HomeNew MexicoLuna County
Luna County, New Mexico: commercial real estate data.
Luna County, New Mexico had an estimated 25,878 residents on July 1, 2024, up 1.8 percent since the 2020 census base of 25,422, across 2,965 square miles. County output reached $1.24 bn in 2024, 371 establishments operate here, and the SBA record carries 12 7(a) approvals worth $4.5 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Luna County
How many people live in Luna County
- Population, American Community Survey 2020-202425,611
- Households9,223
- Average household size2.78
- Median household income$36,419
- Median age36.3
- Median gross rent$650 per month
- Median owner-occupied home value$128,000
- Home value to household income3.5 times
- Annual rent as a share of median income21.4 percent
- Adults 25 and over with a bachelor degree or higher14.6 percent
- Adults 25 and over with a graduate degree5.1 percent
- Adults 25 and over16,514
- Population under 186,611
- Share under 1825.8 percent
- Population 65 and over5,330
- Share 65 and over20.8 percent
- Working age population, 18 to 6413,670
- Civilian labor force8,906
- Unemployment rate5.4 percent
- Labor force participation, adults 18 and over46.9 percent
- Rank by population among New Mexico counties18th of 33
- Rank by population among US county-equivalents, Puerto Rico included1632nd of 3,222
Luna County is the 18th largest of 33 New Mexico counties by population. A median home costs 3.5 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 25.8 percent against 20.8 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Luna County
Is Luna County's population growing?
- Population, July 1, 202425,878
- Census 2020 base population25,422
- Population change since the 2020 census base1.79 percent
- Population change, 2023 to 2024305
- Births, 2024349
- Deaths, 2024299
- Natural change, 202450
- Net domestic migration, 2024-6
- Net international migration, 2024260
- Total net migration, 2024254
- Cumulative net domestic migration, 2021 to 2024-108
- Rank by growth among US county-equivalents1244th of 3,144
The county has grown 1.79 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Luna County
Where are people moving to Luna County from?
- Tax returns filed by households arriving496
- People arriving, from those returns966
- Tax returns filed by households leaving495
- Net household movement1
- Adjusted gross income arriving$19.5 m
- Net adjusted gross income movement$37,000
- Average income of an arriving household$39,367
- Average income of a leaving household$39,372
- Largest single originDoña Ana County (80 households)
- Largest single destinationDoña Ana County (112 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Doña Ana County | 80 | 132 | $2.6 m |
| Maricopa County | 35 | 57 | $1.0 m |
| San Diego County | 34 | 125 | $1.0 m |
| El Paso County | 25 | 41 | $1.0 m |
| Grant County | 22 | 41 | $1.0 m |
Households arriving report $5 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Doña Ana County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Luna County
What is the Luna County economy?
- County GDP, 2024$1.24 bn
- County GDP, 2023$1.20 bn
- GDP change, 2023 to 20243.4 percent
- GDP change over five years35.5 percent
- Rank by GDP among the New Mexico areas BEA publishes17th of 33
- Rank by GDP among the US county areas BEA publishes1676th of 3,127
- GDP per resident$48,495
Output grew 3.4 percent in the latest year and 35.5 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Luna County
Employment by industry in Luna County
- Covered employment, annual average7,988
- Establishments reporting561
- Average annual pay$48,771
- Average weekly wage$938
- Health care and social assistance, employment1,264
- Health care and social assistance, average annual pay$41,241
- Retail trade, employment941
- Retail trade, average annual pay$31,514
- Manufacturing, employment754
- Manufacturing, average annual pay$47,190
- Accommodation and food services, employment638
- Accommodation and food services, average annual pay$19,374
- Construction, employment472
- Transportation and warehousing, employment172
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Health care and social assistance | 1,264 | 90 | $41,241 |
| Retail trade | 941 | 65 | $31,514 |
| Manufacturing | 754 | 13 | $47,190 |
| Accommodation and food services | 638 | 54 | $19,374 |
| Construction | 472 | 44 | $84,650 |
| Transportation and warehousing | 172 | 20 | $46,379 |
| Wholesale trade | 114 | 15 | $55,450 |
| Finance and insurance | 99 | 23 | $52,050 |
Health care and social assistance is the largest private sector at 1,264 jobs, 15.8 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Luna County
How many businesses are in Luna County?
- Establishments, all industries371
- Employment at those establishments4,845
- Annual payroll$188.8 m
- Establishments per 1,000 residents14.5
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Luna County
Building permits in Luna County
- Housing units authorized by permit, 20247
- Declared construction value permitted$1.4 m
- Single family units authorized7
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$204,191
- Units authorized per 1,000 households0.8
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Luna County
SBA loans in Luna County (7(a) and 504)
- 7(a) approvals recorded12
- 7(a) gross approval dollars$4.5 m
- Average 7(a) approval$374,858
- Median 7(a) approval$20,000
- Largest single approval$2,848,000
- Jobs reported supported, 7(a)100
- Jobs per approval8.3
- Distinct 7(a) lenders active5
- Distinct industries receiving approvals10
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer25.0 percent
- Loans on real estate terms3
- Loans on working capital terms, 120 months or shorter9
- Franchise loans1
- Franchise share of approvals8.3 percent
- Most active lenderWells Fargo Bank National Association (8)
- 504 approvals recorded4
- 504 gross approval dollars$3.9 m
- Average 504 approval$984,000
- Median 504 approval$977,000
- Distinct CDCs active2
- 504 jobs per approval10.8
- 504 jobs per million dollars approved10.9
- Most active CDCEnchantment Land Certified Development Company (3)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$8.4 m
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Luna County
SBA loan default and charge-off rates in Luna County
Do SBA loans in Luna County get paid back?
- Loans with a final outcome recorded2
- Paid in full1
- Charged off1
- Status: Paid in full1
- Status: Exempt from disclosure8
- Status: Charged off1
- Status: Committed, not yet disbursed2
Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Luna County
SBA lending by place in Luna County
- Borrower cities with recorded lending2
- Deming, approvals11
- Columbus, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Deming | 11 | $4,483,300 |
| Columbus | 1 | $15,000 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Luna County
How large is Luna County?
- Land area2,965 sq mi
- Rank by land area among New Mexico counties22nd of 33
- Width, east to west54.7 mi
- Height, north to south56.8 mi
- Geographies sharing a boundary4
- Residents per square mile of land9
- Establishments per square mile0.13
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Luna County
Flood risk in Luna County
- Participation of the county's own NFIP community Luna County, unincorporated areasParticipating, community 350139
- Communities in the county in the NFIP Community Status Book3
- Of those, participating in the NFIP2
- NFIP participation rate66.7 percent
- Communities carrying a CRS class0
- Radon levels in Luna County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Luna County (community 350139), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Luna County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 66.7 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Luna County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Luna County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202425,611
- Households9,223
- Average household size2.78
- Median household income$36,419
- Median age36.3
Common questions
Luna County questions, answered from the record.
How many people live in Luna County, New Mexico?
The Census Bureau estimates 25,878 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 25,611, in 9,223 households, ranking 18th of 33 New Mexico counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Luna County's population growing?
The population has grown 1.79 percent since the 2020 census base of 25,422, to 25,878 on July 1, 2024. In 2024 there were 349 births against 299 deaths, with net migration of 254. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Luna County?
$36,419. The median owner-occupied home is valued at $128,000, which is 3.5 times income, and median gross rent is $650 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Luna County?
371 establishments, employing 4,845 people with an annual payroll of $188.8 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Luna County?
Health care and social assistance is the largest private sector at 1,264 jobs, 15.8 percent of covered employment. Covered employment averages 7,988 jobs at an average annual pay of $48,771, or $938 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Luna County?
12 7(a) approvals totaling $4.5 m since FY2020, across 5 lenders, with a median approval of $20,000, plus 4 504 approvals worth $3.9 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Luna County?
7 housing units were authorized by permit in 2024, with a declared construction value of $1.4 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Luna County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Luna County come from?
The largest single origin is Doña Ana County, with 80 households. Arriving households report an average income of $39,367 against $39,372 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Luna County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Luna County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Luna County
Cities and places in Luna.
11 Census places lie wholly or partly in Luna County. 8 carry enough published place level data for a page of their own and are linked. The rest are named here and not linked, because the American Community Survey and the SBA record between them do not carry enough about them to write an honest page. A place existing is itself worth knowing, so nothing in the county is left out.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Deming | city | 15,221 | 11 | Wholly in this county |
| Keeler Farm | CDP | 1,376 | None recorded | Wholly in this county |
| Columbus | village | 1,196 | 1 | Wholly in this county |
| La Hacienda | CDP | 640 | None recorded | Wholly in this county |
| Ventura | CDP | 603 | None recorded | Wholly in this county |
| Pecan Park | CDP | 575 | None recorded | Wholly in this county |
| Sunshine | CDP | 524 | None recorded | Wholly in this county |
| Pulpotio Bareas | CDP | 221 | None recorded | Wholly in this county |
| City of the Sun | CDP | 0 | None recorded | Wholly in this county |
| Mountain View | CDP | 0 | None recorded | Wholly in this county |
| Old Town | CDP | 0 | None recorded | Wholly in this county |
Nearby