HomeCaliforniaMendocino CountyWillits city
Willits city, California: commercial real estate data.
Willits city is a Census city of 4,920 people across 2.83 square miles of land, in Mendocino County. Median household income is $63,447, 40.9 percent of occupied homes are owned, and the SBA record carries 8 7(a) approvals to borrowers here worth $6.5 m.
80 sourced place values · tier FULL · 9 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Willits
What Willits is
- Census place typecity
- Land area2.83 sq mi
- Water area0 sq mi
- Population per square mile of land1,740
- County holding the largest share of its areaMendocino County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willits
How many people live in Willits
- Population4,920
- Median age42.9 plus or minus 8.8
- Population under 181,098 plus or minus 306
- Share under 1822.3 percent plus or minus 6.2
- Population 65 and over1,482 plus or minus 378
- Share 65 and over30.1 percent plus or minus 7.7
- Households2,162
- Family households995
- Share of households that are families46.0 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willits
Income and work in Willits
- Median household income$63,447
- Per capita income$39,516
- Civilian labor force2,141
- Employed1,920
- Unemployed221 plus or minus 200
- Unemployment rate10.3 percent plus or minus 9.2
- Adults 25 and over3,367
- Adults 25 and over with a high school diploma or higher82.9 percent
- Adults 25 and over with a bachelor degree or higher16.7 percent plus or minus 6.3
- Adults 25 and over with a graduate degree6.0 percent plus or minus 3.6
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willits
Housing in Willits
- Housing units2,319
- Occupied units2,162
- Vacant units157 plus or minus 116
- Vacancy rate6.8 percent plus or minus 5.0
- Owner occupied885
- Renter occupied1,277
- Ownership rate40.9 percent
- Median owner-occupied home value$371,100
- Median gross rent, monthly$1,197
- Annual rent as a share of median income22.6 percent
- Single family units1,377
- Share single family59.4 percent
- Units in buildings of two or more771 plus or minus 248
- Share in buildings of two or more33.2 percent plus or minus 10.2
- Mobile homes16 plus or minus 31
- Median year structure built1976
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willits
How Willits gets to work
- Workers 16 and over who commute1,769
- Commuting under 15 minutes1,069 plus or minus 283
- Share commuting under 15 minutes60.4 percent plus or minus 12.4
- Commuting 30 minutes or more410 plus or minus 193
- Share commuting 30 minutes or more23.2 percent plus or minus 10.2
- Drove alone72.8 percent
- Carpooled7.3 percent plus or minus 6.3
- Public transport0.0 percent
- Walked13.1 percent plus or minus 8.4
- Worked from home6.8 percent plus or minus 4.7
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willits
SBA loans in Willits (7(a))
- Approvals8
- Gross approval$6,450,800
- Average approval$806,350
- Median approval$678,000
- Ninetieth percentile approval$3,064,900
- Largest approval$3,064,900
- Jobs supported89
- Jobs per approval11.1
- Loans with a final outcome0
- Paid in full0
- Charged off0
- Median term300 months
- Share on real estate terms of 20 years or more50.0 percent
- Share to franchises25.0 percent
- Distinct lenders7
- Distinct industries by NAICS7
A charge-off rate is not published here. only 0 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Willits
SBA loans in Willits (504)
- Approvals4
- Gross approval$2,614,000
- Average approval$653,500
- Median approval$863,000
- Largest approval$1,229,000
- Jobs supported15
- Loans with a final outcome2
- Charged off0
- Median term300 months
- Distinct CDCs3
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Willits
Flood risk in Willits
- Listed NFIP communities1
- Of those, participating1
- NFIP community number060187
- Currently effective map date09/01/22
This community carries no Community Rating System class, so no CRS premium discount applies to it.
FEMA, National Flood Insurance Program Community Status Book, Community Status Book, as retrieved.
Mendocino County, not Willits
Mendocino County context, not Willits figures
These are Mendocino County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Willits measurements.
- Establishments in Mendocino County2,432
- Employment at those establishments, Mendocino County23,356
- Covered employment, Mendocino County32,084
- Average annual pay, Mendocino County$53,903
- Average weekly wage, Mendocino County$1,037
- Housing units permitted, Mendocino County9
- Of those, single family, Mendocino County9
- County product, 2024, Mendocino County$4,692,543,000
- County product change over the prior year, Mendocino County5.6 percent
- Average income of an arriving household, Mendocino County$81,776
Every figure in this section is published for Mendocino County as a whole and is not a measurement of Willits. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Willits questions, answered from the record.
How many people live in Willits, California?
4,920, in 2,162 households. Willits city covers 2.83 square miles of land, which is 1,740 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Willits in?
Mendocino County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Willits?
$63,447. The median owner-occupied home is valued at $371,100. Median gross rent is $1,197 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Willits businesses?
8 7(a) approvals totalling $6.5 m, across 7 lenders, median approval $678,000, plus 4 504 approvals worth $2.6 m. These count approvals to borrowers whose address is in Willits, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Willits borrowers get paid back?
No rate is published for Willits. only 0 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.
Is Willits in the National Flood Insurance Program?
Yes. Willits appears in the FEMA Community Status Book as community 060187, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page Willits figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Mendocino County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Willits.
Is zoning published for Willits?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.