HomeWisconsinLa Crosse CountyOnalaska city
Onalaska city, Wisconsin: commercial real estate data.
Onalaska city is a Census city of 19,348 people across 10.61 square miles of land, in La Crosse County. Median household income is $85,867, 63.1 percent of occupied homes are owned, and the SBA record carries 27 7(a) approvals to borrowers here worth $13.2 m.
77 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Onalaska
What Onalaska is
- Census place typecity
- Land area10.61 sq mi
- Water area0.6 sq mi
- Population per square mile of land1,823
- County holding the largest share of its areaLa Crosse County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Onalaska
How many people live in Onalaska
- Population19,348
- Median age40.7
- Population under 183,744
- Share under 1819.4 percent
- Population 65 and over3,955
- Share 65 and over20.4 percent
- Households9,002
- Family households5,230
- Share of households that are families58.1 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Onalaska
Income and work in Onalaska
- Median household income$85,867
- Per capita income$52,580
- Civilian labor force10,733
- Employed10,370
- Unemployed363 plus or minus 283
- Unemployment rate3.4 percent plus or minus 2.6
- Adults 25 and over14,072
- Adults 25 and over with a high school diploma or higher98.3 percent
- Adults 25 and over with a bachelor degree or higher41.7 percent
- Adults 25 and over with a graduate degree17.5 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Onalaska
Housing in Onalaska
- Housing units9,120
- Occupied units9,002
- Vacant units118 plus or minus 102
- Vacancy rate1.3 percent plus or minus 1.1
- Owner occupied5,678
- Renter occupied3,324
- Ownership rate63.1 percent
- Median owner-occupied home value$288,900
- Median gross rent, monthly$1,130
- Annual rent as a share of median income15.8 percent
- Single family units5,877
- Share single family64.4 percent
- Units in buildings of two or more2,744
- Share in buildings of two or more30.1 percent
- Mobile homes423 plus or minus 148
- Median year structure built1991
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Onalaska
How Onalaska gets to work
- Workers 16 and over who commute9,151
- Commuting under 15 minutes4,290
- Share commuting under 15 minutes46.9 percent
- Commuting 30 minutes or more1,281 plus or minus 356
- Share commuting 30 minutes or more14.0 percent plus or minus 3.8
- Drove alone80.2 percent
- Carpooled7.8 percent plus or minus 3.6
- Public transport0.0 percent
- Walked0.6 percent plus or minus 0.6
- Worked from home10.9 percent plus or minus 2.7
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Onalaska
SBA loans in Onalaska (7(a))
- Approvals27
- Gross approval$13,159,200
- Average approval$487,378
- Median approval$160,000
- Ninetieth percentile approval$1,550,000
- Largest approval$3,445,000
- Jobs supported330
- Jobs per approval12.2
- Loans with a final outcome11
- Paid in full11
- Charged off0
- Charge-off rate over resolved loans0.0 percent
- Median term84 months
- Share on real estate terms of 20 years or more3.7 percent
- Share to franchises14.8 percent
- Distinct lenders9
- Distinct industries by NAICS18
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Onalaska
SBA loans in Onalaska (504)
- Approvals34
- Gross approval$24,451,000
- Average approval$719,147
- Median approval$593,000
- Largest approval$2,782,000
- Jobs supported182
- Loans with a final outcome3
- Charged off0
- Median term240 months
- Distinct CDCs2
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
La Crosse County, not Onalaska
La Crosse County context, not Onalaska figures
These are La Crosse County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Onalaska measurements.
- Establishments in La Crosse County3,151
- Employment at those establishments, La Crosse County66,633
- Covered employment, La Crosse County69,521
- Average annual pay, La Crosse County$58,448
- Average weekly wage, La Crosse County$1,124
- Housing units permitted, La Crosse County478
- Of those, single family, La Crosse County216
- County product, 2024, La Crosse County$9,934,220,000
- County product change over the prior year, La Crosse County4.4 percent
- Average income of an arriving household, La Crosse County$66,841
Every figure in this section is published for La Crosse County as a whole and is not a measurement of Onalaska. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Onalaska questions, answered from the record.
How many people live in Onalaska, Wisconsin?
19,348, in 9,002 households. Onalaska city covers 10.61 square miles of land, which is 1,823 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Onalaska in?
La Crosse County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Onalaska?
$85,867. The median owner-occupied home is valued at $288,900. Median gross rent is $1,130 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Onalaska businesses?
27 7(a) approvals totalling $13.2 m, across 9 lenders, median approval $160,000, plus 34 504 approvals worth $24.5 m. These count approvals to borrowers whose address is in Onalaska, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Onalaska borrowers get paid back?
Of the 11 loans that have reached a final outcome, 11 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded because they have not yet succeeded or failed.
Are the county figures on this page Onalaska figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for La Crosse County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Onalaska.
Is zoning published for Onalaska?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.
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