Osceola County, Michigan: commercial real estate data.
Osceola County, Michigan had an estimated 23,484 residents on July 1, 2024, up 2.6 percent since the 2020 census base of 22,886, across 566 square miles. County output reached $1.11 bn in 2024, 441 establishments operate here, and the SBA record carries 41 7(a) approvals worth $12.7 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Osceola County
How many people live in Osceola County
- Population, American Community Survey 2020-202423,227
- Households9,356
- Average household size2.48
- Median household income$58,267
- Median age43.9
- Median gross rent$807 per month
- Median owner-occupied home value$155,400
- Home value to household income2.7 times
- Annual rent as a share of median income16.6 percent
- Adults 25 and over with a bachelor degree or higher16.6 percent
- Adults 25 and over with a graduate degree5.4 percent
- Adults 25 and over16,476
- Population under 185,173
- Share under 1822.3 percent
- Population 65 and over5,119
- Share 65 and over22.0 percent
- Working age population, 18 to 6412,935
- Civilian labor force9,927
- Unemployment rate6.4 percent
- Labor force participation, adults 18 and over55.0 percent
- Rank by population among Michigan counties62nd of 83
- Rank by population among US county-equivalents, Puerto Rico included1724th of 3,222
Osceola County is the 62nd largest of 83 Michigan counties by population. A median home costs 2.7 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 22.3 percent against 22.0 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Osceola County
Is Osceola County's population growing?
- Population, July 1, 202423,484
- Census 2020 base population22,886
- Population change since the 2020 census base2.61 percent
- Population change, 2023 to 2024195
- Births, 2024234
- Deaths, 2024291
- Natural change, 2024-57
- Net domestic migration, 2024226
- Net international migration, 202428
- Total net migration, 2024254
- Cumulative net domestic migration, 2021 to 2024730
- Rank by growth among US county-equivalents979th of 3,144
The county has grown 2.61 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Osceola County
Where are people moving to Osceola County from?
- Tax returns filed by households arriving744
- People arriving, from those returns1,361
- Tax returns filed by households leaving666
- Net household movement78
- Adjusted gross income arriving$33.9 m
- Net adjusted gross income movement$3.5 m
- Average income of an arriving household$45,515
- Average income of a leaving household$45,548
- Largest single originMecosta County (104 households)
- Largest single destinationMecosta County (131 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Mecosta County | 104 | 190 | $3.7 m |
| Wexford County | 78 | 122 | $2.9 m |
| Missaukee County | 43 | 85 | $2.3 m |
| Kent County | 36 | 60 | $2.2 m |
| Lake County | 36 | 88 | $2.0 m |
| Clare County | 32 | 62 | $1.0 m |
| Wayne County | 21 | 40 | $1.4 m |
| Ottawa County | 20 | 47 | $1.9 m |
Households arriving report $33 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Mecosta County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Osceola County
What is the Osceola County economy?
- County GDP, 2024$1.11 bn
- County GDP, 2023$1.02 bn
- GDP change, 2023 to 20248.8 percent
- GDP change over five years41.6 percent
- Rank by GDP among the Michigan areas BEA publishes57th of 83
- Rank by GDP among the US county areas BEA publishes1754th of 3,127
- GDP per resident$47,827
Output grew 8.8 percent in the latest year and 41.6 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Osceola County
Employment by industry in Osceola County
- Covered employment, annual average8,011
- Establishments reporting480
- Average annual pay$56,080
- Average weekly wage$1,078
- Manufacturing, employment2,518
- Manufacturing, average annual pay$57,661
- Health care and social assistance, employment963
- Health care and social assistance, average annual pay$32,992
- Construction, employment938
- Construction, average annual pay$96,695
- Retail trade, employment407
- Retail trade, average annual pay$27,287
- Accommodation and food services, employment282
- Other services, except public administration, employment217
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 2,518 | 46 | $57,661 |
| Health care and social assistance | 963 | 36 | $32,992 |
| Construction | 938 | 58 | $96,695 |
| Retail trade | 407 | 54 | $27,287 |
| Accommodation and food services | 282 | 32 | $15,327 |
| Other services, except public administration | 217 | 48 | $32,651 |
| Administrative and support and waste management services | 200 | 22 | $73,113 |
| Wholesale trade | 176 | 18 | $79,782 |
Manufacturing is the largest private sector at 2,518 jobs, 31.4 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Osceola County
How many businesses are in Osceola County?
- Establishments, all industries441
- Employment at those establishments6,886
- Annual payroll$312.8 m
- Establishments per 1,000 residents19.0
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Osceola County
Building permits in Osceola County
- Housing units authorized by permit, 20245
- Declared construction value permitted$682,261
- Single family units authorized5
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$136,452
- Units authorized per 1,000 households0.5
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Osceola County
SBA loans in Osceola County (7(a) and 504)
- 7(a) approvals recorded41
- 7(a) gross approval dollars$12.7 m
- Average 7(a) approval$310,739
- Median 7(a) approval$50,000
- 10th percentile approval$20,000
- 90th percentile approval$750,000
- Largest single approval$4,577,000
- Jobs reported supported, 7(a)262
- Jobs per approval6.4
- Distinct 7(a) lenders active10
- Distinct industries receiving approvals31
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer12.2 percent
- Loans on real estate terms5
- Loans on working capital terms, 120 months or shorter34
- Franchise loans2
- Franchise share of approvals4.9 percent
- Leading industry by approval countGeneral Automotive Repair (3)
- Most active lenderThe Huntington National Bank (30)
- 504 approvals recorded2
- 504 gross approval dollars$2.3 m
- Average 504 approval$1,166,500
- Median 504 approval$1,166,500
- Distinct CDCs active1
- 504 jobs per approval20.0
- 504 jobs per million dollars approved17.1
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$15.1 m
The average approval of $310,739 sits well above the median of $50,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 12.2 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Osceola County
SBA loan default and charge-off rates in Osceola County
Do SBA loans in Osceola County get paid back?
- Loans with a final outcome recorded10
- Paid in full10
- Charged off0
- Status: Paid in full10
- Status: Cancelled2
- Status: Exempt from disclosure25
- Status: Committed, not yet disbursed4
Only 10 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Osceola County
SBA lending by place in Osceola County
- Borrower cities with recorded lending6
- Evart, approvals15
- Reed City, approvals13
- Marion, approvals5
- Hersey, approvals4
- Tustin, approvals2
- Le Roy, approvals2
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Evart | 15 | $6,528,300 |
| Reed City | 13 | $2,672,000 |
| Marion | 5 | $175,000 |
| Hersey | 4 | $188,000 |
| Tustin | 2 | $1,740,000 |
| Le Roy | 2 | $1,437,000 |
Evart accounts for 15 approvals against 13 in Reed City. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Osceola County
How large is Osceola County?
- Land area566 sq mi
- Rank by land area among Michigan counties45th of 83
- Width, east to west23.7 mi
- Height, north to south24.3 mi
- Geographies sharing a boundary5
- Residents per square mile of land41
- Establishments per square mile0.78
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Osceola County
Flood risk in Osceola County
- Communities in the county in the NFIP Community Status Book10
- Of those, participating in the NFIP10
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Osceola County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The EPA places Osceola County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Osceola County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Osceola County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202423,227
- Households9,356
- Average household size2.48
- Median household income$58,267
- Median age43.9
Common questions
Osceola County questions, answered from the record.
How many people live in Osceola County, Michigan?
The Census Bureau estimates 23,484 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 23,227, in 9,356 households, ranking 62nd of 83 Michigan counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Osceola County's population growing?
The population has grown 2.61 percent since the 2020 census base of 22,886, to 23,484 on July 1, 2024. In 2024 there were 234 births against 291 deaths, with net migration of 254. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Osceola County?
$58,267. The median owner-occupied home is valued at $155,400, which is 2.7 times income, and median gross rent is $807 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Osceola County?
441 establishments, employing 6,886 people with an annual payroll of $312.8 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Osceola County?
Manufacturing is the largest private sector at 2,518 jobs, 31.4 percent of covered employment. Covered employment averages 8,011 jobs at an average annual pay of $56,080, or $1,078 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Osceola County?
41 7(a) approvals totaling $12.7 m since FY2020, across 10 lenders, with a median approval of $50,000, plus 2 504 approvals worth $2.3 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Osceola County?
5 housing units were authorized by permit in 2024, with a declared construction value of $682,261. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Osceola County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Osceola County come from?
The largest single origin is Mecosta County, with 104 households. Arriving households report an average income of $45,515 against $45,548 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Osceola County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Osceola County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Osceola County
Cities and places in Osceola.
6 Census places lie wholly or partly in Osceola County. All 6 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Reed City | city | 2,517 | 13 | Wholly in this county |
| Evart | city | 1,667 | 15 | Wholly in this county |
| Marion | village | 581 | 5 | Wholly in this county |
| Hersey | village | 360 | 4 | Wholly in this county |
| Tustin | village | 203 | 2 | Wholly in this county |
| Le Roy | village | 202 | 2 | Wholly in this county |
Nearby