 | $2.2 m |
| Fond du Lac County | 38 | 66 | $1.5 m |
| Outagamie County | 36 | 57 | $2.0 m |
Households arriving report $5,976 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Winnebago County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Waushara County
What is the Waushara County economy?
- County GDP, 2024$919.4 m
- County GDP, 2023$855.4 m
- GDP change, 2023 to 20247.5 percent
- GDP change over five years37.2 percent
- Rank by GDP among the Wisconsin areas BEA publishes57th of 72
- Rank by GDP among the US county areas BEA publishes1906th of 3,127
- GDP per resident$36,972
Output grew 7.5 percent in the latest year and 37.2 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Waushara County
Employment by industry in Waushara County
- Covered employment, annual average5,903
- Establishments reporting571
- Average annual pay$43,716
- Average weekly wage$841
- Manufacturing, employment841
- Manufacturing, average annual pay$51,337
- Retail trade, employment699
- Retail trade, average annual pay$29,967
- Accommodation and food services, employment570
- Accommodation and food services, average annual pay$17,609
- Agriculture, forestry, fishing and hunting, employment418
- Agriculture, forestry, fishing and hunting, average annual pay$42,618
- Construction, employment209
- Wholesale trade, employment193
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 841 | 22 | $51,337 |
| Retail trade | 699 | 62 | $29,967 |
| Accommodation and food services | 570 | 60 | $17,609 |
| Agriculture, forestry, fishing and hunting | 418 | 43 | $42,618 |
| Construction | 209 | 55 | $48,865 |
| Wholesale trade | 193 | 17 | $65,024 |
| Transportation and warehousing | 188 | 23 | $49,120 |
| Other services, except public administration | 146 | 38 | $37,561 |
Manufacturing is the largest private sector at 841 jobs, 14.2 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Waushara County
How many businesses are in Waushara County?
- Establishments, all industries494
- Employment at those establishments4,855
- Annual payroll$222.4 m
- Establishments per 1,000 residents19.9
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Waushara County
Building permits in Waushara County
- Housing units authorized by permit, 2024120
- Declared construction value permitted$36.6 m
- Single family units authorized93
- Multifamily units authorized27
- Multifamily share of units22.5 percent
- Average declared value per unit$305,023
- Units authorized per 1,000 households11.3
Single-family homes are 77.5 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Waushara County
SBA loans in Waushara County (7(a) and 504)
- 7(a) approvals recorded16
- 7(a) gross approval dollars$9.8 m
- Average 7(a) approval$615,331
- Median 7(a) approval$238,150
- Largest single approval$4,615,000
- Jobs reported supported, 7(a)131
- Jobs per approval8.2
- Distinct 7(a) lenders active8
- Distinct industries receiving approvals11
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer25.0 percent
- Loans on real estate terms4
- Loans on working capital terms, 120 months or shorter10
- Franchise loans2
- Franchise share of approvals12.5 percent
- Most active lenderBank First, N.A. (5)
- 504 approvals recorded7
- 504 gross approval dollars$12.8 m
- Average 504 approval$1,835,571
- Median 504 approval$869,000
- Distinct CDCs active1
- 504 jobs per approval15.4
- 504 jobs per million dollars approved8.4
- Most active CDCWBD, Inc. (7)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$22.7 m
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Waushara County
SBA loan default and charge-off rates in Waushara County
Do SBA loans in Waushara County get paid back?
- Loans with a final outcome recorded0
- Paid in full0
- Charged off0
- Status: Exempt from disclosure16
Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Waushara County
SBA lending by place in Waushara County
- Borrower cities with recorded lending7
- Wautoma, approvals8
- Coloma, approvals2
- Redgranite, approvals2
- Berlin, approvals1
- Plainfield, approvals1
- Wild Rose, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Wautoma | 8 | $2,878,000 |
| Coloma | 2 | $4,633,000 |
| Redgranite | 2 | $1,424,000 |
| Berlin | 1 | $625,300 |
| Plainfield | 1 | $215,000 |
| Wild Rose | 1 | $50,000 |
| Fremont | 1 | $20,000 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Waushara County
How large is Waushara County?
- Land area626 sq mi
- Rank by land area among Wisconsin counties47th of 72
- Width, east to west35.3 mi
- Height, north to south18.2 mi
- Geographies sharing a boundary6
- Residents per square mile of land40
- Establishments per square mile0.79
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Waushara County
Flood risk in Waushara County
- Participation of the county's own NFIP community Waushara County, unincorporated areasParticipating, community 550540
- Communities in the county in the NFIP Community Status Book7
- Of those, participating in the NFIP4
- NFIP participation rate57.1 percent
- Communities carrying a CRS class0
- Radon levels in Waushara County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Waushara County (community 550540), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Waushara County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 57.1 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Waushara County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Waushara County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202424,868
- Households10,586
- Average household size2.35
- Median household income$67,107
- Median age50.2
Common questions
Waushara County questions, answered from the record.
How many people live in Waushara County, Wisconsin?
The Census Bureau estimates 25,079 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 24,868, in 10,586 households, ranking 47th of 72 Wisconsin counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Waushara County's population growing?
The population has grown 2.27 percent since the 2020 census base of 24,523, to 25,079 on July 1, 2024. In 2024 there were 187 births against 280 deaths, with net migration of 160. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Waushara County?
$67,107. The median owner-occupied home is valued at $203,100, which is 3.0 times income, and median gross rent is $796 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Waushara County?
494 establishments, employing 4,855 people with an annual payroll of $222.4 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Waushara County?
Manufacturing is the largest private sector at 841 jobs, 14.2 percent of covered employment. Covered employment averages 5,903 jobs at an average annual pay of $43,716, or $841 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Waushara County?
16 7(a) approvals totaling $9.8 m since FY2020, across 8 lenders, with a median approval of $238,150, plus 7 504 approvals worth $12.8 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Waushara County?
120 housing units were authorized by permit in 2024, with a declared construction value of $36.6 m. Multifamily was 22.5 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Waushara County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Waushara County come from?
The largest single origin is Winnebago County, with 104 households. Arriving households report an average income of $62,680 against $56,704 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Waushara County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Waushara County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Waushara County
Cities and places in Waushara.
11 Census places lie wholly or partly in Waushara County. All 11 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Berlin | city | 5,562 | 1 | 12.7 percent here, 87.3 percent Green Lake County |
| Redgranite | village | 1,938 | 2 | Wholly in this county |
| Wautoma | city | 1,817 | 8 | Wholly in this county |
| Plainfield | village | 1,094 | 1 | Wholly in this county |
| Wild Rose | village | 903 | 1 | Wholly in this county |
| Coloma | village | 549 | 2 | Wholly in this county |
| Hancock | village | 471 | None recorded | Wholly in this county |
| Lohrville | village | 457 | None recorded | Wholly in this county |
| Poy Sippi | CDP | 433 | None recorded | Wholly in this county |
| Pine River | CDP | 106 | None recorded | Wholly in this county |
| Tustin | CDP | 68 | None recorded | Wholly in this county |
A further 1 of the county's 16 SBA 7(a) approvals are to borrowers in cities that match no Census place in Waushara County, the largest being Fremont (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby