HomeCaliforniaMendocino CountyWillits
Willits, California: commercial real estate data.
Willits is a Census city of 4,920 people across 2.83 square miles of land, in Mendocino County. Median household income is $63,447, 40.9 percent of occupied homes are owned, and the SBA record carries 8 7(a) approvals to borrowers here worth $6.5 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Willits
What Willits is
- Census place typecity
- Land area2.83 sq mi
- Water area0 sq mi
- Population per square mile of land1,740
- County holding the largest share of its areaMendocino County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willits
How many people live in Willits
- Population4,920
- Median age42.9 plus or minus 8.8
- Population under 181,098 plus or minus 306
- Share under 1822.3 percent plus or minus 6.2
- Population 65 and over1,482 plus or minus 378
- Share 65 and over30.1 percent plus or minus 7.7
- Households2,162
- Family households995
- Share of households that are families46.0 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willits
Income and work in Willits
- Median household income$63,447
- Per capita income$39,516
- Civilian labor force2,141
- Employed1,920
- Unemployed221 plus or minus 200
- Unemployment rate10.3 percent plus or minus 9.2
- Adults 25 and over3,367
- Adults 25 and over with a high school diploma or higher82.9 percent
- Adults 25 and over with a bachelor degree or higher16.7 percent plus or minus 6.3
- Adults 25 and over with a graduate degree6.0 percent plus or minus 3.6
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willits
Housing in Willits
- Housing units2,319
- Occupied units2,162
- Vacant units157 plus or minus 116
- Vacancy rate6.8 percent plus or minus 5.0
- Owner occupied885
- Renter occupied1,277
- Ownership rate40.9 percent
- Median owner-occupied home value$371,100
- Median gross rent, monthly$1,197
- Annual rent as a share of median income22.6 percent
- Single family units1,377
- Share single family59.4 percent
- Units in buildings of two or more771 plus or minus 248
- Share in buildings of two or more33.2 percent plus or minus 10.2
- Mobile homes16 plus or minus 31
- Median year structure built1976
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willits
How Willits gets to work
- Workers 16 and over who commute1,769
- Commuting under 15 minutes1,069 plus or minus 283
- Share commuting under 15 minutes60.4 percent plus or minus 12.4
- Commuting 30 minutes or more410 plus or minus 193
- Share commuting 30 minutes or more23.2 percent plus or minus 10.2
- Drove alone72.8 percent
- Carpooled7.3 percent plus or minus 6.3
- Public transport0.0 percent
- Walked13.1 percent plus or minus 8.4
- Worked from home6.8 percent plus or minus 4.7
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willits
SBA loans in Willits (7(a))
- Approvals8
- Gross approval$6,450,800
- Average approval$806,350
- Median approval$536,350
- Largest approval$3,064,900
- Jobs supported89
- Jobs per approval11.1
- Loans with a final outcome0
- Paid in full0
- Charged off0
- Median term210 months
- Share on real estate terms of 20 years or more50.0 percent
- Share to franchises25.0 percent
- Distinct lenders7
- Distinct industries by NAICS7
Counted by borrower city: approvals to borrowers whose address is in Willits, in any county, FY2020 to FY2026. Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Willits
SBA loans in Willits (504)
- Approvals4
- Gross approval$2,614,000
- Average approval$653,500
- Median approval$599,000
- Largest approval$1,229,000
- Jobs supported15
- Loans with a final outcome2
- Charged off0
- Median term270 months
- Distinct CDCs3
Counted by borrower city: approvals to borrowers whose address is in Willits, in any county, FY2010 to FY2026. Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Willits
Flood risk in Willits
- NFIP communityCity of Willits
- NFIP community number060187
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date09/01/22
The City of Willits participates in the National Flood Insurance Program as community 060187 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Mendocino County, not Willits
Mendocino County context, not Willits figures
- Establishments in Mendocino County2,432
- Covered employment, Mendocino County32,084
- Average annual pay, Mendocino County$53,903
- Housing units permitted, Mendocino County9
Every figure in this section is published for Mendocino County as a whole and is not a measurement of Willits.
All Mendocino County figures →
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
Willits questions, answered from the record.
How many people live in Willits, California?
4,920, in 2,162 households. Willits city covers 2.83 square miles of land, which is 1,740 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Willits in?
Mendocino County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Willits?
$63,447. The median owner-occupied home is valued at $371,100. Median gross rent is $1,197 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Willits businesses?
8 7(a) approvals totaling $6.5 m since FY2020, across 7 lenders, median approval $536,350, plus 4 504 approvals worth $2.6 m since FY2010. These count approvals to borrowers whose address is in Willits, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Willits borrowers get paid back?
No rate is published for Willits. Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is Willits in the National Flood Insurance Program?
Yes. Willits appears in the FEMA Community Status Book as Willits, city of, community 060187, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page Willits figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Mendocino County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Willits.
Is zoning published for Willits?
No. Nothing on this page presents parcel level zoning.