Oceana County, Michigan: commercial real estate data.
Oceana County, Michigan had an estimated 27,014 residents on July 1, 2024, up 1.3 percent since the 2020 census base of 26,659, across 512 square miles. County output reached $832.9 m in 2024, 468 establishments operate here, and the SBA record carries 48 7(a) approvals worth $10.4 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Oceana County
How many people live in Oceana County
- Population, American Community Survey 2020-202426,915
- Households10,419
- Average household size2.58
- Median household income$62,417
- Median age44.2
- Median gross rent$759 per month
- Median owner-occupied home value$190,100
- Home value to household income3.0 times
- Annual rent as a share of median income14.6 percent
- Adults 25 and over with a bachelor degree or higher21.5 percent
- Adults 25 and over with a graduate degree7.8 percent
- Adults 25 and over19,212
- Population under 185,722
- Share under 1821.3 percent
- Population 65 and over6,047
- Share 65 and over22.5 percent
- Working age population, 18 to 6415,146
- Civilian labor force12,234
- Unemployment rate6.5 percent
- Labor force participation, adults 18 and over57.7 percent
- Rank by population among Michigan counties51st of 83
- Rank by population among US county-equivalents, Puerto Rico included1582nd of 3,222
Oceana County is the 51st largest of 83 Michigan counties by population. A median home costs 3.0 times median household income, which is affordable by national standards. Residents 65 and over outnumber those under 18, at 22.5 percent against 21.3 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Oceana County
Is Oceana County's population growing?
- Population, July 1, 202427,014
- Census 2020 base population26,659
- Population change since the 2020 census base1.33 percent
- Population change, 2023 to 20244
- Births, 2024269
- Deaths, 2024282
- Natural change, 2024-13
- Net domestic migration, 2024-24
- Net international migration, 202442
- Total net migration, 202418
- Cumulative net domestic migration, 2021 to 2024261
- Rank by growth among US county-equivalents1386th of 3,144
The county has grown 1.33 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Oceana County
Where are people moving to Oceana County from?
- Tax returns filed by households arriving695
- People arriving, from those returns1,303
- Tax returns filed by households leaving703
- Net household movement-8
- Adjusted gross income arriving$52.8 m
- Net adjusted gross income movement$13.1 m
- Average income of an arriving household$75,921
- Average income of a leaving household$56,388
- Largest single originMuskegon County (178 households)
- Largest single destinationMuskegon County (166 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Muskegon County | 178 | 378 | $8.2 m |
| Kent County | 54 | 81 | $5.3 m |
| Newaygo County | 51 | 117 | $2.1 m |
| Mason County | 46 | 77 | $1.9 m |
| Ottawa County | 43 | 73 | $4.0 m |
Households arriving report $19,533 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Muskegon County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Oceana County
What is the Oceana County economy?
- County GDP, 2024$832.9 m
- County GDP, 2023$851.7 m
- GDP change, 2023 to 2024-2.2 percent
- GDP change over five years26.7 percent
- Rank by GDP among the Michigan areas BEA publishes63rd of 83
- Rank by GDP among the US county areas BEA publishes2002nd of 3,127
- GDP per resident$30,945
Output grew -2.2 percent in the latest year and 26.7 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Oceana County
Employment by industry in Oceana County
- Covered employment, annual average6,470
- Establishments reporting567
- Average annual pay$45,679
- Average weekly wage$878
- Manufacturing, employment1,401
- Manufacturing, average annual pay$56,325
- Retail trade, employment1,096
- Retail trade, average annual pay$36,539
- Accommodation and food services, employment754
- Accommodation and food services, average annual pay$23,709
- Construction, employment298
- Construction, average annual pay$56,295
- Wholesale trade, employment260
- Other services, except public administration, employment142
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 1,401 | 38 | $56,325 |
| Retail trade | 1,096 | 87 | $36,539 |
| Accommodation and food services | 754 | 64 | $23,709 |
| Construction | 298 | 62 | $56,295 |
| Wholesale trade | 260 | 9 | $55,950 |
| Other services, except public administration | 142 | 34 | $30,161 |
| Arts, entertainment and recreation | 126 | 17 | $25,169 |
| Professional, scientific and technical services | 96 | 25 | $49,786 |
Manufacturing is the largest private sector at 1,401 jobs, 21.7 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Oceana County
How many businesses are in Oceana County?
- Establishments, all industries468
- Employment at those establishments4,588
- Annual payroll$231.7 m
- Establishments per 1,000 residents17.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Oceana County
Building permits in Oceana County
- Housing units authorized by permit, 2024147
- Declared construction value permitted$20.7 m
- Single family units authorized147
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$140,867
- Units authorized per 1,000 households14.1
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Oceana County
SBA loans in Oceana County (7(a) and 504)
- 7(a) approvals recorded48
- 7(a) gross approval dollars$10.4 m
- Average 7(a) approval$216,131
- Median 7(a) approval$64,000
- 10th percentile approval$25,000
- 90th percentile approval$412,110
- Largest single approval$2,540,000
- Jobs reported supported, 7(a)248
- Jobs per approval5.2
- Distinct 7(a) lenders active7
- Distinct industries receiving approvals27
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer12.5 percent
- Loans on real estate terms6
- Loans on working capital terms, 120 months or shorter40
- Franchise loans1
- Franchise share of approvals2.1 percent
- Most active lenderThe Huntington National Bank (38)
- 504 approvals recorded1
- 504 gross approval dollars$1.5 m
- Average 504 approval$1,491,000
- Median 504 approval$1,491,000
- Distinct CDCs active1
- 504 jobs per approval0.0
- 504 jobs per million dollars approved0.0
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$11.9 m
The average approval of $216,131 sits well above the median of $64,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 12.5 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Oceana County
SBA loan default and charge-off rates in Oceana County
Do SBA loans in Oceana County get paid back?
- Loans with a final outcome recorded9
- Paid in full9
- Charged off0
- Status: Paid in full9
- Status: Exempt from disclosure33
- Status: Cancelled5
- Status: Committed, not yet disbursed1
Only 9 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Oceana County
SBA lending by place in Oceana County
- Borrower cities with recorded lending6
- Hart, approvals18
- Hesperia, approvals14
- Pentwater, approvals7
- New Era, approvals4
- Shelby, approvals3
- Mears, approvals2
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Hart | 18 | $5,524,600 |
| Hesperia | 14 | $1,053,900 |
| Pentwater | 7 | $320,700 |
| New Era | 4 | $586,800 |
| Shelby | 3 | $2,763,300 |
| Mears | 2 | $125,000 |
Hart accounts for 18 approvals against 14 in Hesperia. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Oceana County
How large is Oceana County?
- Land area512 sq mi
- Rank by land area among Michigan counties68th of 83
- Width, east to west25.2 mi
- Height, north to south24.3 mi
- Geographies sharing a boundary3
- Residents per square mile of land53
- Establishments per square mile0.91
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Oceana County
Flood risk in Oceana County
- Communities in the county in the NFIP Community Status Book13
- Of those, participating in the NFIP9
- NFIP participation rate69.2 percent
- Communities carrying a CRS class0
- Radon levels in Oceana County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The EPA places Oceana County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 69.2 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Oceana County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Oceana County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202426,915
- Households10,419
- Average household size2.58
- Median household income$62,417
- Median age44.2
Common questions
Oceana County questions, answered from the record.
How many people live in Oceana County, Michigan?
The Census Bureau estimates 27,014 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 26,915, in 10,419 households, ranking 51st of 83 Michigan counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Oceana County's population growing?
The population has grown 1.33 percent since the 2020 census base of 26,659, to 27,014 on July 1, 2024. In 2024 there were 269 births against 282 deaths, with net migration of 18. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Oceana County?
$62,417. The median owner-occupied home is valued at $190,100, which is 3.0 times income, and median gross rent is $759 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Oceana County?
468 establishments, employing 4,588 people with an annual payroll of $231.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Oceana County?
Manufacturing is the largest private sector at 1,401 jobs, 21.7 percent of covered employment. Covered employment averages 6,470 jobs at an average annual pay of $45,679, or $878 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Oceana County?
48 7(a) approvals totaling $10.4 m since FY2020, across 7 lenders, with a median approval of $64,000, plus 1 504 approvals worth $1.5 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Oceana County?
147 housing units were authorized by permit in 2024, with a declared construction value of $20.7 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Oceana County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Oceana County come from?
The largest single origin is Muskegon County, with 178 households. Arriving households report an average income of $75,921 against $56,388 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Oceana County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Oceana County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Oceana County
Cities and places in Oceana.
8 Census places lie wholly or partly in Oceana County. All 8 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Shelby | village | 2,577 | 3 | Wholly in this county |
| Hart | city | 1,924 | 18 | Wholly in this county |
| Hesperia | village | 934 | 14 | 57.1 percent here, 42.9 percent Newaygo County |
| Pentwater | village | 872 | 7 | Wholly in this county |
| New Era | village | 433 | 4 | Wholly in this county |
| Rothbury | village | 356 | None recorded | Wholly in this county |
| Mears | CDP | 204 | 2 | Wholly in this county |
| Walkerville | village | 202 | None recorded | Wholly in this county |
Nearby