HomeNorth CarolinaWatauga CountyBlowing Rock
Blowing Rock, North Carolina: commercial real estate data.
Blowing Rock is a Census town of 992 people across 3.24 square miles of land, lying across Watauga County and Caldwell County. Median household income is $120,938, 83.3 percent of occupied homes are owned, and the SBA record carries 6 7(a) approvals to borrowers here worth $1.5 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Blowing Rock
What Blowing Rock is
- Census place typetown
- Land area3.24 sq mi
- Water area0.04 sq mi
- Population per square mile of land306 plus or minus 75
- County holding the largest share of its areaWatauga County, 86.1 percent
- Counties this place lies inWatauga County 86.1 percent, Caldwell County 13.9 percent
Blowing Rock crosses a county line. The split above is measured from the Census boundary of the place against the county boundaries, by area, so it says where the ground is and not where the town hall is.
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Blowing Rock
How many people live in Blowing Rock
- Population992 plus or minus 243
- Median age59.7
- Population under 1883 plus or minus 53
- Share under 188.4 percent plus or minus 4.9
- Population 65 and over369 plus or minus 114
- Share 65 and over37.2 percent
- Households484 plus or minus 127
- Family households295 plus or minus 97
- Share of households that are families61.0 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Blowing Rock
Income and work in Blowing Rock
- Median household income$120,938 plus or minus $36,350
- Per capita income$71,169
- Civilian labor force545 plus or minus 182
- Employed543 plus or minus 182
- Unemployed2 plus or minus 3
- Unemployment rate0.4 percent plus or minus 0.5
- Adults 25 and over815 plus or minus 197
- Adults 25 and over with a high school diploma or higher97.7 percent plus or minus 32.4
- Adults 25 and over with a bachelor degree or higher64.2 percent
- Adults 25 and over with a graduate degree28.5 percent plus or minus 7.9
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Blowing Rock
Housing in Blowing Rock
- Housing units1,931
- Occupied units484 plus or minus 127
- Vacant units1,447
- Vacancy rate74.9 percent
- Owner occupied403 plus or minus 112
- Renter occupied81 plus or minus 55
- Ownership rate83.3 percent
- Median owner-occupied home value$705,000
- Median gross rent, monthly$1,278 plus or minus $624
- Annual rent as a share of median income12.7 percent plus or minus 7.3
- Single family units1,231
- Share single family63.7 percent
- Units in buildings of two or more662 plus or minus 172
- Share in buildings of two or more34.3 percent plus or minus 8.0
- Mobile homes38 plus or minus 49
- Median year structure built1985
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Blowing Rock
How Blowing Rock gets to work
- Workers 16 and over who commute425 plus or minus 155
- Commuting under 15 minutes229 plus or minus 128
- Share commuting under 15 minutes53.9 percent plus or minus 22.8
- Commuting 30 minutes or more45 plus or minus 56
- Share commuting 30 minutes or more10.6 percent plus or minus 12.6
- Drove alone78.4 percent
- Carpooled0.4 percent plus or minus 0.8
- Public transport0.0 percent
- Walked1.0 percent plus or minus 1.5
- Worked from home17.5 percent plus or minus 8.5
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Blowing Rock
SBA loans in Blowing Rock (7(a))
- Approvals6
- Gross approval$1,464,100
- Average approval$244,017
- Median approval$191,300
- Largest approval$592,000
- Jobs supported26
- Jobs per approval4.3
- Loans with a final outcome3
- Paid in full2
- Charged off1
- Median term120 months
- Share on real estate terms of 20 years or more33.3 percent
- Share to franchises0.0 percent
- Distinct lenders5
- Distinct industries by NAICS5
Counted by borrower city: approvals to borrowers whose address is in Blowing Rock, in any county, FY2020 to FY2026. Only 3 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Blowing Rock
SBA loans in Blowing Rock (504)
- Approvals2
- Gross approval$4,535,000
- Average approval$2,267,500
- Median approval$2,267,500
- Largest approval$3,166,000
- Jobs supported45
- Loans with a final outcome1
- Charged off0
- Median term270 months
- Distinct CDCs2
Counted by borrower city: approvals to borrowers whose address is in Blowing Rock, in any county, FY2010 to FY2026. Only 1 loan has reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Blowing Rock
Flood risk in Blowing Rock
- NFIP communityTown of Blowing Rock
- NFIP community number370252
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date12/03/09
The Town of Blowing Rock participates in the National Flood Insurance Program as community 370252 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Watauga County, not Blowing Rock
Watauga County context, not Blowing Rock figures
- Establishments in Watauga County1,740
- Covered employment, Watauga County25,106
- Average annual pay, Watauga County$48,024
- Housing units permitted, Watauga County296
Every figure in this section is published for Watauga County as a whole and is not a measurement of Blowing Rock.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
Blowing Rock questions, answered from the record.
How many people live in Blowing Rock, North Carolina?
992, in 484 households. Blowing Rock town covers 3.24 square miles of land, which is 306 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Blowing Rock in?
Blowing Rock lies in more than one. By area it is 86.1 percent in Watauga County, 13.9 percent in Caldwell County. This page sits under Watauga County because that county holds the largest share. The split is measured from the Census boundary of the place against the county boundaries.
What is the median household income in Blowing Rock?
$120,938. The median owner-occupied home is valued at $705,000. Median gross rent is $1,278 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Blowing Rock businesses?
6 7(a) approvals totaling $1.5 m since FY2020, across 5 lenders, median approval $191,300, plus 2 504 approvals worth $4.5 m since FY2010. These count approvals to borrowers whose address is in Blowing Rock, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Blowing Rock borrowers get paid back?
No rate is published for Blowing Rock. Only 3 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is Blowing Rock in the National Flood Insurance Program?
Yes. Blowing Rock appears in the FEMA Community Status Book as Blowing Rock, town of, community 370252, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page Blowing Rock figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Watauga County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Blowing Rock.
Is zoning published for Blowing Rock?
No. Nothing on this page presents parcel level zoning.
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