Norton city, Virginia: commercial real estate data.
Norton city, Virginia had an estimated 3,478 residents on July 1, 2024, down 5.9 percent since the 2020 census base of 3,696, across 7 square miles. 191 establishments operate here, and the SBA record carries 10 7(a) approvals worth $6.0 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Norton city
How many people live in Norton city
- Population, American Community Survey 2020-20243,577
- Households1,605
- Average household size2.23
- Median household income$41,495
- Median age41.3
- Median gross rent$692 per month
- Median owner-occupied home value$110,000
- Home value to household income2.7 times
- Annual rent as a share of median income20.0 percent
- Adults 25 and over with a bachelor degree or higher13.7 percent
- Adults 25 and over with a graduate degree7.6 percent
- Adults 25 and over2,509
- Population under 18722
- Share under 1820.2 percent
- Population 65 and over761
- Share 65 and over21.3 percent
- Working age population, 18 to 642,094
- Civilian labor force1,410
- Unemployment rate3.8 percent
- Labor force participation, adults 18 and over49.4 percent
- Rank by population among Virginia independent cities132nd of 133
- Rank by population among US county-equivalents, Puerto Rico included2996th of 3,222
Norton city is the 132nd largest of 133 Virginia independent cities by population. A median home costs 2.7 times median household income, which is affordable by national standards. Residents 65 and over outnumber those under 18, at 21.3 percent against 20.2 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Norton city
Is Norton city's population growing?
- Population, July 1, 20243,478
- Census 2020 base population3,696
- Population change since the 2020 census base-5.90 percent
- Population change, 2023 to 2024-23
- Births, 202430
- Deaths, 202476
- Natural change, 2024-46
- Net domestic migration, 202422
- Net international migration, 20240
- Total net migration, 202422
- Cumulative net domestic migration, 2021 to 2024-17
- Rank by growth among US county-equivalents3040th of 3,144
The county has lost 5.90 percent of its population since the 2020 census base. Deaths exceeded births in 2024 by more than net migration added, so the population fell even though more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Norton city
Where are people moving to Norton city from?
- Tax returns filed by households arriving145
- People arriving, from those returns284
- Tax returns filed by households leaving122
- Net household movement23
- Adjusted gross income arriving$4.2 m
- Net adjusted gross income movement$-963,000
- Average income of an arriving household$28,759
- Average income of a leaving household$42,074
- Largest single originWise County (81 households)
- Largest single destinationWise County (83 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Wise County | 81 | 152 | $2.2 m |
Households arriving report $13,315 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Wise County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Norton city
Employment by industry in Norton city
- Covered employment, annual average3,064
- Establishments reporting231
- Average annual pay$45,715
- Average weekly wage$879
- Health care and social assistance, employment875
- Health care and social assistance, average annual pay$53,355
- Retail trade, employment637
- Retail trade, average annual pay$29,210
- Accommodation and food services, employment416
- Accommodation and food services, average annual pay$20,405
- Manufacturing, employment116
- Manufacturing, average annual pay$40,899
- Professional, scientific and technical services, employment101
- Wholesale trade, employment80
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Health care and social assistance | 875 | 52 | $53,355 |
| Retail trade | 637 | 40 | $29,210 |
| Accommodation and food services | 416 | 27 | $20,405 |
| Manufacturing | 116 | 8 | $40,899 |
| Professional, scientific and technical services | 101 | 14 | $41,334 |
| Wholesale trade | 80 | 8 | $100,746 |
| Other services, except public administration | 54 | 15 | $36,426 |
| Finance and insurance | 36 | 9 | $55,507 |
Health care and social assistance is the largest private sector at 875 jobs, 28.6 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Norton city
How many businesses are in Norton city?
- Establishments, all industries191
- Employment at those establishments3,952
- Annual payroll$229.1 m
- Establishments per 1,000 residents53.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Norton city
Building permits in Norton city
- Housing units authorized by permit, 20241
- Declared construction value permitted$224,000
- Single family units authorized1
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$224,000
- Units authorized per 1,000 households0.6
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Norton city
SBA loans in Norton city (7(a) and 504)
- 7(a) approvals recorded10
- 7(a) gross approval dollars$6.0 m
- Average 7(a) approval$601,340
- Median 7(a) approval$212,500
- Largest single approval$2,232,000
- Jobs reported supported, 7(a)100
- Jobs per approval10.0
- Distinct 7(a) lenders active6
- Distinct industries receiving approvals6
- Median 7(a) term150 months
- Share of loans on real estate terms, 240 months or longer40.0 percent
- Loans on real estate terms4
- Loans on working capital terms, 120 months or shorter5
- Franchise loans4
- Franchise share of approvals40.0 percent
- Leading industry by approval countHotels (except Casino Hotels) and Motels (3)
- Most active lenderThe First Bank and Trust Company (3)
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Norton city
SBA loan default and charge-off rates in Norton city
Do SBA loans in Norton city get paid back?
- Loans with a final outcome recorded2
- Paid in full2
- Charged off0
- Status: Exempt from disclosure7
- Status: Paid in full2
- Status: Cancelled1
Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Norton city
How large is Norton city?
- Land area7 sq mi
- Rank by land area among Virginia independent cities128th of 133
- Width, east to west3.9 mi
- Height, north to south3.6 mi
- Geographies sharing a boundary1
- Residents per square mile of land511
- Establishments per square mile27.29
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Norton city
Flood risk in Norton city
- Participation of the county's own NFIP community Norton, city ofParticipating, community 510108
- Communities in the county in the NFIP Community Status Book1
- Of those, participating in the NFIP1
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Norton city, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, the City of Norton (community 510108), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Norton city in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Norton city site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Norton city site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-20243,577
- Households1,605
- Average household size2.23
- Median household income$41,495
- Median age41.3
Common questions
Norton city questions, answered from the record.
How many people live in Norton city, Virginia?
The Census Bureau estimates 3,478 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 3,577, in 1,605 households, ranking 132nd of 133 Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Norton city's population growing?
The population has fallen 5.90 percent since the 2020 census base of 3,696, to 3,478 on July 1, 2024. In 2024 there were 30 births against 76 deaths, with net migration of 22. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Norton city?
$41,495. The median owner-occupied home is valued at $110,000, which is 2.7 times income, and median gross rent is $692 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Norton city?
191 establishments, employing 3,952 people with an annual payroll of $229.1 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Norton city?
Health care and social assistance is the largest private sector at 875 jobs, 28.6 percent of covered employment. Covered employment averages 3,064 jobs at an average annual pay of $45,715, or $879 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Norton city?
10 7(a) approvals totaling $6.0 m since FY2020, across 6 lenders, with a median approval of $212,500. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Norton city?
1 housing units were authorized by permit in 2024, with a declared construction value of $224,000. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Norton city?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Norton city come from?
The largest single origin is Wise County, with 81 households. Arriving households report an average income of $28,759 against $42,074 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Norton city on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Norton city?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Nearby