HomeWisconsinMarathon CountyWausau city
Wausau city, Wisconsin: commercial real estate data.
Wausau city is a Census city of 39,996 people across 19.23 square miles of land, in Marathon County. Median household income is $64,389, 57.6 percent of occupied homes are owned, and the SBA record carries 58 7(a) approvals to borrowers here worth $29.4 m.
78 sourced place values · tier FULL · 8 sections
Wausau
What Wausau is
- Census place typecity
- Land area19.23 sq mi
- Water area1.11 sq mi
- Population per square mile of land2,080
- County holding the largest share of its areaMarathon County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wausau
How many people live in Wausau
- Population39,996
- Median age38.2
- Population under 188,786
- Share under 1822.0 percent
- Population 65 and over7,741
- Share 65 and over19.4 percent
- Households17,625
- Family households9,259
- Share of households that are families52.5 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wausau
Income and work in Wausau
- Median household income$64,389
- Per capita income$35,957
- Civilian labor force20,955
- Employed19,920
- Unemployed1,035 plus or minus 250
- Unemployment rate4.9 percent plus or minus 1.2
- Adults 25 and over28,035
- Adults 25 and over with a high school diploma or higher92.1 percent
- Adults 25 and over with a bachelor degree or higher30.9 percent
- Adults 25 and over with a graduate degree10.7 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wausau
Housing in Wausau
- Housing units18,718
- Occupied units17,625
- Vacant units1,093 plus or minus 256
- Vacancy rate5.8 percent plus or minus 1.4
- Owner occupied10,155
- Renter occupied7,470
- Ownership rate57.6 percent
- Median owner-occupied home value$167,900
- Median gross rent, monthly$1,010
- Annual rent as a share of median income18.8 percent
- Single family units12,257
- Share single family65.5 percent
- Units in buildings of two or more6,380
- Share in buildings of two or more34.1 percent
- Mobile homes65 plus or minus 39
- Median year structure built1963
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wausau
How Wausau gets to work
- Workers 16 and over who commute16,730
- Commuting under 15 minutes8,344
- Share commuting under 15 minutes49.9 percent
- Commuting 30 minutes or more1,429
- Share commuting 30 minutes or more8.5 percent
- Drove alone71.6 percent
- Carpooled8.4 percent
- Public transport0.7 percent plus or minus 0.5
- Walked2.6 percent plus or minus 1.1
- Worked from home14.3 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wausau
SBA 7(a) lending to Wausau borrowers
- Approvals58
- Gross approval$29,449,900
- Average approval$507,757
- Median approval$290,000
- Ninetieth percentile approval$1,333,000
- Largest approval$3,010,000
- Jobs supported581
- Jobs per approval10.0
- Loans with a final outcome12
- Paid in full12
- Charged off0
- Charge-off rate over resolved loans0.0 percent
- Median term120 months
- Share on real estate terms of 20 years or more27.6 percent
- Share to franchises22.4 percent
- Distinct lenders23
- Distinct industries by NAICS41
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Wausau
SBA 504 lending to Wausau borrowers
- Approvals44
- Gross approval$30,253,000
- Average approval$687,568
- Median approval$526,000
- Largest approval$2,791,000
- Jobs supported459
- Loans with a final outcome13
- Charged off0
- Charge-off rate over resolved loans0.0 percent
- Median term240 months
- Distinct CDCs2
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Marathon County, not Wausau
Marathon County context, not Wausau figures
These are Marathon County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Wausau measurements.
- Establishments in Marathon County3,436
- Employment at those establishments, Marathon County65,770
- Covered employment, Marathon County70,626
- Average annual pay, Marathon County$57,976
- Average weekly wage, Marathon County$1,115
- Housing units permitted, Marathon County408
- Of those, single family, Marathon County216
- County product, 2024, Marathon County$11,882,101,000
- County product change over the prior year, Marathon County5.3 percent
- Average income of an arriving household, Marathon County$65,979
Every figure in this section is published for Marathon County as a whole and is not a measurement of Wausau. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Wausau questions, answered from the record.
How many people live in Wausau, Wisconsin?
39,996, in 17,625 households. Wausau city covers 19.23 square miles of land, which is 2,080 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Wausau in?
Marathon County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Wausau?
$64,389. The median owner-occupied home is valued at $167,900. Median gross rent is $1,010 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Wausau businesses?
58 7(a) approvals totalling $29.4 m, across 23 lenders, median approval $290,000, plus 44 504 approvals worth $30.3 m. These count approvals to borrowers whose address is in Wausau, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Wausau borrowers get paid back?
Of the 12 loans that have reached a final outcome, 12 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded because they have not yet succeeded or failed.
Are the county figures on this page Wausau figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Marathon County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Wausau.
Is zoning published for Wausau?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.