Morrison County, Minnesota: commercial real estate data.
Morrison County, Minnesota had an estimated 34,520 residents on July 1, 2024, up 1.5 percent since the 2020 census base of 34,013, across 1,125 square miles. County output reached $1.50 bn in 2024, 933 establishments operate here, and the SBA record carries 38 7(a) approvals worth $13.1 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Morrison County
How many people live in Morrison County
- Population, American Community Survey 2020-202434,249
- Households14,084
- Average household size2.43
- Median household income$69,446
- Median age42.5
- Median gross rent$788 per month
- Median owner-occupied home value$248,500
- Home value to household income3.6 times
- Annual rent as a share of median income13.6 percent
- Adults 25 and over with a bachelor degree or higher18.9 percent
- Adults 25 and over with a graduate degree5.9 percent
- Adults 25 and over24,006
- Population under 187,871
- Share under 1823.0 percent
- Population 65 and over7,286
- Share 65 and over21.3 percent
- Working age population, 18 to 6419,092
- Civilian labor force16,937
- Unemployment rate4.0 percent
- Labor force participation, adults 18 and over64.2 percent
- Rank by population among Minnesota counties33rd of 87
- Rank by population among US county-equivalents, Puerto Rico included1358th of 3,222
Morrison County is the 33rd largest of 87 Minnesota counties by population. A median home costs 3.6 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 23.0 percent against 21.3 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Morrison County
Is Morrison County's population growing?
- Population, July 1, 202434,520
- Census 2020 base population34,013
- Population change since the 2020 census base1.49 percent
- Population change, 2023 to 2024154
- Births, 2024360
- Deaths, 2024378
- Natural change, 2024-18
- Net domestic migration, 2024163
- Net international migration, 202411
- Total net migration, 2024174
- Cumulative net domestic migration, 2021 to 2024614
- Rank by growth among US county-equivalents1337th of 3,144
The county has grown 1.49 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Morrison County
Where are people moving to Morrison County from?
- Tax returns filed by households arriving795
- People arriving, from those returns1,402
- Tax returns filed by households leaving742
- Net household movement53
- Adjusted gross income arriving$48.2 m
- Net adjusted gross income movement$9.6 m
- Average income of an arriving household$60,647
- Average income of a leaving household$52,071
- Largest single originStearns County (140 households)
- Largest single destinationStearns County (100 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Stearns County | 140 | 258 | $8.6 m |
| Crow Wing County | 74 | 114 | $3.0 m |
| Hennepin County | 68 | 116 | $6.6 m |
| Benton County | 63 | 128 | $4.2 m |
| Todd County | 62 | 120 | $2.7 m |
| Sherburne County | 35 | 56 | $2.1 m |
| Anoka County | 24 | 38 | $1.6 m |
| Cass County | 22 | 41 | $1.1 m |
Households arriving report $8,576 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Stearns County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Morrison County
What is the Morrison County economy?
- County GDP, 2024$1.50 bn
- County GDP, 2023$1.47 bn
- GDP change, 2023 to 20242.0 percent
- GDP change over five years28.3 percent
- Rank by GDP among the Minnesota areas BEA publishes41st of 87
- Rank by GDP among the US county areas BEA publishes1517th of 3,127
- GDP per resident$43,817
Output grew 2.0 percent in the latest year and 28.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Morrison County
Employment by industry in Morrison County
- Covered employment, annual average11,175
- Establishments reporting1,122
- Average annual pay$47,270
- Average weekly wage$909
- Retail trade, employment1,627
- Retail trade, average annual pay$34,596
- Manufacturing, employment1,136
- Manufacturing, average annual pay$56,815
- Accommodation and food services, employment994
- Accommodation and food services, average annual pay$16,858
- Construction, employment467
- Construction, average annual pay$62,151
- Wholesale trade, employment461
- Other services, except public administration, employment458
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Retail trade | 1,627 | 122 | $34,596 |
| Manufacturing | 1,136 | 56 | $56,815 |
| Accommodation and food services | 994 | 100 | $16,858 |
| Construction | 467 | 143 | $62,151 |
| Wholesale trade | 461 | 27 | $55,347 |
| Other services, except public administration | 458 | 131 | $32,621 |
| Finance and insurance | 258 | 39 | $66,466 |
| Arts, entertainment and recreation | 130 | 24 | $19,194 |
Retail trade is the largest private sector at 1,627 jobs, 14.6 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Morrison County
How many businesses are in Morrison County?
- Establishments, all industries933
- Employment at those establishments8,532
- Annual payroll$416.7 m
- Establishments per 1,000 residents27.2
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Morrison County
Building permits in Morrison County
- Housing units authorized by permit, 2024199
- Declared construction value permitted$55.4 m
- Single family units authorized120
- Multifamily units authorized79
- Multifamily share of units39.7 percent
- Average declared value per unit$278,513
- Units authorized per 1,000 households14.1
Single-family homes are 60.3 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Morrison County
SBA loans in Morrison County (7(a) and 504)
- 7(a) approvals recorded38
- 7(a) gross approval dollars$13.1 m
- Average 7(a) approval$345,366
- Median 7(a) approval$186,700
- 10th percentile approval$47,300
- 90th percentile approval$614,000
- Largest single approval$2,884,200
- Jobs reported supported, 7(a)475
- Jobs per approval12.5
- Distinct 7(a) lenders active17
- Distinct industries receiving approvals26
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer10.5 percent
- Loans on real estate terms4
- Loans on working capital terms, 120 months or shorter28
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countNonupholstered Wood Household Furniture Manufacturing (4)
- Most active lenderMagnifi Financial CU (7)
- 504 approvals recorded34
- 504 gross approval dollars$29.7 m
- Average 504 approval$872,324
- Median 504 approval$295,000
- Distinct CDCs active1
- 504 jobs per approval13.8
- 504 jobs per million dollars approved15.8
- Most active CDCMidwest Business Finance Corporation (34)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$42.8 m
The average approval of $345,366 sits well above the median of $186,700, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 10.5 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Morrison County
SBA loan default and charge-off rates in Morrison County
Do SBA loans in Morrison County get paid back?
- Loans with a final outcome recorded8
- Paid in full8
- Charged off0
- Status: Cancelled3
- Status: Paid in full8
- Status: Exempt from disclosure26
- Status: Committed, not yet disbursed1
Only 8 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Morrison County
SBA lending by place in Morrison County
- Borrower cities with recorded lending6
- Little Falls, approvals17
- Pierz, approvals12
- Cushing, approvals4
- Swanville, approvals3
- Randall, approvals1
- Royalton, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Little Falls | 17 | $5,749,400 |
| Pierz | 12 | $4,051,200 |
| Cushing | 4 | $1,490,000 |
| Swanville | 3 | $426,900 |
| Randall | 1 | $939,300 |
| Royalton | 1 | $467,100 |
Little Falls accounts for 17 approvals against 12 in Pierz. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Morrison County
How large is Morrison County?
- Land area1,125 sq mi
- Rank by land area among Minnesota counties17th of 87
- Width, east to west42.7 mi
- Height, north to south39.7 mi
- Geographies sharing a boundary6
- Residents per square mile of land30
- Establishments per square mile0.83
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Morrison County
Flood risk in Morrison County
- Participation of the county's own NFIP community Morrison County, unincorporated areasParticipating, community 270617
- Communities in the county in the NFIP Community Status Book15
- Of those, participating in the NFIP10
- NFIP participation rate66.7 percent
- Communities carrying a CRS class0
- Radon levels in Morrison County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Morrison County (community 270617), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Morrison County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 66.7 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Morrison County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Morrison County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202434,249
- Households14,084
- Average household size2.43
- Median household income$69,446
- Median age42.5
Common questions
Morrison County questions, answered from the record.
How many people live in Morrison County, Minnesota?
The Census Bureau estimates 34,520 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 34,249, in 14,084 households, ranking 33rd of 87 Minnesota counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Morrison County's population growing?
The population has grown 1.49 percent since the 2020 census base of 34,013, to 34,520 on July 1, 2024. In 2024 there were 360 births against 378 deaths, with net migration of 174. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Morrison County?
$69,446. The median owner-occupied home is valued at $248,500, which is 3.6 times income, and median gross rent is $788 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Morrison County?
933 establishments, employing 8,532 people with an annual payroll of $416.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Morrison County?
Retail trade is the largest private sector at 1,627 jobs, 14.6 percent of covered employment. Covered employment averages 11,175 jobs at an average annual pay of $47,270, or $909 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Morrison County?
38 7(a) approvals totaling $13.1 m since FY2020, across 17 lenders, with a median approval of $186,700, plus 34 504 approvals worth $29.7 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Morrison County?
199 housing units were authorized by permit in 2024, with a declared construction value of $55.4 m. Multifamily was 39.7 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Morrison County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Morrison County come from?
The largest single origin is Stearns County, with 140 households. Arriving households report an average income of $60,647 against $52,071 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Morrison County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Morrison County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Morrison County
Cities and places in Morrison.
16 Census places lie wholly or partly in Morrison County. All 16 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Little Falls | city | 9,121 | 17 | Wholly in this county |
| Pierz | city | 1,424 | 12 | Wholly in this county |
| Royalton | city | 1,211 | 1 | 83.5 percent here, 16.5 percent Benton County |
| Randall | city | 695 | 1 | Wholly in this county |
| Motley | city | 608 | None recorded | 85.4 percent here, 14.6 percent Cass County |
| Upsala | city | 417 | None recorded | Wholly in this county |
| Buckman | city | 339 | None recorded | Wholly in this county |
| Bowlus | city | 278 | None recorded | Wholly in this county |
| Swanville | city | 274 | 3 | 89.1 percent here, 10.9 percent Todd County |
| Flensburg | city | 199 | None recorded | Wholly in this county |
| Sobieski | city | 192 | None recorded | Wholly in this county |
| Elmdale | city | 172 | None recorded | Wholly in this county |
| Harding | city | 169 | None recorded | Wholly in this county |
| Lastrup | city | 88 | None recorded | Wholly in this county |
| Genola | city | 81 | None recorded | Wholly in this county |
| Hillman | city | 27 | None recorded | Wholly in this county |
A further 4 of the county's 38 SBA 7(a) approvals are to borrowers in cities that match no Census place in Morrison County, the largest being Cushing (4). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby