Winston County, Alabama: commercial real estate data.
Winston County, Alabama had an estimated 23,869 residents on July 1, 2024, up 1.4 percent since the 2020 census base of 23,540, across 613 square miles. County output reached $1.14 bn in 2024, 412 establishments operate here, and the SBA record carries 4 7(a) approvals worth $783,500 since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Winston County
How many people live in Winston County
- Population, American Community Survey 2020-202423,682
- Households9,420
- Average household size2.51
- Median household income$57,256
- Median age45.4
- Median gross rent$803 per month
- Median owner-occupied home value$118,900
- Home value to household income2.1 times
- Annual rent as a share of median income16.8 percent
- Adults 25 and over with a bachelor degree or higher14.3 percent
- Adults 25 and over with a graduate degree5.6 percent
- Adults 25 and over17,059
- Population under 184,884
- Share under 1820.6 percent
- Population 65 and over5,210
- Share 65 and over22.0 percent
- Working age population, 18 to 6413,588
- Civilian labor force10,276
- Unemployment rate3.6 percent
- Labor force participation, adults 18 and over54.7 percent
- Rank by population among Alabama counties42nd of 67
- Rank by population among US county-equivalents, Puerto Rico included1706th of 3,222
Winston County is the 42nd largest of 67 Alabama counties by population. A median home costs 2.1 times median household income, which is affordable by national standards. Residents 65 and over outnumber those under 18, at 22.0 percent against 20.6 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Winston County
Is Winston County's population growing?
- Population, July 1, 202423,869
- Census 2020 base population23,540
- Population change since the 2020 census base1.40 percent
- Population change, 2023 to 2024196
- Births, 2024272
- Deaths, 2024377
- Natural change, 2024-105
- Net domestic migration, 2024248
- Net international migration, 202456
- Total net migration, 2024304
- Cumulative net domestic migration, 2021 to 2024841
- Rank by growth among US county-equivalents1369th of 3,144
The county has grown 1.40 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Winston County
Where are people moving to Winston County from?
- Tax returns filed by households arriving567
- People arriving, from those returns1,089
- Tax returns filed by households leaving486
- Net household movement81
- Adjusted gross income arriving$47.1 m
- Net adjusted gross income movement$21.8 m
- Average income of an arriving household$83,048
- Average income of a leaving household$52,115
- Largest single originWalker County (108 households)
- Largest single destinationWalker County (87 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Walker County | 108 | 226 | $10.7 m |
| Marion County | 76 | 155 | $2.8 m |
| Cullman County | 52 | 99 | $3.0 m |
| Jefferson County | 29 | 47 | $3.1 m |
| Madison County | 28 | 48 | $3.1 m |
| Franklin County | 23 | 35 | $734,000 |
| Morgan County | 21 | 41 | $2.0 m |
Households arriving report $30,933 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Walker County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Winston County
What is the Winston County economy?
- County GDP, 2024$1.14 bn
- County GDP, 2023$1.09 bn
- GDP change, 2023 to 20244.8 percent
- GDP change over five years28.9 percent
- Rank by GDP among the Alabama areas BEA publishes39th of 67
- Rank by GDP among the US county areas BEA publishes1737th of 3,127
- GDP per resident$48,177
Output grew 4.8 percent in the latest year and 28.9 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Winston County
Employment by industry in Winston County
- Covered employment, annual average7,998
- Establishments reporting538
- Average annual pay$51,725
- Average weekly wage$995
- Manufacturing, employment3,465
- Manufacturing, average annual pay$63,677
- Retail trade, employment793
- Retail trade, average annual pay$28,814
- Health care and social assistance, employment773
- Health care and social assistance, average annual pay$38,335
- Wholesale trade, employment302
- Wholesale trade, average annual pay$60,619
- Construction, employment238
- Finance and insurance, employment124
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 3,465 | 56 | $63,677 |
| Retail trade | 793 | 93 | $28,814 |
| Health care and social assistance | 773 | 71 | $38,335 |
| Wholesale trade | 302 | 26 | $60,619 |
| Construction | 238 | 37 | $58,468 |
| Finance and insurance | 124 | 30 | $51,810 |
| Professional, scientific and technical services | 107 | 36 | $51,263 |
| Other services, except public administration | 99 | 22 | $59,660 |
Manufacturing is the largest private sector at 3,465 jobs, 43.3 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Winston County
How many businesses are in Winston County?
- Establishments, all industries412
- Employment at those establishments6,213
- Annual payroll$281.0 m
- Establishments per 1,000 residents17.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Winston County
Building permits in Winston County
- Housing units authorized by permit, 20241
- Declared construction value permitted$25,000
- Single family units authorized1
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$25,000
- Units authorized per 1,000 households0.1
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Winston County
SBA loans in Winston County (7(a) and 504)
- 7(a) approvals recorded4
- 7(a) gross approval dollars$783,500
- Average 7(a) approval$195,875
- Median 7(a) approval$87,650
- Largest single approval$583,200
- Jobs reported supported, 7(a)33
- Jobs per approval8.3
- Distinct 7(a) lenders active2
- Distinct industries receiving approvals3
- Median 7(a) term210 months
- Share of loans on real estate terms, 240 months or longer50.0 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter2
- Franchise loans0
- Franchise share of approvals0.0 percent
- Most active lenderBankFirst Financial Services (3)
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winston County
SBA loan default and charge-off rates in Winston County
Do SBA loans in Winston County get paid back?
- Loans with a final outcome recorded0
- Paid in full0
- Charged off0
- Status: Cancelled1
- Status: Exempt from disclosure3
Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winston County
SBA lending by place in Winston County
- Borrower cities with recorded lending2
- Haleyville, approvals3
- Double Springs, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Haleyville | 3 | $636,500 |
| Double Springs | 1 | $147,000 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winston County
How large is Winston County?
- Land area613 sq mi
- Rank by land area among Alabama counties47th of 67
- Width, east to west30.1 mi
- Height, north to south21.7 mi
- Geographies sharing a boundary5
- Residents per square mile of land39
- Establishments per square mile0.67
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Winston County
Flood risk in Winston County
- Participation of the county's own NFIP community Winston County, unincorporated areasParticipating, community 010304
- Communities in the county in the NFIP Community Status Book5
- Of those, participating in the NFIP4
- NFIP participation rate80.0 percent
- Communities carrying a CRS class0
- Radon levels in Winston County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Winston County (community 010304), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Winston County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 80.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Winston County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Winston County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202423,682
- Households9,420
- Average household size2.51
- Median household income$57,256
- Median age45.4
Common questions
Winston County questions, answered from the record.
How many people live in Winston County, Alabama?
The Census Bureau estimates 23,869 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 23,682, in 9,420 households, ranking 42nd of 67 Alabama counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Winston County's population growing?
The population has grown 1.40 percent since the 2020 census base of 23,540, to 23,869 on July 1, 2024. In 2024 there were 272 births against 377 deaths, with net migration of 304. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Winston County?
$57,256. The median owner-occupied home is valued at $118,900, which is 2.1 times income, and median gross rent is $803 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Winston County?
412 establishments, employing 6,213 people with an annual payroll of $281.0 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Winston County?
Manufacturing is the largest private sector at 3,465 jobs, 43.3 percent of covered employment. Covered employment averages 7,998 jobs at an average annual pay of $51,725, or $995 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Winston County?
4 7(a) approvals totaling $783,500 since FY2020, across 2 lenders, with a median approval of $87,650. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Winston County?
1 housing units were authorized by permit in 2024, with a declared construction value of $25,000. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Winston County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Winston County come from?
The largest single origin is Walker County, with 108 households. Arriving households report an average income of $83,048 against $52,115 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Winston County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Winston County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Winston County
Cities and places in Winston.
6 Census places lie wholly or partly in Winston County. All 6 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Haleyville | city | 4,271 | 3 | 89.9 percent here, 10.1 percent Marion County |
| Double Springs | town | 1,068 | 1 | Wholly in this county |
| Lynn | town | 780 | None recorded | Wholly in this county |
| Addison | town | 649 | None recorded | Wholly in this county |
| Arley | town | 523 | None recorded | Wholly in this county |
| Natural Bridge | town | 49 | None recorded | Wholly in this county |
Nearby