HomeNorth CarolinaPitt County
Pitt County, North Carolina: commercial real estate data.
Pitt County, North Carolina had an estimated 180,783 residents on July 1, 2024, up 5.2 percent since the 2020 census base of 171,812, across 652 square miles. County output reached $12.53 bn in 2024, 3,817 establishments operate here, and the SBA record carries 110 7(a) approvals worth $71.8 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Pitt County
How many people live in Pitt County
- Population, American Community Survey 2020-2024177,193
- Households74,533
- Average household size2.38
- Median household income$58,188
- Median age33.0
- Median gross rent$993 per month
- Median owner-occupied home value$208,900
- Home value to household income3.6 times
- Annual rent as a share of median income20.5 percent
- Adults 25 and over with a bachelor degree or higher33.8 percent
- Adults 25 and over with a graduate degree14.3 percent
- Adults 25 and over107,483
- Population under 1837,244
- Share under 1821.0 percent
- Population 65 and over25,702
- Share 65 and over14.5 percent
- Working age population, 18 to 64114,247
- Civilian labor force89,984
- Unemployment rate7.8 percent
- Labor force participation, adults 18 and over64.3 percent
- Rank by population among North Carolina counties15th of 100
- Rank by population among US county-equivalents, Puerto Rico included386th of 3,222
Pitt County is the 15th largest of 100 North Carolina counties by population. A median home costs 3.6 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 21.0 percent against 14.5 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Pitt County
Is Pitt County's population growing?
- Population, July 1, 2024180,783
- Census 2020 base population171,812
- Population change since the 2020 census base5.22 percent
- Population change, 2023 to 20241,827
- Births, 20242,023
- Deaths, 20241,593
- Natural change, 2024430
- Net domestic migration, 2024709
- Net international migration, 2024682
- Total net migration, 20241,391
- Cumulative net domestic migration, 2021 to 20243,888
- Rank by growth among US county-equivalents502nd of 3,144
The county has grown 5.22 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Pitt County
Where are people moving to Pitt County from?
- Tax returns filed by households arriving5,008
- People arriving, from those returns8,531
- Tax returns filed by households leaving4,795
- Net household movement213
- Adjusted gross income arriving$267.5 m
- Net adjusted gross income movement$-34.0 m
- Average income of an arriving household$53,416
- Average income of a leaving household$62,872
- Largest single originWake County (358 households)
- Largest single destinationWake County (503 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Wake County | 358 | 576 | $20.5 m |
| Beaufort County | 286 | 535 | $13.1 m |
| Lenoir County | 167 | 315 | $7.4 m |
| Craven County | 155 | 264 | $7.1 m |
| Martin County | 146 | 289 | $4.6 m |
| Edgecombe County | 137 | 260 | $4.1 m |
| Wilson County | 131 | 218 | $4.8 m |
| Nash County | 106 | 174 | $3.8 m |
Households arriving report $9,456 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Wake County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Pitt County
What is the Pitt County economy?
- County GDP, 2024$12.53 bn
- County GDP, 2023$11.82 bn
- GDP change, 2023 to 20246.0 percent
- GDP change over five years29.8 percent
- Rank by GDP among the North Carolina areas BEA publishes13th of 100
- Rank by GDP among the US county areas BEA publishes372nd of 3,127
- GDP per resident$70,707
Output grew 6.0 percent in the latest year and 29.8 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Pitt County
Employment by industry in Pitt County
- Covered employment, annual average81,371
- Establishments reporting4,498
- Average annual pay$59,866
- Average weekly wage$1,151
- Health care and social assistance, employment9,860
- Health care and social assistance, average annual pay$57,082
- Retail trade, employment9,274
- Retail trade, average annual pay$36,300
- Accommodation and food services, employment8,704
- Accommodation and food services, average annual pay$20,081
- Manufacturing, employment6,782
- Manufacturing, average annual pay$76,506
- Administrative and support and waste management services, employment4,512
- Construction, employment4,259
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Health care and social assistance | 9,860 | 559 | $57,082 |
| Retail trade | 9,274 | 612 | $36,300 |
| Accommodation and food services | 8,704 | 423 | $20,081 |
| Manufacturing | 6,782 | 118 | $76,506 |
| Administrative and support and waste management services | 4,512 | 291 | $82,321 |
| Construction | 4,259 | 434 | $66,364 |
| Professional, scientific and technical services | 2,511 | 464 | $88,658 |
| Other services, except public administration | 1,746 | 374 | $41,433 |
Health care and social assistance is the largest private sector at 9,860 jobs, 12.1 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Pitt County
How many businesses are in Pitt County?
- Establishments, all industries3,817
- Employment at those establishments64,563
- Annual payroll$3.24 bn
- Establishments per 1,000 residents21.5
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Pitt County
Building permits in Pitt County
- Housing units authorized by permit, 20241,300
- Declared construction value permitted$264.6 m
- Single family units authorized1,059
- Multifamily units authorized241
- Multifamily share of units18.5 percent
- Average declared value per unit$203,504
- Units authorized per 1,000 households17.4
Single-family homes are 81.5 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Pitt County
SBA loans in Pitt County (7(a) and 504)
- 7(a) approvals recorded110
- 7(a) gross approval dollars$71.8 m
- Average 7(a) approval$653,057
- Median 7(a) approval$300,000
- 10th percentile approval$29,500
- 90th percentile approval$1,590,000
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)1,699
- Jobs per approval15.4
- Distinct 7(a) lenders active40
- Distinct industries receiving approvals71
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer20.0 percent
- Loans on real estate terms22
- Loans on working capital terms, 120 months or shorter73
- Franchise loans30
- Franchise share of approvals27.3 percent
- Leading industry by approval countOffices of Physicians (except Mental Health Specialists) (6)
- 504 approvals recorded30
- 504 gross approval dollars$20.3 m
- Average 504 approval$677,500
- Median 504 approval$460,500
- Distinct CDCs active3
- 504 jobs per approval10.0
- 504 jobs per million dollars approved14.8
- Most active CDCBusiness Expansion Funding Corporation (20)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$92.2 m
The average approval of $653,057 sits well above the median of $300,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 20.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Pitt County
SBA loan default and charge-off rates in Pitt County
Do SBA loans in Pitt County get paid back?
- Loans with a final outcome recorded27
- Paid in full27
- Charged off0
- Status: Paid in full27
- Status: Exempt from disclosure62
- Status: Cancelled16
- Status: Committed, not yet disbursed5
Only 27 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Pitt County
SBA lending by place in Pitt County
- Borrower cities with recorded lending7
- Greenville, approvals74
- Winterville, approvals16
- Farmville, approvals11
- Grimesland, approvals3
- Ayden, approvals2
- Grifton, approvals2
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Greenville | 74 | $46,373,600 |
| Winterville | 16 | $14,181,800 |
| Farmville | 11 | $8,439,000 |
| Grimesland | 3 | $825,000 |
| Ayden | 2 | $1,596,400 |
| Grifton | 2 | $270,000 |
| Bethel | 2 | $150,500 |
Greenville accounts for 74 approvals against 16 in Winterville. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Pitt County
How large is Pitt County?
- Land area652 sq mi
- Rank by land area among North Carolina counties20th of 100
- Width, east to west34.5 mi
- Height, north to south34.9 mi
- Geographies sharing a boundary7
- Residents per square mile of land272
- Establishments per square mile5.85
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Pitt County
Flood risk in Pitt County
- Participation of the county's own NFIP community Pitt County, unincorporated areasParticipating, community 370372
- Community Rating System class of the county's own communityClass 8
- Communities in the county in the NFIP Community Status Book11
- Of those, participating in the NFIP11
- NFIP participation rate100.0 percent
- Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 5
- Communities carrying a CRS class5
- Radon levels in Pitt County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The county's own community in the status book, unincorporated Pitt County (community 370372), participates in the National Flood Insurance Program and carries Community Rating System class 8, a flood insurance premium discount for policies written there. The EPA places Pitt County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. The best Community Rating System class among the county's communities is 5, which carries a flood insurance premium discount for policies written in that community. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Pitt County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Pitt County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-2024177,193
- Households74,533
- Average household size2.38
- Median household income$58,188
- Median age33.0
Common questions
Pitt County questions, answered from the record.
How many people live in Pitt County, North Carolina?
The Census Bureau estimates 180,783 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 177,193, in 74,533 households, ranking 15th of 100 North Carolina counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Pitt County's population growing?
The population has grown 5.22 percent since the 2020 census base of 171,812, to 180,783 on July 1, 2024. In 2024 there were 2,023 births against 1,593 deaths, with net migration of 1,391. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Pitt County?
$58,188. The median owner-occupied home is valued at $208,900, which is 3.6 times income, and median gross rent is $993 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Pitt County?
3,817 establishments, employing 64,563 people with an annual payroll of $3.24 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Pitt County?
Health care and social assistance is the largest private sector at 9,860 jobs, 12.1 percent of covered employment. Covered employment averages 81,371 jobs at an average annual pay of $59,866, or $1,151 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Pitt County?
110 7(a) approvals totaling $71.8 m since FY2020, across 40 lenders, with a median approval of $300,000, plus 30 504 approvals worth $20.3 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Pitt County?
1,300 housing units were authorized by permit in 2024, with a declared construction value of $264.6 m. Multifamily was 18.5 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Pitt County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Pitt County come from?
The largest single origin is Wake County, with 358 households. Arriving households report an average income of $53,416 against $62,872 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Pitt County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Pitt County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Pitt County
Cities and places in Pitt.
13 Census places lie wholly or partly in Pitt County. All 13 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Greenville | city | 92,857 | 74 | Wholly in this county |
| Winterville | town | 10,725 | 16 | Wholly in this county |
| Ayden | town | 5,150 | 2 | Wholly in this county |
| Farmville | town | 4,514 | 11 | Wholly in this county |
| Grifton | town | 2,515 | 2 | 91.5 percent here, 8.5 percent Lenoir County |
| Bethel | town | 1,544 | 2 | Wholly in this county |
| Grimesland | town | 650 | 3 | Wholly in this county |
| Simpson | village | 432 | None recorded | Wholly in this county |
| Fountain | town | 409 | None recorded | Wholly in this county |
| Bell Arthur | CDP | 374 | None recorded | Wholly in this county |
| Belvoir | CDP | 272 | None recorded | Wholly in this county |
| Stokes | CDP | 210 | None recorded | Wholly in this county |
| Falkland | town | 120 | None recorded | Wholly in this county |