HomeWisconsinSauk CountyBaraboo city
Baraboo city, Wisconsin: commercial real estate data.
Baraboo city is a Census city of 12,769 people across 7.56 square miles of land, in Sauk County. Median household income is $69,750, 62.8 percent of occupied homes are owned, and the SBA record carries 9 7(a) approvals to borrowers here worth $2.2 m.
76 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Baraboo
What Baraboo is
- Census place typecity
- Land area7.56 sq mi
- Water area0.08 sq mi
- Population per square mile of land1,689
- County holding the largest share of its areaSauk County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Baraboo
How many people live in Baraboo
- Population12,769
- Median age40.4
- Population under 182,330
- Share under 1818.2 percent
- Population 65 and over2,610
- Share 65 and over20.4 percent
- Households6,108
- Family households3,328
- Share of households that are families54.5 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Baraboo
Income and work in Baraboo
- Median household income$69,750
- Per capita income$39,597
- Civilian labor force7,046
- Employed6,845
- Unemployed201 plus or minus 107
- Unemployment rate2.9 percent plus or minus 1.5
- Adults 25 and over9,333
- Adults 25 and over with a high school diploma or higher92.5 percent
- Adults 25 and over with a bachelor degree or higher25.9 percent
- Adults 25 and over with a graduate degree6.4 percent plus or minus 1.9
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Baraboo
Housing in Baraboo
- Housing units6,464
- Occupied units6,108
- Vacant units356 plus or minus 168
- Vacancy rate5.5 percent plus or minus 2.6
- Owner occupied3,838
- Renter occupied2,270
- Ownership rate62.8 percent
- Median owner-occupied home value$222,100
- Median gross rent, monthly$940
- Annual rent as a share of median income16.2 percent
- Single family units4,114
- Share single family63.6 percent
- Units in buildings of two or more1,923
- Share in buildings of two or more29.7 percent
- Mobile homes427 plus or minus 146
- Median year structure built1974
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Baraboo
How Baraboo gets to work
- Workers 16 and over who commute6,102
- Commuting under 15 minutes2,626
- Share commuting under 15 minutes43.0 percent
- Commuting 30 minutes or more1,885
- Share commuting 30 minutes or more30.9 percent
- Drove alone76.0 percent
- Carpooled10.4 percent plus or minus 3.8
- Public transport0.0 percent
- Walked3.5 percent plus or minus 1.6
- Worked from home8.6 percent plus or minus 3.3
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Baraboo
SBA loans in Baraboo (7(a))
- Approvals9
- Gross approval$2,217,400
- Average approval$246,378
- Median approval$272,800
- Ninetieth percentile approval$489,600
- Largest approval$489,600
- Jobs supported205
- Jobs per approval22.8
- Loans with a final outcome2
- Paid in full2
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more0.0 percent
- Share to franchises11.1 percent
- Distinct lenders7
- Distinct industries by NAICS9
A charge-off rate is not published here. only 2 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Baraboo
SBA loans in Baraboo (504)
- Approvals17
- Gross approval$13,976,000
- Average approval$822,118
- Median approval$648,000
- Largest approval$1,671,000
- Jobs supported179
- Loans with a final outcome8
- Charged off0
- Median term240 months
- Distinct CDCs1
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Sauk County, not Baraboo
Sauk County context, not Baraboo figures
These are Sauk County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Baraboo measurements.
- Establishments in Sauk County1,876
- Employment at those establishments, Sauk County31,025
- Covered employment, Sauk County36,498
- Average annual pay, Sauk County$50,177
- Average weekly wage, Sauk County$965
- Housing units permitted, Sauk County539
- Of those, single family, Sauk County195
- County product, 2024, Sauk County$5,577,205,000
- County product change over the prior year, Sauk County3.8 percent
- Average income of an arriving household, Sauk County$77,760
Every figure in this section is published for Sauk County as a whole and is not a measurement of Baraboo. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Baraboo questions, answered from the record.
How many people live in Baraboo, Wisconsin?
12,769, in 6,108 households. Baraboo city covers 7.56 square miles of land, which is 1,689 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Baraboo in?
Sauk County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Baraboo?
$69,750. The median owner-occupied home is valued at $222,100. Median gross rent is $940 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Baraboo businesses?
9 7(a) approvals totalling $2.2 m, across 7 lenders, median approval $272,800, plus 17 504 approvals worth $14.0 m. These count approvals to borrowers whose address is in Baraboo, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Baraboo borrowers get paid back?
No rate is published for Baraboo. only 2 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.
Are the county figures on this page Baraboo figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Sauk County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Baraboo.
Is zoning published for Baraboo?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.