New Kent County, Virginia: commercial real estate data.
New Kent County, Virginia had an estimated 27,218 residents on July 1, 2024, up 18.6 percent since the 2020 census base of 22,946, across 210 square miles. County output reached $1.08 bn in 2024, 458 establishments operate here, and the SBA record carries 17 7(a) approvals worth $5.2 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
New Kent County
How many people live in New Kent County
- Population, American Community Survey 2020-202425,105
- Households9,263
- Average household size2.71
- Median household income$123,314
- Median age42.9
- Median gross rent$1,721 per month
- Median owner-occupied home value$393,600
- Home value to household income3.2 times
- Annual rent as a share of median income16.7 percent
- Adults 25 and over with a bachelor degree or higher38.4 percent
- Adults 25 and over with a graduate degree11.9 percent
- Adults 25 and over18,555
- Population under 184,887
- Share under 1819.5 percent
- Population 65 and over4,636
- Share 65 and over18.5 percent
- Working age population, 18 to 6415,582
- Civilian labor force13,534
- Unemployment rate2.3 percent
- Labor force participation, adults 18 and over66.9 percent
- Rank by population among Virginia counties71st of 133
- Rank by population among US county-equivalents, Puerto Rico included1656th of 3,222
New Kent County is the 71st largest of 133 Virginia counties by population. A median home costs 3.2 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 19.5 percent against 18.5 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
New Kent County
Is New Kent County's population growing?
- Population, July 1, 202427,218
- Census 2020 base population22,946
- Population change since the 2020 census base18.62 percent
- Population change, 2023 to 20241,007
- Births, 2024267
- Deaths, 2024244
- Natural change, 202423
- Net domestic migration, 2024974
- Net international migration, 20246
- Total net migration, 2024980
- Cumulative net domestic migration, 2021 to 20243,925
- Rank by growth among US county-equivalents24th of 3,144
The county has grown 18.62 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
New Kent County
Where are people moving to New Kent County from?
- Tax returns filed by households arriving1,325
- People arriving, from those returns2,631
- Tax returns filed by households leaving821
- Net household movement504
- Adjusted gross income arriving$156.5 m
- Net adjusted gross income movement$81.7 m
- Average income of an arriving household$118,149
- Average income of a leaving household$91,149
- Largest single originHenrico County (207 households)
- Largest single destinationHenrico County (93 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Henrico County | 207 | 400 | $15.2 m |
| James City County | 114 | 254 | $10.3 m |
| Hanover County | 91 | 169 | $8.2 m |
| Chesterfield County | 90 | 185 | $7.1 m |
| Richmond city | 52 | 73 | $3.3 m |
| Newport News city | 48 | 99 | $3.5 m |
| York County | 32 | 70 | $3.4 m |
| Charles City County | 26 | 54 | $1.7 m |
Households arriving report $27,000 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Henrico County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
New Kent County
What is the New Kent County economy?
- County GDP, 2024$1.08 bn
- County GDP, 2023$957.3 m
- GDP change, 2023 to 202412.9 percent
- GDP change over five years61.4 percent
- Rank by GDP among the Virginia areas BEA publishes66th of 105
- Rank by GDP among the US county areas BEA publishes1781st of 3,127
- GDP per resident$43,049
Output grew 12.9 percent in the latest year and 61.4 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
New Kent County
Employment by industry in New Kent County
- Covered employment, annual average6,055
- Establishments reporting585
- Average annual pay$50,627
- Average weekly wage$974
- Arts, entertainment and recreation, employment1,283
- Arts, entertainment and recreation, average annual pay$36,206
- Construction, employment764
- Construction, average annual pay$79,821
- Retail trade, employment579
- Retail trade, average annual pay$34,441
- Accommodation and food services, employment461
- Accommodation and food services, average annual pay$22,782
- Administrative and support and waste management services, employment323
- Manufacturing, employment218
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Arts, entertainment and recreation | 1,283 | 10 | $36,206 |
| Construction | 764 | 87 | $79,821 |
| Retail trade | 579 | 50 | $34,441 |
| Accommodation and food services | 461 | 36 | $22,782 |
| Administrative and support and waste management services | 323 | 47 | $51,996 |
| Manufacturing | 218 | 23 | $46,123 |
| Other services, except public administration | 165 | 49 | $49,927 |
| Wholesale trade | 78 | 17 | $82,166 |
Arts, entertainment and recreation is the largest private sector at 1,283 jobs, 21.2 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
New Kent County
How many businesses are in New Kent County?
- Establishments, all industries458
- Employment at those establishments3,471
- Annual payroll$143.5 m
- Establishments per 1,000 residents18.2
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
New Kent County
Building permits in New Kent County
- Housing units authorized by permit, 2024453
- Declared construction value permitted$149.5 m
- Single family units authorized453
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$330,097
- Units authorized per 1,000 households48.9
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
New Kent County
SBA loans in New Kent County (7(a) and 504)
- 7(a) approvals recorded17
- 7(a) gross approval dollars$5.2 m
- Average 7(a) approval$308,235
- Median 7(a) approval$160,000
- Largest single approval$1,329,500
- Jobs reported supported, 7(a)107
- Jobs per approval6.3
- Distinct 7(a) lenders active13
- Distinct industries receiving approvals15
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer29.4 percent
- Loans on real estate terms5
- Loans on working capital terms, 120 months or shorter12
- Franchise loans2
- Franchise share of approvals11.8 percent
- Most active lenderTowneBank (3)
- 504 approvals recorded9
- 504 gross approval dollars$7.9 m
- Average 504 approval$881,667
- Median 504 approval$1,132,000
- Distinct CDCs active3
- 504 jobs per approval9.0
- 504 jobs per million dollars approved10.2
- Most active CDC504 Capital Corporation (5)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$13.2 m
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
New Kent County
SBA loan default and charge-off rates in New Kent County
Do SBA loans in New Kent County get paid back?
- Loans with a final outcome recorded2
- Paid in full2
- Charged off0
- Status: Exempt from disclosure9
- Status: Paid in full2
- Status: Cancelled2
- Status: Committed, not yet disbursed4
Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
New Kent County
SBA lending by place in New Kent County
- Borrower cities with recorded lending5
- Quinton, approvals6
- New Kent, approvals5
- Providence Forge, approvals4
- Wuinton, approvals1
- Barhamsville, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Quinton | 6 | $2,577,600 |
| New Kent | 5 | $796,900 |
| Providence Forge | 4 | $1,473,300 |
| Wuinton | 1 | $300,000 |
| Barhamsville | 1 | $92,200 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
New Kent County
How large is New Kent County?
- Land area210 sq mi
- Rank by land area among Virginia counties86th of 133
- Width, east to west26.7 mi
- Height, north to south17.2 mi
- Geographies sharing a boundary6
- Residents per square mile of land120
- Establishments per square mile2.18
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
New Kent County
Flood risk in New Kent County
- Participation of the county's own NFIP community New Kent County, unincorporated areasParticipating, community 510306
- Communities in the county in the NFIP Community Status Book1
- Of those, participating in the NFIP1
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in New Kent County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The county's own community in the status book, unincorporated New Kent County (community 510306), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places New Kent County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a New Kent County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a New Kent County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202425,105
- Households9,263
- Average household size2.71
- Median household income$123,314
- Median age42.9
Common questions
New Kent County questions, answered from the record.
How many people live in New Kent County, Virginia?
The Census Bureau estimates 27,218 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 25,105, in 9,263 households, ranking 71st of 133 Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is New Kent County's population growing?
The population has grown 18.62 percent since the 2020 census base of 22,946, to 27,218 on July 1, 2024. In 2024 there were 267 births against 244 deaths, with net migration of 980. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in New Kent County?
$123,314. The median owner-occupied home is valued at $393,600, which is 3.2 times income, and median gross rent is $1,721 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in New Kent County?
458 establishments, employing 3,471 people with an annual payroll of $143.5 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in New Kent County?
Arts, entertainment and recreation is the largest private sector at 1,283 jobs, 21.2 percent of covered employment. Covered employment averages 6,055 jobs at an average annual pay of $50,627, or $974 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in New Kent County?
17 7(a) approvals totaling $5.2 m since FY2020, across 13 lenders, with a median approval of $160,000, plus 9 504 approvals worth $7.9 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in New Kent County?
453 housing units were authorized by permit in 2024, with a declared construction value of $149.5 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for New Kent County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to New Kent County come from?
The largest single origin is Henrico County, with 207 households. Arriving households report an average income of $118,149 against $91,149 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for New Kent County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for New Kent County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
New Kent County
Cities and places in New Kent.
1 Census place lies wholly or partly in New Kent County. It carries enough published place level data for a page of its own and is linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| New Kent | CDP | 801 | 5 | Wholly in this county |
A further 12 of the county's 17 SBA 7(a) approvals are to borrowers in cities that match no Census place in New Kent County, the largest being Quinton (6), Providence Forge (4), Wuinton (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby