app.mmcganalytics.com/workspace?place=1664900
Live

Live workspace · free

Enter a Potlatch address. Eight answers in seconds.

Parcel, building, flood, wetland, traffic, demographic and lending layers resolve at the address without leaving this page.

Full screen stage. Launch is one click until the anonymous view and the frame-ancestors header land on the app route; then set AUTO_MOUNT true and it loads on arrival.

HomeIdahoLatah CountyPotlatch city

Potlatch city, Idaho: commercial real estate data.

Potlatch city is a Census city of 922 people across 0.46 square miles of land, in Latah County. Median household income is $76,607, 86.3 percent of occupied homes are owned, and the SBA record carries 2 7(a) approvals to borrowers here worth $1.5 m.

74 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency

Potlatch

What Potlatch is

  • Census place typecity
  • Land area0.46 sq mi
  • Water area0 sq mi
  • Population per square mile of land1,983 plus or minus 499
  • County holding the largest share of its areaLatah County, 100.0 percent

US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Potlatch

How many people live in Potlatch

  • Population922 plus or minus 232
  • Median age36.3 plus or minus 7.7
  • Population under 18238 plus or minus 81
  • Share under 1825.8 percent plus or minus 5.9
  • Population 65 and over109 plus or minus 47
  • Share 65 and over11.8 percent plus or minus 4.2
  • Households373 plus or minus 95
  • Family households261 plus or minus 65
  • Share of households that are families70.0 percent plus or minus 24.9

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Potlatch

Income and work in Potlatch

  • Median household income$76,607 plus or minus $19,178
  • Per capita income$32,570 plus or minus $6,561
  • Civilian labor force462 plus or minus 138
  • Employed431 plus or minus 130
  • Unemployed31 plus or minus 27
  • Unemployment rate6.7 percent plus or minus 5.5
  • Adults 25 and over650 plus or minus 152
  • Adults 25 and over with a high school diploma or higher89.1 percent plus or minus 28.3
  • Adults 25 and over with a bachelor degree or higher25.4 percent plus or minus 9.2
  • Adults 25 and over with a graduate degree6.3 percent plus or minus 5.4

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Potlatch

Housing in Potlatch

  • Housing units389 plus or minus 100
  • Occupied units373 plus or minus 95
  • Vacant units16 plus or minus 20
  • Vacancy rate4.1 percent plus or minus 5.0
  • Owner occupied322 plus or minus 84
  • Renter occupied51 plus or minus 40
  • Ownership rate86.3 percent
  • Median owner-occupied home value$244,200
  • Single family units351 plus or minus 93
  • Share single family90.2 percent
  • Units in buildings of two or more22 plus or minus 27
  • Share in buildings of two or more5.7 percent plus or minus 6.8
  • Mobile homes16 plus or minus 14
  • Median year structure built1938

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Potlatch

How Potlatch gets to work

  • Workers 16 and over who commute405 plus or minus 128
  • Commuting under 15 minutes94 plus or minus 54
  • Share commuting under 15 minutes23.2 percent plus or minus 11.1
  • Commuting 30 minutes or more227 plus or minus 93
  • Share commuting 30 minutes or more56.0 percent plus or minus 14.7
  • Drove alone85.3 percent plus or minus 36.9
  • Carpooled2.6 percent plus or minus 4.0
  • Public transport0.0 percent
  • Walked2.4 percent plus or minus 3.5
  • Worked from home2.6 percent plus or minus 3.0

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Potlatch

SBA loans in Potlatch (7(a))

  • Approvals2
  • Gross approval$1,457,500
  • Average approval$728,750
  • Median approval$957,500
  • Ninetieth percentile approval$957,500
  • Largest approval$957,500
  • Jobs supported3
  • Jobs per approval1.5
  • Loans with a final outcome0
  • Paid in full0
  • Charged off0
  • Median term300 months
  • Share on real estate terms of 20 years or more50.0 percent
  • Share to franchises0.0 percent
  • Distinct lenders2
  • Distinct industries by NAICS2

A charge-off rate is not published here. only 0 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Potlatch

SBA loans in Potlatch (504)

  • Approvals1
  • Gross approval$181,000
  • Average approval$181,000
  • Median approval$181,000
  • Largest approval$181,000
  • Jobs supported1
  • Loans with a final outcome1
  • Charged off0
  • Median term240 months
  • Distinct CDCs1

US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

Latah County, not Potlatch

Latah County context, not Potlatch figures

These are Latah County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Potlatch measurements.

  • Establishments in Latah County1,046
  • Employment at those establishments, Latah County10,803
  • Covered employment, Latah County14,731
  • Average annual pay, Latah County$49,203
  • Average weekly wage, Latah County$946
  • Housing units permitted, Latah County198
  • Of those, single family, Latah County120
  • County product, 2024, Latah County$2,072,466,000
  • County product change over the prior year, Latah County2.4 percent
  • Average income of an arriving household, Latah County$60,009

Every figure in this section is published for Latah County as a whole and is not a measurement of Potlatch. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.

US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Coverage

What this page does not hold.

Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.

  • This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
  • No median gross rent is published for this place.
  • Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.

SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.

Common questions

Potlatch questions, answered from the record.

How many people live in Potlatch, Idaho?

922, in 373 households. Potlatch city covers 0.46 square miles of land, which is 1,983 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

What county is Potlatch in?

Latah County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.

What is the median household income in Potlatch?

$76,607. The median owner-occupied home is valued at $244,200. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

How much SBA lending goes to Potlatch businesses?

2 7(a) approvals totalling $1.5 m, across 2 lenders, median approval $957,500, plus 1 504 approvals worth $181,000. These count approvals to borrowers whose address is in Potlatch, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.

Do SBA loans to Potlatch borrowers get paid back?

No rate is published for Potlatch. only 0 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.

Are the county figures on this page Potlatch figures?

No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Latah County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Potlatch.

Is zoning published for Potlatch?

Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.