HomeWisconsinDoor CountySturgeon Bay
Sturgeon Bay, Wisconsin: commercial real estate data.
Sturgeon Bay is a Census city of 9,806 people across 9.89 square miles of land, in Door County. Median household income is $59,926, 60.4 percent of occupied homes are owned, and the SBA record carries 25 7(a) approvals to borrowers here worth $13.5 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Sturgeon Bay
What Sturgeon Bay is
- Census place typecity
- Land area9.89 sq mi
- Water area1.66 sq mi
- Population per square mile of land991
- County holding the largest share of its areaDoor County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Sturgeon Bay
How many people live in Sturgeon Bay
- Population9,806
- Median age45.8
- Population under 181,589 plus or minus 333
- Share under 1816.2 percent plus or minus 3.4
- Population 65 and over2,458
- Share 65 and over25.1 percent
- Households5,160
- Family households2,464
- Share of households that are families47.8 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Sturgeon Bay
Income and work in Sturgeon Bay
- Median household income$59,926
- Per capita income$43,176
- Civilian labor force5,226
- Employed5,057
- Unemployed169 plus or minus 116
- Unemployment rate3.2 percent plus or minus 2.2
- Adults 25 and over7,465
- Adults 25 and over with a high school diploma or higher95.6 percent
- Adults 25 and over with a bachelor degree or higher25.0 percent
- Adults 25 and over with a graduate degree6.7 percent plus or minus 2.3
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Sturgeon Bay
Housing in Sturgeon Bay
- Housing units5,922
- Occupied units5,160
- Vacant units762 plus or minus 297
- Vacancy rate12.9 percent plus or minus 5.0
- Owner occupied3,118
- Renter occupied2,042
- Ownership rate60.4 percent
- Median owner-occupied home value$236,300
- Median gross rent, monthly$1,097
- Annual rent as a share of median income22.0 percent
- Single family units3,555
- Share single family60.0 percent
- Units in buildings of two or more1,935 plus or minus 418
- Share in buildings of two or more32.7 percent plus or minus 6.9
- Mobile homes432 plus or minus 178
- Median year structure built1979
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Sturgeon Bay
How Sturgeon Bay gets to work
- Workers 16 and over who commute4,497
- Commuting under 15 minutes3,094
- Share commuting under 15 minutes68.8 percent
- Commuting 30 minutes or more542 plus or minus 172
- Share commuting 30 minutes or more12.1 percent plus or minus 3.7
- Drove alone76.5 percent
- Carpooled6.2 percent plus or minus 3.0
- Public transport0.4 percent plus or minus 0.5
- Walked3.4 percent plus or minus 1.8
- Worked from home12.2 percent plus or minus 4.2
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Sturgeon Bay
SBA loans in Sturgeon Bay (7(a))
- Approvals25
- Gross approval$13,453,300
- Average approval$538,132
- Median approval$350,000
- Ninetieth percentile approval$1,368,400
- Largest approval$2,385,000
- Jobs supported148
- Jobs per approval5.9
- Loans with a final outcome5
- Paid in full5
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more32.0 percent
- Share to franchises28.0 percent
- Distinct lenders12
- Distinct industries by NAICS16
Counted by borrower city: approvals to borrowers whose address is in Sturgeon Bay, in any county, FY2020 to FY2026. Only 5 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Sturgeon Bay
SBA loans in Sturgeon Bay (504)
- Approvals17
- Gross approval$18,383,000
- Average approval$1,081,353
- Median approval$988,000
- Largest approval$3,057,000
- Jobs supported105
- Loans with a final outcome4
- Charged off0
- Median term240 months
- Distinct CDCs3
Counted by borrower city: approvals to borrowers whose address is in Sturgeon Bay, in any county, FY2010 to FY2026. Only 4 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Sturgeon Bay
Flood risk in Sturgeon Bay
- NFIP communityCity of Sturgeon Bay
- NFIP community number550111
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date05/08/24
The City of Sturgeon Bay participates in the National Flood Insurance Program as community 550111 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Door County, not Sturgeon Bay
Door County context, not Sturgeon Bay figures
- Establishments in Door County1,292
- Covered employment, Door County14,223
- Average annual pay, Door County$45,594
- Housing units permitted, Door County313
Every figure in this section is published for Door County as a whole and is not a measurement of Sturgeon Bay.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
Sturgeon Bay questions, answered from the record.
How many people live in Sturgeon Bay, Wisconsin?
9,806, in 5,160 households. Sturgeon Bay city covers 9.89 square miles of land, which is 991 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Sturgeon Bay in?
Door County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Sturgeon Bay?
$59,926. The median owner-occupied home is valued at $236,300. Median gross rent is $1,097 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Sturgeon Bay businesses?
25 7(a) approvals totaling $13.5 m since FY2020, across 12 lenders, median approval $350,000, plus 17 504 approvals worth $18.4 m since FY2010. These count approvals to borrowers whose address is in Sturgeon Bay, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Sturgeon Bay borrowers get paid back?
No rate is published for Sturgeon Bay. Only 5 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is Sturgeon Bay in the National Flood Insurance Program?
Yes. Sturgeon Bay appears in the FEMA Community Status Book as Sturgeon Bay, city of, community 550111, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page Sturgeon Bay figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Door County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Sturgeon Bay.
Is zoning published for Sturgeon Bay?
No. Nothing on this page presents parcel level zoning.
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