Staunton city, Virginia: commercial real estate data.
Staunton city, Virginia has a population of 25,948 across 20 square miles, up 2.4 percent since the 2020 census base. 760 establishments operate here, and the SBA record carries 22 7(a) approvals worth $13.4 m.
107 sourced county values · tier FULL · 9 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Staunton city
How many people live in Staunton city
- Population25,948
- Households11,309
- Average household size2.29
- Median household income$65,581
- Median age39.9
- Median gross rent$1,024 per month
- Median owner-occupied home value$259,200
- Home value to household income4.0 times
- Annual rent as a share of median income18.7 percent
- Adults 25 and over with a bachelor degree or higher37.7 percent
- Adults 25 and over with a graduate degree16.3 percent
- Adults 25 and over18,506
- Population under 185,017
- Share under 1819.3 percent
- Population 65 and over5,524
- Share 65 and over21.3 percent
- Working age population, 18 to 6415,407
- Civilian labor force12,731
- Unemployment rate5.3 percent
- Labor force participation, adults 18 and over60.8 percent
- Rank by population among Virginia independent cities68th of 133
- Rank by population among US county-equivalents1619th
Staunton city is the 68th largest of 133 Virginia independent cities by population. A median home costs 4.0 times median household income, which is an affordable ownership market by national standards. Residents 65 and over outnumber those under 18, at 21.3 percent against 19.3 percent, which points demand at health care, services and single storey product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Staunton city
Is Staunton city's population growing?
- Population change since the 2020 census base2.37 percent
- Census 2020 base population25,751
- Births, 2024338
- Deaths, 2024411
- Natural change, 2024-73
- Net domestic migration, 2024373
- Net international migration, 2024120
- Total net migration, 2024493
- Cumulative net domestic migration, 2021 to 2024403
- Rank by growth among US county-equivalents1047th
The county has grown 2.37 percent since the 2020 census base. Deaths exceeded births in 2024, so all of the growth came from people moving in. A market held up by migration alone is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Staunton city
Where are people moving to Staunton city from?
- Tax returns filed by households arriving1,193
- People arriving, from those returns1,958
- Adjusted gross income arriving$69.5 m
- Net adjusted gross income movement$0
- Average income of an arriving household$58,290
- Largest single originStaunton city Non-migrants (9,503 households)
- Largest single destination (9,503 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Staunton city Non-migrants | 9,503 | 17,313 | $670.5 m |
| Augusta County | 371 | 629 | $17.3 m |
| Other flows - Different State | 323 | 500 | $21.2 m |
| Other flows - Same State | 241 | 380 | $16.8 m |
| Other flows - South | 153 | 240 | $8.9 m |
| Waynesboro city | 89 | 162 | $4.0 m |
| Other flows - Northeast | 78 | 131 | $6.7 m |
| Harrisonburg city | 66 | 105 | $3.3 m |
The largest single source of arrivals is Staunton city Non-migrants, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Staunton city
Largest employers in Staunton city
- Covered employment, annual average11,440
- Establishments reporting928
- Average annual pay$47,917
- Average weekly wage$921
- Sector 62, employment1,619
- Sector 62, average annual pay$43,514
- Sector 44-45, employment1,514
- Sector 44-45, average annual pay$32,424
- Sector 72, employment1,399
- Sector 72, average annual pay$24,666
- Sector 61, employment559
- Sector 61, average annual pay$39,970
- Sector 81, employment528
- Sector 55, employment398
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Sector 62 | 1,619 | 201 | $43,514 |
| Sector 44-45 | 1,514 | 108 | $32,424 |
| Sector 72 | 1,399 | 87 | $24,666 |
| Sector 61 | 559 | 14 | $39,970 |
| Sector 81 | 528 | 99 | $34,997 |
| Sector 55 | 398 | 9 | $73,862 |
| Sector 48-49 | 388 | 17 | $47,035 |
| Sector 54 | 358 | 78 | $70,419 |
The largest sector is the biggest private employer group at 1,619 jobs, 14.2 percent of covered employment. Average pay per job sits below median household income, so households here typically need more than one earner.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Staunton city
How many businesses are in Staunton city?
- Establishments, all industries760
- Employment at those establishments10,209
- Annual payroll$425.7 m
- Establishments per 1,000 residents29.3
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against.
US Census Bureau, County Business Patterns, 2023.
Staunton city
Building permits in Staunton city
- Housing units authorised by permit, 202471
- Declared construction value permitted$13.9 m
- Single family units authorised43
- Multifamily units authorised28
- Multifamily share of units39.4 percent
- Average declared value per unit$195,625
- Units authorised per 1,000 households6.3
Multifamily is 39.4 percent of units authorised, so the pipeline is predominantly for sale product.
US Census Bureau, Building Permits Survey, 2024 annual.
Staunton city
SBA loans in Staunton city (7(a) and 504)
- 7(a) approvals recorded22
- 7(a) gross approval dollars$13.4 m
- Average 7(a) approval$609,214
- Median 7(a) approval$150,000
- 10th percentile approval$25,000
- 90th percentile approval$3,000,000
- Largest single approval$3,104,000
- Jobs reported supported, 7(a)175
- Jobs per approval8.0
- Distinct 7(a) lenders active12
- Distinct industries receiving approvals15
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer13.6 percent
- Loans on real estate terms3
- Loans on working capital terms, 120 months or shorter19
- Franchise loans3
- Franchise share of approvals13.6 percent
- Leading industry by approval countOffices of Mental Health Practitioners (except Physicians) (4)
- Most active lenderAtlantic Union Bank (4)
- 504 approvals recorded11
- 504 gross approval dollars$5.7 m
- Average 504 approval$514,818
- Median 504 approval$401,000
- Distinct CDCs active2
- 504 jobs per approval16.0
- 504 jobs per million dollars approved31.1
- Most active CDCBusiness Finance Group, Inc. (9)
- 7(a) share of SBA approvals66.7 percent
- Combined SBA approval dollars$19.1 m
The average approval of $609,214 sits well above the median of $150,000, so a small number of large deals is pulling the mean up. The median is the better guide to what a typical borrower here actually gets. Only 13.6 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Staunton city
SBA loan default and charge-off rates in Staunton city
Do SBA loans in Staunton city get paid back?
- Loans with a final outcome recorded3
- Paid in full3
- Charged off0
- Status: Paid in full3
- Status: Cancelled5
- Status: Exempt from disclosure13
- Status: Committed, not yet disbursed1
Too few loans have reached a final outcome to publish a charge off rate. only 3 resolved loans, too few to publish a rate. A rate computed on a handful of loans is noise, so none is shown.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Staunton city
How large is Staunton city?
- Land area20 sq mi
- Rank by land area among Virginia independent cities108th of 133
- Width, east to west4 mi
- Height, north to south5.2 mi
- Geographies sharing a boundary1
- Residents per square mile of land1,297
- Establishments per square mile38.00
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- No NFIP communities are listed for this county in the FEMA Community Status Book.
- Flood zone record counts are not held. The flood coverage export has not landed, so no count is shown rather than an estimated one.
- Traffic counts resolve in the platform, not in this dataset, so no AADT figure is printed here.
- Zoning is in build. Parcel level zoning is not published on this page.
Feasibility studies
When a Staunton city site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Staunton city site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population25,948
- Households11,309
- Average household size2.29
- Median household income$65,581
- Median age39.9
Common questions
Staunton city questions, answered from the record.
How many people live in Staunton city, Virginia?
25,948, in 11,309 households, ranking 68th of 133 Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Staunton city's population growing?
The population has grown 2.37 percent since the 2020 census base. In 2024 there were 338 births against 411 deaths, with net migration of 493. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Staunton city?
$65,581. The median owner-occupied home is valued at $259,200, which is 4.0 times income, and median gross rent is $1,024 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Staunton city?
760 establishments, employing 10,209 people with an annual payroll of $425.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is the average wage in Staunton city?
Average annual pay is $47,917, or $921 a week, across 11,440 covered jobs. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Staunton city?
22 7(a) approvals totalling $13.4 m since FY2020, across 12 lenders, with a median approval of $150,000, plus 11 504 approvals worth $5.7 m. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Staunton city?
71 housing units were authorised by permit in 2024, with a declared construction value of $13.9 m. Multifamily was 39.4 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Staunton city?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Staunton city come from?
The largest single origin is Staunton city Non-migrants, with 9,503 households. Arriving households report an average income of $58,290 against null for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Staunton city on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Staunton city?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame with confirm locally attached.