Harrisonburg city, Virginia: commercial real estate data.
Harrisonburg city, Virginia has a population of 51,392 across 17 square miles, down 1.3 percent since the 2020 census base. 1,695 establishments operate here, and the SBA record carries 38 7(a) approvals worth $19.1 m.
110 sourced county values · tier FULL · 10 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Harrisonburg city
How many people live in Harrisonburg city
- Population51,392
- Households17,360
- Average household size2.96
- Median household income$62,254
- Median age25.0
- Median gross rent$1,184 per month
- Median owner-occupied home value$299,100
- Home value to household income4.8 times
- Annual rent as a share of median income22.8 percent
- Adults 25 and over with a bachelor degree or higher37.5 percent
- Adults 25 and over with a graduate degree18.7 percent
- Adults 25 and over25,732
- Population under 188,889
- Share under 1817.3 percent
- Population 65 and over5,411
- Share 65 and over10.5 percent
- Working age population, 18 to 6437,092
- Civilian labor force26,825
- Unemployment rate6.9 percent
- Labor force participation, adults 18 and over63.1 percent
- Rank by population among Virginia independent cities36th of 133
- Rank by population among US county-equivalents998th
Harrisonburg city is the 36th largest of 133 Virginia independent cities by population. A median home costs 4.8 times median household income, which is an affordable ownership market by national standards. Residents under 18 outnumber those 65 and over, at 17.3 percent against 10.5 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Harrisonburg city
Is Harrisonburg city's population growing?
- Population change since the 2020 census base-1.25 percent
- Census 2020 base population51,811
- Births, 2024608
- Deaths, 2024337
- Natural change, 2024271
- Net domestic migration, 2024-1,193
- Net international migration, 2024710
- Total net migration, 2024-483
- Cumulative net domestic migration, 2021 to 2024-3,763
- Rank by growth among US county-equivalents2275th
The county has lost 1.25 percent of its population since the 2020 census base. Births exceeded deaths in 2024 but more people left than arrived, so the population is being sustained internally rather than attracting.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Harrisonburg city
Where are people moving to Harrisonburg city from?
- Tax returns filed by households arriving1,704
- People arriving, from those returns2,677
- Adjusted gross income arriving$84.0 m
- Net adjusted gross income movement$0
- Average income of an arriving household$49,303
- Largest single originHarrisonburg city Non-migrants (13,341 households)
- Largest single destination (13,341 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Harrisonburg city Non-migrants | 13,341 | 26,205 | $884.2 m |
| Other flows - Different State | 560 | 862 | $29.2 m |
| Rockingham County | 522 | 892 | $27.5 m |
| Other flows - Same State | 303 | 434 | $14.3 m |
| Other flows - South | 300 | 485 | $17.0 m |
| Other flows - Northeast | 120 | 188 | $6.4 m |
| Augusta County | 79 | 118 | $2.7 m |
| Other flows - West | 74 | 98 | $3.2 m |
The largest single source of arrivals is Harrisonburg city Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Harrisonburg city
Largest employers in Harrisonburg city
- Covered employment, annual average31,039
- Establishments reporting1,754
- Average annual pay$50,381
- Average weekly wage$969
- Sector 72, employment4,966
- Sector 72, average annual pay$23,226
- Sector 44-45, employment4,399
- Sector 44-45, average annual pay$36,316
- Sector 31-33, employment3,757
- Sector 31-33, average annual pay$58,335
- Sector 62, employment2,876
- Sector 62, average annual pay$54,501
- Sector 23, employment1,172
- Sector 54, employment976
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 72 | 4,966 | 190 | $23,226 |
| Sector 44-45 | 4,399 | 267 | $36,316 |
| Sector 31-33 | 3,757 | 64 | $58,335 |
| Sector 62 | 2,876 | 283 | $54,501 |
| Sector 23 | 1,172 | 104 | $68,062 |
| Sector 54 | 976 | 146 | $79,804 |
| Sector 42 | 964 | 62 | $64,002 |
| Sector 81 | 774 | 164 | $40,704 |
The largest sector is the biggest private employer group at 4,966 jobs, 16.0 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Harrisonburg city
How many businesses are in Harrisonburg city?
- Establishments, all industries1,695
- Employment at those establishments26,378
- Annual payroll$1.14 bn
- Establishments per 1,000 residents33.0
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Harrisonburg city
Building permits in Harrisonburg city
- Housing units authorised by permit, 202487
- Declared construction value permitted$12.2 m
- Single family units authorised16
- Multifamily units authorised71
- Multifamily share of units81.6 percent
- Average declared value per unit$139,756
- Units authorised per 1,000 households5.0
Multifamily is 81.6 percent of units authorised, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Harrisonburg city
SBA loans in Harrisonburg city (7(a) and 504)
- 7(a) approvals recorded38
- 7(a) gross approval dollars$19.1 m
- Average 7(a) approval$503,155
- Median 7(a) approval$332,000
- 10th percentile approval$75,000
- 90th percentile approval$1,268,000
- Largest single approval$3,133,000
- Jobs reported supported, 7(a)578
- Jobs per approval15.2
- Distinct 7(a) lenders active20
- Distinct industries receiving approvals31
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer5.3 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter31
- Franchise loans10
- Franchise share of approvals26.3 percent
- Leading industry by approval countSnack and Nonalcoholic Beverage Bars (3)
- Most active lenderPendleton Community Bank Inc (6)
- 504 approvals recorded20
- 504 gross approval dollars$19.3 m
- Average 504 approval$963,900
- Median 504 approval$648,000
- Distinct CDCs active3
- 504 jobs per approval12.3
- 504 jobs per million dollars approved12.8
- Most active CDCBusiness Finance Group, Inc. (13)
- 7(a) share of SBA approvals65.5 percent
- Combined SBA approval dollars$38.4 m
The average approval of $503,155 sits well above the median of $332,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 5.3 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Harrisonburg city
SBA loan default and charge-off rates in Harrisonburg city
Do SBA loans in Harrisonburg city get paid back?
- Loans with a final outcome recorded4
- Paid in full4
- Charged off0
- Status: Exempt from disclosure28
- Status: Cancelled4
- Status: Paid in full4
- Status: Committed, not yet disbursed2
Too few loans have reached a final outcome to publish a charge off rate. only 4 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Harrisonburg city
SBA lending by place in Harrisonburg city
- Places in the county with recorded lending2
- Harrisonburg, approvals37
- HAGERSTOWN, approvals1
| Place | Approvals | Gross approval dollars |
|---|---|---|
| Harrisonburg | 37 | $18,264,900 |
| HAGERSTOWN | 1 | $855,000 |
Harrisonburg accounts for 37 approvals against 1 in HAGERSTOWN. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Harrisonburg city
How large is Harrisonburg city?
- Land area17 sq mi
- Rank by land area among Virginia independent cities109th of 133
- Width, east to west4.9 mi
- Height, north to south6.8 mi
- Geographies sharing a boundary1
- Residents per square mile of land3,023
- Establishments per square mile99.71
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Harrisonburg city site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Harrisonburg city site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population51,392
- Households17,360
- Average household size2.96
- Median household income$62,254
- Median age25.0
Common questions
Harrisonburg city questions, answered from the record.
How many people live in Harrisonburg city, Virginia?
51,392, in 17,360 households, ranking 36th of 133 Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Harrisonburg city's population growing?
The population has fallen 1.25 percent since the 2020 census base. In 2024 there were 608 births against 337 deaths, with net migration of -483. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Harrisonburg city?
$62,254. The median owner-occupied home is valued at $299,100, which is 4.8 times income, and median gross rent is $1,184 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Harrisonburg city?
1,695 establishments, employing 26,378 people with an annual payroll of $1.14 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Harrisonburg city?
Average annual pay is $50,381, or $969 a week, across 31,039 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Harrisonburg city?
38 7(a) approvals totalling $19.1 m since FY2020, across 20 lenders, with a median approval of $332,000, plus 20 504 approvals worth $19.3 m. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Harrisonburg city?
87 housing units were authorised by permit in 2024, with a declared construction value of $12.2 m. Multifamily was 81.6 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Harrisonburg city?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Harrisonburg city come from?
The largest single origin is Harrisonburg city Non-migrants, with 13,341 households. Arriving households report an average income of $49,303 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Harrisonburg city on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Harrisonburg city?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.