Staunton city, Virginia: commercial real estate data.
Staunton city, Virginia had an estimated 26,361 residents on July 1, 2024, up 2.4 percent since the 2020 census base of 25,751, across 20 square miles. 760 establishments operate here, and the SBA record carries 22 7(a) approvals worth $13.4 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Staunton city
How many people live in Staunton city
- Population, American Community Survey 2020-202425,948
- Households11,309
- Average household size2.29
- Median household income$65,581
- Median age39.9
- Median gross rent$1,024 per month
- Median owner-occupied home value$259,200
- Home value to household income4.0 times
- Annual rent as a share of median income18.7 percent
- Adults 25 and over with a bachelor degree or higher37.7 percent
- Adults 25 and over with a graduate degree16.3 percent
- Adults 25 and over18,506
- Population under 185,017
- Share under 1819.3 percent
- Population 65 and over5,524
- Share 65 and over21.3 percent
- Working age population, 18 to 6415,407
- Civilian labor force12,731
- Unemployment rate5.3 percent
- Labor force participation, adults 18 and over60.8 percent
- Rank by population among Virginia independent cities68th of 133
- Rank by population among US county-equivalents, Puerto Rico included1619th of 3,222
Staunton city is the 68th largest of 133 Virginia independent cities by population. A median home costs 4.0 times median household income, which is moderately unaffordable by national standards. Residents 65 and over outnumber those under 18, at 21.3 percent against 19.3 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Staunton city
Is Staunton city's population growing?
- Population, July 1, 202426,361
- Census 2020 base population25,751
- Population change since the 2020 census base2.37 percent
- Population change, 2023 to 2024425
- Births, 2024338
- Deaths, 2024411
- Natural change, 2024-73
- Net domestic migration, 2024373
- Net international migration, 2024120
- Total net migration, 2024493
- Cumulative net domestic migration, 2021 to 2024403
- Rank by growth among US county-equivalents1047th of 3,144
The county has grown 2.37 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Staunton city
Where are people moving to Staunton city from?
- Tax returns filed by households arriving1,193
- People arriving, from those returns1,958
- Tax returns filed by households leaving1,082
- Net household movement111
- Adjusted gross income arriving$69.5 m
- Net adjusted gross income movement$12.5 m
- Average income of an arriving household$58,290
- Average income of a leaving household$52,695
- Largest single originAugusta County (371 households)
- Largest single destinationAugusta County (425 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Augusta County | 371 | 629 | $17.3 m |
| Waynesboro city | 89 | 162 | $4.0 m |
| Harrisonburg city | 66 | 105 | $3.3 m |
| Rockingham County | 53 | 102 | $3.4 m |
| Albemarle County | 28 | 48 | $2.1 m |
| Charlottesville city | 22 | 32 | $1.4 m |
Households arriving report $5,595 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Augusta County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Staunton city
Employment by industry in Staunton city
- Covered employment, annual average11,440
- Establishments reporting928
- Average annual pay$47,917
- Average weekly wage$921
- Health care and social assistance, employment1,619
- Health care and social assistance, average annual pay$43,514
- Retail trade, employment1,514
- Retail trade, average annual pay$32,424
- Accommodation and food services, employment1,399
- Accommodation and food services, average annual pay$24,666
- Educational services, employment559
- Educational services, average annual pay$39,970
- Other services, except public administration, employment528
- Management of companies and enterprises, employment398
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Health care and social assistance | 1,619 | 201 | $43,514 |
| Retail trade | 1,514 | 108 | $32,424 |
| Accommodation and food services | 1,399 | 87 | $24,666 |
| Educational services | 559 | 14 | $39,970 |
| Other services, except public administration | 528 | 99 | $34,997 |
| Management of companies and enterprises | 398 | 9 | $73,862 |
| Transportation and warehousing | 388 | 17 | $47,035 |
| Professional, scientific and technical services | 358 | 78 | $70,419 |
Health care and social assistance is the largest private sector at 1,619 jobs, 14.2 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Staunton city
How many businesses are in Staunton city?
- Establishments, all industries760
- Employment at those establishments10,209
- Annual payroll$425.7 m
- Establishments per 1,000 residents29.3
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Staunton city
Building permits in Staunton city
- Housing units authorized by permit, 202471
- Declared construction value permitted$13.9 m
- Single family units authorized43
- Multifamily units authorized28
- Multifamily share of units39.4 percent
- Average declared value per unit$195,625
- Units authorized per 1,000 households6.3
Single-family homes are 60.6 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Staunton city
SBA loans in Staunton city (7(a) and 504)
- 7(a) approvals recorded22
- 7(a) gross approval dollars$13.4 m
- Average 7(a) approval$609,214
- Median 7(a) approval$150,000
- 10th percentile approval$27,500
- 90th percentile approval$2,871,860
- Largest single approval$3,104,000
- Jobs reported supported, 7(a)175
- Jobs per approval8.0
- Distinct 7(a) lenders active12
- Distinct industries receiving approvals15
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer13.6 percent
- Loans on real estate terms3
- Loans on working capital terms, 120 months or shorter19
- Franchise loans3
- Franchise share of approvals13.6 percent
- Leading industry by approval countOffices of Mental Health Practitioners (except Physicians) (4)
- Most active lenderAtlantic Union Bank (4)
- 504 approvals recorded11
- 504 gross approval dollars$5.7 m
- Average 504 approval$514,818
- Median 504 approval$401,000
- Distinct CDCs active2
- 504 jobs per approval16.0
- 504 jobs per million dollars approved31.1
- Most active CDCBusiness Finance Group, Inc. (9)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$19.1 m
The average approval of $609,214 sits well above the median of $150,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 13.6 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Staunton city
SBA loan default and charge-off rates in Staunton city
Do SBA loans in Staunton city get paid back?
- Loans with a final outcome recorded3
- Paid in full3
- Charged off0
- Status: Paid in full3
- Status: Cancelled5
- Status: Exempt from disclosure13
- Status: Committed, not yet disbursed1
Only 3 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Staunton city
How large is Staunton city?
- Land area20 sq mi
- Rank by land area among Virginia independent cities108th of 133
- Width, east to west4 mi
- Height, north to south5.2 mi
- Geographies sharing a boundary1
- Residents per square mile of land1,297
- Establishments per square mile38.00
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Staunton city
Flood risk in Staunton city
- Participation of the county's own NFIP community Staunton, city ofParticipating, community 510155
- Communities in the county in the NFIP Community Status Book1
- Of those, participating in the NFIP1
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Staunton city, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, the City of Staunton (community 510155), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Staunton city in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Staunton city site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Staunton city site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202425,948
- Households11,309
- Average household size2.29
- Median household income$65,581
- Median age39.9
Common questions
Staunton city questions, answered from the record.
How many people live in Staunton city, Virginia?
The Census Bureau estimates 26,361 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 25,948, in 11,309 households, ranking 68th of 133 Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Staunton city's population growing?
The population has grown 2.37 percent since the 2020 census base of 25,751, to 26,361 on July 1, 2024. In 2024 there were 338 births against 411 deaths, with net migration of 493. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Staunton city?
$65,581. The median owner-occupied home is valued at $259,200, which is 4.0 times income, and median gross rent is $1,024 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Staunton city?
760 establishments, employing 10,209 people with an annual payroll of $425.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Staunton city?
Health care and social assistance is the largest private sector at 1,619 jobs, 14.2 percent of covered employment. Covered employment averages 11,440 jobs at an average annual pay of $47,917, or $921 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Staunton city?
22 7(a) approvals totaling $13.4 m since FY2020, across 12 lenders, with a median approval of $150,000, plus 11 504 approvals worth $5.7 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Staunton city?
71 housing units were authorized by permit in 2024, with a declared construction value of $13.9 m. Multifamily was 39.4 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Staunton city?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Staunton city come from?
The largest single origin is Augusta County, with 371 households. Arriving households report an average income of $58,290 against $52,695 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Staunton city on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Staunton city?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
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