Winchester city, Virginia: commercial real estate data.
Winchester city, Virginia had an estimated 27,800 residents on July 1, 2024, down 1.1 percent since the 2020 census base of 28,115, across 9 square miles. 1,373 establishments operate here, and the SBA record carries 34 7(a) approvals worth $20.1 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Winchester city
How many people live in Winchester city
- Population, American Community Survey 2020-202427,913
- Households11,492
- Average household size2.43
- Median household income$63,974
- Median age36.8
- Median gross rent$1,315 per month
- Median owner-occupied home value$343,000
- Home value to household income5.4 times
- Annual rent as a share of median income24.7 percent
- Adults 25 and over with a bachelor degree or higher31.3 percent
- Adults 25 and over with a graduate degree13.5 percent
- Adults 25 and over18,845
- Population under 186,286
- Share under 1822.5 percent
- Population 65 and over4,671
- Share 65 and over16.7 percent
- Working age population, 18 to 6416,956
- Civilian labor force14,549
- Unemployment rate6.4 percent
- Labor force participation, adults 18 and over67.3 percent
- Rank by population among Virginia independent cities65th of 133
- Rank by population among US county-equivalents, Puerto Rico included1545th of 3,222
Winchester city is the 65th largest of 133 Virginia independent cities by population. A median home costs 5.4 times median household income, which is severely unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 22.5 percent against 16.7 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Winchester city
Is Winchester city's population growing?
- Population, July 1, 202427,800
- Census 2020 base population28,115
- Population change since the 2020 census base-1.12 percent
- Population change, 2023 to 202446
- Births, 2024365
- Deaths, 2024339
- Natural change, 202426
- Net domestic migration, 2024-114
- Net international migration, 2024133
- Total net migration, 202419
- Cumulative net domestic migration, 2021 to 2024-730
- Rank by growth among US county-equivalents2227th of 3,144
The county has lost 1.12 percent of its population since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Winchester city
Where are people moving to Winchester city from?
- Tax returns filed by households arriving1,469
- People arriving, from those returns2,351
- Tax returns filed by households leaving1,599
- Net household movement-130
- Adjusted gross income arriving$82.1 m
- Net adjusted gross income movement$-18.7 m
- Average income of an arriving household$55,869
- Average income of a leaving household$62,998
- Largest single originFrederick County (488 households)
- Largest single destinationFrederick County (590 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Frederick County | 488 | 829 | $24.2 m |
| Loudoun County | 78 | 135 | $4.4 m |
| Fairfax County | 71 | 117 | $5.6 m |
| Berkeley County | 60 | 103 | $2.6 m |
| Shenandoah County | 59 | 97 | $2.6 m |
| Warren County | 49 | 83 | $2.1 m |
| Clarke County | 36 | 55 | $2.1 m |
| Prince William County | 24 | 41 | $1.2 m |
Households arriving report $7,129 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Frederick County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Winchester city
Employment by industry in Winchester city
- Covered employment, annual average24,937
- Establishments reporting1,480
- Average annual pay$62,266
- Average weekly wage$1,197
- Health care and social assistance, employment7,321
- Health care and social assistance, average annual pay$76,062
- Retail trade, employment3,699
- Retail trade, average annual pay$36,563
- Accommodation and food services, employment2,544
- Accommodation and food services, average annual pay$25,466
- Manufacturing, employment1,421
- Manufacturing, average annual pay$69,583
- Educational services, employment1,090
- Professional, scientific and technical services, employment787
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Health care and social assistance | 7,321 | 330 | $76,062 |
| Retail trade | 3,699 | 252 | $36,563 |
| Accommodation and food services | 2,544 | 133 | $25,466 |
| Manufacturing | 1,421 | 38 | $69,583 |
| Educational services | 1,090 | 22 | $57,331 |
| Professional, scientific and technical services | 787 | 146 | $81,834 |
| Other services, except public administration | 625 | 115 | $48,420 |
| Finance and insurance | 530 | 79 | $108,260 |
Health care and social assistance is the largest private sector at 7,321 jobs, 29.4 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Winchester city
How many businesses are in Winchester city?
- Establishments, all industries1,373
- Employment at those establishments24,157
- Annual payroll$1.30 bn
- Establishments per 1,000 residents49.2
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Winchester city
Building permits in Winchester city
- Housing units authorized by permit, 202491
- Declared construction value permitted$9.3 m
- Single family units authorized39
- Multifamily units authorized52
- Multifamily share of units57.1 percent
- Average declared value per unit$101,748
- Units authorized per 1,000 households7.9
Multifamily is 57.1 percent of units authorized, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Winchester city
SBA loans in Winchester city (7(a) and 504)
- 7(a) approvals recorded34
- 7(a) gross approval dollars$20.1 m
- Average 7(a) approval$591,412
- Median 7(a) approval$345,000
- 10th percentile approval$50,000
- 90th percentile approval$766,600
- Largest single approval$4,850,000
- Jobs reported supported, 7(a)341
- Jobs per approval10.0
- Distinct 7(a) lenders active22
- Distinct industries receiving approvals26
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer17.6 percent
- Loans on real estate terms6
- Loans on working capital terms, 120 months or shorter25
- Franchise loans14
- Franchise share of approvals41.2 percent
- Leading industry by approval countLimited-Service Restaurants (3)
- Most active lenderThe Huntington National Bank (4)
- 504 approvals recorded14
- 504 gross approval dollars$5.6 m
- Average 504 approval$401,786
- Median 504 approval$343,500
- Distinct CDCs active3
- 504 jobs per approval8.5
- 504 jobs per million dollars approved21.2
- Most active CDCBusiness Finance Group, Inc. (12)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$25.7 m
The average approval of $591,412 sits well above the median of $345,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 17.6 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Winchester city
SBA loan default and charge-off rates in Winchester city
Do SBA loans in Winchester city get paid back?
- Loans with a final outcome recorded6
- Paid in full6
- Charged off0
- Status: Paid in full6
- Status: Exempt from disclosure24
- Status: Cancelled3
- Status: Committed, not yet disbursed1
Only 6 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winchester city
How large is Winchester city?
- Land area9 sq mi
- Rank by land area among Virginia independent cities121st of 133
- Width, east to west3.2 mi
- Height, north to south4.8 mi
- Geographies sharing a boundary1
- Residents per square mile of land3,101
- Establishments per square mile152.56
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Winchester city
Flood risk in Winchester city
- Participation of the county's own NFIP community Winchester, city ofParticipating, community 510173
- Communities in the county in the NFIP Community Status Book1
- Of those, participating in the NFIP1
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Winchester city, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, the City of Winchester (community 510173), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Winchester city in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Winchester city site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Winchester city site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202427,913
- Households11,492
- Average household size2.43
- Median household income$63,974
- Median age36.8
Common questions
Winchester city questions, answered from the record.
How many people live in Winchester city, Virginia?
The Census Bureau estimates 27,800 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 27,913, in 11,492 households, ranking 65th of 133 Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Winchester city's population growing?
The population has fallen 1.12 percent since the 2020 census base of 28,115, to 27,800 on July 1, 2024. In 2024 there were 365 births against 339 deaths, with net migration of 19. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Winchester city?
$63,974. The median owner-occupied home is valued at $343,000, which is 5.4 times income, and median gross rent is $1,315 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Winchester city?
1,373 establishments, employing 24,157 people with an annual payroll of $1.30 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Winchester city?
Health care and social assistance is the largest private sector at 7,321 jobs, 29.4 percent of covered employment. Covered employment averages 24,937 jobs at an average annual pay of $62,266, or $1,197 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Winchester city?
34 7(a) approvals totaling $20.1 m since FY2020, across 22 lenders, with a median approval of $345,000, plus 14 504 approvals worth $5.6 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Winchester city?
91 housing units were authorized by permit in 2024, with a declared construction value of $9.3 m. Multifamily was 57.1 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Winchester city?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Winchester city come from?
The largest single origin is Frederick County, with 488 households. Arriving households report an average income of $55,869 against $62,998 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Winchester city on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Winchester city?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
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