Newaygo County, Michigan: commercial real estate data.
Newaygo County, Michigan had an estimated 51,504 residents on July 1, 2024, up 3.1 percent since the 2020 census base of 49,965, across 813 square miles. County output reached $2.08 bn in 2024, 829 establishments operate here, and the SBA record carries 61 7(a) approvals worth $20.5 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Newaygo County
How many people live in Newaygo County
- Population, American Community Survey 2020-202450,792
- Households19,651
- Average household size2.58
- Median household income$63,304
- Median age42.7
- Median gross rent$904 per month
- Median owner-occupied home value$186,700
- Home value to household income2.9 times
- Annual rent as a share of median income17.1 percent
- Adults 25 and over with a bachelor degree or higher18.1 percent
- Adults 25 and over with a graduate degree5.8 percent
- Adults 25 and over36,099
- Population under 1811,112
- Share under 1821.9 percent
- Population 65 and over10,512
- Share 65 and over20.7 percent
- Working age population, 18 to 6429,168
- Civilian labor force22,868
- Unemployment rate4.4 percent
- Labor force participation, adults 18 and over57.6 percent
- Rank by population among Michigan counties36th of 83
- Rank by population among US county-equivalents, Puerto Rico included1007th of 3,222
Newaygo County is the 36th largest of 83 Michigan counties by population. A median home costs 2.9 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 21.9 percent against 20.7 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Newaygo County
Is Newaygo County's population growing?
- Population, July 1, 202451,504
- Census 2020 base population49,965
- Population change since the 2020 census base3.08 percent
- Population change, 2023 to 2024315
- Births, 2024493
- Deaths, 2024575
- Natural change, 2024-82
- Net domestic migration, 2024322
- Net international migration, 202482
- Total net migration, 2024404
- Cumulative net domestic migration, 2021 to 20241,586
- Rank by growth among US county-equivalents849th of 3,144
The county has grown 3.08 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Newaygo County
Where are people moving to Newaygo County from?
- Tax returns filed by households arriving1,421
- People arriving, from those returns2,610
- Tax returns filed by households leaving1,275
- Net household movement146
- Adjusted gross income arriving$78.2 m
- Net adjusted gross income movement$19.0 m
- Average income of an arriving household$55,013
- Average income of a leaving household$46,387
- Largest single originKent County (415 households)
- Largest single destinationKent County (317 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Kent County | 415 | 722 | $28.1 m |
| Muskegon County | 175 | 326 | $7.4 m |
| Ottawa County | 114 | 222 | $7.5 m |
| Oceana County | 80 | 142 | $3.2 m |
| Montcalm County | 78 | 155 | $3.1 m |
| Mecosta County | 77 | 151 | $3.6 m |
| Allegan County | 22 | 40 | $928,000 |
Households arriving report $8,626 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Kent County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Newaygo County
What is the Newaygo County economy?
- County GDP, 2024$2.08 bn
- County GDP, 2023$2.00 bn
- GDP change, 2023 to 20243.8 percent
- GDP change over five years45.3 percent
- Rank by GDP among the Michigan areas BEA publishes37th of 83
- Rank by GDP among the US county areas BEA publishes1241st of 3,127
- GDP per resident$40,886
Output grew 3.8 percent in the latest year and 45.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Newaygo County
Employment by industry in Newaygo County
- Covered employment, annual average11,901
- Establishments reporting855
- Average annual pay$49,371
- Average weekly wage$949
- Manufacturing, employment2,211
- Manufacturing, average annual pay$63,636
- Retail trade, employment1,775
- Retail trade, average annual pay$30,671
- Health care and social assistance, employment1,317
- Health care and social assistance, average annual pay$39,983
- Accommodation and food services, employment753
- Accommodation and food services, average annual pay$20,847
- Finance and insurance, employment596
- Other services, except public administration, employment558
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 2,211 | 45 | $63,636 |
| Retail trade | 1,775 | 134 | $30,671 |
| Health care and social assistance | 1,317 | 77 | $39,983 |
| Accommodation and food services | 753 | 69 | $20,847 |
| Finance and insurance | 596 | 34 | $75,068 |
| Other services, except public administration | 558 | 78 | $39,036 |
| Construction | 539 | 107 | $57,391 |
| Agriculture, forestry, fishing and hunting | 500 | 49 | $43,489 |
Manufacturing is the largest private sector at 2,211 jobs, 18.6 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Newaygo County
How many businesses are in Newaygo County?
- Establishments, all industries829
- Employment at those establishments11,124
- Annual payroll$564.6 m
- Establishments per 1,000 residents16.3
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Newaygo County
Building permits in Newaygo County
- Housing units authorized by permit, 2024152
- Declared construction value permitted$36.9 m
- Single family units authorized146
- Multifamily units authorized6
- Multifamily share of units3.9 percent
- Average declared value per unit$242,879
- Units authorized per 1,000 households7.7
Single-family homes are 96.1 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Newaygo County
SBA loans in Newaygo County (7(a) and 504)
- 7(a) approvals recorded61
- 7(a) gross approval dollars$20.5 m
- Average 7(a) approval$336,720
- Median 7(a) approval$93,000
- 10th percentile approval$22,900
- 90th percentile approval$1,305,800
- Largest single approval$3,000,000
- Jobs reported supported, 7(a)332
- Jobs per approval5.4
- Distinct 7(a) lenders active14
- Distinct industries receiving approvals39
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer1.6 percent
- Loans on real estate terms1
- Loans on working capital terms, 120 months or shorter55
- Franchise loans1
- Franchise share of approvals1.6 percent
- Leading industry by approval countSite Preparation Contractors (4)
- Most active lenderThe Huntington National Bank (40)
- 504 approvals recorded9
- 504 gross approval dollars$5.6 m
- Average 504 approval$623,333
- Median 504 approval$428,000
- Distinct CDCs active2
- 504 jobs per approval12.1
- 504 jobs per million dollars approved19.4
- Most active CDCGreat Lakes Commercial Finance (5)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$26.1 m
The average approval of $336,720 sits well above the median of $93,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 1.6 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Newaygo County
SBA loan default and charge-off rates in Newaygo County
Do SBA loans in Newaygo County get paid back?
- Loans with a final outcome recorded14
- Paid in full14
- Charged off0
- Status: Paid in full14
- Status: Exempt from disclosure37
- Status: Cancelled7
- Status: Committed, not yet disbursed3
Only 14 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Newaygo County
SBA lending by place in Newaygo County
- Borrower cities with recorded lending7
- Fremont, approvals21
- Newaygo, approvals14
- White Cloud, approvals13
- Brohman, approvals5
- Hesperia, approvals4
- Grant, approvals3
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Fremont | 21 | $5,598,700 |
| Newaygo | 14 | $1,855,300 |
| White Cloud | 13 | $5,074,800 |
| Brohman | 5 | $6,050,000 |
| Hesperia | 4 | $1,478,300 |
| Grant | 3 | $442,800 |
| Howard City | 1 | $40,000 |
Fremont accounts for 21 approvals against 14 in Newaygo. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Newaygo County
How large is Newaygo County?
- Land area813 sq mi
- Rank by land area among Michigan counties19th of 83
- Width, east to west24 mi
- Height, north to south36.1 mi
- Geographies sharing a boundary6
- Residents per square mile of land62
- Establishments per square mile1.02
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Newaygo County
Flood risk in Newaygo County
- Communities in the county in the NFIP Community Status Book17
- Of those, participating in the NFIP15
- NFIP participation rate88.2 percent
- Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 8
- Communities carrying a CRS class1
- Radon levels in Newaygo County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The EPA places Newaygo County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. The best Community Rating System class among the county's communities is 8, which carries a flood insurance premium discount for policies written in that community. 88.2 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Newaygo County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Newaygo County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202450,792
- Households19,651
- Average household size2.58
- Median household income$63,304
- Median age42.7
Common questions
Newaygo County questions, answered from the record.
How many people live in Newaygo County, Michigan?
The Census Bureau estimates 51,504 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 50,792, in 19,651 households, ranking 36th of 83 Michigan counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Newaygo County's population growing?
The population has grown 3.08 percent since the 2020 census base of 49,965, to 51,504 on July 1, 2024. In 2024 there were 493 births against 575 deaths, with net migration of 404. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Newaygo County?
$63,304. The median owner-occupied home is valued at $186,700, which is 2.9 times income, and median gross rent is $904 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Newaygo County?
829 establishments, employing 11,124 people with an annual payroll of $564.6 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Newaygo County?
Manufacturing is the largest private sector at 2,211 jobs, 18.6 percent of covered employment. Covered employment averages 11,901 jobs at an average annual pay of $49,371, or $949 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Newaygo County?
61 7(a) approvals totaling $20.5 m since FY2020, across 14 lenders, with a median approval of $93,000, plus 9 504 approvals worth $5.6 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Newaygo County?
152 housing units were authorized by permit in 2024, with a declared construction value of $36.9 m. Multifamily was 3.9 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Newaygo County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Newaygo County come from?
The largest single origin is Kent County, with 415 households. Arriving households report an average income of $55,013 against $46,387 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Newaygo County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Newaygo County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Newaygo County
Cities and places in Newaygo.
5 Census places lie wholly or partly in Newaygo County. All 5 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Fremont | city | 4,568 | 21 | Wholly in this county |
| Newaygo | city | 2,512 | 14 | Wholly in this county |
| White Cloud | city | 1,280 | 13 | Wholly in this county |
| Grant | city | 1,096 | 3 | Wholly in this county |
| Hesperia | village | 934 | 4 | 42.9 percent here, 57.1 percent Oceana County |
A further 6 of the county's 61 SBA 7(a) approvals are to borrowers in cities that match no Census place in Newaygo County, the largest being Brohman (5), Howard City (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby