Houston County, Georgia: commercial real estate data.
Houston County, Georgia had an estimated 174,897 residents on July 1, 2024, up 6.9 percent since the 2020 census base of 163,640, across 376 square miles. County output reached $9.93 bn in 2024, 2,832 establishments operate here, and the SBA record carries 85 7(a) approvals worth $81.0 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Houston County
How many people live in Houston County
- Population, American Community Survey 2020-2024169,649
- Households63,851
- Average household size2.66
- Median household income$80,698
- Median age36.3
- Median gross rent$1,208 per month
- Median owner-occupied home value$219,800
- Home value to household income2.7 times
- Annual rent as a share of median income18.0 percent
- Adults 25 and over with a bachelor degree or higher32.5 percent
- Adults 25 and over with a graduate degree13.9 percent
- Adults 25 and over111,817
- Population under 1843,325
- Share under 1825.5 percent
- Population 65 and over23,261
- Share 65 and over13.7 percent
- Working age population, 18 to 64103,063
- Civilian labor force79,736
- Unemployment rate5.1 percent
- Labor force participation, adults 18 and over63.1 percent
- Rank by population among Georgia counties14th of 159
- Rank by population among US county-equivalents, Puerto Rico included405th of 3,222
Houston County is the 14th largest of 159 Georgia counties by population. A median home costs 2.7 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 25.5 percent against 13.7 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Houston County
Is Houston County's population growing?
- Population, July 1, 2024174,897
- Census 2020 base population163,640
- Population change since the 2020 census base6.88 percent
- Population change, 2023 to 20242,942
- Births, 20242,068
- Deaths, 20241,438
- Natural change, 2024630
- Net domestic migration, 20241,842
- Net international migration, 2024480
- Total net migration, 20242,322
- Cumulative net domestic migration, 2021 to 20247,598
- Rank by growth among US county-equivalents315th of 3,144
The county has grown 6.88 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Houston County
Where are people moving to Houston County from?
- Tax returns filed by households arriving5,857
- People arriving, from those returns11,524
- Tax returns filed by households leaving4,993
- Net household movement864
- Adjusted gross income arriving$307.3 m
- Net adjusted gross income movement$29.8 m
- Average income of an arriving household$52,475
- Average income of a leaving household$55,593
- Largest single originBibb County (743 households)
- Largest single destinationBibb County (550 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Bibb County | 743 | 1,394 | $33.8 m |
| Peach County | 451 | 900 | $31.3 m |
| Foreign - APO/FPO ZIPs | 108 | 269 | $6.2 m |
| Gwinnett County | 100 | 177 | $4.9 m |
| Fulton County | 94 | 149 | $4.0 m |
| Pulaski County | 82 | 156 | $3.0 m |
| Crawford County | 75 | 142 | $3.1 m |
| Henry County | 73 | 139 | $3.2 m |
Households arriving report $3,118 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Bibb County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Houston County
What is the Houston County economy?
- County GDP, 2024$9.93 bn
- County GDP, 2023$9.48 bn
- GDP change, 2023 to 20244.7 percent
- GDP change over five years30.8 percent
- Rank by GDP among the Georgia areas BEA publishes15th of 159
- Rank by GDP among the US county areas BEA publishes443rd of 3,127
- GDP per resident$58,538
Output grew 4.7 percent in the latest year and 30.8 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Houston County
Employment by industry in Houston County
- Covered employment, annual average65,782
- Establishments reporting3,475
- Average annual pay$57,953
- Average weekly wage$1,114
- Accommodation and food services, employment7,662
- Accommodation and food services, average annual pay$20,797
- Retail trade, employment7,502
- Retail trade, average annual pay$33,768
- Manufacturing, employment6,071
- Manufacturing, average annual pay$60,157
- Health care and social assistance, employment5,160
- Health care and social assistance, average annual pay$48,235
- Professional, scientific and technical services, employment4,253
- Construction, employment1,949
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Accommodation and food services | 7,662 | 413 | $20,797 |
| Retail trade | 7,502 | 560 | $33,768 |
| Manufacturing | 6,071 | 76 | $60,157 |
| Health care and social assistance | 5,160 | 440 | $48,235 |
| Professional, scientific and technical services | 4,253 | 425 | $89,293 |
| Construction | 1,949 | 233 | $63,505 |
| Administrative and support and waste management services | 1,797 | 179 | $50,335 |
| Finance and insurance | 1,211 | 164 | $72,678 |
Accommodation and food services is the largest private sector at 7,662 jobs, 11.6 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Houston County
How many businesses are in Houston County?
- Establishments, all industries2,832
- Employment at those establishments44,134
- Annual payroll$1.86 bn
- Establishments per 1,000 residents16.7
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Houston County
Building permits in Houston County
- Housing units authorized by permit, 20241,526
- Declared construction value permitted$263.4 m
- Single family units authorized1,147
- Multifamily units authorized379
- Multifamily share of units24.8 percent
- Average declared value per unit$172,610
- Units authorized per 1,000 households23.9
Single-family homes are 75.2 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Houston County
SBA loans in Houston County (7(a) and 504)
- 7(a) approvals recorded85
- 7(a) gross approval dollars$81.0 m
- Average 7(a) approval$953,319
- Median 7(a) approval$384,000
- 10th percentile approval$32,520
- 90th percentile approval$2,878,000
- Largest single approval$4,616,000
- Jobs reported supported, 7(a)1,094
- Jobs per approval12.9
- Distinct 7(a) lenders active43
- Distinct industries receiving approvals49
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer31.8 percent
- Loans on real estate terms27
- Loans on working capital terms, 120 months or shorter51
- Franchise loans22
- Franchise share of approvals25.9 percent
- Leading industry by approval countLimited-Service Restaurants (8)
- Most active lenderThe Huntington National Bank (9)
- 504 approvals recorded53
- 504 gross approval dollars$49.2 m
- Average 504 approval$927,830
- Median 504 approval$675,000
- Distinct CDCs active6
- 504 jobs per approval9.1
- 504 jobs per million dollars approved9.8
- Most active CDCFlorida Business Development Corporation (22)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$130.2 m
The average approval of $953,319 sits well above the median of $384,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. 31.8 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Houston County
SBA loan default and charge-off rates in Houston County
Do SBA loans in Houston County get paid back?
- Loans with a final outcome recorded12
- Paid in full10
- Charged off2
- Status: Exempt from disclosure54
- Status: Paid in full10
- Status: Cancelled12
- Status: Charged off2
- Status: Committed, not yet disbursed7
Only 12 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Houston County
SBA lending by place in Houston County
- Borrower cities with recorded lending8
- Warner Robins, approvals47
- Perry, approvals15
- Bonaire, approvals9
- Byron, approvals5
- Kathleen, approvals4
- Centerville, approvals3
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Warner Robins | 47 | $45,033,500 |
| Perry | 15 | $17,090,200 |
| Bonaire | 9 | $5,547,900 |
| Byron | 5 | $2,362,000 |
| Kathleen | 4 | $6,150,000 |
| Centerville | 3 | $3,400,000 |
| Elko | 1 | $1,268,500 |
| Robins AFB | 1 | $180,000 |
Warner Robins accounts for 47 approvals against 15 in Perry. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Houston County
How large is Houston County?
- Land area376 sq mi
- Rank by land area among Georgia counties66th of 159
- Width, east to west21.3 mi
- Height, north to south27.9 mi
- Geographies sharing a boundary8
- Residents per square mile of land451
- Establishments per square mile7.53
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Houston County
Flood risk in Houston County
- Participation of the county's own NFIP community Houston County, unincorporated areasParticipating, community 130247
- Communities in the county in the NFIP Community Status Book4
- Of those, participating in the NFIP4
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Houston County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The county's own community in the status book, unincorporated Houston County (community 130247), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Houston County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Houston County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Houston County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-2024169,649
- Households63,851
- Average household size2.66
- Median household income$80,698
- Median age36.3
Common questions
Houston County questions, answered from the record.
How many people live in Houston County, Georgia?
The Census Bureau estimates 174,897 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 169,649, in 63,851 households, ranking 14th of 159 Georgia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Houston County's population growing?
The population has grown 6.88 percent since the 2020 census base of 163,640, to 174,897 on July 1, 2024. In 2024 there were 2,068 births against 1,438 deaths, with net migration of 2,322. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Houston County?
$80,698. The median owner-occupied home is valued at $219,800, which is 2.7 times income, and median gross rent is $1,208 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Houston County?
2,832 establishments, employing 44,134 people with an annual payroll of $1.86 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Houston County?
Accommodation and food services is the largest private sector at 7,662 jobs, 11.6 percent of covered employment. Covered employment averages 65,782 jobs at an average annual pay of $57,953, or $1,114 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Houston County?
85 7(a) approvals totaling $81.0 m since FY2020, across 43 lenders, with a median approval of $384,000, plus 53 504 approvals worth $49.2 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Houston County?
1,526 housing units were authorized by permit in 2024, with a declared construction value of $263.4 m. Multifamily was 24.8 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Houston County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Houston County come from?
The largest single origin is Bibb County, with 743 households. Arriving households report an average income of $52,475 against $55,593 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Houston County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Houston County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Houston County
Cities and places in Houston.
4 Census places lie wholly or partly in Houston County. All 4 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Warner Robins | city | 82,990 | 47 | 92.1 percent here, 7.9 percent Peach County |
| Perry | city | 23,001 | 15 | 93.5 percent here, 6.5 percent Peach County |
| Centerville | city | 8,505 | 3 | Wholly in this county |
| Robins AFB | CDP | 1,193 | 1 | Wholly in this county |
A further 19 of the county's 85 SBA 7(a) approvals are to borrowers in cities that match no Census place in Houston County, the largest being Bonaire (9), Byron (5), Kathleen (4). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.