Winchester city, Virginia: commercial real estate data.
Winchester city, Virginia has a population of 27,913 across 9 square miles, down 1.1 percent since the 2020 census base. 1,373 establishments operate here, and the SBA record carries 34 7(a) approvals worth $20.1 m.
107 sourced county values · tier FULL · 9 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Winchester city
How many people live in Winchester city
- Population27,913
- Households11,492
- Average household size2.43
- Median household income$63,974
- Median age36.8
- Median gross rent$1,315 per month
- Median owner-occupied home value$343,000
- Home value to household income5.4 times
- Annual rent as a share of median income24.7 percent
- Adults 25 and over with a bachelor degree or higher31.3 percent
- Adults 25 and over with a graduate degree13.5 percent
- Adults 25 and over18,845
- Population under 186,286
- Share under 1822.5 percent
- Population 65 and over4,671
- Share 65 and over16.7 percent
- Working age population, 18 to 6416,956
- Civilian labor force14,549
- Unemployment rate6.4 percent
- Labor force participation, adults 18 and over67.3 percent
- Rank by population among Virginia independent cities65th of 133
- Rank by population among US county-equivalents1545th
Winchester city is the 65th largest of 133 Virginia independent cities by population. A median home costs 5.4 times median household income, which is a stretched ownership market and usually shows up as rental demand. Residents under 18 outnumber those 65 and over, at 22.5 percent against 16.7 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Winchester city
Is Winchester city's population growing?
- Population change since the 2020 census base-1.12 percent
- Census 2020 base population28,115
- Births, 2024365
- Deaths, 2024339
- Natural change, 202426
- Net domestic migration, 2024-114
- Net international migration, 2024133
- Total net migration, 202419
- Cumulative net domestic migration, 2021 to 2024-730
- Rank by growth among US county-equivalents2227th
The county has lost 1.12 percent of its population since the 2020 census base.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Winchester city
Where are people moving to Winchester city from?
- Tax returns filed by households arriving1,469
- People arriving, from those returns2,351
- Adjusted gross income arriving$82.1 m
- Net adjusted gross income movement$0
- Average income of an arriving household$55,869
- Largest single originWinchester city Non-migrants (10,174 households)
- Largest single destination (10,174 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Winchester city Non-migrants | 10,174 | 18,900 | $864.4 m |
| Frederick County | 488 | 829 | $24.2 m |
| Other flows - Different State | 421 | 636 | $27.3 m |
| Other flows - South | 247 | 363 | $15.8 m |
| Other flows - Same State | 141 | 184 | $7.7 m |
| Other flows - Northeast | 80 | 121 | $5.7 m |
| Loudoun County | 78 | 135 | $4.4 m |
| Fairfax County | 71 | 117 | $5.6 m |
The largest single source of arrivals is Winchester city Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Winchester city
Largest employers in Winchester city
- Covered employment, annual average24,937
- Establishments reporting1,480
- Average annual pay$62,266
- Average weekly wage$1,197
- Sector 62, employment7,321
- Sector 62, average annual pay$76,062
- Sector 44-45, employment3,699
- Sector 44-45, average annual pay$36,563
- Sector 72, employment2,544
- Sector 72, average annual pay$25,466
- Sector 31-33, employment1,421
- Sector 31-33, average annual pay$69,583
- Sector 61, employment1,090
- Sector 54, employment787
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 62 | 7,321 | 330 | $76,062 |
| Sector 44-45 | 3,699 | 252 | $36,563 |
| Sector 72 | 2,544 | 133 | $25,466 |
| Sector 31-33 | 1,421 | 38 | $69,583 |
| Sector 61 | 1,090 | 22 | $57,331 |
| Sector 54 | 787 | 146 | $81,834 |
| Sector 81 | 625 | 115 | $48,420 |
| Sector 52 | 530 | 79 | $108,260 |
The largest sector is the biggest private employer group at 7,321 jobs, 29.4 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Winchester city
How many businesses are in Winchester city?
- Establishments, all industries1,373
- Employment at those establishments24,157
- Annual payroll$1.30 bn
- Establishments per 1,000 residents49.2
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Winchester city
Building permits in Winchester city
- Housing units authorised by permit, 202491
- Declared construction value permitted$9.3 m
- Single family units authorised39
- Multifamily units authorised52
- Multifamily share of units57.1 percent
- Average declared value per unit$101,748
- Units authorised per 1,000 households7.9
Multifamily is 57.1 percent of units authorised, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Winchester city
SBA loans in Winchester city (7(a) and 504)
- 7(a) approvals recorded34
- 7(a) gross approval dollars$20.1 m
- Average 7(a) approval$591,412
- Median 7(a) approval$350,000
- 10th percentile approval$50,000
- 90th percentile approval$772,000
- Largest single approval$4,850,000
- Jobs reported supported, 7(a)341
- Jobs per approval10.0
- Distinct 7(a) lenders active22
- Distinct industries receiving approvals26
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer17.6 percent
- Loans on real estate terms6
- Loans on working capital terms, 120 months or shorter25
- Franchise loans14
- Franchise share of approvals41.2 percent
- Leading industry by approval countLimited-Service Restaurants (3)
- Most active lenderThe Huntington National Bank (4)
- 504 approvals recorded14
- 504 gross approval dollars$5.6 m
- Average 504 approval$401,786
- Median 504 approval$412,000
- Distinct CDCs active3
- 504 jobs per approval8.5
- 504 jobs per million dollars approved21.2
- Most active CDCBusiness Finance Group, Inc. (12)
- 7(a) share of SBA approvals70.8 percent
- Combined SBA approval dollars$25.7 m
The average approval of $591,412 sits well above the median of $350,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 17.6 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Winchester city
SBA loan default and charge-off rates in Winchester city
Do SBA loans in Winchester city get paid back?
- Loans with a final outcome recorded6
- Paid in full6
- Charged off0
- Status: Paid in full6
- Status: Exempt from disclosure24
- Status: Cancelled3
- Status: Committed, not yet disbursed1
Too few loans have reached a final outcome to publish a charge off rate. only 6 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winchester city
How large is Winchester city?
- Land area9 sq mi
- Rank by land area among Virginia independent cities121st of 133
- Width, east to west3.2 mi
- Height, north to south4.8 mi
- Geographies sharing a boundary1
- Residents per square mile of land3,101
- Establishments per square mile152.56
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Winchester city site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Winchester city site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population27,913
- Households11,492
- Average household size2.43
- Median household income$63,974
- Median age36.8
Common questions
Winchester city questions, answered from the record.
How many people live in Winchester city, Virginia?
27,913, in 11,492 households, ranking 65th of 133 Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Winchester city's population growing?
The population has fallen 1.12 percent since the 2020 census base. In 2024 there were 365 births against 339 deaths, with net migration of 19. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Winchester city?
$63,974. The median owner-occupied home is valued at $343,000, which is 5.4 times income, and median gross rent is $1,315 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Winchester city?
1,373 establishments, employing 24,157 people with an annual payroll of $1.30 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Winchester city?
Average annual pay is $62,266, or $1,197 a week, across 24,937 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Winchester city?
34 7(a) approvals totalling $20.1 m since FY2020, across 22 lenders, with a median approval of $350,000, plus 14 504 approvals worth $5.6 m. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Winchester city?
91 housing units were authorised by permit in 2024, with a declared construction value of $9.3 m. Multifamily was 57.1 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Winchester city?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Winchester city come from?
The largest single origin is Winchester city Non-migrants, with 10,174 households. Arriving households report an average income of $55,869 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Winchester city on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Winchester city?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.