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HomeWisconsinBarron CountyRice Lake city

Rice Lake city, Wisconsin: commercial real estate data.

Rice Lake city is a Census city of 9,030 people across 8.97 square miles of land, in Barron County. Median household income is $52,417, 55.2 percent of occupied homes are owned, and the SBA record carries 20 7(a) approvals to borrowers here worth $23.7 m.

76 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency

Rice Lake

What Rice Lake is

  • Census place typecity
  • Land area8.97 sq mi
  • Water area1.11 sq mi
  • Population per square mile of land1,006
  • County holding the largest share of its areaBarron County, 100.0 percent

US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Rice Lake

How many people live in Rice Lake

  • Population9,030
  • Median age36.0
  • Population under 182,027
  • Share under 1822.4 percent
  • Population 65 and over1,779
  • Share 65 and over19.7 percent
  • Households3,979
  • Family households2,082
  • Share of households that are families52.3 percent

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Rice Lake

Income and work in Rice Lake

  • Median household income$52,417
  • Per capita income$34,870
  • Civilian labor force4,635
  • Employed4,487
  • Unemployed148 plus or minus 114
  • Unemployment rate3.2 percent plus or minus 2.5
  • Adults 25 and over5,953
  • Adults 25 and over with a high school diploma or higher89.6 percent
  • Adults 25 and over with a bachelor degree or higher25.8 percent
  • Adults 25 and over with a graduate degree9.6 percent plus or minus 2.4

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Rice Lake

Housing in Rice Lake

  • Housing units4,137
  • Occupied units3,979
  • Vacant units158 plus or minus 114
  • Vacancy rate3.8 percent plus or minus 2.7
  • Owner occupied2,195
  • Renter occupied1,784
  • Ownership rate55.2 percent
  • Median owner-occupied home value$193,800
  • Median gross rent, monthly$856
  • Annual rent as a share of median income19.6 percent
  • Single family units2,591
  • Share single family62.6 percent
  • Units in buildings of two or more1,499
  • Share in buildings of two or more36.2 percent
  • Mobile homes47 plus or minus 35
  • Median year structure built1974

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Rice Lake

How Rice Lake gets to work

  • Workers 16 and over who commute4,149
  • Commuting under 15 minutes2,907
  • Share commuting under 15 minutes70.1 percent
  • Commuting 30 minutes or more557 plus or minus 162
  • Share commuting 30 minutes or more13.4 percent plus or minus 3.8
  • Drove alone81.8 percent
  • Carpooled10.6 percent plus or minus 3.8
  • Public transport0.3 percent plus or minus 0.5
  • Walked1.3 percent plus or minus 1.0
  • Worked from home5.9 percent plus or minus 2.9

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Rice Lake

SBA loans in Rice Lake (7(a))

  • Approvals20
  • Gross approval$23,697,200
  • Average approval$1,184,860
  • Median approval$700,000
  • Ninetieth percentile approval$3,500,000
  • Largest approval$3,500,000
  • Jobs supported221
  • Jobs per approval11.1
  • Loans with a final outcome3
  • Paid in full3
  • Charged off0
  • Median term120 months
  • Share on real estate terms of 20 years or more35.0 percent
  • Share to franchises15.0 percent
  • Distinct lenders9
  • Distinct industries by NAICS14

A charge-off rate is not published here. only 3 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Rice Lake

SBA loans in Rice Lake (504)

  • Approvals17
  • Gross approval$8,877,000
  • Average approval$522,176
  • Median approval$314,000
  • Largest approval$2,441,000
  • Jobs supported170
  • Loans with a final outcome4
  • Charged off1
  • Median term240 months
  • Distinct CDCs3

US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

Barron County, not Rice Lake

Barron County context, not Rice Lake figures

These are Barron County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Rice Lake measurements.

  • Establishments in Barron County1,340
  • Employment at those establishments, Barron County17,770
  • Covered employment, Barron County21,519
  • Average annual pay, Barron County$47,983
  • Average weekly wage, Barron County$923
  • Housing units permitted, Barron County161
  • Of those, single family, Barron County145
  • County product, 2024, Barron County$2,993,765,000
  • County product change over the prior year, Barron County4.7 percent
  • Average income of an arriving household, Barron County$61,649

Every figure in this section is published for Barron County as a whole and is not a measurement of Rice Lake. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.

US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Coverage

What this page does not hold.

Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.

  • This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
  • Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.

SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.

Common questions

Rice Lake questions, answered from the record.

How many people live in Rice Lake, Wisconsin?

9,030, in 3,979 households. Rice Lake city covers 8.97 square miles of land, which is 1,006 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

What county is Rice Lake in?

Barron County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.

What is the median household income in Rice Lake?

$52,417. The median owner-occupied home is valued at $193,800. Median gross rent is $856 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

How much SBA lending goes to Rice Lake businesses?

20 7(a) approvals totalling $23.7 m, across 9 lenders, median approval $700,000, plus 17 504 approvals worth $8.9 m. These count approvals to borrowers whose address is in Rice Lake, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.

Do SBA loans to Rice Lake borrowers get paid back?

No rate is published for Rice Lake. only 3 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.

Are the county figures on this page Rice Lake figures?

No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Barron County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Rice Lake.

Is zoning published for Rice Lake?

Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.