Latah County, Idaho: commercial real estate data.
Latah County, Idaho had an estimated 42,180 residents on July 1, 2024, up 6.7 percent since the 2020 census base of 39,521, across 1,076 square miles. County output reached $2.07 bn in 2024, 1,046 establishments operate here, and the SBA record carries 46 7(a) approvals worth $16.1 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Latah County
How many people live in Latah County
- Population, American Community Survey 2020-202441,049
- Households16,270
- Average household size2.52
- Median household income$65,424
- Median age30.6
- Median gross rent$929 per month
- Median owner-occupied home value$368,600
- Home value to household income5.6 times
- Annual rent as a share of median income17.0 percent
- Adults 25 and over with a bachelor degree or higher43.0 percent
- Adults 25 and over with a graduate degree16.4 percent
- Adults 25 and over24,130
- Population under 187,748
- Share under 1818.9 percent
- Population 65 and over6,078
- Share 65 and over14.8 percent
- Working age population, 18 to 6427,223
- Civilian labor force21,252
- Unemployment rate6.8 percent
- Labor force participation, adults 18 and over63.8 percent
- Rank by population among Idaho counties11th of 44
- Rank by population among US county-equivalents, Puerto Rico included1184th of 3,222
Latah County is the 11th largest of 44 Idaho counties by population. A median home costs 5.6 times median household income, which is severely unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 18.9 percent against 14.8 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Latah County
Is Latah County's population growing?
- Population, July 1, 202442,180
- Census 2020 base population39,521
- Population change since the 2020 census base6.73 percent
- Population change, 2023 to 2024489
- Births, 2024438
- Deaths, 2024283
- Natural change, 2024155
- Net domestic migration, 2024-107
- Net international migration, 2024439
- Total net migration, 2024332
- Cumulative net domestic migration, 2021 to 2024611
- Rank by growth among US county-equivalents326th of 3,144
The county has grown 6.73 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Latah County
Where are people moving to Latah County from?
- Tax returns filed by households arriving1,357
- People arriving, from those returns2,427
- Tax returns filed by households leaving1,626
- Net household movement-269
- Adjusted gross income arriving$81.4 m
- Net adjusted gross income movement$2.0 m
- Average income of an arriving household$60,009
- Average income of a leaving household$48,850
- Largest single originWhitman County (132 households)
- Largest single destinationWhitman County (180 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Whitman County | 132 | 224 | $8.7 m |
| Nez Perce County | 104 | 185 | $4.4 m |
| Kootenai County | 91 | 148 | $5.1 m |
| Ada County | 73 | 98 | $3.2 m |
| Spokane County | 37 | 70 | $4.3 m |
| King County | 32 | 45 | $2.6 m |
| Canyon County | 31 | 56 | $1.3 m |
| Asotin County | 28 | 37 | $1.4 m |
Households arriving report $11,159 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Whitman County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Latah County
What is the Latah County economy?
- County GDP, 2024$2.07 bn
- County GDP, 2023$2.02 bn
- GDP change, 2023 to 20242.4 percent
- GDP change over five years38.4 percent
- Rank by GDP among the Idaho areas BEA publishes12th of 44
- Rank by GDP among the US county areas BEA publishes1245th of 3,127
- GDP per resident$50,488
Output grew 2.4 percent in the latest year and 38.4 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Latah County
Employment by industry in Latah County
- Covered employment, annual average14,731
- Establishments reporting1,448
- Average annual pay$49,203
- Average weekly wage$946
- Health care and social assistance, employment2,121
- Health care and social assistance, average annual pay$47,221
- Retail trade, employment1,947
- Retail trade, average annual pay$30,369
- Accommodation and food services, employment1,684
- Accommodation and food services, average annual pay$20,464
- Professional, scientific and technical services, employment699
- Professional, scientific and technical services, average annual pay$76,108
- Construction, employment681
- Manufacturing, employment616
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Health care and social assistance | 2,121 | 180 | $47,221 |
| Retail trade | 1,947 | 138 | $30,369 |
| Accommodation and food services | 1,684 | 138 | $20,464 |
| Professional, scientific and technical services | 699 | 153 | $76,108 |
| Construction | 681 | 184 | $50,434 |
| Manufacturing | 616 | 51 | $58,145 |
| Educational services | 352 | 35 | $41,197 |
| Wholesale trade | 315 | 38 | $76,446 |
Health care and social assistance is the largest private sector at 2,121 jobs, 14.4 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Latah County
How many businesses are in Latah County?
- Establishments, all industries1,046
- Employment at those establishments10,803
- Annual payroll$433.3 m
- Establishments per 1,000 residents25.5
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Latah County
Building permits in Latah County
- Housing units authorized by permit, 2024198
- Declared construction value permitted$56.9 m
- Single family units authorized120
- Multifamily units authorized78
- Multifamily share of units39.4 percent
- Average declared value per unit$287,255
- Units authorized per 1,000 households12.2
Single-family homes are 60.6 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Latah County
SBA loans in Latah County (7(a) and 504)
- 7(a) approvals recorded46
- 7(a) gross approval dollars$16.1 m
- Average 7(a) approval$350,237
- Median 7(a) approval$150,000
- 10th percentile approval$22,000
- 90th percentile approval$831,250
- Largest single approval$4,838,000
- Jobs reported supported, 7(a)448
- Jobs per approval9.7
- Distinct 7(a) lenders active16
- Distinct industries receiving approvals35
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer15.2 percent
- Loans on real estate terms7
- Loans on working capital terms, 120 months or shorter38
- Franchise loans6
- Franchise share of approvals13.0 percent
- 504 approvals recorded9
- 504 gross approval dollars$7.0 m
- Average 504 approval$779,556
- Median 504 approval$251,000
- Distinct CDCs active4
- 504 jobs per approval6.8
- 504 jobs per million dollars approved8.7
- Most active CDCCapital Matrix, Inc. (5)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$23.1 m
The average approval of $350,237 sits well above the median of $150,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 15.2 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Latah County
SBA loan default and charge-off rates in Latah County
Do SBA loans in Latah County get paid back?
- Loans with a final outcome recorded8
- Paid in full8
- Charged off0
- Status: Exempt from disclosure29
- Status: Cancelled4
- Status: Paid in full8
- Status: Committed, not yet disbursed5
Only 8 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Latah County
SBA lending by place in Latah County
- Borrower cities with recorded lending10
- Moscow, approvals31
- Deary, approvals3
- Potlatch, approvals2
- Genesee, approvals2
- Viola, approvals2
- Troy, approvals2
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Moscow | 31 | $12,778,900 |
| Deary | 3 | $145,000 |
| Potlatch | 2 | $1,457,500 |
| Genesee | 2 | $1,075,000 |
| Viola | 2 | $212,000 |
| Troy | 2 | $200,000 |
| Bovill | 1 | $100,000 |
| Juliaetta | 1 | $100,000 |
| 2 other borrower cities | 2 | $42,500 |
Moscow accounts for 31 approvals against 3 in Deary. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Latah County
How large is Latah County?
- Land area1,076 sq mi
- Rank by land area among Idaho counties29th of 44
- Width, east to west33.7 mi
- Height, north to south40.4 mi
- Geographies sharing a boundary5
- Residents per square mile of land38
- Establishments per square mile0.97
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Latah County
Flood risk in Latah County
- Participation of the county's own NFIP community Latah County, unincorporated areasParticipating, community 160086
- Communities in the county in the NFIP Community Status Book8
- Of those, participating in the NFIP8
- NFIP participation rate100.0 percent
- Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 8
- Communities carrying a CRS class1
- Radon levels in Latah County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, unincorporated Latah County (community 160086), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Latah County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. The best Community Rating System class among the county's communities is 8, which carries a flood insurance premium discount for policies written in that community. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Latah County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Latah County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202441,049
- Households16,270
- Average household size2.52
- Median household income$65,424
- Median age30.6
Common questions
Latah County questions, answered from the record.
How many people live in Latah County, Idaho?
The Census Bureau estimates 42,180 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 41,049, in 16,270 households, ranking 11th of 44 Idaho counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Latah County's population growing?
The population has grown 6.73 percent since the 2020 census base of 39,521, to 42,180 on July 1, 2024. In 2024 there were 438 births against 283 deaths, with net migration of 332. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Latah County?
$65,424. The median owner-occupied home is valued at $368,600, which is 5.6 times income, and median gross rent is $929 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Latah County?
1,046 establishments, employing 10,803 people with an annual payroll of $433.3 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Latah County?
Health care and social assistance is the largest private sector at 2,121 jobs, 14.4 percent of covered employment. Covered employment averages 14,731 jobs at an average annual pay of $49,203, or $946 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Latah County?
46 7(a) approvals totaling $16.1 m since FY2020, across 16 lenders, with a median approval of $150,000, plus 9 504 approvals worth $7.0 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Latah County?
198 housing units were authorized by permit in 2024, with a declared construction value of $56.9 m. Multifamily was 39.4 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Latah County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Latah County come from?
The largest single origin is Whitman County, with 132 households. Arriving households report an average income of $60,009 against $48,850 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Latah County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Latah County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Latah County
Cities and places in Latah.
11 Census places lie wholly or partly in Latah County. All 11 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Moscow | city | 26,286 | 31 | Wholly in this county |
| Genesee | city | 1,265 | 2 | Wholly in this county |
| Troy | city | 960 | 2 | Wholly in this county |
| Potlatch | city | 922 | 2 | Wholly in this county |
| Juliaetta | city | 672 | 1 | Wholly in this county |
| Deary | city | 458 | 3 | Wholly in this county |
| Kendrick | city | 327 | 1 | Wholly in this county |
| Onaway | city | 263 | None recorded | Wholly in this county |
| Bovill | city | 107 | 1 | Wholly in this county |
| Viola | CDP | 30 | 2 | Wholly in this county |
| Princeton | CDP | 25 | 1 | Wholly in this county |
Nearby