Douglas County, Nebraska: commercial real estate data.
Douglas County, Nebraska had an estimated 601,158 residents on July 1, 2024, up 2.8 percent since the 2020 census base of 584,526, across 328 square miles. County output reached $73.77 bn in 2024, 16,710 establishments operate here, and the SBA record carries 726 7(a) approvals worth $338.7 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Douglas County
How many people live in Douglas County
- Population, American Community Survey 2020-2024590,736
- Households238,430
- Average household size2.48
- Median household income$80,391
- Median age35.6
- Median gross rent$1,201 per month
- Median owner-occupied home value$266,100
- Home value to household income3.3 times
- Annual rent as a share of median income17.9 percent
- Adults 25 and over with a bachelor degree or higher42.1 percent
- Adults 25 and over with a graduate degree15.9 percent
- Adults 25 and over387,230
- Population under 18149,685
- Share under 1825.3 percent
- Population 65 and over83,264
- Share 65 and over14.1 percent
- Working age population, 18 to 64357,787
- Civilian labor force320,024
- Unemployment rate3.8 percent
- Labor force participation, adults 18 and over72.6 percent
- Rank by population among Nebraska counties1st of 93
- Rank by population among US county-equivalents, Puerto Rico included116th of 3,222
Douglas County is the 1st largest of 93 Nebraska counties by population. A median home costs 3.3 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 25.3 percent against 14.1 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Douglas County
Is Douglas County's population growing?
- Population, July 1, 2024601,158
- Census 2020 base population584,526
- Population change since the 2020 census base2.85 percent
- Population change, 2023 to 20247,513
- Births, 20248,017
- Deaths, 20244,734
- Natural change, 20243,283
- Net domestic migration, 2024-1,083
- Net international migration, 20245,307
- Total net migration, 20244,224
- Cumulative net domestic migration, 2021 to 2024-10,410
- Rank by growth among US county-equivalents912th of 3,144
The county has grown 2.85 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Douglas County
Where are people moving to Douglas County from?
- Tax returns filed by households arriving13,910
- People arriving, from those returns23,037
- Tax returns filed by households leaving14,780
- Net household movement-870
- Adjusted gross income arriving$933.2 m
- Net adjusted gross income movement$-312.5 m
- Average income of an arriving household$67,090
- Average income of a leaving household$84,286
- Largest single originSarpy County (3,259 households)
- Largest single destinationSarpy County (3,897 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Sarpy County | 3,259 | 5,589 | $191.4 m |
| Lancaster County | 1,053 | 1,437 | $54.3 m |
| Pottawattamie County | 711 | 1,171 | $29.1 m |
| Dodge County | 269 | 467 | $-24.5 m |
| Washington County | 219 | 351 | $20.3 m |
| Maricopa County | 214 | 363 | $18.7 m |
| Cass County | 169 | 253 | $10.9 m |
| Cook County | 141 | 200 | $12.6 m |
Households arriving report $17,196 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Sarpy County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Douglas County
What is the Douglas County economy?
- County GDP, 2024$73.77 bn
- County GDP, 2023$70.78 bn
- GDP change, 2023 to 20244.2 percent
- GDP change over five years43.7 percent
- Rank by GDP among the Nebraska areas BEA publishes1st of 93
- Rank by GDP among the US county areas BEA publishes74th of 3,127
- GDP per resident$124,879
Output grew 4.2 percent in the latest year and 43.7 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Douglas County
Employment by industry in Douglas County
- Covered employment, annual average340,716
- Establishments reporting18,801
- Average annual pay$67,868
- Average weekly wage$1,305
- Health care and social assistance, employment58,732
- Health care and social assistance, average annual pay$69,433
- Retail trade, employment32,535
- Retail trade, average annual pay$39,793
- Accommodation and food services, employment31,169
- Accommodation and food services, average annual pay$25,137
- Manufacturing, employment23,633
- Manufacturing, average annual pay$66,421
- Administrative and support and waste management services, employment23,144
- Finance and insurance, employment22,855
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Health care and social assistance | 58,732 | 2,880 | $69,433 |
| Retail trade | 32,535 | 1,712 | $39,793 |
| Accommodation and food services | 31,169 | 1,536 | $25,137 |
| Manufacturing | 23,633 | 459 | $66,421 |
| Administrative and support and waste management services | 23,144 | 1,228 | $59,457 |
| Finance and insurance | 22,855 | 1,322 | $112,028 |
| Professional, scientific and technical services | 21,277 | 2,312 | $96,697 |
| Construction | 18,671 | 1,916 | $75,017 |
Health care and social assistance is the largest private sector at 58,732 jobs, 17.2 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Douglas County
How many businesses are in Douglas County?
- Establishments, all industries16,710
- Employment at those establishments339,929
- Annual payroll$21.87 bn
- Establishments per 1,000 residents28.3
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Douglas County
Building permits in Douglas County
- Housing units authorized by permit, 20244,539
- Declared construction value permitted$642.3 m
- Single family units authorized1,867
- Multifamily units authorized2,672
- Multifamily share of units58.9 percent
- Average declared value per unit$141,514
- Units authorized per 1,000 households19.0
Multifamily is 58.9 percent of units authorized, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Douglas County
SBA loans in Douglas County (7(a) and 504)
- 7(a) approvals recorded726
- 7(a) gross approval dollars$338.7 m
- Average 7(a) approval$466,518
- Median 7(a) approval$200,000
- 10th percentile approval$25,000
- 90th percentile approval$1,268,200
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)8,948
- Jobs per approval12.3
- Distinct 7(a) lenders active95
- Distinct industries receiving approvals208
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer6.7 percent
- Loans on real estate terms49
- Loans on working capital terms, 120 months or shorter644
- Franchise loans127
- Franchise share of approvals17.5 percent
- Leading industry by approval countFull-Service Restaurants (35)
- Most active lenderUnion Bank and Trust Company (78)
- 504 approvals recorded244
- 504 gross approval dollars$204.5 m
- Average 504 approval$838,180
- Median 504 approval$582,000
- Distinct CDCs active5
- 504 jobs per approval19.2
- 504 jobs per million dollars approved22.9
- Most active CDCNebraska Economic Development Corporation (227)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$543.2 m
The average approval of $466,518 sits well above the median of $200,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 6.7 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Douglas County
SBA loan default and charge-off rates in Douglas County
Do SBA loans in Douglas County get paid back?
- Loans with a final outcome recorded192
- Paid in full183
- Charged off9
- Charge-off rate on resolved loans4.7 percent
- Status: Paid in full183
- Status: Exempt from disclosure430
- Status: Cancelled68
- Status: Charged off9
- Status: Committed, not yet disbursed36
Of the 192 loans that have reached a final outcome, 4.7 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Douglas County
SBA lending by place in Douglas County
- Borrower cities with recorded lending6
- Omaha, approvals607
- Elkhorn, approvals67
- Bennington, approvals27
- Waterloo, approvals13
- Valley, approvals10
- Ralston, approvals2
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Omaha | 607 | $275,518,300 |
| Elkhorn | 67 | $34,465,800 |
| Bennington | 27 | $17,029,100 |
| Waterloo | 13 | $7,135,800 |
| Valley | 10 | $3,507,000 |
| Ralston | 2 | $1,036,000 |
Omaha accounts for 607 approvals against 67 in Elkhorn. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Douglas County
How large is Douglas County?
- Land area328 sq mi
- Rank by land area among Nebraska counties91st of 93
- Width, east to west29.5 mi
- Height, north to south14 mi
- Geographies sharing a boundary5
- Residents per square mile of land1,801
- Establishments per square mile50.95
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Douglas County
Flood risk in Douglas County
- Participation of the county's own NFIP community Douglas County, unincorporated areasParticipating, community 310073
- Communities in the county in the NFIP Community Status Book7
- Of those, participating in the NFIP7
- NFIP participation rate100.0 percent
- Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 7
- Communities carrying a CRS class3
- Radon levels in Douglas County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, unincorporated Douglas County (community 310073), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Douglas County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. The best Community Rating System class among the county's communities is 7, which carries a flood insurance premium discount for policies written in that community. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Douglas County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Douglas County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-2024590,736
- Households238,430
- Average household size2.48
- Median household income$80,391
- Median age35.6
Common questions
Douglas County questions, answered from the record.
How many people live in Douglas County, Nebraska?
The Census Bureau estimates 601,158 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 590,736, in 238,430 households, ranking 1st of 93 Nebraska counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Douglas County's population growing?
The population has grown 2.85 percent since the 2020 census base of 584,526, to 601,158 on July 1, 2024. In 2024 there were 8,017 births against 4,734 deaths, with net migration of 4,224. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Douglas County?
$80,391. The median owner-occupied home is valued at $266,100, which is 3.3 times income, and median gross rent is $1,201 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Douglas County?
16,710 establishments, employing 339,929 people with an annual payroll of $21.87 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Douglas County?
Health care and social assistance is the largest private sector at 58,732 jobs, 17.2 percent of covered employment. Covered employment averages 340,716 jobs at an average annual pay of $67,868, or $1,305 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Douglas County?
726 7(a) approvals totaling $338.7 m since FY2020, across 95 lenders, with a median approval of $200,000, plus 244 504 approvals worth $204.5 m since FY2010. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Douglas County get paid back?
Of the 192 loans that have reached a final outcome, 183 were paid in full and 9 charged off, a charge-off rate of 4.7 percent. Loans still running are excluded, because they have not yet succeeded or failed.
How many building permits were issued in Douglas County?
4,539 housing units were authorized by permit in 2024, with a declared construction value of $642.3 m. Multifamily was 58.9 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Douglas County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Douglas County come from?
The largest single origin is Sarpy County, with 3,259 households. Arriving households report an average income of $67,090 against $84,286 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Douglas County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Douglas County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Douglas County
Cities and places in Douglas.
8 Census places lie wholly or partly in Douglas County. All 8 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Omaha | city | 488,837 | 607 | Wholly in this county |
| Ralston | city | 6,472 | 2 | Wholly in this county |
| Valley | city | 3,174 | 10 | Wholly in this county |
| Bennington | city | 2,366 | 27 | Wholly in this county |
| Waterloo | village | 990 | 13 | Wholly in this county |
| Boys Town | village | 809 | None recorded | Wholly in this county |
| King Lake | CDP | 101 | None recorded | Wholly in this county |
| Venice | CDP | 73 | None recorded | Wholly in this county |
A further 67 of the county's 726 SBA 7(a) approvals are to borrowers in cities that match no Census place in Douglas County, the largest being Elkhorn (67). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby