app.mmcganalytics.com/workspace?county=53071
Live

Live workspace · free

Enter a Walla Walla County address. Eight answers in seconds.

Parcel, building, flood, wetland, traffic, demographic and lending layers resolve at the address without leaving this page.

HomeWashingtonWalla Walla County

Walla Walla County, Washington: commercial real estate data.

Walla Walla County, Washington had an estimated 62,068 residents on July 1, 2024, down 0.8 percent since the 2020 census base of 62,587, across 1,270 square miles. County output reached $4.58 bn in 2024, 1,491 establishments operate here, and the SBA record carries 69 7(a) approvals worth $35.3 m since FY2020.

Underlined figures are computed by MMCG Analytics, not published by the agency.

Walla Walla County

How many people live in Walla Walla County

  • Population, American Community Survey 2020-202462,161
  • Households23,447
  • Average household size2.65
  • Median household income$74,202
  • Median age38.5
  • Median gross rent$1,218 per month
  • Median owner-occupied home value$408,900
  • Home value to household income5.5 times
  • Annual rent as a share of median income19.7 percent
  • Adults 25 and over with a bachelor degree or higher29.8 percent
  • Adults 25 and over with a graduate degree13.5 percent
  • Adults 25 and over41,195
  • Population under 1812,787
  • Share under 1820.6 percent
  • Population 65 and over12,409
  • Share 65 and over20.0 percent
  • Working age population, 18 to 6436,965
  • Civilian labor force29,696
  • Unemployment rate6.2 percent
  • Labor force participation, adults 18 and over60.1 percent
  • Rank by population among Washington counties21st of 39
  • Rank by population among US county-equivalents, Puerto Rico included873rd of 3,222

Walla Walla County is the 21st largest of 39 Washington counties by population. A median home costs 5.5 times median household income, which is severely unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 20.6 percent against 20.0 percent, a household formation profile rather than a retirement one.

US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Walla Walla County

Is Walla Walla County's population growing?

  • Population, July 1, 202462,068
  • Census 2020 base population62,587
  • Population change since the 2020 census base-0.83 percent
  • Population change, 2023 to 2024279
  • Births, 2024496
  • Deaths, 2024724
  • Natural change, 2024-228
  • Net domestic migration, 2024254
  • Net international migration, 2024254
  • Total net migration, 2024508
  • Cumulative net domestic migration, 2021 to 2024-445
  • Rank by growth among US county-equivalents2137th of 3,144

The county has lost 0.83 percent of its population since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.

US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

Walla Walla County

Where are people moving to Walla Walla County from?

  • Tax returns filed by households arriving1,555
  • People arriving, from those returns2,694
  • Tax returns filed by households leaving1,635
  • Net household movement-80
  • Adjusted gross income arriving$114.7 m
  • Net adjusted gross income movement$22.9 m
  • Average income of an arriving household$73,755
  • Average income of a leaving household$56,146
  • Largest single originUmatilla County (191 households)
  • Largest single destinationUmatilla County (175 households)
Largest origins of households moving into Walla Walla County
OriginHouseholdsPeopleAdjusted gross income
Umatilla County191325$9.9 m
Benton County141272$9.4 m
King County95159$12.0 m
Franklin County78153$3.8 m
Spokane County5183$1.9 m
Columbia County3659$2.2 m
Multnomah County3546$2.5 m
Yakima County3358$1.3 m

Households arriving report $17,609 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Umatilla County, which is the catchment a retail or multifamily study should look at first.

US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Walla Walla County

What is the Walla Walla County economy?

  • County GDP, 2024$4.58 bn
  • County GDP, 2023$4.38 bn
  • GDP change, 2023 to 20244.6 percent
  • GDP change over five years33.0 percent
  • Rank by GDP among the Washington areas BEA publishes18th of 39
  • Rank by GDP among the US county areas BEA publishes748th of 3,127
  • GDP per resident$73,726

Output grew 4.6 percent in the latest year and 33.0 percent over five, which is the trend line a lender will read behind any single year figure.

US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.

Walla Walla County

Employment by industry in Walla Walla County

  • Covered employment, annual average29,090
  • Establishments reporting1,804
  • Average annual pay$55,812
  • Average weekly wage$1,073
  • Health care and social assistance, employment4,468
  • Health care and social assistance, average annual pay$60,804
  • Manufacturing, employment3,884
  • Manufacturing, average annual pay$67,983
  • Retail trade, employment2,381
  • Retail trade, average annual pay$35,851
  • Accommodation and food services, employment2,032
  • Accommodation and food services, average annual pay$28,204
  • Construction, employment1,127
  • Educational services, employment966
Private sector employment and pay by industry, Walla Walla County
SectorEmploymentEstablishmentsAverage annual pay
Health care and social assistance4,468179$60,804
Manufacturing3,884127$67,983
Retail trade2,381170$35,851
Accommodation and food services2,032130$28,204
Construction1,127210$62,833
Educational services96625$61,847
Wholesale trade80872$65,990
Finance and insurance56964$91,818

Health care and social assistance is the largest private sector at 4,468 jobs, 15.4 percent of covered employment.

US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

Walla Walla County

How many businesses are in Walla Walla County?

  • Establishments, all industries1,491
  • Employment at those establishments21,372
  • Annual payroll$1.13 bn
  • Establishments per 1,000 residents24.0

These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.

US Census Bureau, County Business Patterns, 2023.

Walla Walla County

Building permits in Walla Walla County

  • Housing units authorized by permit, 2024205
  • Declared construction value permitted$57.6 m
  • Single family units authorized143
  • Multifamily units authorized62
  • Multifamily share of units30.2 percent
  • Average declared value per unit$281,178
  • Units authorized per 1,000 households8.7

Single-family homes are 69.8 percent of units authorized, so the pipeline is predominantly single-family.

US Census Bureau, Building Permits Survey, 2024 annual.

Walla Walla County

SBA loans in Walla Walla County (7(a) and 504)

  • 7(a) approvals recorded69
  • 7(a) gross approval dollars$35.3 m
  • Average 7(a) approval$510,945
  • Median 7(a) approval$150,000
  • 10th percentile approval$25,000
  • 90th percentile approval$1,579,500
  • Largest single approval$3,610,000
  • Jobs reported supported, 7(a)737
  • Jobs per approval10.7
  • Distinct 7(a) lenders active24
  • Distinct industries receiving approvals44
  • Median 7(a) term120 months
  • Share of loans on real estate terms, 240 months or longer20.3 percent
  • Loans on real estate terms14
  • Loans on working capital terms, 120 months or shorter51
  • Franchise loans6
  • Franchise share of approvals8.7 percent
  • Leading industry by approval countWineries (9)
  • Most active lenderBanner Bank (24)
  • 504 approvals recorded20
  • 504 gross approval dollars$22.0 m
  • Average 504 approval$1,102,100
  • Median 504 approval$589,500
  • Distinct CDCs active5
  • 504 jobs per approval8.6
  • 504 jobs per million dollars approved7.8
  • Most active CDCNorthwest Business Development Association (12)
  • Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$57.3 m

The average approval of $510,945 sits well above the median of $150,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 20.3 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

Walla Walla County

SBA loan default and charge-off rates in Walla Walla County

Do SBA loans in Walla Walla County get paid back?

  • Loans with a final outcome recorded11
  • Paid in full8
  • Charged off3
  • Status: Charged off3
  • Status: Paid in full8
  • Status: Exempt from disclosure50
  • Status: Cancelled5
  • Status: Committed, not yet disbursed3

Only 11 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.

Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Walla Walla County

SBA lending by place in Walla Walla County

  • Borrower cities with recorded lending5
  • Walla Walla, approvals56
  • College Place, approvals7
  • Waitsburg, approvals3
  • Burbank, approvals2
  • Touchet, approvals1
SBA 7(a) approvals by borrower city, loans with a project in Walla Walla County, FY2020 to FY2026
Borrower cityApprovalsGross approval dollars
Walla Walla56$29,831,300
College Place7$1,505,900
Waitsburg3$679,000
Burbank2$75,000
Touchet1$3,164,000

Walla Walla accounts for 56 approvals against 7 in College Place. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Walla Walla County

How large is Walla Walla County?

  • Land area1,270 sq mi
  • Rank by land area among Washington counties26th of 39
  • Width, east to west50.3 mi
  • Height, north to south41.2 mi
  • Geographies sharing a boundary4
  • Residents per square mile of land49
  • Establishments per square mile1.17

US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.

Walla Walla County

Flood risk in Walla Walla County

  • Participation of the county's own NFIP community Walla Walla County, unincorporated areasParticipating, community 530194
  • Communities in the county in the NFIP Community Status Book5
  • Of those, participating in the NFIP5
  • NFIP participation rate100.0 percent
  • Communities carrying a CRS class0
  • Radon levels in Walla Walla County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2

The county's own community in the status book, unincorporated Walla Walla County (community 530194), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Walla Walla County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.

Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.

Coverage

What this page does not hold.

Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →

Feasibility studies

When a Walla Walla County site needs a document a lender will accept.

The same data layer behind this page is the one the studies are written from. A study for a Walla Walla County site starts with the figures you are reading, carrying the same source and period into the credit file.

  • Population, American Community Survey 2020-202462,161
  • Households23,447
  • Average household size2.65
  • Median household income$74,202
  • Median age38.5

How a feasibility study works →

Common questions

Walla Walla County questions, answered from the record.

How many people live in Walla Walla County, Washington?

The Census Bureau estimates 62,068 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 62,161, in 23,447 households, ranking 21st of 39 Washington counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Is Walla Walla County's population growing?

The population has fallen 0.83 percent since the 2020 census base of 62,587, to 62,068 on July 1, 2024. In 2024 there were 496 births against 724 deaths, with net migration of 508. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.

What is the median household income in Walla Walla County?

$74,202. The median owner-occupied home is valued at $408,900, which is 5.5 times income, and median gross rent is $1,218 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

How many businesses are in Walla Walla County?

1,491 establishments, employing 21,372 people with an annual payroll of $1.13 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.

What is employment by industry in Walla Walla County?

Health care and social assistance is the largest private sector at 4,468 jobs, 15.4 percent of covered employment. Covered employment averages 29,090 jobs at an average annual pay of $55,812, or $1,073 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.

How much SBA lending happens in Walla Walla County?

69 7(a) approvals totaling $35.3 m since FY2020, across 24 lenders, with a median approval of $150,000, plus 20 504 approvals worth $22.0 m since FY2010. These are approvals recorded in the release, not loans disbursed.

How many building permits were issued in Walla Walla County?

205 housing units were authorized by permit in 2024, with a declared construction value of $57.6 m. Multifamily was 30.2 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.

What is the radon zone for Walla Walla County?

Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.

Where do people moving to Walla Walla County come from?

The largest single origin is Umatilla County, with 191 households. Arriving households report an average income of $73,755 against $56,146 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Are traffic counts available for Walla Walla County on this page?

No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.

Is zoning published for Walla Walla County?

No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.

Walla Walla County

Cities and places in Walla Walla.

10 Census places lie wholly or partly in Walla Walla County. All 10 carry enough published place level data for a page of their own and are linked.

Census places in Walla Walla County, by population, with SBA 7(a) approvals to borrowers in each place for projects in Walla Walla County
PlaceTypePopulationSBA 7(a) approvals, projects in this countyLies in
Walla Wallacity33,92556Wholly in this county
College Placecity9,8547Wholly in this county
BurbankCDP3,5892Wholly in this county
Walla Walla EastCDP2,099None recordedWholly in this county
GarrettCDP1,697None recordedWholly in this county
Waitsburgcity1,0833Wholly in this county
TouchetCDP5581Wholly in this county
Prescottcity389None recordedWholly in this county
WallulaCDP145None recordedWholly in this county
DixieCDP133None recordedWholly in this county