HomeWisconsinSauk CountyBaraboo
Baraboo, Wisconsin: commercial real estate data.
Baraboo is a Census city of 12,769 people across 7.56 square miles of land, in Sauk County. Median household income is $69,750, 62.8 percent of occupied homes are owned, and the SBA record carries 9 7(a) approvals to borrowers here worth $2.2 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Baraboo
What Baraboo is
- Census place typecity
- Land area7.56 sq mi
- Water area0.08 sq mi
- Population per square mile of land1,689
- County holding the largest share of its areaSauk County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Baraboo
How many people live in Baraboo
- Population12,769
- Median age40.4
- Population under 182,330
- Share under 1818.2 percent
- Population 65 and over2,610
- Share 65 and over20.4 percent
- Households6,108
- Family households3,328
- Share of households that are families54.5 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Baraboo
Income and work in Baraboo
- Median household income$69,750
- Per capita income$39,597
- Civilian labor force7,046
- Employed6,845
- Unemployed201 plus or minus 107
- Unemployment rate2.9 percent plus or minus 1.5
- Adults 25 and over9,333
- Adults 25 and over with a high school diploma or higher92.5 percent
- Adults 25 and over with a bachelor degree or higher25.9 percent
- Adults 25 and over with a graduate degree6.4 percent plus or minus 1.9
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Baraboo
Housing in Baraboo
- Housing units6,464
- Occupied units6,108
- Vacant units356 plus or minus 168
- Vacancy rate5.5 percent plus or minus 2.6
- Owner occupied3,838
- Renter occupied2,270
- Ownership rate62.8 percent
- Median owner-occupied home value$222,100
- Median gross rent, monthly$940
- Annual rent as a share of median income16.2 percent
- Single family units4,114
- Share single family63.6 percent
- Units in buildings of two or more1,923
- Share in buildings of two or more29.7 percent
- Mobile homes427 plus or minus 146
- Median year structure built1974
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Baraboo
How Baraboo gets to work
- Workers 16 and over who commute6,102
- Commuting under 15 minutes2,626
- Share commuting under 15 minutes43.0 percent
- Commuting 30 minutes or more1,885
- Share commuting 30 minutes or more30.9 percent
- Drove alone76.0 percent
- Carpooled10.4 percent plus or minus 3.8
- Public transport0.0 percent
- Walked3.5 percent plus or minus 1.6
- Worked from home8.6 percent plus or minus 3.3
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Baraboo
SBA loans in Baraboo (7(a))
- Approvals9
- Gross approval$2,217,400
- Average approval$246,378
- Median approval$272,800
- Largest approval$489,600
- Jobs supported205
- Jobs per approval22.8
- Loans with a final outcome2
- Paid in full2
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more0.0 percent
- Share to franchises11.1 percent
- Distinct lenders7
- Distinct industries by NAICS9
Counted by borrower city: approvals to borrowers whose address is in Baraboo, in any county, FY2020 to FY2026. Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Baraboo
SBA loans in Baraboo (504)
- Approvals17
- Gross approval$13,976,000
- Average approval$822,118
- Median approval$648,000
- Largest approval$1,671,000
- Jobs supported179
- Loans with a final outcome8
- Charged off0
- Median term240 months
- Distinct CDCs1
Counted by borrower city: approvals to borrowers whose address is in Baraboo, in any county, FY2010 to FY2026. Only 8 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Baraboo
Flood risk in Baraboo
- NFIP communityCity of Baraboo
- NFIP community number550392
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date11/20/13
The City of Baraboo participates in the National Flood Insurance Program as community 550392 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Sauk County, not Baraboo
Sauk County context, not Baraboo figures
- Establishments in Sauk County1,876
- Covered employment, Sauk County36,498
- Average annual pay, Sauk County$50,177
- Housing units permitted, Sauk County539
Every figure in this section is published for Sauk County as a whole and is not a measurement of Baraboo.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
Baraboo questions, answered from the record.
How many people live in Baraboo, Wisconsin?
12,769, in 6,108 households. Baraboo city covers 7.56 square miles of land, which is 1,689 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Baraboo in?
Sauk County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Baraboo?
$69,750. The median owner-occupied home is valued at $222,100. Median gross rent is $940 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Baraboo businesses?
9 7(a) approvals totaling $2.2 m since FY2020, across 7 lenders, median approval $272,800, plus 17 504 approvals worth $14.0 m since FY2010. These count approvals to borrowers whose address is in Baraboo, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Baraboo borrowers get paid back?
No rate is published for Baraboo. Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is Baraboo in the National Flood Insurance Program?
Yes. Baraboo appears in the FEMA Community Status Book as Baraboo, city of, community 550392, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page Baraboo figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Sauk County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Baraboo.
Is zoning published for Baraboo?
No. Nothing on this page presents parcel level zoning.