Marshall County, Oklahoma: commercial real estate data.
Marshall County, Oklahoma had an estimated 16,147 residents on July 1, 2024, up 5.5 percent since the 2020 census base of 15,300, across 371 square miles. County output reached $725.4 m in 2024, 316 establishments operate here, and the SBA record carries 11 7(a) approvals worth $8.8 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Marshall County
How many people live in Marshall County
- Population, American Community Survey 2020-202415,792
- Households5,982
- Average household size2.64
- Median household income$57,245
- Median age41.6
- Median gross rent$824 per month
- Median owner-occupied home value$164,500
- Home value to household income2.9 times
- Annual rent as a share of median income17.3 percent
- Adults 25 and over with a bachelor degree or higher18.2 percent
- Adults 25 and over with a graduate degree4.6 percent
- Adults 25 and over10,922
- Population under 183,674
- Share under 1823.3 percent
- Population 65 and over3,556
- Share 65 and over22.5 percent
- Working age population, 18 to 648,562
- Civilian labor force6,586
- Unemployment rate4.7 percent
- Labor force participation, adults 18 and over54.3 percent
- Rank by population among Oklahoma counties44th of 77
- Rank by population among US county-equivalents, Puerto Rico included2111th of 3,222
Marshall County is the 44th largest of 77 Oklahoma counties by population. A median home costs 2.9 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 23.3 percent against 22.5 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Marshall County
Is Marshall County's population growing?
- Population, July 1, 202416,147
- Census 2020 base population15,300
- Population change since the 2020 census base5.54 percent
- Population change, 2023 to 2024173
- Births, 2024170
- Deaths, 2024251
- Natural change, 2024-81
- Net domestic migration, 2024178
- Net international migration, 202474
- Total net migration, 2024252
- Cumulative net domestic migration, 2021 to 2024872
- Rank by growth among US county-equivalents469th of 3,144
The county has grown 5.54 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Marshall County
Where are people moving to Marshall County from?
- Tax returns filed by households arriving511
- People arriving, from those returns1,007
- Tax returns filed by households leaving386
- Net household movement125
- Adjusted gross income arriving$29.3 m
- Net adjusted gross income movement$8.7 m
- Average income of an arriving household$57,270
- Average income of a leaving household$53,225
- Largest single originBryan County (59 households)
- Largest single destinationBryan County (64 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Bryan County | 59 | 122 | $2.7 m |
| Carter County | 55 | 110 | $2.8 m |
| Grayson County | 28 | 46 | $1.8 m |
| Johnston County | 26 | 60 | $886,000 |
| Denton County | 25 | 45 | $1.9 m |
Households arriving report $4,045 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Bryan County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Marshall County
What is the Marshall County economy?
- County GDP, 2024$725.4 m
- County GDP, 2023$733.7 m
- GDP change, 2023 to 2024-1.1 percent
- GDP change over five years43.7 percent
- Rank by GDP among the Oklahoma areas BEA publishes48th of 77
- Rank by GDP among the US county areas BEA publishes2110th of 3,127
- GDP per resident$45,937
Output grew -1.1 percent in the latest year and 43.7 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Marshall County
Employment by industry in Marshall County
- Covered employment, annual average5,151
- Establishments reporting362
- Average annual pay$49,087
- Average weekly wage$944
- Manufacturing, employment1,865
- Manufacturing, average annual pay$59,696
- Retail trade, employment573
- Retail trade, average annual pay$34,245
- Accommodation and food services, employment456
- Accommodation and food services, average annual pay$17,931
- Health care and social assistance, employment404
- Health care and social assistance, average annual pay$51,744
- Construction, employment178
- Administrative and support and waste management services, employment101
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 1,865 | 20 | $59,696 |
| Retail trade | 573 | 55 | $34,245 |
| Accommodation and food services | 456 | 35 | $17,931 |
| Health care and social assistance | 404 | 31 | $51,744 |
| Construction | 178 | 28 | $59,038 |
| Administrative and support and waste management services | 101 | 18 | $66,423 |
| Wholesale trade | 100 | 14 | $53,964 |
| Finance and insurance | 90 | 24 | $49,120 |
Manufacturing is the largest private sector at 1,865 jobs, 36.2 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Marshall County
How many businesses are in Marshall County?
- Establishments, all industries316
- Employment at those establishments4,495
- Annual payroll$209.7 m
- Establishments per 1,000 residents20.0
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Marshall County
Building permits in Marshall County
- Housing units authorized by permit, 202442
- Declared construction value permitted$9.0 m
- Single family units authorized42
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$215,384
- Units authorized per 1,000 households7.0
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Marshall County
SBA loans in Marshall County (7(a) and 504)
- 7(a) approvals recorded11
- 7(a) gross approval dollars$8.8 m
- Average 7(a) approval$799,636
- Median 7(a) approval$415,000
- Largest single approval$2,840,000
- Jobs reported supported, 7(a)85
- Jobs per approval7.7
- Distinct 7(a) lenders active9
- Distinct industries receiving approvals8
- Median 7(a) term300 months
- Share of loans on real estate terms, 240 months or longer81.8 percent
- Loans on real estate terms9
- Loans on working capital terms, 120 months or shorter2
- Franchise loans2
- Franchise share of approvals18.2 percent
- Most active lenderBancFirst (3)
- 504 approvals recorded3
- 504 gross approval dollars$5.0 m
- Average 504 approval$1,674,667
- Median 504 approval$1,770,000
- Distinct CDCs active2
- 504 jobs per approval14.3
- 504 jobs per million dollars approved8.6
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$13.8 m
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Marshall County
SBA loan default and charge-off rates in Marshall County
Do SBA loans in Marshall County get paid back?
- Loans with a final outcome recorded1
- Paid in full1
- Charged off0
- Status: Paid in full1
- Status: Exempt from disclosure7
- Status: Cancelled2
- Status: Committed, not yet disbursed1
Only 1 loan has reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Marshall County
SBA lending by place in Marshall County
- Borrower cities with recorded lending3
- Kingston, approvals5
- Madill, approvals5
- Oakland, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Kingston | 5 | $4,592,000 |
| Madill | 5 | $3,004,000 |
| Oakland | 1 | $1,200,000 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Marshall County
How large is Marshall County?
- Land area371 sq mi
- Rank by land area among Oklahoma counties77th of 77
- Width, east to west24.2 mi
- Height, north to south24 mi
- Geographies sharing a boundary5
- Residents per square mile of land43
- Establishments per square mile0.85
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Marshall County
Flood risk in Marshall County
- Participation of the county's own NFIP community Marshall County, unincorporated areasParticipating, community 400511
- Communities in the county in the NFIP Community Status Book4
- Of those, participating in the NFIP4
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Marshall County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The county's own community in the status book, unincorporated Marshall County (community 400511), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Marshall County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Marshall County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Marshall County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202415,792
- Households5,982
- Average household size2.64
- Median household income$57,245
- Median age41.6
Common questions
Marshall County questions, answered from the record.
How many people live in Marshall County, Oklahoma?
The Census Bureau estimates 16,147 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 15,792, in 5,982 households, ranking 44th of 77 Oklahoma counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Marshall County's population growing?
The population has grown 5.54 percent since the 2020 census base of 15,300, to 16,147 on July 1, 2024. In 2024 there were 170 births against 251 deaths, with net migration of 252. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Marshall County?
$57,245. The median owner-occupied home is valued at $164,500, which is 2.9 times income, and median gross rent is $824 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Marshall County?
316 establishments, employing 4,495 people with an annual payroll of $209.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Marshall County?
Manufacturing is the largest private sector at 1,865 jobs, 36.2 percent of covered employment. Covered employment averages 5,151 jobs at an average annual pay of $49,087, or $944 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Marshall County?
11 7(a) approvals totaling $8.8 m since FY2020, across 9 lenders, with a median approval of $415,000, plus 3 504 approvals worth $5.0 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Marshall County?
42 housing units were authorized by permit in 2024, with a declared construction value of $9.0 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Marshall County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Marshall County come from?
The largest single origin is Bryan County, with 59 households. Arriving households report an average income of $57,270 against $53,225 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Marshall County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Marshall County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Marshall County
Cities and places in Marshall.
8 Census places lie wholly or partly in Marshall County. All 8 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Madill | city | 4,004 | 5 | Wholly in this county |
| Kingston | town | 1,742 | 5 | Wholly in this county |
| Oakland | town | 1,142 | 1 | Wholly in this county |
| Cumberland | CDP | 533 | None recorded | Wholly in this county |
| Lebanon | CDP | 200 | None recorded | Wholly in this county |
| Little City | CDP | 122 | None recorded | Wholly in this county |
| New Woodville | town | 83 | None recorded | Wholly in this county |
| McBride | CDP | 40 | None recorded | Wholly in this county |
Nearby