Madison County, Nebraska: commercial real estate data.
Madison County, Nebraska had an estimated 35,579 residents on July 1, 2024, down 0.0 percent since the 2020 census base of 35,588, across 573 square miles. County output reached $3.23 bn in 2024, 1,232 establishments operate here, and the SBA record carries 22 7(a) approvals worth $14.3 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Madison County
How many people live in Madison County
- Population, American Community Survey 2020-202435,532
- Households14,462
- Average household size2.46
- Median household income$63,128
- Median age37.4
- Median gross rent$881 per month
- Median owner-occupied home value$208,500
- Home value to household income3.3 times
- Annual rent as a share of median income16.7 percent
- Adults 25 and over with a bachelor degree or higher23.7 percent
- Adults 25 and over with a graduate degree8.4 percent
- Adults 25 and over23,287
- Population under 188,980
- Share under 1825.3 percent
- Population 65 and over6,185
- Share 65 and over17.4 percent
- Working age population, 18 to 6420,367
- Civilian labor force18,478
- Unemployment rate3.0 percent
- Labor force participation, adults 18 and over69.6 percent
- Rank by population among Nebraska counties8th of 93
- Rank by population among US county-equivalents, Puerto Rico included1327th of 3,222
Madison County is the 8th largest of 93 Nebraska counties by population. A median home costs 3.3 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 25.3 percent against 17.4 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Madison County
Is Madison County's population growing?
- Population, July 1, 202435,579
- Census 2020 base population35,588
- Population change since the 2020 census base-0.03 percent
- Population change, 2023 to 2024-148
- Births, 2024466
- Deaths, 2024392
- Natural change, 202474
- Net domestic migration, 2024-404
- Net international migration, 2024185
- Total net migration, 2024-219
- Cumulative net domestic migration, 2021 to 2024-652
- Rank by growth among US county-equivalents1835th of 3,144
The county has lost 0.03 percent of its population since the 2020 census base. More people left than moved in during 2024 and births over deaths did not make up the difference, so the population fell.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Madison County
Where are people moving to Madison County from?
- Tax returns filed by households arriving880
- People arriving, from those returns1,544
- Tax returns filed by households leaving890
- Net household movement-10
- Adjusted gross income arriving$41.9 m
- Net adjusted gross income movement$-5.9 m
- Average income of an arriving household$47,665
- Average income of a leaving household$53,761
- Largest single originStanton County (75 households)
- Largest single destinationLancaster County (88 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Stanton County | 75 | 166 | $4.4 m |
| Douglas County | 60 | 114 | $3.5 m |
| Pierce County | 55 | 107 | $3.1 m |
| Lancaster County | 51 | 78 | $2.6 m |
| Wayne County | 48 | 82 | $2.0 m |
| Platte County | 47 | 79 | $1.7 m |
| Antelope County | 36 | 53 | $1.3 m |
| Cuming County | 22 | 46 | $855,000 |
Households arriving report $6,096 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Stanton County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Madison County
What is the Madison County economy?
- County GDP, 2024$3.23 bn
- County GDP, 2023$3.11 bn
- GDP change, 2023 to 20243.9 percent
- GDP change over five years27.3 percent
- Rank by GDP among the Nebraska areas BEA publishes8th of 93
- Rank by GDP among the US county areas BEA publishes930th of 3,127
- GDP per resident$90,859
Output grew 3.9 percent in the latest year and 27.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Madison County
Employment by industry in Madison County
- Covered employment, annual average22,011
- Establishments reporting1,339
- Average annual pay$55,267
- Average weekly wage$1,063
- Manufacturing, employment3,767
- Manufacturing, average annual pay$69,401
- Health care and social assistance, employment3,596
- Health care and social assistance, average annual pay$58,712
- Retail trade, employment2,882
- Retail trade, average annual pay$34,300
- Accommodation and food services, employment1,691
- Accommodation and food services, average annual pay$20,999
- Wholesale trade, employment1,192
- Construction, employment1,075
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 3,767 | 51 | $69,401 |
| Health care and social assistance | 3,596 | 197 | $58,712 |
| Retail trade | 2,882 | 181 | $34,300 |
| Accommodation and food services | 1,691 | 91 | $20,999 |
| Wholesale trade | 1,192 | 82 | $72,023 |
| Construction | 1,075 | 146 | $63,045 |
| Finance and insurance | 758 | 97 | $76,789 |
| Administrative and support and waste management services | 643 | 66 | $49,310 |
Manufacturing is the largest private sector at 3,767 jobs, 17.1 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Madison County
How many businesses are in Madison County?
- Establishments, all industries1,232
- Employment at those establishments19,641
- Annual payroll$986.9 m
- Establishments per 1,000 residents34.7
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Madison County
Building permits in Madison County
- Housing units authorized by permit, 2024275
- Declared construction value permitted$52.3 m
- Single family units authorized41
- Multifamily units authorized234
- Multifamily share of units85.1 percent
- Average declared value per unit$190,134
- Units authorized per 1,000 households19.0
Multifamily is 85.1 percent of units authorized, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Madison County
SBA loans in Madison County (7(a) and 504)
- 7(a) approvals recorded22
- 7(a) gross approval dollars$14.3 m
- Average 7(a) approval$650,005
- Median 7(a) approval$276,050
- 10th percentile approval$120,150
- 90th percentile approval$1,900,000
- Largest single approval$2,550,000
- Jobs reported supported, 7(a)165
- Jobs per approval7.5
- Distinct 7(a) lenders active8
- Distinct industries receiving approvals19
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer18.2 percent
- Loans on real estate terms4
- Loans on working capital terms, 120 months or shorter16
- Franchise loans2
- Franchise share of approvals9.1 percent
- Most active lenderMidwest Bank (10)
- 504 approvals recorded19
- 504 gross approval dollars$12.8 m
- Average 504 approval$671,316
- Median 504 approval$274,000
- Distinct CDCs active1
- 504 jobs per approval12.9
- 504 jobs per million dollars approved19.3
- Most active CDCNebraska Economic Development Corporation (19)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$27.1 m
The average approval of $650,005 sits well above the median of $276,050, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 18.2 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Madison County
SBA loan default and charge-off rates in Madison County
Do SBA loans in Madison County get paid back?
- Loans with a final outcome recorded7
- Paid in full7
- Charged off0
- Status: Paid in full7
- Status: Cancelled1
- Status: Exempt from disclosure13
- Status: Committed, not yet disbursed1
Only 7 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Madison County
SBA lending by place in Madison County
- Borrower cities with recorded lending2
- Norfolk, approvals20
- Madison, approvals2
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Norfolk | 20 | $14,138,100 |
| Madison | 2 | $162,000 |
Norfolk accounts for 20 approvals against 2 in Madison. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Madison County
How large is Madison County?
- Land area573 sq mi
- Rank by land area among Nebraska counties52nd of 93
- Width, east to west24 mi
- Height, north to south24.1 mi
- Geographies sharing a boundary5
- Residents per square mile of land62
- Establishments per square mile2.15
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Madison County
Flood risk in Madison County
- Participation of the county's own NFIP community Madison County, unincorporated areasParticipating, community 310455
- Communities in the county in the NFIP Community Status Book7
- Of those, participating in the NFIP7
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Madison County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, unincorporated Madison County (community 310455), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Madison County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Madison County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Madison County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202435,532
- Households14,462
- Average household size2.46
- Median household income$63,128
- Median age37.4
Common questions
Madison County questions, answered from the record.
How many people live in Madison County, Nebraska?
The Census Bureau estimates 35,579 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 35,532, in 14,462 households, ranking 8th of 93 Nebraska counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Madison County's population growing?
The population has fallen 0.03 percent since the 2020 census base of 35,588, to 35,579 on July 1, 2024. In 2024 there were 466 births against 392 deaths, with net migration of -219. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Madison County?
$63,128. The median owner-occupied home is valued at $208,500, which is 3.3 times income, and median gross rent is $881 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Madison County?
1,232 establishments, employing 19,641 people with an annual payroll of $986.9 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Madison County?
Manufacturing is the largest private sector at 3,767 jobs, 17.1 percent of covered employment. Covered employment averages 22,011 jobs at an average annual pay of $55,267, or $1,063 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Madison County?
22 7(a) approvals totaling $14.3 m since FY2020, across 8 lenders, with a median approval of $276,050, plus 19 504 approvals worth $12.8 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Madison County?
275 housing units were authorized by permit in 2024, with a declared construction value of $52.3 m. Multifamily was 85.1 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Madison County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Madison County come from?
The largest single origin is Stanton County, with 75 households. Arriving households report an average income of $47,665 against $53,761 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Madison County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Madison County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Madison County
Cities and places in Madison.
6 Census places lie wholly or partly in Madison County. All 6 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Norfolk | city | 26,054 | 20 | Wholly in this county |
| Madison | city | 2,079 | 2 | Wholly in this county |
| Battle Creek | city | 1,456 | None recorded | Wholly in this county |
| Tilden | city | 936 | None recorded | 66.6 percent here, 33.4 percent Antelope County |
| Newman Grove | city | 885 | None recorded | 97.3 percent here, 2.7 percent Platte County |
| Meadow Grove | village | 174 | None recorded | Wholly in this county |
Nearby