HomeWisconsinDouglas CountySuperior city
Superior city, Wisconsin: commercial real estate data.
Superior city is a Census city of 26,677 people across 36.62 square miles of land, in Douglas County. Median household income is $64,216, 60.6 percent of occupied homes are owned, and the SBA record carries 20 7(a) approvals to borrowers here worth $6.5 m.
76 sourced place values · tier FULL · 8 sections
Superior
What Superior is
- Census place typecity
- Land area36.62 sq mi
- Water area8.74 sq mi
- Population per square mile of land728
- County holding the largest share of its areaDouglas County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Superior
How many people live in Superior
- Population26,677
- Median age39.1
- Population under 185,068
- Share under 1819.0 percent
- Population 65 and over4,778
- Share 65 and over17.9 percent
- Households11,956
- Family households5,819
- Share of households that are families48.7 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Superior
Income and work in Superior
- Median household income$64,216
- Per capita income$37,690
- Civilian labor force14,551
- Employed14,092
- Unemployed459 plus or minus 127
- Unemployment rate3.2 percent plus or minus 0.9
- Adults 25 and over18,870
- Adults 25 and over with a high school diploma or higher93.5 percent
- Adults 25 and over with a bachelor degree or higher29.1 percent
- Adults 25 and over with a graduate degree8.3 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Superior
Housing in Superior
- Housing units12,776
- Occupied units11,956
- Vacant units820 plus or minus 226
- Vacancy rate6.4 percent plus or minus 1.8
- Owner occupied7,241
- Renter occupied4,715
- Ownership rate60.6 percent
- Median owner-occupied home value$180,400
- Median gross rent, monthly$900
- Annual rent as a share of median income16.8 percent
- Single family units8,393
- Share single family65.7 percent
- Units in buildings of two or more4,005
- Share in buildings of two or more31.3 percent
- Mobile homes378 plus or minus 122
- Median year structure built1957
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Superior
How Superior gets to work
- Workers 16 and over who commute12,605
- Commuting under 15 minutes6,521
- Share commuting under 15 minutes51.7 percent
- Commuting 30 minutes or more1,533
- Share commuting 30 minutes or more12.2 percent
- Drove alone73.7 percent
- Carpooled10.3 percent plus or minus 2.5
- Public transport1.4 percent plus or minus 0.6
- Walked4.8 percent plus or minus 1.2
- Worked from home8.7 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Superior
SBA 7(a) lending to Superior borrowers
- Approvals20
- Gross approval$6,465,900
- Average approval$323,295
- Median approval$259,000
- Ninetieth percentile approval$1,069,000
- Largest approval$1,419,900
- Jobs supported259
- Jobs per approval12.9
- Loans with a final outcome4
- Paid in full4
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more15.0 percent
- Share to franchises0.0 percent
- Distinct lenders8
- Distinct industries by NAICS14
A charge-off rate is not published here. only 4 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Superior
SBA 504 lending to Superior borrowers
- Approvals25
- Gross approval$8,876,000
- Average approval$355,040
- Median approval$285,000
- Largest approval$1,201,000
- Jobs supported176
- Loans with a final outcome8
- Charged off2
- Median term240 months
- Distinct CDCs2
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Douglas County, not Superior
Douglas County context, not Superior figures
These are Douglas County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Superior measurements.
- Establishments in Douglas County998
- Employment at those establishments, Douglas County14,227
- Covered employment, Douglas County16,039
- Average annual pay, Douglas County$52,809
- Average weekly wage, Douglas County$1,016
- Housing units permitted, Douglas County95
- Of those, single family, Douglas County95
- County product, 2024, Douglas County$2,401,917,000
- County product change over the prior year, Douglas County1.8 percent
- Average income of an arriving household, Douglas County$56,920
Every figure in this section is published for Douglas County as a whole and is not a measurement of Superior. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Superior questions, answered from the record.
How many people live in Superior, Wisconsin?
26,677, in 11,956 households. Superior city covers 36.62 square miles of land, which is 728 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Superior in?
Douglas County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Superior?
$64,216. The median owner-occupied home is valued at $180,400. Median gross rent is $900 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Superior businesses?
20 7(a) approvals totalling $6.5 m, across 8 lenders, median approval $259,000, plus 25 504 approvals worth $8.9 m. These count approvals to borrowers whose address is in Superior, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Superior borrowers get paid back?
No rate is published for Superior. only 4 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.
Are the county figures on this page Superior figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Douglas County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Superior.
Is zoning published for Superior?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.
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