Rock County, Nebraska: commercial real estate data.
Rock County, Nebraska had an estimated 1,241 residents on July 1, 2024, down 1.7 percent since the 2020 census base of 1,263, across 1,008 square miles. County output reached $133.5 m in 2024, 47 establishments operate here.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Rock County
How many people live in Rock County
- Population, American Community Survey 2020-20241,319
- Households600
- Average household size2.20
- Median household income$58,125
- Median age49.4
- Median gross rent$644 per month
- Median owner-occupied home value$117,500
- Home value to household income2.0 times
- Annual rent as a share of median income13.3 percent
- Adults 25 and over with a bachelor degree or higher27.1 percent
- Adults 25 and over with a graduate degree6.0 percent
- Adults 25 and over945
- Population under 18263
- Share under 1819.9 percent
- Population 65 and over381
- Share 65 and over28.9 percent
- Working age population, 18 to 64675
- Civilian labor force684
- Unemployment rate1.2 percent
- Labor force participation, adults 18 and over64.8 percent
- Rank by population among Nebraska counties80th of 93
- Rank by population among US county-equivalents, Puerto Rico included3167th of 3,222
Rock County is the 80th largest of 93 Nebraska counties by population. A median home costs 2.0 times median household income, which is affordable by national standards. Residents 65 and over outnumber those under 18, at 28.9 percent against 19.9 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Rock County
Is Rock County's population growing?
- Population, July 1, 20241,241
- Census 2020 base population1,263
- Population change since the 2020 census base-1.74 percent
- Population change, 2023 to 2024-18
- Births, 202411
- Deaths, 202422
- Natural change, 2024-11
- Net domestic migration, 2024-8
- Net international migration, 20240
- Total net migration, 2024-8
- Cumulative net domestic migration, 2021 to 202412
- Rank by growth among US county-equivalents2430th of 3,144
The county has lost 1.74 percent of its population since the 2020 census base. The population fell in 2024 from both sources: deaths exceeded births and more people left than moved in.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Rock County
Where are people moving to Rock County from?
- Tax returns filed by households arriving26
- People arriving, from those returns40
- Tax returns filed by households leaving31
- Net household movement-5
- Adjusted gross income arriving$1.0 m
- Net adjusted gross income movement$-459,000
- Average income of an arriving household$39,000
- Average income of a leaving household$47,516
| Origin | Households | People | Adjusted gross income |
|---|
Households arriving report $8,516 less average income than households leaving, which drains spending power even where headcount holds up.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Rock County
What is the Rock County economy?
- County GDP, 2024$133.5 m
- County GDP, 2023$125.0 m
- GDP change, 2023 to 20246.7 percent
- GDP change over five years37.9 percent
- Rank by GDP among the Nebraska areas BEA publishes74th of 93
- Rank by GDP among the US county areas BEA publishes3009th of 3,127
- GDP per resident$101,177
Output grew 6.7 percent in the latest year and 37.9 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Rock County
Employment by industry in Rock County
- Covered employment, annual average461
- Establishments reporting60
- Average annual pay$44,871
- Average weekly wage$863
- Wholesale trade, employment74
- Wholesale trade, average annual pay$59,045
- Retail trade, employment46
- Retail trade, average annual pay$28,557
- Agriculture, forestry, fishing and hunting, employment30
- Agriculture, forestry, fishing and hunting, average annual pay$35,740
- Finance and insurance, employment15
- Finance and insurance, average annual pay$63,364
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Wholesale trade | 74 | 4 | $59,045 |
| Retail trade | 46 | 6 | $28,557 |
| Agriculture, forestry, fishing and hunting | 30 | 12 | $35,740 |
| Finance and insurance | 15 | 4 | $63,364 |
Wholesale trade is the largest private sector at 74 jobs, 16.1 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Rock County
How many businesses are in Rock County?
- Establishments, all industries47
- Employment at those establishments350
- Annual payroll$15.7 m
- Establishments per 1,000 residents35.6
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Rock County
Building permits in Rock County
- Housing units authorized by permit, 20240
- Declared construction value permitted$0
- Single family units authorized0
- Multifamily units authorized0
No residential units were authorized by permit in 2024. In a small county this is common and is not by itself a sign of distress, but it does mean there is no recent residential pipeline to read demand from.
US Census Bureau, Building Permits Survey, 2024 annual.
Rock County
How large is Rock County?
- Land area1,008 sq mi
- Rank by land area among Nebraska counties16th of 93
- Width, east to west22.6 mi
- Height, north to south49.6 mi
- Geographies sharing a boundary4
- Residents per square mile of land1
- Establishments per square mile0.05
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Rock County
Flood risk in Rock County
- Communities in the county in the NFIP Community Status Book1
- Of those, participating in the NFIP1
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Rock County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The EPA places Rock County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Rock County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Rock County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-20241,319
- Households600
- Average household size2.20
- Median household income$58,125
- Median age49.4
Common questions
Rock County questions, answered from the record.
How many people live in Rock County, Nebraska?
The Census Bureau estimates 1,241 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 1,319, in 600 households, ranking 80th of 93 Nebraska counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Rock County's population growing?
The population has fallen 1.74 percent since the 2020 census base of 1,263, to 1,241 on July 1, 2024. In 2024 there were 11 births against 22 deaths, with net migration of -8. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Rock County?
$58,125. The median owner-occupied home is valued at $117,500, which is 2.0 times income, and median gross rent is $644 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Rock County?
47 establishments, employing 350 people with an annual payroll of $15.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Rock County?
Wholesale trade is the largest private sector at 74 jobs, 16.1 percent of covered employment. Covered employment averages 461 jobs at an average annual pay of $44,871, or $863 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How many building permits were issued in Rock County?
No residential units were authorized by permit in 2024. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Rock County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Are traffic counts available for Rock County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Rock County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Rock County
Cities and places in Rock.
2 Census places lie wholly or partly in Rock County. All 2 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Bassett | city | 580 | None recorded | Wholly in this county |
| Newport | village | 46 | None recorded | Wholly in this county |
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